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Article
Publication date: 22 April 2022

Bart Larivière and Edith G. Smit

Numerous requests to also take care of people (i.e. societal impact) and planet (i.e. environmental impact) in addition to making profits (i.e. economic impact) urge…

Abstract

Purpose

Numerous requests to also take care of people (i.e. societal impact) and planet (i.e. environmental impact) in addition to making profits (i.e. economic impact) urge service firms to rethink their marketing. In this paper, the authors therefore develop an organizing framework that integrates the people–planet–profits – also referred to as the “Triple-P” – concept in the marketing strategy, implementation and evaluation of service firms.

Design/methodology/approach

This paper uses a conceptual approach that is rooted in the service marketing, marketing strategy and communication literature.

Findings

The foundations of marketing strategy (Palmatier and Crecelius, 2019) and the Gaps model of service marketing (Parasuraman et al., 1985) guide both academics and practitioners regarding (1) why the Triple-P idea should be part of a company's marketing strategy, (2) how people and planet could play an important role in the implementation stage by integrating the Triple-P concept in the service marketing mix and (3) what impact could be achieved and evaluated by closing the five gaps identified by the Gaps model, while fostering a people–planet–profits mindset.

Research limitations/implications

The authors also identify areas for future research on this important topic.

Practical implications

Transformative value (people and planet) without profits is not attractive to firms. Profit-making organizations are in the best position to transform the world in a societal and environmental rewarding way.

Social implications

The Triple-P affects the marketing strategy, implementation and evaluation of firms and contributes to a better, sustainable world.

Originality/value

Marketing evolves from traditional over service and digital to transformative. Therefore, it is crucial to embrace transformative challenges in combination with economic returns, resulting in a new sustainable service era for marketers and managers.

Details

Journal of Service Management, vol. 33 no. 4/5
Type: Research Article
ISSN: 1757-5818

Keywords

Article
Publication date: 23 January 2019

Reto Felix and Jacob Almaguer

Researchers have become increasingly interested in the construct of psychological ownership in recent years. The purpose of this paper is to extend the target of…

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Abstract

Purpose

Researchers have become increasingly interested in the construct of psychological ownership in recent years. The purpose of this paper is to extend the target of psychological ownership to planet Earth as a whole and investigate its relationship with materialism and pro-environmental behavioral intentions.

Design/methodology/approach

The paper is based on a survey with 236 college students from a public university in the Southeast of the USA. The model fit from a confirmatory factor analysis is very satisfactory. Mediation of psychological ownership for the planet is formally tested using structural equation modeling (SEM) and Hayes’ (2013) macro for SPSS.

Findings

The findings of this paper support the expectation that both the individual (my planet) and the collective-oriented dimensions (our planet) of individual-level psychological ownership are positively related to recycling intentions and the intention to purchase green products. Further, formal mediation tests show that psychological ownership for my planet, but not for our planet, mediates the relationship between material values and pro-environmental behaviors.

Practical implications

Companies that aim to gain competitive advantage through green citizenship can highlight the individual or shared ownership of the planet to align the political agenda of government officials with their company mission, vision and brand positioning.

Originality/value

The current paper contributes to the emerging body of literature on psychological ownership by extending its target to planet Earth as a whole. It is the first paper to explain the previously observed negative relationship between materialism and pro-environmental behaviors through the mechanism of psychological ownership.

Details

Journal of Consumer Marketing, vol. 36 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 4 December 2020

Janine Pierce

Peace on Earth has often been elusive, with more times on Earth spent at war rather than peace. This paper examines the nature of peace with its antithesis of war

Abstract

Peace on Earth has often been elusive, with more times on Earth spent at war rather than peace. This paper examines the nature of peace with its antithesis of war, focussing on the impact of war on the planet, which is not a primary consideration when war is waged. War leaves negative planetary legacies, which are of major concerns in times of population growth whilst living on a finite planet. Who should be responsible for planetary impact of war is considered, with some focus on government and other organisations. Collaborative strategies for caring for the planet through guidelines and level of departments of defence and national law-making organisations at national levels are discussed, as well as overviewing the focus and role of the United Nations and the associated Sustainability Goals. The paper concludes by suggesting that a more powerful way to influence us in our responsibilities to live peacefully, rather than a virtuous ‘should not’ approach, is the need to shift back to a moral positioning in our perspectives as humans being part of the ecosystem, so that we view ourselves as being at one with all life. In this perspective, if we incur harm to this planet, we are harming ourselves. Suggestions for living in a more peaceful way are drawn from indigenous wisdom and spiritual teachers, particularly the current Pope Francis.

Details

Educating for Ethical Survival
Type: Book
ISBN: 978-1-80043-253-6

Keywords

Article
Publication date: 27 September 2022

Hamed Rezapouraghdam, Osman M. Karatepe and Constanta Enea

This paper aims to propose a conceptual model which can be used in tourism and hospitality organizations to nurture human behavior change in favor of people and the planet

Abstract

Purpose

This paper aims to propose a conceptual model which can be used in tourism and hospitality organizations to nurture human behavior change in favor of people and the planet's well-being.

