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The employment relationship is beset by an incongruous mix of bases for cooperation and conflict. Scholars have attempted to reconcile the simultaneous presence of convergent and divergent interests between capital and labour in several ways and distinctive bodies of theory addressing this matter have emerged. However, to date, attempts to incorporate the role that the passage of time plays in changing the ratio of conflict to cooperation in the employment relationship have mostly been inadequate. This essay presents a theory about this issue based on six tenets. The paper aims to discuss these issues.

A critical review of existing genres of literature addressing conflict and cooperation in the employment relationship and a conceptual contribution to a perceived generic limitation of these bodies of literature.

A new conceptualization of the elements causing conflict and cooperation between employers and their employees. The theory presented is modular and mostly compatible with the work of earlier scholars. It has theoretical and practical application and aids in understanding the strategic management consequences of new employment forms when other pertinent variables are held constant.

The paper offers a fresh perspective on new employment forms in particular

A new conceptualization of the elements causing conflict and cooperation between employers and their employees. The new view is not necessarily incompatible with earlier perspectives but does have potential to create genuinely new research paradigms and reframe certain contemporary debates about non-standard work in particular.

This paper examines the rhetorical strategies of two Indian microfinance organizations as they transformed from non-profit to commercial format. They shifted forms at a time (year 2010), when commercialization had been criticized severely. The purpose of this paper is to understand “How does a microfinance organization justify its action of transformation to retain legitimacy?”

The paper adopts a qualitative case study method to understand the phenomena. Interview, archival documents, and field observations are the major source of data for the study. Data analysis is carried out through coding method.

Drawing from Suddaby and Greenwood’s (2005) work on rhetorical strategies, the paper suggests that these organizations have used two types of rhetorical strategies – cosmological and teleological. These strategies operate in a performative role and link deviant practices with routines. It focuses on institutional maintenance rather than change.

The paper acknowledges two important limitations. First, the rhetorical focus may be influenced by the history of organization. So depending on organization selected, the focus may vary. Second, the paper is constricted by the low-documentation practices prevailing in many civil society organizations.

The paper contributes to the literature on hybrid organization by unpacking the process of sense making in a hybrid form. The paper also reinforces the argument that language operates in a performative role. The paper provides a new context (India) to understand the process of rhetorical strategies.