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This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses.

The investigation incorporated a three-stage procedure: focus group, quantitative data analysis and semi-structured interviews with place managers and business managers.

The study showed wide interest and potential for place based loyalty schemes, acknowledged by all stakeholder groups. The major concerns were practical issues such as complexity, security of data and costs of implementation (equally time/effort and money). The key finding is the need for simplicity to avoid competing desires and priorities.

Place marketing is claimed to be a priority for town and city managers. There is less agreement however on how to achieve effective place marketing. The authors show how different stakeholders have different views and how these need to be considered to obtain the benefits all agree are possible.

Many firms, wine producers among them, have successfully communicated the quality of their products to the market by emphasizing the geographic origin, or location of production of critical ingredient(s) found in the product. The purpose of this article is to: introduce the concept of a “place‐based” marketing strategy, i.e. a marketing strategy that identifies a consumer product with a specific geographic area; explain why it is essential to the wine business; and, why it may be superior to other types of marketing strategies for certain types of agricultural products. Additionally, traditional valuation techniques applied to agricultural land typically assume that agricultural goods are undifferentiable commodities. With the growing trend toward the production of “place‐based” agricultural products, the traditional valuation methods omit an important variable – the potential for the geographical source to help develop a product‘s brand equity. This paper also discusses land valuation techniques and applies the concept of products of place to the trend among Californian wine growers to produce wines with vineyard designations.

The aim of this paper is to investigate the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, the relevance of store managers in reflecting on and informing the management and marketing practices of the local shopping centre management.

A conceptual model is developed based on the network and boundary-spanning theories. The model is tested using a Web-based survey of 217 managers, representing stores located in shopping malls, and by applying covariance-based structural equation modelling.

The study reveals store managers to be engaging in a significant information-processing pathway, from customers’ evaluation of the shopping centre (as perceived by the store manager) to their own evaluation of the centre in terms of managerial satisfaction and loyalty.

The empirical study focuses exclusively on shopping malls and thus does not consider other shopping centre forms such as town centres and retail parks.

This paper concludes that store managers have the potential to be informational boundary spanners and, thus, valuable resources to inform and give feedback to shopping centre management.

The contribution of this paper is to provide a more complete understanding of the role of the store manager as an integral actor in the shopping centre in terms of informational boundary spanning between the retail organisation, the customers and local shopping centre management.

Place-based foodstuffs have gained salience in markets worldwide and geographical indication (GI) products are prominent examples. The purpose of this paper is to focus on the governance (formal and informal institutions) of the European and Japanese GI schemes, discuss the variety of procedures of implementing the features of the governance system (inclusion and exclusion of actors) for six GI cases and reflect on future GI governance.

The criteria for assessing the six cases were descriptive and analytical and the information and data come from official documents, literature (scientific and “grey”), interviews, observations and personal communications with key-informants of the GI systems. Three of the cases are categorized as “failures” and are included to provide more insights on the diverse dynamics of GI systems.

Registration of GIs seems to be a process rather than a single step, requesting coordination and consensus and an interplay between internal and external actors. “Success” and “failure” are relative and related to self-governance processes and the openness of the social system of the GI to establish transparency on inclusion and exclusion. GI systems require constant management and re-definition of production quality or geographical boundaries to adapt to market, climate or technological change.

The paper introduces GI systems categorized as “failures” (either products that did not register as GIs in the end or did register but failed to keep the registration) which provides more insights on how to design and manage complex GI systems.

This study aims to provide a comprehensive overview of the academic landscape in wine economics and business research over the past decades, capturing and analysing the literature through rigorous bibliometric methodologies. The study is intended as a foundational resource for academics, policymakers and industry stakeholders interested in the evolving scholarly discourse within the wine industry.

The authors analyse data from over 3,200 papers in the field of wine economics and business published between 1990 and 2022, sourced from Scopus. Various bibliometric indicators are applied, including publication and citation counts, and methods like keyword and co-citation analyses were used to map out the thematic and intellectual landscape.

The study reveals the escalating global relevance of wine economics and business research and identifies prominent papers and authors, influential countries and leading journals. The analysis reveals a dynamic shift in academic focus. Initially concentrating on foundational inquiries in the 1990s, research evolved to encompass complex themes such as e-commerce, wine tourism, sustainability and global crises. The study emphasises the adaptability and resilience of the wine supply chain and anticipates future research areas.

This study presents a comprehensive bibliometric analysis of the expanding body of research in wine economics and business, using data from over 3,200 documents published between 1990 and 2022. It uniquely combines different advanced bibliometric tools to provide a multifaceted overview of wine economics and business research.

The purpose of this paper is to investigate how rural entrepreneurship engages with place and space. It explores the concept of “rural” as a socio-spatial concept in rural entrepreneurship and illustrates the importance of distinguishing between ideal types of rural entrepreneurship.

The paper uses concepts from human geography to develop two ideal types of entrepreneurship in rural areas. Ideal types constitute powerful heuristics for research and are used here to review and link existing literature on rural entrepreneurship and rural development as well as to develop new research avenues.

Two ideal types are developed: first, entrepreneurship in the rural and second, rural entrepreneurship. The former represents entrepreneurial activities with limited embeddedness enacting a profit-oriented and mobile logic of space. The latter represents entrepreneurial activities that leverage local resources to re-connect place to space. While both types contribute to local development, the latter holds the potential for an optimized use of the resources in the rural area, and these ventures are unlikely to relocate even if economic rationality would suggest it.

The conceptual distinction allows for engaging more deeply with the diversity of entrepreneurial activities in rural areas. It increases our understanding of localized entrepreneurial processes and their impact on local economic development.