Design/methodology/approach

A detailed review of the relevant theories and previous studies was conducted in this study.

Findings

Eight propositions have emerged in this research illustrating the mechanisms through which spiritual leadership within organizations can lead to a sustainable recovery of people and the planet during and post-pandemic era.

Practical implications

In line with the United Nation's agenda for sustainable development goals, this paper provides important insights for managers, policymakers, and practitioners on a soft transition toward sustainable business practices as an attempt toward the social, environmental, and economic prosperity for people and the planet.

Originality/value

This research is one of the few studies exploring the contribution of spiritual leadership in tourism and hospitality organizations to the well-being of people and the planet.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 2 March 2015

Raine Birger Isaksson, Rickard Garvare and Mikael Johnson

Sustainability can be assessed in the dimensions Profit, Planet and People. A problem with the approach is that these dimensions cannot be added. Another problem is that…

4297

Abstract

Purpose

Sustainability can be assessed in the dimensions Profit, Planet and People. A problem with the approach is that these dimensions cannot be added. Another problem is that performance seldom is related to global system boundaries. The purpose of this paper is to study the “what” of sustainability by linking this to global boundaries and proposing “how” the authors could manage change toward sustainability.

Design/methodology/approach

Sustainability definitions are reviewed to identify main stakeholders. People value defined as utility is compared to Planet harm as carbon emissions and People harm as prices of products. This approach is examined in business studying the global processes of housing, transporting, providing food and cement manufacturing.

Findings

The relative indicators with focus on People utility compare to Planet and People harm seem to be relevant for measuring the level of sustainability. The Crippled Bottom Line of People value/Planet harm and People value/Planet harm is proposed as the “what” to measure and the change process of “understanding-defining-measuring-communicating-leading change” is proposed as the “how” to change.

Research limitations/implications

The research is based on identifying the main stakeholders based on sustainability definitions and from that point mostly on deductive reasoning.

Practical implications

The practical implications are that organizations could define sustainability indicators with objectives that are linked to global limits.

Social implications

Advocating the use of price as a social indicator could have social implications.

Originality/value

The paper contributes to the discussion of how to link global limits to organizational measurements and targets.

Details

International Journal of Productivity and Performance Management, vol. 64 no. 3
Type: Research Article
ISSN: 1741-0401

Keywords

Book part
Publication date: 23 June 2020

George Richard Lueddeke

Environmental degradation, economic and political threats along with ideological extremism necessitate a global redirection toward sustainability and well-being. Since the…

Abstract

Environmental degradation, economic and political threats along with ideological extremism necessitate a global redirection toward sustainability and well-being. Since the survival of all species (humans, animals, and plants) is wholly dependent on a healthy planet, urgent action at the highest levels to address large-scale interconnected problems is needed to counter the thinking that perpetuates the “folly of a limitless world.” Paralleling critical societal roles played by universities – ancient, medieval, and modern – throughout the millennia, this chapter calls for all universities and higher education institutions (HEIs) generally – estimated at over 28,000 – to take a lead together in tackling the pressing complex and intractable challenges that face us. There are about 250 million students in tertiary education worldwide rising to about 600 million by 2040. Time is not on our side. While much of the groundwork has been done by the United Nations (UN) and civil society, concerns remain over the variable support given to the UN-2030 Sustainable Development Goals (SDGs), especially in light of the negative impact of global biodiversity loss on achieving the UN-2030 SDGs. Ten propositions for global sustainability, ranging from adopting the SDGs at national and local levels to ensuring peaceful uses of technology and UN reforms in line with global socioeconomic shifts, are provided for consideration by decisionmakers. Proposition #7 calls for the unifying One Health & Well-Being (OHWB) concept to become the cornerstone of our educational systems as well as societal institutions and to underpin the UN-2030 SDGs. Recognizing the need to change our worldview (belief systems) from human-centrism to eco-centrism, and re-building of trust in our institutions, the chapter argues for the re-conceptualization of the university/higher education purpose and scope focusing on the development of an interconnected ecological knowledge system with a concern for the whole Earth – and beyond. The 2019 novel coronavirus has made clear that the challenges facing our world cannot be solved by individual nations alone and that there is an urgency to committing to shared global values that reflect the OHWB concept and approach. By drawing on our collective experience and expertise informed by the UN-2030 SDGs, we will be in a much stronger position to shape and strengthen multilateral strategies to achieve the UN-2030 Transformative Vision – “ending poverty, hunger, inequality and protecting the Earth’s natural resources,” and thereby helping “to save the world from itself.”

