Search results

The objective of this research is to know the degree of influence that strategic planning (SP) exerts on the tangible and intangible results of business microenterprises in the state of Guanajuato, Mexico.

The methodological design was quantitative, explanatory, observational and cross-sectional, where a sample of 407 young leaders of microenterprises from the state of Guanajuato, Mexico, was obtained. To evaluate hypotheses, a structural equation model (SEM) was developed. Regarding the goodness and adjustment indices of the SEM, they were absolutely acceptable.

The results obtained through Pearson’s correlation show that there is a positive and significant relationship between SP and the tangible and intangible results of microenterprises. In addition, through the results obtained with the SEM model, it is statistically demonstrated that SP positively and significantly influences the tangible and intangible results of microenterprises in the state of Guanajuato, Mexico.

In this research, only SP was valued as a variable that intervenes in the process of achieving tangible and intangible results to achieve the business objectives of entrepreneurial microenterprises in the state of Guanajuato. It is essential to point out that other variables that intervene in the process must be considered to generate tangible and intangible results. It is recommended to carry out further research under these variables to identify strategies for improving entrepreneurial microenterprises for their growth, sustainability and rapid positioning in a highly competitive market.

SP represents one of the tools to achieve the success of microenterprises through tangible and intangible results. However, microenterprises show a need to involve the use and application of SP to define clear indicators that contribute to obtaining satisfactory tangible and intangible results.

The findings are relevant and of great value, because there is currently not enough research that focuses on the variables analyzed, in this sense, SP and the tangible and intangible results of young entrepreneurial leaders of microenterprises in the Mexican context. The limitations of this study lie in the low participation and interest of young microenterprise entrepreneurs in the state of Guanajuato, Mexico.

El objetivo de esta investigación es conocer el grado de influencia que ejerce la planificación estratégica sobre los resultados tangibles e intangibles de las microempresas empresariales en el estado de Guanajuato, México.

El diseño metodológico fue cuantitativo, explicativo, observacional y transversal, donde se obtuvo una muestra de 407 jóvenes líderes de microempresas del estado de Guanajuato, México. Para evaluar hipótesis, se desarrolló un modelo de ecuación estructural (SEM). En cuanto a los índices de bondad y ajuste del SEM resultaron absolutamente aceptables.

Los resultados obtenidos mediante la correlación de Pearson muestran que existe una relación positiva y significativa entre la planificación estratégica y los resultados tangibles e intangibles de las microempresas. Además, a través de los resultados obtenidos a través del modelo SEM, se demuestra estadísticamente que la planificación estratégica influye positiva y significativamente en los resultados tangibles e intangibles de las microempresas del estado. de Guanajuato, México.

La planeación estratégica representa una de las herramientas para lograr el éxito de las microempresas a través de los resultados tangibles e intangibles. Sin embargo, las microempresas muestran necesidad en el involucramiento del uso y aplicación de la planeación estratégica para la definición de indicadores claros que contribuyan a obtener resultados tangibles e intangibles satisfactorios. En base a lo anterior, resulta ser motivante para los académicos, empresarios y legisladores para motivar el uso de la planificación estratégica en las microempresas debido a las bondades que atrae en garantizar el éxito de la microempresa como lo ha sugerido el Instituto del fracaso, así como también el Desarrollo de la Competitividad Empresarial. Asimismo, la planeación estratégica identifica y analiza los factores relevantes que pueden servir como apoyo a las microempresas así como a los diferentes modelos de emprendimiento que se desarrollan a través de la literatura, ofreciendo una alternativa en el enfoque de su estudio, mismos que se van ajustando a las nuevas tendencias que van surgiendo desde ámbitos nacionales como internacionales, y en particular, en el estado de Guanajuato (México) que representa uno de los estados importantes debido a su actividad económica en los sectores de agroindustria, manufactura (especialmente automotriz) y de servicios del país.