This study contributes to the understanding of the localized processes of entrepreneurship and how these processes are enabled and constrained by the immediate context or “place”. The paper weaves space and place in order to show the importance of context for entrepreneurship, which responds to the recent calls for contextualizing entrepreneurship research and theories. In addition ideal types can be a useful device for further research and serve as a platform for developing rural policies.

The purpose of this paper is to analyze the relationship between satisfaction, loyalty and buying intention as perceived by Spanish consumers. The food product object of analysis is the “Olive Oil from Bajo Aragon” with protected designation of origin (PDO).

Firstly, scale development was based on the review of the most relevant literature regarding food marketing and agribusiness. Then, to adapt the scales to the specific context of analysis, in‐depth interviews to a small sample of consumers were conducted, and the information contained in the preliminary scales was also judged by a group of experts in the food sector. After that, data were collected through a structured questionnaire, where the consumer was asked to indicate his/her level of agreement or disagreement with a series of statements based on a seven‐point Likert scale. After the completion of the fieldwork, a depuration process (exploratory and confirmatory analyses of reliability and dimensionality) was performed and, as a result, 223 valid questionnaires were obtained. Finally, a structural equations model was applied to analyze the relationships among consumer satisfaction, loyalty and buying intention.

The results show that a higher satisfaction leads to greater levels of loyalty and buying intention of the PDO “Olive Oil from Bajo Aragon”. In addition, in this specific context, the importance of consumers' perceptions regarding: the association of a traditional food product with a place of origin, territory, climate and know how of a geographical region; and the strict controls to which products under the protection are submitted by the regulatory councils were highlighted. Both aspects lead the consumer to infer a safety badge and food quality, which helps to develop feelings of satisfaction and loyalty, and a greater predisposition to buy the traditional product again.

The results can derive important practical implications when developing marketing strategies. Thus, it can be underlined that PDO should strengthen the consumer satisfaction (affective evaluation), emphasizing the differential characteristics to provide for the organoleptic factors like colour, taste and smell. All these factors increase the experimented feelings by consumers, so it is possible to improve the added value of the food product in order to achieve higher behavioural and attitudinal consumer loyalty. In fact, consumers' attitudes to this kind of products will increase the repurchase intention.

In this paper, the particularities of a traditional food product with PDO and the influence of these particularities on consumer satisfaction, loyalty and buying intention are analyzed. This fact implies a relevant contribution since the literature analyzing simultaneously the concepts of satisfaction, loyalty and buying intention is really scarce in this particular context.

The purpose of this study is to explore the dimensional structure of visitor experience in a sacred place based on the framing process.

Mix-method research was conducted in Turkey–Virgin Mary House which featured a sacred and popular tourist destination. Qualitative research, including interviews and expert panels, was used to create a set of knowledge for further analysis. Quantitative research, including two field studies comprising 842 participants, was used to validate the framing of visitor experiences in a sacred place providing reliability and construct validity.

The six dimensions were found within three framing axes of religious, environmental and organizational: inner experience; religious experience; physical environment; history; tour organization and service experience.

Current studies on visitor experience in a sacred place have mainly focused on emotions, motivations or physical dimensions. By synthesising the framing process and theoretical approaches, this study contributes to the literature by analysing the unique characteristics of visitors' experiences in sacred places, regardless of their religious identities.

This chapter evaluates research from the past 10 years suggesting that surfing can help develop ecological sensibilities and, in turn, lead to more environmentally sustainable lifestyles and practices.

The first part of the chapter reviews some of the key themes in the movement toward more sustainable surfing, including surfers' lifestyle practices. The second part of the chapter offers more in-depth case studies of (1) the production and consumption of surfboards and (2) the emergence of wave pools. Through these two case studies the chapter explores more promising practices that are driving more desirable human–surfing–environment relationships.

The chapter highlights the key tensions in debates over the so-called sustainable surfing movement. While surfers continue to see themselves as environmentally connected and having special relationships to the environment and sustainability, there are many contradictions and inconsistencies in this relationship. The negative environmental impact of the surfing industry remains notable, including in tourism, board manufacturing, and surfing events. The chapter highlights the limitations of relying on market-based, technologically dependent approaches to sustainable development.

The chapter shows the potential and promise of technological innovation for more environmentally sustainable practices, while recognizing the ongoing challenges in changing attitudes in the surf industry, and among many participants/consumers. It echoes broader literatures showing that attitudes and behaviors around environmental issues are complex and paradoxical.

Retail store loyalty is essential to the survival and success of a retailer. The intangible benefits provided by the social exchange in-store influence the way consumers consider their relationships with the retailer. However, its relationships with social proximity and cultural factors are not clear. Therefore, this article investigates the effects of specific cultural dimensions on loyalty behaviour, as well as the mediating role of social proximity on the relationship investigated.

This research is based on an empirical investigation undertaken in Thailand with a sample of 636 respondents. Two retail chains were investigated (Big C and Tesco). Structural equation modelling was used to test the research model and a series of research hypotheses.

The results reveal that uncertainty avoidance and long-term orientation have positive direct effects on loyalty, while collectivism does not. Furthermore, social proximity significantly mediates the effects of collectivism and long-term orientation on customer loyalty. These findings show that Thailand is a specific emerging market in which retail chains should adapt their loyalty programme accordingly.

The cultural differences could be used for segmentation strategy for retailers to engage customers in a relationship with the hypermarket. Social proximity is an efficient lever to build loyalty in Thailand. In addition, retailers could utilise certainty and steadiness message as a way to build shopper loyalty.

This research underlines the social, human dimension that consumers seek, which is opposed to the online purchase. Specifically, this study highlights the mediating role of social proximity between the relationship of cultural variables and loyalty in the retail context. Additionally, this research displays the direct and positive effects of culture on retail loyalty. That is, this paper enhances how culture and shopper-retail staff interaction can be managed to achieve store loyalty.