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Article
Publication date: 21 November 2023

Anand Thakur, Jithin Krishnan K and Alisha Ansari

The purpose of the study is to examine the factors that influence people's intention to adopt electric vehicles (EVs). The study used an expanded theory of planned behaviour (TPB

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Abstract

Purpose

The purpose of the study is to examine the factors that influence people's intention to adopt electric vehicles (EVs). The study used an expanded theory of planned behaviour (TPB) along with the addition of perceived trust and consideration of future consequences (CFC).

Design/methodology/approach

The study is based on primary data collected from 282 respondents in Punjab through a questionnaire. The collected data were analysed using SPSS 26 and AMOS 24 to perform confirmatory factor analysis and structural equation modelling.

Findings

The empirical analysis indicates that attitude, subjective norms and perceived trust have a significant influence on the adoption intention (AI) of EVs.

Research limitations/implications

The implications provide policymakers and marketers with better insights into marketing EVs in the trajectory of sustainable mobility. Marketers should create focussed marketing materials that highlight the environmental ease of use, lower running costs and sophisticated technology of electric automobiles. The limitations of the study provide valuable insights for future researchers.

Originality/value

This is the first study that uses CFC with the TPB model in the context of AI of EVs specifically for the Punjab region.

Details

Smart and Sustainable Built Environment, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 16 May 2022

Nguyen Khanh Doanh, Nguyen Ngoc Quynh and Thi Tuan Linh Pham

The purpose of this study is to examine how use of agriculture information systems could impact farmers' intention to convert from traditional to organic agriculture production in…

Abstract

Purpose

The purpose of this study is to examine how use of agriculture information systems could impact farmers' intention to convert from traditional to organic agriculture production in the mountainous areas of Northern Vietnam, based on a research framework developed from integrating Diffusion of Innovation Theory and Theory of Planned Behavior. Specifically, the authors aim to test the direct impact of use of agriculture information systems on converting intention and the interaction between use of agriculture information systems and perceived economic benefits, perceived non-economic benefits of organic production and market access on the formation of converting intention.

Design/methodology/approach

Data were collected from a sample survey that included 634 agriculture-producing households in Thai Nguyen, Tuyen Quang and Cao Bang provinces of Northern Vietnam. The logistic regression was used for data analysis.

Findings

Research findings indicate that perceived economic benefits, non-economic benefits, market access and use of agriculture information systems positively support the converting intention. Moreover, the use of information systems strengthens the links between the converting intention and perceived economic benefits, perceived non-economic benefits and market access.

Originality/value

This research is innovative in incorporating the use of agriculture information systems as both direct contributor and moderator in converting decisions.

Details

International Journal of Social Economics, vol. 49 no. 10
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 29 April 2021

Osvaldo García Mata

The purpose of this paper is to analyze financial literacy's effect on retirement planning among young adults in Mexico, with gender as a moderator variable. Planning refers to…

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Abstract

Purpose

The purpose of this paper is to analyze financial literacy's effect on retirement planning among young adults in Mexico, with gender as a moderator variable. Planning refers to the actual or intended implementation of several retirement strategies: private pension funds, investing in assets, government subsidies and family assistance.

Design/methodology/approach

The article's methodology is quantitative, empirical and cross-sectional. Ajzen's theory of planned behavior (1991) works as the theoretical framework to examine planning for retirement intentions determined by individuals' financial inclusion, attitudes, knowledge, behavior, occupation and family traits. The methodology follows generalized structural equation models (GSEM) with logistic regression basis, constructed with data from the National Survey on Financial Inclusion 2018.

Findings

Results confirm that the most financially knowledgeable individuals have lesser intentions to pursue passive strategies, while financial behavior and inclusion associate with actively planning. Gender plays a fundamental role in retirement planning too.

Research limitations/implications

Observations for several years are necessary to effectuate longitudinal analysis. Further research should include a more in-depth study of strategy choice triggers and policy impact on retirement planning.

