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This paper aims to present an interdisciplinary approach for the development and design of place brands, which goes far beyond communication strategies and advertising campaigns. The so-called “Brand-driven Identity Development of Places” (short: BIDP) approach provides a structured three-phase model that can serve as a practical guide for the development of commercial, touristy, urban and rural places.

Longitudinal collaborative action research over a time span of 20 years plus extended case study research supported the evolution of the BIDP approach.

BIDP is a circular three-phase model starting with the definition of the intended place brand identity, which in Phase 2 becomes translated into concrete touchpoint experiences along the main constituents of the place, and finally materialising into the new place format. The case study of the City of Innsbruck is prototypically used to illustrate the application of the designed approach and to report achieved results.

Place brand development based on translating socio-cultural meanings into touchpoint experiences to materialise and align place constituents is opening up new avenues to initiate and govern place development. At present, the approach is based on case studies in the western region of Austria and South Tyrol.

The three-phase model represents a practical tool for place brand managers, who want to renew and to develop their place format in a structured way. The BIDP model can be applied for all forms of places.

Foremost, the described place branding collaborations reassure the proposition of Olins (2002) and Schmidt (2007) that place branding is a crucial internal project that unites groups of people around a common strategic vision providing sense and direction besides reaching out to the traditional customer–stakeholder audience.

A structured model for brand-driven place development, which evolved during 20 years of longitudinal collaborative action research with executives and representatives of commercial, touristy, urban and rural places, BIDP locks into anthropological research findings where cultural meanings are considered as the main source for the construction of brand identities.

The purpose of this study was to investigate the complexity of how spectators' multiple identities influence their behavioral intention. Specifically, the authors examined the effects of spectators' place identification, team identification and an interaction effect on attendance intention using social identity complexity framework.

Data were collected from spectators attending professional baseball games in South Korea. While 550 questionnaires were returned, 475 (86.36%) were used in the analysis after excluding incomplete responses. The research model was tested using latent moderated structural equations modeling.

Results indicated place identification only influenced attendance intentions through an interaction effect, while team identity directly affects attendance intention. Highly identified sport consumers intended to attend future games regardless of place identification, while the sense of love for the team's home region motivated low-identified sport consumers more to attend future games.

The findings of this research led to understanding the relationships between multiple identities and behavioral intention and provided the spectator sport industry with valuable strategies to manage their sport consumers.

The purpose of this paper is to propose PlaceMaker as a method of urban analysis and design which both detects elements that do not feature in traditional mapping and which constitute the contemporary identity of the places, and identifies appropriate project interventions. In order to illustrate the method's potential, the final results of experimentation carried out in the Ramblas in Barcelona are presented.

The proposed method gathers, processes and reconstructs the data deriving from nominal, perceptual, graphic, photographic and video surveys, and compares these data with those provided by an analysis of expectations, an analysis of traditional cartography and two questionnaires administered to local inhabitants. The information collected during the phases of analysis constitutes the basis for constructing guidelines for sustainable design and planning. Two final complex maps – the first of analysis and the second of design – respectively, represent the identity of places and project interventions.

The design orientations took into account liveability, place identity, safety of this place and user preferences in order to mitigate the impact of globalization and achieve sustainable urban development. The experiment shows that the urban identity emerging in the analysis phases is not entirely sustainable: many factors are contributing to transforming it not only through changes in places, but also in habits and perceptions of the huge flow of people who use the Ramblas. The actions proposed are thus designed to enhance the identity of places, albeit not crystallizing it.

PlaceMaker is an original method which is intended for use as a support tool in integrated sustainable project design targeting place identity and as a tool for dynamic and complex place knowledge. The main potential beneficiaries are administrators, urban planners and designers and, in simplified form, citizens, tourists and place users.

Place branding and marketing are becoming key governance strategies that can increase governance legitimacy by meaningfully involving local stakeholder groups within the brand identity creation process. There remains a gap in knowledge regarding how place branding managers seek to involve stakeholders in the brand development, communication, and evaluation process. This research, based in three U.S. Deep South states and using Kavaratzis and Hatchʼs (2013) brand identity framework, finds that practitioners are doing well when it comes to expressing local beliefs within the brand identity, but can improve when it comes to analyzing and incorporating that feedback meaningfully. Without this, critical local stakeholders can feel alienated from local governance practices, thus decreasing legitimacy in branding and marketing processes and policies alike.

The traditional courtyard shophouses modifications, alterations and deterioration over the years have become a source of concern to major stakeholders. In George Town World Heritage Site Malaysia, studies have shown that the worst hit among its various shophouses are the Straits Chinese traditional courtyard eclectic style shophouses. This paper investigates the traditional courtyard shophouses concerning the role of architectural formation design components, and how this can sustain the place identity of the Straits Chinese typology.

The methodological approach regards the collection of data and analysis of 30 face-to-face interviews and the observation of Lots number 3, 5 and 7, located along Lorong Ikan, George Town World Heritage Site.

