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This study aims to evaluate the role of social media (SM) tools in polio prevention in an Indian context by using a hybrid Delphi-decision-making trial and evaluation laboratory (DEMATEL) approach.

A preliminary list of suitable evaluation criteria was derived from an extensive literature review. Ten experts were then contacted to collect data and finalize the most prominent criteria by using the Delphi method. To establish cause-effect relationships among the criteria, further data were collected from 21 experts. The DEMATEL method was applied to process and interpret the data collected.

The analysis grouped criteria into two sets, i.e. cause and effect. The results show that awareness of social cause and government utilization of resources fall into the cause group; these elements are critical as both directly affect the remaining criteria. These outcomes can help government and businesses to utilize SM for public health surveillance, e.g. to promote schemes/initiatives through sites concerning polio or related health issues.

The findings of this research are useful for governments and individual companies to conceive their marketing initiatives akin to polio prevention issues by using SM.

Despite the emergence of SM, there has been little discussion in existing literature on their role in polio prevention; however, measuring such role could be useful in practice to help decision-makers in exploiting the potential of SM in the health-care context. To fill this gap, this study aims to measure the role of SM in polio prevention in the Indian context and to create a cause-effect evaluation model. Using an integrated Delphi-DEMATEL framework for decision-making in the health-care context is another novelty of this study.

Most of the corporate social reporting (CSR) studies conducted so far have been in the context of developed countries. Very few studies are available on the CSR practices in developing countries. Given the different socio‐economic context of developing countries it is argued that it is important to learn about the CSR practices in those countries. This study reports the results of a survey of CSR practices in Bangladesh. The main contribution of this paper is that in addition to measuring the extent and volume of disclosures by using content analysis, it explores the socio‐political and economic context in which these disclosures take place.

SWOT (strengths, weaknesses, opportunities, threats) analysis is a powerful approach for evaluating the strengths and weaknesses of an organization with an internal perspective. The approach also takes into account the opportunities and the threats from an external point of view. These features make SWOT a commonly used approach in strategic management. The purpose of this paper is to propose an integrated SWOT analysis with multiple preference relations technique, to show the application of the proposed methodology, to prioritize the strategic factors and to present alternative strategies for ABC, a case company, which is targeting to use social media more effectively.

In this study, expert opinions are used to identify SWOT factors of ABC on social media. The obtained findings are evaluated and each factor is prioritized by means of the multiple preference relations technique.

The proposed evaluation model has four main groups, namely, strengths, weaknesses, opportunities, threats, under which 17 factors are identified. As a result of the evaluations, “O2: Opportunity to contact a large number of users simultaneously at affordable cost” has the highest importance level among other factors. Alternative strategies are developed based on the obtained results.

Decision-makers who have different backgrounds or ideas can state their preferences in different formats. Multiple preference relations technique is used to combine different assessments. SWOT analysis with multiple preference relations technique with a group decision-making perspective is proposed. This is the first time the method is used in the social media-related literature. With this study, the most appropriate social media strategic factors are selected for ABC and alternative strategies are determined based on the results.

The novel Coronavirus (COVID-19) pandemic, which started in late December 2019, has spread to more than 200 countries. As no vaccine is yet available for this pandemic, government and health agencies are taking draconian steps to contain it. This pandemic is also trending on social media, particularly on Twitter. The purpose of this study is to explore and analyze the general public reactions to the COVID-19 outbreak on Twitter.

This study conducts a thematic analysis of COVID-19 tweets through VOSviewer to examine people’s reactions related to the COVID-19 outbreak in the world. Moreover, sequential pattern mining (SPM) techniques are used to find frequent words/patterns and their relationship in tweets.

Seven clusters (themes) were found through VOSviewer: Cluster 1 (green): public sentiments about COVID-19 in the USA. Cluster 2 (red): public sentiments about COVID-19 in Italy and Iran and a vaccine, Cluster 3 (purple): public sentiments about doomsday and science credibility. Cluster 4 (blue): public sentiments about COVID-19 in India. Cluster 5 (yellow): public sentiments about COVID-19’s emergence. Cluster 6 (light blue): public sentiments about COVID-19 in the Philippines. Cluster 7 (orange): Public sentiments about COVID-19 US Intelligence Report. The most frequent words/patterns discovered with SPM were “COVID-19,” “Coronavirus,” “Chinese virus” and the most frequent and high confidence sequential rules were related to “Coronavirus, testing, lockdown, China and Wuhan.”

The methodology can be used to analyze the opinions/thoughts of the general public on Twitter and to categorize them accordingly. Moreover, the categories (generated by VOSviewer) can be correlated with the results obtained with pattern mining techniques.

This study has a significant socio-economic impact as Twitter offers content posting and sharing to billions of users worldwide.

According to the authors’ best knowledge, this may be the first study to carry out a thematic analysis of COVID-19 tweets at a glance and mining the tweets with SPM to investigate how people reacted to the COVID-19 outbreak on Twitter.

