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The purpose of this paper is to investigate how complementors’ marketing capability and technology capability affect their performance. Drawing on social capital theory, the authors examine platform network centrality as a mediator and platform reputation as a moderator of the relationships between these two capabilities and complementor performance.

This study collects data by questionnaire from 154 Chinese firms adopting e-commerce platforms. Hierarchical multiple regression is used to test the hypotheses of this study.

This study finds that complementors’ marketing capability and technology capability positively affect performance by increasing their platform network centrality. Moreover, platform reputation positively moderates the relationship between platform network centrality and complementor performance, and it strengthens the mediating role of platform network centrality.

This paper emphasizes the critical role of marketing capability and technology capability on complementor performance. It explores the improvement path of complementor performance from the perspective of network position, which is a key element for complementors to effectively leverage their capabilities to build competitive advantage.

The platform economy reflects the business model of some of the largest and fastest-growing firms in the economy. Platform business models emerge and thrive because of the potential profit in taking advantage of transactions cost reductions to connect people for mutual benefit, and this value creation is best understood by thinking about the epistemology of decentralized market processes. Three essential aspects of knowledge are relevant to platform business models: (1) knowledge can be private and diffuse; (2) knowledge can be contextual; and (3) knowledge may not exist outside of the economic process. After defining and analyzing the technology, economic, and institutional aspects of platforms the author defines and applies market epistemology to explore how platforms harness technological and organizational features to create value-enhancing market platforms by exploiting the epistemic benefits of technology-enabled decentralized market processes. The author concludes by using this epistemic framework to propose an electricity distribution platform business model – the retail electricity industry is undergoing a process of technological dynamism, and as a regulated infrastructure industry, evolving into a decentralized market industry is presenting challenges to which this epistemic framework can bring increased understanding.

This study aims to explore the strategies of Xerox Corporation (Xerox) in the copier industry, as its inception to date. In particular, it examines the process of Xerox’s creating platform advantage (the capability to engender an increasing future and continuing success of new innovations or businesses). The study provides insights on Xerox’s pursuit of specific strategies in managing technological innovations in the midst of fierce market competition.

The research study uses a case study methodology to explore the strategic foresight of Xerox servitization. The study develops the new methodological tool to analyse the process of technology platform and business platform creation. The model can be applied to any industry to understand the pursuit of strategies in high-tech based market competition.

The analyses of Xerox’s strategies, as its inception to date, have revealed the process of platform creation (technology platform and business platform), which enabled Xerox to enjoy a continuing advantage. The results have shown that the pursuit of specific strategy is motivated by risk considerations as much as by a search for profit. Xerox has continually upgraded its platforms to get ready for the competition under the digital transformation of servitization.

The main contribution of this research study is the development of a new methodological framework, which can be used to analyse the process of platform creation in any industry. The new framework introduces a dynamic concept (rather than a static concept generally found in the previous literature) of technology and business platforms. This research study contributes to the body of knowledge in the areas of strategic management of innovation.

Selecting an appropriate theory has always remained a critical task for the digital policy researchers. The literature seems to miss providing theoretical accounts of policy view of the digital platforms governance and offering tools for measuring the effectiveness of policies. To this end, this paper aims to provide a critical review and comparison of dominant information systems (IS) theories used. It highlights the weaknesses of these theories to explain technology features and actor- technology interactions with the rising trend of digital platforms. The main argument of this research is that the policymakers will not have adequate tools for policymaking of digital platforms by following the assumptions of theories used dominantly in the IS field.

This paper analyzes the assumptions of dominant IS theories and their applications in the digital policy literature. Then, it shows to what extent these theories are incapable of conceptualizing features of technology and actors’ role in policymaking and governance of digital platforms.

This paper identifies three aspects of digital platforms, including layered architecture, multisided (“side” means “participants”) and user interaction based, that dominant IS theories have shortcomings in explaining them.

The findings of this research can help authorities to take a more realistic view in defining digital platform policy objectives and applying more appropriate tools in policy implementation.

Discussing insights into the shortcomings of theories helps to define the theoretical requirements for studying policymaking and governance of digital platforms. It also suggests opportunities and recommendations for future studies.

This paper aims to examine the technology acceptance model’s applicability in understanding employees’ acceptance of online platforms for knowledge sharing in organisations. Specifically, this research explores gender differences in using online platforms for sharing knowledge at the workplace in an emerging market context and the role of individuals’ motivation in online platform usage in organisations.

A web-based survey was conducted in Vietnam with 290 responses from employees in the banking and insurance industries.

Both intrinsic and extrinsic motivations influenced the perceived ease of use, perceived usefulness and online platform usage for knowledge sharing. The results also confirm a significant influence of perceived ease of use directly on knowledge sharing behaviour using online platforms and indirectly via perceived usefulness. Regarding gender differences, perceived ease of use was more salient in women, while men considered perceived usefulness to a greater extent.

This study provides a complete picture of gender, motivation and technology used for knowledge sharing in organisational settings.

This research has provided additional insight into the importance of gender and motivation in technology acceptance. By doing this, this study helps organisations capture the potential of valuable human resources for their competitiveness.

