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A climate of austerity has gripped the politico-economic philosophy of many nation states across Europe and beyond as governments seek to rebalance budget deficits. This presents unique challenges for those engaged in purposeful acts aiming to regenerate communities of places – the regeneration managers.

England provides an interesting case study to examine some of the prime challenges facing regeneration managers by focusing on the ideologies that have informed successive UK governments’ policy responses and spatial strategies. The main body of research, including interviews, was carried out between 2010 and 2012, and was subsequently updated in early 2013.

Tracing an apparent transmutation of urban regeneration policy, the chapter helps to unmask a spatially unjust neoliberal toolkit, albeit pierced by some socially motivated actually existing regeneration initiatives. The transmutation of regeneration that has taken place is often concealed by de facto austerity measures and austerity politics.

The programme of interviews remains ongoing, as the research continues to track the shifting contours of state-led regeneration policy. Analysis is therefore provisional and explorative, with more detailed research reports and publications subject to follow.

The chapter explores emerging new agendas and sets out to identify some of the primary challenges that regeneration managers must face.

‘Regeneration’ as a state-led policy objective and political concern has been virtually expunged from the Coalition lexicon. The present policy preference is to target public resources in ‘value-added’ schemes that favour private oriented objectives in a highly unbalanced way.

The curtailment of broader regeneration debates has framed discussions limited to the depth of cuts, the speed of implementation and the spatial distribution of such measures. The result is that regeneration, understood as a capitalist policy instrument intended to respond to and assuage the outcomes produced by capitalist frameworks, is no more.

This chapter explores the concept of branding in a contemporary competitive arena of places. The multi-dimensional interpretations of places offer a variety of possibilities to better understand the true essence of destination branding. One of the common interpretations of places is through the study of their images, as destination branding requires a thorough understanding of destination image. The important foundation and relation of destination image are specified and explained. The notion of destination branding has evolved from the fields of marketing and urban studies and has become a cross-disciplinary research area. Thus, the researchers explain that destination branding as well as ‘place branding’ are dynamic concepts that are being continuously being explored in academia for the benefit of practitioners in travel and tourism. This chapter suggests that the use of brand equity is also one of the frontier areas of study in ‘place branding’ as it emphasises the need to thematise destinations (e.g. for their historical heritage, cultural value, natural attractions, etc.) and places for residence (e.g. as green cities, creative cities, smart cities, etc.).

The chapter summarises issues associated with the effectiveness of urban policy interventions. In particular it emphasises the importance of sites, scales and spaces of state activity and the implications for the current and future nature of regeneration governance, policy and practice.

The chapter draws upon strategic-relational state theory.

With reference to the United Kingdom (UK), there are significant changes taking place that are affecting the site, scale and nature of urban regeneration. However, there is considerable uncertainty over the extent to which discrepancies in performance between areas will be addressed.

Further research will be required on the consequences for regeneration of the rescaling of state power, the changing institutions of the state and the emergence of new political forces and strategies.

The chapter provides a theoretical and empirical framework to understand both the current and future nature of urban regeneration governance in the UK and beyond.

Based on a case study of the ‘regeneration’ of the ‘Five Estates’ of Peckham, a neighbourhood located in south-east London, this chapter considers the social implications of urban ‘regeneration’ processes from an anthropological perspective centred on concepts of waste and value and highlights the emotional turmoil and personal disruption that individuals affected by regeneration plans routinely experience.

An ethnographic approach is used based on participant observation, unstructured and semi-structured interviews as well as limited archival research. Life histories are central to the methodology and these result in the substantial use of long quotes from respondents, to highlight the ways in which they framed the issues as well as their opinions.

The chapter shows how urban regeneration processes that involve displacements and demolitions deeply affect the lives of estate residents. In juxtaposing the voices and experiences of local politicians, officers and residents it sheds light on the ways in which the values and interests of some individuals — those invested with more power, ultimately — ended up shaping regenerated landscapes. At the same time, the homes and communities valued by the residents who lived in them were demolished, removed and destroyed. They were wasted, literally and symbolically, erased from the landscape, their claims to it denied and ultimately forgotten.

The chapter highlights how while the rhetoric of regeneration strives to portray these developments as improvement and renewal, the ethnographic evidence shows instead the other side of urban regeneration as wasting both communities and urban landscapes resulting in ‘state-led gentrification’.

Thinking about regeneration and recycling through waste and value allows us to consider these processes in a novel way: at a micro level we can look at the ways in which individuals attribute to and recognise value in different sets of objects and social relationships. At the macro level we can then observe how the power dynamics that shaped the situation resulted in only a specific view and set of values to be enacted and respected, while all others were silenced, wasted and literally expelled from Peckham.