It was found that these Lots express the place identity of the Straits Chinese, and its major exterior architecture components to be observed are the column head (Chi Tou) capital, parapet wall, bressummer beam and ionic column, and gable and gable ends.

This paper is limited to the role of architectural formation design components. Future research is needed to expand the scope of participant elements via a quantitative approach. This will enhance the validation of findings from this paper.

It is recommended the use of the proposed checklist to enhance the sustainability of the architectural components regarding the place identity of these styles of shophouses, which provides salutary lessons on how to preserve the heritage buildings. Also, major stakeholders with leading evidence from relevant government agencies should ensure the preservation of these cultural and heritage buildings for the next generation.

This paper found that the family beliefs and social impact were the components that express the place identity of the Straits Chinese.

This paper demonstrates that the role of architectural formation design components regarding place identity of Straits Chinese traditional courtyard eclectic style shophouses cannot be over-emphasised.

Iconic buildings, especially museums, are often enrolled in creating an identity for cities, yet cities and museums have been sometimes uneasy partners in using architecture to shape city identity. This paper examines the negotiations of place identity amid the conflicting influences of global design trends and local cultural nostalgia through the case of a single development in Aspen, Colorado.

In this case study, using discourse analysis and grounded theory methods, the authors analyzed interviews, planning documents and critical opinions in the press to reveal the ways in which complex identities and contradictory planning directives shape a single building in a hyper-glocal Western town.

This analysis presents a place with complex and at times conflicting identities: residents have intense local concerns in parallel with global allegiances. The Aspen Art Museum building by Shigeru Ban similarly reflects a complex and contradictory identity with its bold design which confronted notions of local identity expressed in the built environment. Despite engaged citizenry and carefully crafted planning directives, the resulting design did not reflect locally produced culture but instead revealed the influence of international capital in the urban fabric.

This study examines the tension between hyper-local concerns and international status enacted on a single site in a small yet metropolitan place in the American West offering insights regarding the emplacement of buildings and the subsequent impacts on a place. As cities and institutions move beyond placeless iconic architecture, architecture and urban planning practice will need to adapt to the new paradigm where buildings can be at once global yet also local, drawing on innovative design practices and local culture in the construction of place.

The aim of this paper is to explore the role and potential of lived experiences in informing and shaping the formation of place identity within the sphere of the production and consumption of craft objects.

This paper is part of a larger funded research project and focuses on Manchester’s Craft and Design Centre. It draws upon a series of in-depth interviews conducted with craft makers and visitors.

The analysis and interpretation of textual data help to theorise an experiential identity of place, which revolves around the fusion of the cultural heritage and lived insideness of the physical setting; activity spaces and the micro-encounters of craft-making; and conflicting meanings and attachments to the Craft and Design Centre.

This study provides a novel perspective on the understanding of place identity in the context of craft-making by focusing on the lived experiences of various stakeholders and acknowledging the multi-faceted, dynamic and processual nature of place.

The purpose of this paper is to analyse the role of a place’s name as the carrier of identity and heritage from the residents’ perspective. The authors assess the extent to which names of municipalities carry the place’s heritage, and how this can further be transferred to the place brand. The context is a situation in which a municipality changes its name, or is at the risk of doing so, as a result of municipal consolidation.

The authors conducted a large survey in the south-western Finland in spring 2013. The survey questionnaire was posted to 5,020 randomly selected residents, and the final sample comprised 1,380 recipients. The authors offer a framework for operationalising place heritage, comprising four components: history, place essence, symbols and residential permanence.

Most respondents attached importance to the name of their home town. The majority also felt that a name change would mean losing part of the place’s history. A strong place heritage proved to correlate positively with the importance of the municipality name.

The developed framework for place heritage can serve as a tool for place branding studies and practical place branding. A stable name has an essential role in branding places. The authorities should understand the crucial relationship between place name, heritage and identity, and their importance to the residents.

To the authors’ knowledge, this study is the first to report empirical research on the relation between place names and place branding from the heritage perspective.

This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined.

The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia).

The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment.

A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically.

To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city.

To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.

This study aims to identify how the place identity of the former Portuguese neighbourhood of St Lazarus was reshaped for the purposes of place branding, tourism and consumption in post-colonial Macau.

This study sees place identity as a constructed multiplicity whose components are strategically assembled to (re)make the self. It uses the Deleuze–Guattarian theory of assemblage to analyse identity-making, specifically to examine how urban elements, including material content (material qualities of forms, programmes and life) and narrative expressions (interpretations of place), come together to shape the sense of place.

The heritage conservation policy and creative district planning guidance are overarching controls. Following them, several material and narrative elements are connected. The colonial character of the architecture is reinforced and an artistic atmosphere is created, while inhabitants’ everyday life is suppressed and the difficult past is almost erased. The newly processed post-colonial identity seems another kind of colonisation. Coloniality as a power relationship continues in a different form. The hidden structure driving these processes is global capitalism.

Studies on colonial architectural heritage in Macau, particularly outside of the UNESCO World Heritage Site, remain relatively scarce. This study aims to fill this gap and to further examine the Deleuze–Guattarian theory in the context of place study.