Los hallazgos son relevantes y de gran valor, pues actualmente no existe suficiente investigación que se enfoque en las variables analizadas, en este sentido, la planificación estratégica y los resultados tangibles e intangibles de jóvenes líderes emprendedores de microempresas en el contexto mexicano. Las limitaciones de este estudio radican en la baja participación e interés de los jóvenes emprendedores de microempresas del estado de Guanajuato. México

o objetivo desta pesquisa é conhecer o grau de influência que o planejamento estratégico exerce sobre os resultados tangíveis e intangíveis das microempresas empresariais do estado de Guanajuato, México.

O desenho metodológico foi quantitativo, explicativo, observacional e transversal, onde foi obtida uma amostra de 407 jovens líderes de microempresas do estado de Guanajuato, México. Para avaliar as hipóteses, foi desenvolvido um modelo de equações estruturais (SEM). Com relação aos índices de bondade e ajuste do SEM, eles foram absolutamente aceitáveis.

Os resultados obtidos por meio da correlação de Pearson mostram que existe uma relação positiva e significativa entre o planejamento estratégico e os resultados tangíveis e intangíveis das microempresas. Além disso, pelos resultados obtidos por meio do modelo SEM, é estatisticamente demonstrado que o planejamento estratégico influencia positiva e significativamente os resultados tangíveis e intangíveis das microempresas no estado. de Guanajuato, México.

O planejamento estratégico representa uma das ferramentas para alcançar o sucesso das microempresas por meio de resultados tangíveis e intangíveis. No entanto, as microempresas mostram a necessidade de envolver o uso e a aplicação do planejamento estratégico para definir indicadores claros que contribuam para a obtenção de resultados tangíveis e intangíveis satisfatórios. Com base no exposto, acaba sendo motivador para acadêmicos, empresários e legisladores motivar a utilização do planejamento estratégico nas microempresas pelos benefícios que atrai para garantir o sucesso da microempresa sugeridos pelo Instituto do Fracasso, também bem como o Desenvolvimento da Competitividade Empresarial. Da mesma forma, o planejamento estratégico identifica e analisa os fatores relevantes que podem servir de suporte às microempresas, bem como os diferentes modelos de empreendedorismo que se desenvolvem na literatura, oferecendo uma alternativa no foco de seu estudo, que são ajustando-se às novas tendências que estão surgindo nas esferas nacional e internacional, e em particular, no estado de Guanajuato (México) que representa um dos estados importantes pela sua atividade econômica no agronegócio, manufatura (especialmente automotiva) serviços do país.

Os achados são relevantes e de grande valor, uma vez que atualmente não há pesquisas suficientes que enfoquem as variáveisanalisadas, neste sentido, o planejamento estratégico e os resultados tangíveis e intangíveis de jovens líderes empreendedores de microempresas no contexto mexicano . As limitações deste estudo residem na baixa participação e interesse dos jovens empreendedores da microempresa no estado de Guanajuato. México

This paper aims to research the effects of market orientation in the use of social networking and its relationship with organisational learning.

The empirical study was carried out in 132 recently created Brazilian biotechnology companies. Structural equation models were used in order to test the hypotheses.

The findings suggest that market orientation is positively related to social networking and organizational learning. The study also examines businesses that employ social networks and generate learning procedures within the organisations.

Statistically speaking, the use of social networking platforms such as Facebook and Twitter have significant effects on the internal variables of the organisation, which is why businesses should develop new profiles that better reflect the company's corporate strategy.

Currently, studies carried out on technologically based social networks are a new feature of the field of management. This article brings together classic management constructs, such as organizational learning or market orientation, together with the incorporation of technological social networks.

The purpose of this article is to develop a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.

This paper presents strategic alliances as one fundamental tool in the process of constructing the future. The alliances are based on prospective scenarios, within strategic interactions.

The central key is the view of the most probable future as a NASH balance point. This point identifies not only a balance of forces, but also the negotiation limits for each actor and therefore the strategic alliances possible. The alliances, if achieved, create a “super actor”, destabilizing the original balance, and creating a new balance point, and therefore a more likely new future.