This chapter provides a critical examination of the urban renewal process currently taking place in inner-city Johannesburg. It evaluates the effects of an approach to providing social housing which blends commercial, market-based practices with state intervention and regulation and discusses the implications these competing imperatives have for the area and academic understandings of urban renewal.

Findings are based on a qualitative research process, carried out over 9 months in inner-city Johannesburg. Research involved interviews with property developers, housing providers, government officials, and tenants living in renovated social and affordable housing developments.

The process is contradictory and overburdened, and attempts to fulfill competing goals and agendas. Some developmental ambitions are being realized as the supply of social and affordable housing is expanding. However, the benefits are limited, as poor communities are being displaced and, in many cases, commercial concerns trump social and developmental considerations.

Findings highlight the ways in which a range of political circumstances, policy decisions, and spatial conditions combine to create an approach to renewal which is neither entirely neoliberal nor developmental. The case study complicates narratives which stress the global dominance of neoliberal approaches to urban renewal and demonstrates that alternative developmental ambitions exist alongside commercial practices.

The chapter highlights the ambiguity and hybridity of localized approaches to housing provision. In doing so it adds nuance to debates about urban processes around the globe and draws attention back to the uncertainty, agency, and diversity which are continuously shaping urban societies.

The importance of anabolism and regeneration is related to lack or loss of control. This chapter discusses the psychophysiological basis for such relationships. In the threat of lost control, energy mobilisation is activated and regeneration is inhibited – since regeneration (repairing) has low priority in emergency situations. This pattern can be traced on several psychophysiological levels, from the brain to most of the cells in the body. Such a mechanism explains why the body becomes vulnerable and increasingly sensitive to load when threat of lost control is excessive and long lasting. In several empirical examples, various indicators of anabolism and regeneration have paralleled improvement versus deterioration in psychosocial conditions, in particular lack or loss of control. In these studies, indicators of anabolism and regeneration (such as concentration of sex hormones with anabolic and regenerative functions in blood and saliva) have been followed in subjects going through deteriorating versus improving life conditions. The demand-support model is used as a theoretical basis for the discussion.

Based on a case study of conversion of real estate complexes built in Turin at the time of the 2006 Winter Olympic Games into public and subsidized housing, the chapter compares policy goals aimed at producing social mix through the mixing of housing tenure, with actual outcomes and thus identifies possible advantages, challenges, and pitfalls of this kind of intervention.

The analysis is based on a survey and semi-structured interviews with residents, in-depth interviews with key actors, and observation of daily interactions in public and shared places.

Regeneration policies and tenure mix seem to be most effective at preventing neighborhood stigmatization and attract private investments in facility development (area-based effects), but not to be “automatically” a source of mixed social relations and positive role models able to limit socially disapproved behaviors (people-based effects).

The practical lesson which can be drawn from this chapter is that the achievement of people-based effects requires long-standing actions which go beyond the construction and allocation of new apartments.

The chapter engages critically with the idea that built environment has deterministic effects on social environment, and social mix resulted from regeneration and housing policies can work as a catch-all solution for activating and rehabilitating human and social resources in the target area. Specifically, we show how these processes require particular organizational and policy conditions that cannot be taken for granted.

This chapter seeks to examine the ways in which university-based researchers can facilitate the understanding and awareness of public policy-makers and key decision-makers in the contribution to theory and complexity research can make to contemporary public policy.

The chapter provides a systematic literature review informed by reference to key urban regeneration strategies in the United Kingdom.

The chapter argues that it is through the promotion of inter-disciplinary approaches to understanding and learning that we might develop the reflective capacities of decision-makers.

The chapter is intentionally speculative and seeks to encourage critical self-reflection.

In this chapter, starting from a general overview of the problems linked to ‘symbolic consumption’ we will investigate the satisfaction of city users. We will then focus on tourist consumption, examining the impact of place identity on its fruition by the public. The focus will be on people's perception of an urban place and how this perception may interact with the symbolic dimension underlying both place identity and its consumption. Such a dimension is not strictly connected to the practical utility of the goods but to their ability to produce values and symbols for the establishment of personal identity. The data collected during an empirical survey regarding people's perception of the Navigli area of Milan have been used to develop this analysis.

The predominant neoliberal structure of capitalism and tourism as the fuel of capitalism exposes growing problems of injustice, unfairness and inequality. Places and communities around the world are currently expressing the need for radical changes in placemaking to be able to think, plan and act differently. This theoretical contribution adopts a humanistic management (HM) perspective of placemaking to promote places where people enjoy living, working, interacting and having meaningful experiences. Tourist destinations are relevant places to discuss the application of HM principles in practice and promote humanistic destinations and the humanisation of placemaking. This chapter concludes by arguing for an interface with eco-centric and posthumanist transformative approaches to promote holistic value-based placemaking and regeneration of places.