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Article
Publication date: 3 October 2016

Aphrodite Vlahos and Liliana L. Bove

The purpose of this paper is to investigate how customer relationship marketing (CRM) activities are utilized by plastic surgery providers to encourage the sale of…

Abstract

Purpose

The purpose of this paper is to investigate how customer relationship marketing (CRM) activities are utilized by plastic surgery providers to encourage the sale of non-surgical cosmetic procedures (such as Botox). These procedures are considered to be an important gateway for future, more invasive (and profitable) services. As a result, the techniques used to build relationships with clients may be unethical, as they prioritize increased financial performance and profitability over customer well-being.

Design/methodology/approach

Conceptual models are presented that compare and contrast the CRM activities, mediators and expected outcomes for plastic surgery providers, motivated primarily by profit, with those primarily motivated by mutual betterment.

Findings

It is suggested that when accompanied by sales promotions, problem augmentation – an approach used by plastic surgeons to broaden the scope of a patient’s aesthetic problem to other areas of concern – may generate increased sales in the short term, but reduce the opportunity of positive word-of-mouth to recruit new clients.

Originality/value

This paper applies relationship marketing to a novel context to demonstrate how practices to retain and improve clients may harm their well-being and commoditize the service, unless mutual betterment is a key objective.

Details

Marketing Intelligence & Planning, vol. 34 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 19 October 2010

Rebecca Exton and Fred Schreuder

NCEPOD (1990) states that we must ensure that all emergency patients have prompt access to theatres, critical care facilities, and appropriately trained staff 24…

Abstract

Purpose

NCEPOD (1990) states that we must ensure that all emergency patients have prompt access to theatres, critical care facilities, and appropriately trained staff 24 hours/day, every day of the year. Hospitals providing emergency services must provide a dedicated emergency theatre. Our previous study highlighted potential savings and reduced waiting times, leading to the introduction of a dedicated weekly half‐day list. This purpose of this study was to evaluate the effect of the extra list on both waiting times and spending.

Design/methodology/approach

This research is based on a prospective audit of emergency surgery (Lister Hospital, Stevenage) from October‐December 2006. Delay times from booking time to time of operation were calculated. This was assessed based on a standard of a day surgery unit, where the ideal maximum is a half‐day wait. Findings were compared with data prior to the introduction of a dedicated list.

Findings

There were 186 operations performed. The mean wait for surgery was 0.7 days/patient, compared with 1.3 days/patient prior to the dedicated list. Assuming that the ideal waiting time is a maximum of half a day, 55 per cent of patients achieved this, compared with 22 per cent prior to the introduction of the list.

Originality/value

The introduction of a dedicated day surgery plastic surgery trauma list led to a significant reduction in patient wait time. The dedicated list also achieved a potential reduction of 900‐bed days/annum, thus saving £180,000/annum for the trust.

Details

Clinical Governance: An International Journal, vol. 15 no. 4
Type: Research Article
ISSN: 1477-7274

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Article
Publication date: 10 April 2020

Cuong Quoc Nguyen, Phuoc Tran and Minh Nguyen

The purpose of this study is to assess the factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam.

Abstract

Purpose

The purpose of this study is to assess the factors that motivate young people’s intention to undergo cosmetic surgery in Vietnam.

Design/methodology/approach

This study applies Ajzen’s theory of planned behavior as a research model. The study is based on a quantitative method that applied exploratory factor analysis.

Findings

In total, 412 valid responses are used for the statistical analysis. The results confirm that subjective norm (SN), attitude toward cosmetic surgery and perceived behavioral control (PBC) are the main factors that motivate young people’s intention to undergo cosmetic surgery.

Originality/value

The results show the positive relationship between attitude toward cosmetic surgery, SN, PBC and intention to undergo cosmetic surgery in Vietnam.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 30 January 2007

G.E. Glass and M. Soldin

To evaluate the impact of rationing guidelines on the practice of reduction mammaplasty, with particular reference to patient selection.

Abstract

Purpose

To evaluate the impact of rationing guidelines on the practice of reduction mammaplasty, with particular reference to patient selection.

Design/methodology/approach

A retrospective audit was performed. Patients who were accepted for surgery in the first nine months following the date of publication of new and explicit inclusion criteria were compared with patients who were accepted for surgery in the 15 months preceding publication.