This article develops a methodology for the identification of a desired normative scenario, acceptable and feasible, based on a set of prospective scenarios.

Discussions about sustainability in the organizational context present a blind spot. It appears when we ask if a company recognized as sustainable, keep what it means compatible with corporate sustainability premises and its values on the strategic decision process. In this context, the purpose of this paper is, on the light of sensemaking and the decision-making theory, to reflect on possible divergences between meanings attributed to sustainability, available on official documents, and the meanings identified in current actions and narratives related to sustainability goals in the researched organization.

The research adopted a qualitative approach, characterized as descriptive, using as methods narrative analysis and documentary research, that were carried out from sensemaking theory.

It was identified coherence between strategic statements and present sustainable actions. However, in view of theoretical reference used, it was identified an imprecision in sustainability perspectives of decision making. Inconsistency tends to promote internal resistance, difficulty to commit to all areas and prejudice long-term results.

Future studies should compare the decision-making meaning attributed to sustainability in companies of different market segments.

The studied case shed light on the importance of managers having at their disposal a map that relates strategic objectives and actions aimed at sustainability. The lack of this compromises the organizational results focused on corporate sustainability.

The understanding of the meanings attributed gives rise to perceptions of possible and relevant flaws in the alignment between the discourse and the practice of sustainability, supporting possibilities of the fine adjustments in strategic decision making.

The purpose of this paper is to present the proposal of a strategy model planning, that is lined up to a system of quality management, being also considered the strategic system of performance measurement balanced scorecard (BSC), that aims the strategy alignment of the organizations.

The paper consists of a research of literature on general concepts of strategies planning, system of management of quality and BSC, in academic books and articles, in order to assist it in the development of the model considered.

The main conclusions relate the possibility of the environment insertion on the quality in stages of a strategy planning, helping the companies to define dedicated displays for the quality area, and grouped in the perspectives of the BSC. The model also searches to consider the quality in the strategic process of planning, being established the objective, and strategies directed toward area.

The main limitation related to the paper itself relates the necessity to applicate the model in an organization that is in strategic planning process elaboration.

The importance of this paper is in considering the area of quality in the same degree of importance than other areas of the company, as in fact it must occur, deserving then specific actions. Starting from the principle that all the areas must have objectives interrelated to the global objective organization reach, the model suggests that for each environment of the quality they are established it indicates to be according to BSC's perspective.

Universities have an important role in articulation of the transformation of society, in the formation of individuals capable of acting in the processes that enable sustainable development goals (SDGs), in theoretical areas and in practical and concrete actions. Within the University of Passo Fundo (UPF), Brazil, some practices are being adopted from this perspective. This paper aims to present the efforts of UPF to achieve SDGs in its activities.

For the development of these research were consulted all administrative instruments of the Foundation University of Passo Fundo, from the proposals and guidelines of its creation in the decade of the 1960s to the most recent of the Institutional Development Plan PDI 2017-2021 and other bibliographic references. From the documentation, the effective results achieved by University Social Responsibility Policy (PRSU) and Institutional Environmental Policy were evaluated.

A process of consolidating the thematic of the SDGs within the university structure is perceived, with a participatory vision of the academic community.

Although PRSU the policy has been developed since 2005, the effective results are recent and under construction.

The study identified a direction for a change of paradigms, moving from isolated and non-continuity actions to the establishment of normative guidelines.

In this sense, this paper seeks to contribute to the process of discussion and generation of practices for the implementation of an agenda with its own goals in the areas of university’s action at local and regional levels, as well as contributing to a wide level.

The paper reports the process of development of the social and environmental policies at UPF to include SDGs in its academic and administrative procedures, which should encourage another similar university to follow suit.

The purpose of this paper is to identify what are the main causes that lead strategies to decline at execution phase.