Social implications

Findings can be useful to public and private institutions focused on saving, investment and retirement, especially in economies comparable to Mexico's. Avoiding the higher social costs associated with poor retirement planning depends on timely decision-making.

Originality/value

This study goes beyond the traditional pension fund strategy to analyze other options. It delivers information about young people's long-term financial plans in Mexico concerning financial literacy and gender.

Details

International Journal of Bank Marketing, vol. 39 no. 7
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 6 June 2016

Michael James Mustafa, Ernesto Hernandez, Christopher Mahon and Lai Kei Chee

This paper aims to develop an empirical model that examines whether a student’s proactive personality or the university support environment (education support, concept development…

3146

Abstract

Purpose

This paper aims to develop an empirical model that examines whether a student’s proactive personality or the university support environment (education support, concept development support and business development support) affects their entrepreneurial intentions. Additionally, the relative strengths of a student’s proactive personality and the university environment influences are compared.

Design/methodology/approach

A total of 141 students attending a well-established and internationally renowned Malaysian higher education institution completed a questionnaire survey. Results were based on correlation and regression analysis.

Findings

Results indicate that a proactive personality and concept development support have significant impact on students’ entrepreneurial intentions. Additionally, the results showed that a student’s proactive personality had a greater effect on their entrepreneurial intentions than that of the university support environment.

Originality/value

The paper demonstrates one of the few attempts to examine the effects of both a proactive personality and university support environment on entrepreneurial intentions in an emerging economy context. Specifically, we reconfirm students’ personality traits as a more important predictor of their entrepreneurial intentions than environmental factors in the Malaysian context. Additionally, by also demonstrating concept development support as a significant predictor of entrepreneurial intentions, we provide new insights into how universities in emerging economies can foster the entrepreneurial intentions of their students. This result adds to the academic literature on entrepreneurial intentions in emerging economies.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 8 no. 2
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 3 December 2021

Miao Miao, Tariq Jalees, Syed Imran Zaman, Sherbaz Khan, Noor-ul-Ain Hanif and Muhammad Kashif Javed

This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C…

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Abstract

Purpose

This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment. It investigates the mediation effect of e-customer satisfaction, e-trust and perceived value on repurchase intention. It also examines the moderating role of prior online experience.

Design/methodology/approach

Based on the adapted questionnaire, pre-recruited enumerators collected the data from five leading business universities of Karachi. They distributed 425 questionnaires and received 415 questionnaires. The study has used Partial Least Square-Structure Equation Modeling (PLS-SEM) technique for data analysis.

Findings

We have tested 20 hypotheses, of which our results do not support five, including two direct, two mediating. Our results support all the direct hypotheses except the following two: (1) delivery service affects e-satisfaction (2) customer services quality effect on trust. We did not find support for the following two mediating hypotheses (1) e-satisfaction mediates delivery services and repurchase intention, (2) service quality mediates customers' service quality and repurchase intention. Our results do not support one moderating relationship. Prior online experience moderates e-perceived value and repurchase intention.

Research limitations/implications

This research provides valuable information to the online retailers of B2C e-commerce, which can help them make strategies based on their consumers' behavior and encourage them to make repeat purchases from online retailing stores. It allows future researchers to replicate the model in cross-cultural studies in different product categories.

Originality/value

We have examined the moderating effect of prior online experience between (e-satisfaction, e-trust and perceived value) on the repurchase intention.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 10
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 March 2019

Emre Seles and Yasemin Afacan

This study aimed to broaden Theory of Planned Behaviour (TPB) by including healthy urban performance attributes of the residential neighbourhoods as an additional predictor for…

Abstract

This study aimed to broaden Theory of Planned Behaviour (TPB) by including healthy urban performance attributes of the residential neighbourhoods as an additional predictor for walking behaviour. First, the study reviewed the literature on TPB and walkability in residential environments, and then constructed a TPB model based on walkability to set the hypotheses. The study explored the correlations among walkability attributes and walkability behaviour through a survey conducted with residents in Ankara, Turkey (n= 220). To analyse the data, first confirmatory factor analysis and later, structural equation modelling were used. The findings of the study highlighted two aspects of planning for a walkable neighbourhood: (i) a walkability model based on the three constructs of TPB should not neglect the measured and experienced urban performance; (ii) utilizing pedestrian environment for walking as fully as possible requires a collaborative and an experiential approach as well as a multi-parameter decision-making process.