The present study aims to identify and evaluate the socioeconomic barriers to effective COVID-19 pandemic transmission control in Pakistan.

The study identifies multiple socio-economic barriers through an extensive literature review. The preliminary analysis unveiled 15 socio-economic barriers. Nine experts were contacted to collect data and finalize the most prominent barriers to COVID-19 transmission control using the DELPHI method. The Decision-Making Trial and Evaluation Laboratory (DEMATEL) method was used to process and interpret the data collected and a cause–effect relationship was established among the barriers.

The finalized barriers to effective COVID-19 pandemic transmission control were evaluated using DEMATEL which grouped criteria into two grouped criteria – cause and effect. The DEMATEL analysis shows that poor safety culture, lack of strategy and goal setting, lack of resources, late realization and recognition of the pandemic problem and lack of expertise and capacity in disaster and risk management fall into the cause group. These factors are critical as they directly affect the remaining barriers identified in the study.

Despite the collective global efforts, the national economies have been struggling to completely control COVID-19 transmission control. Pakistan’s economy has been facing the third wave of the pandemic. It is mandatory to identify the barriers and evaluate them to develop a comprehensive strategy ensuring that there would be no fourth wave. The study identifies and evaluates the barriers to COVID-19 transmission control in Pakistan using the integrated DELPHI-DEMATEL framework. The findings would help the government, experts and strategists to develop a comprehensive disaster and risk management strategy.

The years 2011, 2012, and 2013 witnessed both significant developments and setbacks in global polio eradication efforts. On the positive side, January 13, 2012, marked a full year since India had detected a case of wild poliovirus. On the negative side, polio continued to be endemic in three countries-Pakistan, Afghanistan, and Nigeria-and in those countries the goal of eliminating polio seemed more challenging than ever. Between December 2012 and January 2013, sixteen polio workers were killed in Pakistan, and in February 2013, nine women vaccinating children against polio in Kano, Nigeria, were shot dead by gunmen suspected of belonging to a radical Islamist sect. In addition, after a 95 percent decline in polio cases in 2010, the number of cases in Nigeria rebounded in 2011. Recognizing that polio was unlikely to be eliminated in these countries in the near term, the Global Polio Eradication Initiative moved its target date for eradication from 2013 to 2018.

These setbacks sparked a debate about the appropriate strategy for global eradication of polio. Indeed, some experts believed that recent setbacks were not caused by poor management but were instead the result of epidemiological characteristics and preconditions that might render polio eradication unachievable. These experts argued that global health efforts should focus on the control or elimination of polio rather than on the eradication of the disease.

This case presents an overview of polio and the Global Polio Eradication Initiative and recounts the successful effort to eradicate smallpox. The case enables a rich discussion of the current global strategy to eradicate polio, as well as the issue of whether eradication is the appropriate global public health objective. More generally, the case provides a concrete example of a particular type of global public good, namely infectious disease eradication.

After analyzing and discussing the case, students will be able to:

• Understand the nature of a global public good

• Perform a back-of-the-envelope benefit-cost analysis of polio eradication

• Discuss the appropriate strategy for eradicating an infectious disease

• Apply game theory to analyzing which countries would be likely to contribute funds toward global polio eradication

• Discuss the role of private organizations in the provision of global public goods

Understand the nature of a global public good

Perform a back-of-the-envelope benefit-cost analysis of polio eradication

Discuss the appropriate strategy for eradicating an infectious disease

Apply game theory to analyzing which countries would be likely to contribute funds toward global polio eradication

Discuss the role of private organizations in the provision of global public goods

The phenomenon of mobile social networking site (SNS) addiction has become increasingly severe nowadays and brings adverse outcomes to users’ daily life and work efficiency. However, there are relatively few research probes into the formation process of mobile SNS addiction behavior, and how demographic factors (e.g. gender and age) influence users’ addiction behavior. Adopting the stimulus–organism–response (S–O–R) framework, this study examines the effects of three types of technological functions (enjoyment, sociability and information value) on flow in relation to mobile SNS addiction. The authors further proposed gender and age as moderators, which play important roles in influencing the formation of mobile SNS addiction behavior.

This study examines the formation of mobile SNS addiction with a particular focus on the WeChat app. The authors use a field survey study conducted in China with 351 subjects of WeChat app users to examine thestudy model.

The results demonstrate that addictive behavior is determined by users’ flow states of using mobile SNS. The flow states, in turn, are influenced by three types of technological functions (enjoyment, sociability and information value). In addition, gender and age act as vital moderators in the model.

First, the authors empirically examine the formation of SNS addiction on the mobile device by adopting the S–O–R framework, which may enrich the addiction literature. Second, the authors reveal the moderating roles of age and gender in affecting the formation process of addiction behavior further. The findings of this research deepen our understanding of users’ addiction behavior. Third, the findings also offer rich insights to prevent mobile SNS addiction.