The paper adopted the strategy of survey with the 69 Brazilian businessmen. The questionnaire was developed from 16 causes pointed out in the literature and the results analyzed using Cronbach’s α coefficient, multidimensional scaling, exploratory factor analysis and Pearson correlation coefficient.

The results of statistical analysis showed that the main causes are primarily associated to leaders’ defaults during execution strategies, lack of support and feedback of senior management, no involvement of the teams during the strategies formulation, failure of communication on the strategic objectives in all organizational levels, and others.

The 69 businessmen work in different sectors and there may be specific causes for each sector. The research presented by this paper did not have objectives to analyze specific sectors of the economy.

The results are extremely important and useful for managers during the implementation phase of the strategies and researchers in the field of business strategies.

There are no research with the same focus and objective presented by this paper about Brazilian companies.

In a systemic approach, a ship is a system in which people and organizations interact directly and indirectly in all processes from construction, during the route and at the destination, throughout its useful life, until eventual scrapping or disposal process. The purpose of this paper is to take on the UN 2030 Agenda ‒ Goal 14 to propose a management model that meets environmental guidelines for assessing impacts caused by the cruise ships.

To verify the proposed model, a quantitative survey using non-probability purposive sampling was conducted among ports, environmental sustainability experts and ocean cruise companies. The empirical data were analyzed using descriptive statistics and structural equation modeling.

Findings have confirmed five environmental requirements that shipping companies must manage on their cruise ships to meet Goal 14: input management, waste management, air quality, energy management and water management. Adopting and disseminating sustainable development models provides transparent information about actions taken and results of environmental management, and it may change the perception of the organization’s image, which is relevant to win and maintain environment-friendly customers, adding intangible value to the tourism product.

One of the limitations of the study is the research sample, especially ocean cruise companies, which can have biased results, as they are potential sources of environmental impacts. However, this was not the case, since the answers were similar to those of the other two groups surveyed.

The originality of the study is justified by researchers who argue that information provided by shipping companies on sustainability is very limited, as according to previous research, the convergence between strategy formulation model and environmental sustainability as a principle to be incorporated into the management of oceangoing vessels has not been studied.

This paper contains descriptive discussions of the implementation of strategic planning in a not‐for‐profit (NFP) organization in Brazil, highlighting the factors that engender emergent strategies. This issue requires more study to enrich both the Brazilian literature in particular and the international literature in general in the field of how emergent strategies triggered in NFP organizations.

Reflections on the debate over managerial strategy and implementation are presented. This theoretical basis supports the discussion of a case study of a Brazilian NFP organization. Interviews were conducted with a range of volunteers with the aim of identifying and discussing the implementation changes that were made to previously planned projects.

The main theme emerging from the cases was the lack of commitment of volunteers, which forced change on previously planned projects.

Research that investigates actions that force the managers of NFP organizations to alter their established action plans is not well canvassed in the context of the literature on Brazil. This paper proposes some future research questions in this context.

The purpose of this paper is to plan the layout of the production area of an industrial kitchen of a theme restaurant through the application of the systematic layout planning (SLP) methodology and the establishment of layout indicators with a specific application in the restaurant business.

The authors applied the SLP methodology in the industrial kitchen of a theme restaurant in order to plan and develop layout alternatives. Such layout alternatives were then evaluated according to a set of specific indicators consolidated based on a literature review. Finally, a multi-criteria decision-making tool was used to support the selection of the best layout alternative and suggest to the case study area.

The main results could be highlighted as: first, an area, previously unexplored, of approximately 5.40 m² ended up being used as a productive area for the operations; second, 40 percent reduction in work-in-process by removing the refrigerators of groceries and the freezer from the production area; third, indirect indicators, such as customer satisfaction and the employee’s workplace environment, have increased their performance, since customers were better served and working environment became more conducive to a good employee performance.

Most research in layout planning is typically developed in productive industrial areas, and this paper contributes to the understanding the differences of implementing SLP methodology in a food service business, such as restaurant, and proposes the utilization of specific layout indicators.