Findings

Of 131 consecutive patients, 98 were accepted before publication of the inclusion criteria, with 33 after. A total of the 97 of 98 and 33 of 33 were symptomatic. Conformity to criteria for body mass index (BMI) increased from 65 of 98 (66 per cent) to 25 of 33 (76 per cent, p=0.143) Attendance at pre‐operative breast seminar increased from 72 of 98 (73 per cent) to 29 of 33 (88 per cent, p=0.099). Incidence of smoking increased from 18 of 98 (18 per cent) to 7 of 33 (21 per cent, p=0.799). Patients under the age of 30 accounted for this increase. The number of cases who failed on more than one criterion fell from 17 of 98 (7 per cent) to 2 of 33 (3 per cent, p=0.155).

Practical implications

Demonstrates a non‐significant reduction in the number of obese patients being accepted for surgery, and a non‐significant increase in uptake of pre‐operative nurse led seminars in the practice. Since publication of the inclusion criteria, all but one of the patients accepted for surgery with exclusion criteria failed on the basis one criterion only. Not successful in enforcing abstinence from smoking as a condition for surgery, particularly among younger patients. To help do this objective ways to assess smoking status need to be looked at. A re‐audit is required to complete the loop.

Originality/value

This is the first paper to present audit results for the new inclusion criteria for reduction mammaplasty.

Details

Clinical Governance: An International Journal, vol. 12 no. 1
Type: Research Article
ISSN: 1477-7274

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Article
Publication date: 1 May 2002

Paul Cambridge

This paper explores the ethical issues surrounding the use of cosmetic surgery for and by people with learning disabilities. Although such interventions are less common in…

Abstract

This paper explores the ethical issues surrounding the use of cosmetic surgery for and by people with learning disabilities. Although such interventions are less common in Britain than in the US, there is a growing interest in the use of cosmetic surgery to correct perceived defects in appearance and speech impairment. However, the assumed potential of cosmetic surgery brings adult protection concerns into stark relief.

Details

The Journal of Adult Protection, vol. 4 no. 2
Type: Research Article
ISSN: 1466-8203

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Article
Publication date: 1 April 2003

Fang Wan, Ronald J. Faber and Anthony Fung

This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it…

Abstract

This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it attempts to examine perceptions of the impact of models in advertising in both cultures. The third person effect which states that people believe the media impacts others more than themselves is tested to determine if this contributes to behaviors related to body image. A comparison of responses from young women inHong Kong and the US indicate that both cultures are similar in the degree of body dissatisfaction and dieting behavior exhibited. However, Western women spend significantly more time exercising and are more willing to have plastic surgery to improve their appearance. The third person effect appears robust across cultures, but generally does not contribute significantly to explaining body image related attitudes and behaviors. The results have important implications for both third person effect and cross cultural consumer behavior.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 15 no. 1/2
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 13 July 2015

Yoshinori Nakata, Tatsuya Yoshimura, Yuichi Watanabe, Hiroshi Otake, Giichiro Oiso and Tomohiro Sawa

– The purpose of this paper is to examine whether the current surgical reimbursement system in Japan reflects resource utilization after the revision of fee schedule in 2014.

Abstract

Purpose

The purpose of this paper is to examine whether the current surgical reimbursement system in Japan reflects resource utilization after the revision of fee schedule in 2014.

Design/methodology/approach

The authors collected data from all the surgical procedures performed at Teikyo University Hospital from April 1 through September 30, 2014. The authors defined the decision-making unit as a surgeon with the highest academic rank in the surgery. Inputs were defined as the number of medical doctors who assisted surgery, and the time of operation from skin incision to closure. An output was defined as the surgical fee. The authors calculated surgeons’ efficiency scores using data envelopment analysis.

Findings

The efficiency scores of each surgical specialty were significantly different (p=0.000).

Originality/value

This result demonstrates that the Japanese surgical reimbursement scales still fail to reflect resource utilization despite the revision of surgical fee schedule.