Details

Open House International, vol. 44 no. 1
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 22 May 2023

Van Hau Nguyen, Thi Hao Nguyen, Lan Huong Mai, Thi Thu Phuong Nguyen, Thi Mai Lan Nguyen and Thi Phuong Linh Nguyen

The purpose of this paper is to investigate factors affecting Vietnamese people’s sustainable tourism intention (IN) with extended the theory of planned behavior (TPB).

Abstract

Purpose

The purpose of this paper is to investigate factors affecting Vietnamese people’s sustainable tourism intention (IN) with extended the theory of planned behavior (TPB).

Design/methodology/approach

Preliminary quantitative research was carried out before large-scale formal quantitative research with a sample size of 628 Vietnamese people. Using the partial least squares structural equation modeling method with the SmartPLS tool, measurement and structural models 3.0 were evaluated before testing the research hypotheses about the influence of factors on the IN of sustainable tourism.

Findings

This study uses the extended TPB model with original constructs and two additional constructs, travel motivation (TM) and moral reflectiveness (MR), to find out the factors affecting the sustainable tourism IN of Vietnamese people. All hypotheses are accepted, except for the hypothesis about the relationship between TM and attitude toward sustainable tourism. MR has been shown to have a more positive and stronger (insignificant) effect than other factors of the proposed research model on sustainable tourism IN. Thereby, this study contributes both theoretically and practically to policymakers, researchers and tourism enterprises in promoting sustainable tourism IN.

Research limitations/implications

The main limitation of this paper is the deliberate sampling method and targeting the demographic proportion corresponding to the population has lost the randomness of the survey sample.

Practical implications

The findings indicate that state management agencies and tourism enterprises in Vietnam need to pay attention to communication to raise awareness of environmentally oriented tourism and promote the ability to participate in sustainable tourism at a reasonable price as well as the opportunity for easy access and, at the same time, take measures to influence TM and have communication strategies that address the ethical value of participating in sustainable tourism.

Originality/value

To the best of the authors’ knowledge, this paper is the first empirical study to contribute to the existing literature on tourism by integrating TPB constructs with TM and MR to predict sustainable tourism IN.

Details

foresight, vol. 25 no. 6
Type: Research Article
ISSN: 1463-6689

Keywords

Article
Publication date: 16 December 2022

Çağıl Hale Özel and Eda Çoban

This study aims to explain the effect of tourists' attitudes towards child labor, subjective norms and perceived behavioral control (PBC) on their intention to visit a destination…

Abstract

Purpose

This study aims to explain the effect of tourists' attitudes towards child labor, subjective norms and perceived behavioral control (PBC) on their intention to visit a destination with the model created with the help of theory of planned behavior (TPB).

Design/methodology/approach

The study utilized the convenience sampling technique. Data were collected through social media platforms from individuals over the age of 18 who live in Turkey and have traveled as tourists before. For this purpose, travel and tourism-themed groups were applied. Six hypotheses based on the literature were tested in the study. Data analysis was carried out using the Smart partial least square (PLS) program on data collected from 226 people.

Findings

Findings showed that the conceptual model explained tourists' intentions well. In detail, subjective norm, PBC and attitude, together with their belief constructs, all had a positive impact on visit intention.

Practical implications

Destination managers are recommended to protect children's rights in the destination. Any kind of exploitation of children and child labor can be prevented if stakeholders within the industry do not include any partners that violate children's rights. Destination managers should also guarantee the safety of children by launching codes of conduct and guidelines in coaction with local authorities and NGOs.

