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This chapter aims to determine the marketing practices of kid-friendly hotels in Turkey by utilizing descriptive analysis. A total of 77 kid-friendly hotels operating in Turkey were surveyed through the examination of their websites. This chapter adopts a descriptive approach in defining marketing practices of kid-friendly hotels. The findings showed that various facilities and services are offered in kid-friendly hotels under the categories of “room options for children,” “food and beverage options for children,” “activities for children,” “price options,” and “children’s health and safety.” Although the results cannot be generalized beyond the scope of the study, this chapter revealed the current status of marketing to children in kid-friendly hotels operating in Turkey. Marketing implications are provided for practitioners and recommendations for future research are also discussed.

Adolescents undoubtedly represent the future generation of adults who will be responsible for the preservation and management of heritage at local and national levels. It is essential to understand how to motivate and satisfy adolescents when visiting museums in their communities and beyond. A self-administered survey was conducted in 2016 with 360 adolescents who visited the Abgineh Museum of Tehran, Iran. Using descriptive statistics, Pearson’s correlation analysis and multiple linear regression analysis were used to interpret the findings, offering new insights into the subject. The study results suggest that travel and tourism companions influence adolescents’ motivations and satisfaction to visit museums.