Details

International Journal of Health Care Quality Assurance, vol. 28 no. 6
Type: Research Article
ISSN: 0952-6862

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Article
Publication date: 3 June 2014

Loick Menvielle, William Menvielle and Nadine Tournois

The present study aims to use the qualitative approach of soft laddering to gather insight into both risk perception and subsequent marketing strategies of medical…

Abstract

Purpose

The present study aims to use the qualitative approach of soft laddering to gather insight into both risk perception and subsequent marketing strategies of medical tourism. Medical tourism has recently started to spark interest of marketing researchers and has been a frequently discussed topic by both journalists and physicians. Nevertheless, there are only few marketing studies offering in-depth research on the phenomenon of medical tourism. In the present article, we will concentrate on the central notion of risk inherent to any medical procedure and a fortiori to surgery in the so-called Third World countries. Because medical tourism is a product to be sold to costumers, the perceived risk needs to be dealt with on the marketing level.

Design/methodology/approach

In the present study, the qualitative approach of soft laddering was used with 23 participants from France and 22 participants from Quebec to gather insight into both risk perception and subsequent marketing strategies of medical tourism.

Findings

The results show significant differences in consumer behavior between the two nationalities involved. We will see how these differences are related to underlying values as well as different reasons and constraints to purchase.

Practical implications

The results could help developed countries’ government to implement health policy.

Originality/value

Qualitative research does not often use soft laddering, which was used in this paper. Moreover, this qualitative approach has some advantages as the number of chains, as well as the frequencies of selection and the diversity of elements quoted by consumers (kinds of risks, values and consequences of the choices made).

Details

Qualitative Market Research: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 17 October 2016

Sandeep W. Dahake, Abhaykumar M. Kuthe, Mahesh B. Mawale and Ashutosh D. Bagde

This paper aims to provide an overview of applications of medical rapid prototyping (MRP)-assisted customized surgical guides (CSGs) and shows the potential of this…

Abstract

Purpose

This paper aims to provide an overview of applications of medical rapid prototyping (MRP)-assisted customized surgical guides (CSGs) and shows the potential of this technology in complex surgeries. This review paper also reports two case studies from open literature where MRP-assisted CSGs have been successfully used in complex surgeries.

Design/methodology/approach

Key publications from the past two decades have been reviewed.

Findings

This study concludes that the use of MRP-assisted CSGs improves the accuracy of surgery. Additionally, MRP-assisted CSGs make the surgery much faster, accurate and cheaper than any other technique. The outcome based on literature review and two case studies strongly suggested that MRP-assisted CSGs might become part of a standard protocol in the medical sector to operate the various complex surgeries, in the near future.

Practical implications

Advanced technologies like radiology, image processing, virtual surgical planning (VSP), computer-aided design (CAD) and MRP made it possible to fabricate the CSGs. MRP-assisted CSGs can easily transfer the VSP into the actual surgery.

Originality/value

This paper is beneficial to study the development and applications of MRP-assisted CSGs in complex surgeries.

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Article
Publication date: 8 May 2017

Borut Milfelner, Tanja Vidergar Kikel, Damijan Mumel and Aleksandra Pisnik

The purpose of this paper is to measure attitudes towards cosmetic surgery services among women and to determine the potential segments of women according to their…

Abstract

Purpose

The purpose of this paper is to measure attitudes towards cosmetic surgery services among women and to determine the potential segments of women according to their attitudes towards cosmetic surgery services and discover the main differences among them.

Design/methodology/approach

The research was implemented on a sample of 258 women in Slovenia. A quota sample was chosen for this research following the age characteristics of the Slovenian female population. The data collection method used was personal interviews. Convergent validity for the attitudes towards cosmetic surgery services was assessed with exploratory factor analysis. The segmentation analysis procedure was implemented in two phases. First, hierarchical clustering with Ward’s method was deployed, and in the second step K-means cluster analysis was used.

Findings

The results show that four clusters were clearly distinctive according to three dimensions, namely, intrapersonal, social and consider component. In further analysis, four segments of women were analysed regarding the fear of ageing, the importance of appearance, body image and self-esteem. Results show that all four segments are unique and distinguish one from another.

Practical implications

Through segmentation analysis, authors of this study indicate two segments (target groups) that are possibly interesting for providers of cosmetic services. Marketing communication activities should mainly be focussed on the woman’s appearance.

Originality/value

Based on a theoretical hypothesis and use a quantitative method, the aim of this paper is to provide a deeper analysis and understanding of attitudes and views of different woman profile regarding cosmetic surgeries. It presents a more structured view on differences that exist among segments of female consumers while also adding new insights into the factors that influence attitudes towards cosmetic procedures.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 5
Type: Research Article
ISSN: 0959-0552

Keywords

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