Details

Civil Society and Social Responsibility in Higher Education: International Perspectives on Curriculum and Teaching Development
Type: Book
ISBN: 978-1-83909-464-4

Keywords

Book part
Publication date: 6 September 2019

Erik Cohen

Three myths of life on other celestial bodies are examined as potential motivators for space tourism. The historical myth of extraterrestrial planetary life was debunked…

Abstract

Three myths of life on other celestial bodies are examined as potential motivators for space tourism. The historical myth of extraterrestrial planetary life was debunked by modern astronomy. The twentieth-century myth-like belief in the existence of stellar civilizations or extraterrestrial intelligence has engendered an extensive search for transmitted signals from such civilizations, but none have yet been detected. The post-modern myth of aliens visiting the Earth by unidentified flying objects, engendered new religious movements; however, it is silent about the aliens’ stellar origins, while the new religions do not encourage adherents to visit the aliens’ abodes. In the final analysis, none of the three myths offers an incentive for space travel and tourism.

Details

Space Tourism
Type: Book
ISBN: 978-1-78973-495-9

Keywords

Case study
Publication date: 17 May 2021

Anita Sharma and Karminder Ghuman

This paper aims to enable the application of Value Proposition Canvas and Business Model Canvas to evaluate an opportunity; understand the commonalities and differences…

Abstract

Learning outcomes

This paper aims to enable the application of Value Proposition Canvas and Business Model Canvas to evaluate an opportunity; understand the commonalities and differences between social and commercial enterprises; and recognize the challenges related to the paradox of the social mission and the financial/economic logic.

Case overview/synopsis

Neha Arora demonstrated exceptional capabilities of defying the social stigma associated with People with Disabilities (PwDs) to establish Planet Abled, a first in the world venture to provide accessible leisure excursions to PwDs. This entrepreneurial initiative enabling group and solo travel for PwDs as inclusive tourism has created the possibility of social sustainability by bringing change in the lives of PwDs and their family members by ignoring either the insensitive or overprotective societal attitudes and lack of infrastructure concerning travel for PwDs. Its potential growth qualifies for scaling-up, but it can also attract the existing big travel solution providers to enter this domain. Considering these facts, Neha faces multiple dilemmas: How can she sustain and scale up the early momentum created by her enterprise? How can she resolve the challenges related to the paradox of the social mission and the financial/ economic logic while scaling-up Planet Abled?

Complexity/Academic level

This case study is suitable for both undergraduate or graduate-level programs in the area of entrepreneurship.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 3: Entrepreneurship

Details

Emerald Emerging Markets Case Studies, vol. 11 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

Article
Publication date: 17 April 2007

Yi Lin

This paper aims to show that systemic methods and thinking can be used to develop useful tools to address problems open in traditional science, such as Newtonian physics…

Abstract

Purpose

This paper aims to show that systemic methods and thinking can be used to develop useful tools to address problems open in traditional science, such as Newtonian physics, universal gravitation, planetary motions, and the three‐body problem.

Design/methodology/approach

Expanded on the yoyo model introduced earlier for general systems, a new figurative analysis method is introduced in this paper.

Findings

After establishing its theoretical and empirical foundations, this method is used to generalize Newton's laws of mechanics by addressing several unsettled problems in the history. Through the concept of equal quantitative effects, it is argued that this new method possesses some strength not found in pure quantitative methods. After studying the characteristics of whole evolutions of converging and diverging fluid motions, the concept of time is revisited using the new model. As further applications of the new method, one covers Kepler's laws of planetary motion, Newton's law of universal gravitation, and explains why planets travel along elliptical orbits, why no external forces are needed for systems to revolve about one another, and why binary star systems, tri‐nary star systems, and even n‐nary star systems can exist, for any natural number n≥2. By checking the study of the three‐body problem, a brand new method is provided to analyze the movement of three stars, visible or invisible. At the end, some open problems are cast for future research.

Originality/value

This paper shows for the first time in history that several well‐established laws in physics can be generalized using systemic thinking. Beyond that, an operative method of analysis is introduced to investigate problems that have been extremely difficult to handle in the scientific history. With adequate quantitative tools developed to accompany this method, it can be reasonably expected that an active systemic scientific era with a slightly different tilt from the contemporary science will follow shortly.

Details

Kybernetes, vol. 36 no. 3/4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 October 2003

Cao Junfeng

Through many years of study, we have found that cold quantum is the most important force in nature. Under the pressure of coldness on hotness, various materials are…

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Abstract

Through many years of study, we have found that cold quantum is the most important force in nature. Under the pressure of coldness on hotness, various materials are formed. Under the pressure of cold quantum, these materials are provided with gravity, and celestial bodies start to move. The pressure of cold quantum exists in space and materials. It is the pressure of cold quantum that huge changes between the four seasons on the earth begin to appear. The whirlpool, produced from the cold quantum pressure, pushes all the celestial bodies making them turn and change. The coldness converts frozen water into ice, which could not be achieved by any other force. The extreme and powerful strength of cold quantum has been well‐known. Therefore, we claim that the cold quantum pressure is the greatest force which ever existed in the universe.

Details

Kybernetes, vol. 32 no. 7/8
Type: Research Article
ISSN: 0368-492X

Keywords

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