Originality/value

Many factors that may affect tourists' intention to visit a destination have been studied in the literature so far; however, tourists' perspective on child labor in a destination was not among these factors. It is not known whether the problem of child labor in destinations will affect tourists' intention to visit that destination. In this study, destination visit intention is discussed from this aspect, and this study differs from the previous studies in this respect. Recommendations were provided for practitioners to evolve into a child-friendly destination and highlight the efforts made to prevent child labor in their marketing practices.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 18 June 2021

Omar Kachkar and Fares Djafri

This study aims to investigate the relevance of the theory of planned behaviour (TPB) in predicting the intentional behaviour of refugee entrepreneurs. This paper uses key…

Abstract

Purpose

This study aims to investigate the relevance of the theory of planned behaviour (TPB) in predicting the intentional behaviour of refugee entrepreneurs. This paper uses key components of the theory on attitude, subjective norms and perceived control to explore the willingness of refugees to participate in microenterprise support programmes (MESP) in refugee camps.

Design/methodology/approach

This study used a positivist research approach, comprising a quantitative basis of enquiry and gathered data via survey questionnaires. In total, 400 usable questionnaires were completed and used for analysis. This study uses descriptive and inferential analysis with SPSS and confirmatory factor analysis with AMOS to test three key TPB hypotheses.

Findings

The structured model revealed acceptable high goodness-of-fit indices. Also, the findings indicated that out of three hypotheses, two hypotheses (attitude and perceived control) were substantial, positive and significant. However, the relationship between subjective norms of refugees and their intention to participate in MESP was insignificant. The findings of this study indicate the low-profile refugees give to the views and opinions of the surrounding communities when it comes to determining their intentional behaviour. As such, some poignant implications may relate to microfinance and microcredit programmes targeting refugees.

Practical implications

The present study illustrates the interrelationships between the proposed variables. Also, by understanding the relationships between the selected variables, the findings would be useful for the concerned authorities to ameliorate and upgrade the well-being of refugees along with empowering their environment, which would facilitate their engagement in business and entrepreneurship.

Originality/value

This study explores the relevance of TPB and its components in the context of the intentional behaviour of refugee entrepreneurs. It further illuminates the distinction of refugee behaviour towards entrepreneurship and MESP.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 14 no. 4
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 20 November 2007

Elizabeth White Baker, Said S. Al‐Gahtani and Geoffrey S. Hubona

This paper aims to investigate the effects of gender, age and education on new technology implementation in Saudi Arabia, a technologically developing country, using the Theory of…

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Abstract

Purpose

This paper aims to investigate the effects of gender, age and education on new technology implementation in Saudi Arabia, a technologically developing country, using the Theory of Planned Behavior (TPB).

Design/methodology/approach

The research was an empirical investigation based on surveys completed by 1,088 Saudi knowledge workers.

Findings

The TPB model performs well in Saudi Arabia. This validation accounts for 37 percent of the variance in behavioral intention among Saudi knowledge workers. For the moderator variables, there were no statistically significant interactions, with the exception of the moderation of perceived behavioral control on behavioral intention by level of education.

Research limitations/implications

Saudi Arabia is an exemplar for many developing nations characterized by distinct intellectual and cultural traditions that differ from Western cultures. Demographic variables (e.g. gender and age) that have been reported to be significant moderators of the influences of attitude, subjective norm and perceived behavioral control on behavioral intention in other cultural samples were found to be non‐significant in this Saudi Arabian sample.

Practical implications

System developers using user‐centered design approaches have different design criteria for the successful workforce adoption of information technology (IT) systems in a technologically developing nation, as compared to the workforce of a technologically developed nation.

Originality/value

This paper validates TPB as a multi‐cultural model for investigating the impact of attitudes, beliefs, and subjective norms on technology adoption, and, in contrast to previous studies, indicates the (non)effects of select demographic moderators on the model using a non‐Western sample.

Details

Information Technology & People, vol. 20 no. 4
Type: Research Article
ISSN: 0959-3845

Keywords

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