The objective of this paper is to understand innovators' pursuit of strategies in securing the benefits from an innovation. The study develops a methodological framework of platform for analysing three case study innovations – Windows‐operating system for PC, plain paper copier and video cassette recorder. This paper examines the process of innovators creating platform advantage (the capability to engender an increasing future and continuing success of new innovations or businesses) in order to understand why innovators pursue collaborative or competitive strategies in managing technological innovations. It is argued that collaboration is motivated by risk considerations as much as by a search for profit. The results indicate that the use of strategies (whether collaborative or competitive strategy) depends on how innovators see the benefits from using particular strategies to exploit the innovation.

This paper aims to examine the role of technology in shaping the interplay between intimate and economic relations in collaborative consumer networks (CCNs).

This research is based on a three-year participatory netnographic and ethnographic field study of hosts, guests and community members within the Airbnb home-sharing network in New Zealand. The data consist of interviews, online and offline participant observations and brief discussions onsite (large-scale Airbnb events, host meetups and during Airbnb stays).

The findings reveal how technologies shape the relational work of home-sharing between intimate and economic institutions through grooming, bundling, brokerage, buffering and social edgework. This paper proposes a framework of triadic relational work enacted by network actors, involving complex exchange structures.

This study focusses on a single context – a market-mediated home-sharing platform. The findings may not apply to other contexts of economic and social exchanges.

The study reveals that the construction of specific relational packages by Airbnb hosts using their digital technologies pave a path for home-sharing to skirt the norms of the home as a place of intimacy and the market as a place for economics. This allows these two spheres to flourish with little controversy.

By augmenting Zelizer’s relational work, this study produces theoretical insights into the agentic role of technology in creating and stabilising a CCN.

The aim of this study is to examine the influence of consumer preferences for overseas green products and the implementation of blockchain technology on the performance of a supply chain, which comprises an overseas manufacturer and a domestic e-commerce platform. This research endeavors to identify the optimal pricing decisions and strategies for both the manufacturer and the platform in the context of the expanding e-commerce and globalization of the economy.

The authors propose and analyze four distinct models based on the selection of selling contracts by the manufacturer and the adoption strategy of blockchain by the platform, using game theory to obtain the optimal solutions for these models.

The authors show that consumer migration promotes the manufacturer's green inputs, while the expansion of green consumer proportion is not conducive to it. They also show that blockchain technology has the potential to effectively limit manufacturer cannibalization. Interestingly, the study reveals a cascading effect of advantage where the manufacturer's profit variation trend changes only with the integration of pricing power advantage and blockchain technology inputs. This effect suggests that the equilibrium strategy is achievable under the agency contract with blockchain adoption, while Pareto improvement can be obtained with blockchain technology under both selling contracts.

This research could be extended in several possible directions. First, future work could explore outsourcing strategies for overseas manufacturers. Second, more types of consumer heterogeneity and different risk preferences could be considered. Third, this study can be extended by further exploring the design of mechanisms under asymmetric demand information to make the model more realistic.

The authors examine the impact of market segmentation and consumer preferences on green supply chain decisions, and analyze supply chain members' strategic choices for selling contracts and blockchain adoptions. The research also sheds light on the theoretical underpinnings and practical applications of green supply chain development and blockchain applications.

This paper aims to explore the development of digital platforms in agtech space as a mechanism to mitigate the disconnects among the various actors in the innovation, business and entrepreneurship and extension ecosystems that impede the journey of technology from labs to farms. It does so by tracing the birth and evolution of KisanMitr, an agriculture digital platform created in India.

The research follows a participatory action research approach.

Digital platforms can be useful for integrating varied actor groups, in particular by facilitating the open flow of information among actors, and thus bringing to light the ways in which they can collaborate.

The paper demonstrates that digital platforms can become the backbone of integrated agricultural innovation systems, just as in the high-tech industries. Greater information flow enabled by such platforms allows the actors to collaborate more effectively. However, it is necessary to maintain farmer-focus, undertake off-platform activities to facilitate mutual engagement among actors and watch for potential governance issues if these platforms were to make a true impact for farmers.

KisanMitr was initiated with the motive of helping the Indian farmers, especially the reverse migrants during the COViD-19 pandemic, specifically for increasing the range of technology options available to them to make agriculture a viable livelihood option.

KisanMitr platform is one the first of its kind in India and in the agricultural sector. Unlike the digital platforms developed by private corporations, it was created by a government agency.

Technology has dramatically changed the nature of interorganizational relationships and the ways partners interact with each other. In the new platform business model, platform technology usage seems to work as a governance mechanism to regulate operations and manage platform builder–platform participant relationships. To respond to these changes, this study aims to examine how platform technology usage in platform operations influenced the relationship quality between the platform builder and platform participants by promoting perceptions of three types of justice (procedural, distributive and informational).

The authors propose that it is through the perception of three types of justice (procedural, distributive and informational) that platform technology usage exerts its governance effect on the platform relationship. In doing this, the authors seek to answer the following two related research questions in the platform setting: How does platform technology usage drive relationship performance via different types of justice perceptions? Which type of justice affects relationship performance most effectively?

The results from a survey of 384 participant firms from two of the largest digital platforms for mobile/PC application in China reveal that platform technology usage leads to better relationship performance through enhanced perceptions of procedural, distributive, and informational justice. The positive impacts of procedural justice and distributive justice on relationship performance are greater than that of informational justice, while the impacts of procedural justice and distributive justice show no significant differences.

These findings provide novel insights into the role and mechanisms of platform technology usage in platform relationship management.