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1 – 10 of over 2000The purpose of this paper is to contribute an inclusive insight into methodological research in architecture and allied disciplines and unravel aspects that include philosophical…
Abstract
Purpose
The purpose of this paper is to contribute an inclusive insight into methodological research in architecture and allied disciplines and unravel aspects that include philosophical positions, frames of reference and spheres of inquiry.
Design/methodology/approach
Following ontological and epistemological interpretations, the adopted methodology involves conceptual and critical analysis which is based on reviewing and categorising classical literature and more than hundred contributions in architectural and design research developed over the past five decades which were classified under the perspectives of inquiry and frames of reference.
Findings
Postulated through three philosophical positions – positivism, anti-positivism and emancipationist – six frames of reference were identified: systematic, computational, managerial, psychological, person–environment type-A and person–environment type-B. Technically oriented research and conceptually driven research were categorised as the perspectives of inquiry and were scrutinised together with their developmental aspects. By mapping the philosophical positions to the frames of reference, various characteristics and spheres of inquiry within each frame of reference were revealed.
Research limitations/implications
Further detailed examples can be developed to offer discerning elucidations relevant to each frame of reference.
Practical implications
The study is viewed as an enabling mechanism for researchers to identify the unique particularities of their research and the way in which it is pursued.
Originality/value
The study is a response to a glaring dearth of cognisance and a reaction to a growing but confusing body of knowledge that does not offer a clear picture of what research in architecture is. By identifying key characteristics, philosophical positions and frames of reference that pertain to the research in architecture and associated disciplines, the findings represent a scholastic endeavour in its field.
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Sebastian Zenker and Erik Braun
City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as…
Abstract
Purpose
City branding has gained popularity as governance strategy. However, the academic underpinning is still poor, and city branding needs a more critical conceptualization, as well as more complex management systems. This paper challenges the use of a “one size fits all” city brand, which is still common practice in many places. The paper proposes that city branding involves much more complexity than is commonly thought and outlines a strategy that enables urban policy-makers, marketing researchers and (place) marketers alike to better deal with city branding.
Design/methodology/approach
The authors integrate insights from literature on place branding, brand architecture and customer-focused marketing.
Findings
The article argues that place brands (in general and communicated place brands in particular) are by definition very complex, due to their different target groups, diverse place offerings and various associations place customers could have. Thus, an advanced brand management including target group-specific sub-brands is needed.
Practical implications
The model will be helpful for place brand managers dealing with a diverse target audience, and is likely to improve the target group-specific communication.
Originality/value
The paper provides an insight into the complexity of city brands and acknowledges that the perception of city brands can differ considerably among different target groups. Additionally, it offers a more comprehensive definition of place brands. This will be helpful for city brand managers and researchers alike in dealing with city brand complexity.
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Giacomo Cabri and Guido Fioretti
This article aims to provide a theoretical unifying framework for flexible organizational forms, such as so-called adhocracies and network organizations.
Abstract
Purpose
This article aims to provide a theoretical unifying framework for flexible organizational forms, such as so-called adhocracies and network organizations.
Design/methodology/approach
In this article, organization practices that are typical of the software industry are analyzed and re-interpreted by means of foundational concepts of organization science. It is shown that one and the same logic is at work in all flexible organizations.
Findings
Coordination modes can be fruitfully employed to characterize flexible organizations. In particular, standardization is key in order to obtain flexibility, provided that a novel sort of coordination by standardization is added to those that have been conceptualized hitherto.
Research limitations/implications
This article highlights one necessary condition for organizations to be flexible. Further aspects, only cursorily mentioned in this paper, need to be addressed in order to obtain a complete picture.
Practical implications
A theory of organizational flexibility constitutes a guide for organizational design. This article suggests the non-obvious prescription that the boundary conditions of individual behavior must be standardized in order to achieve operational flexibility.
Social implications
This theoretical framework can be profitably employed in management classes.
Originality/value
Currently, flexible organizations are only understood in terms of lists of instances. This article shows that apparently heterogeneous case-studies share common features in fact.
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Chiara Tagliaro, Alessandra Migliore, Erica Isa Mosca and Stefano Capolongo
This paper aims to explore how the scientific literature and company reports have addressed inclusive workplace design and strategies to date.
Abstract
Purpose
This paper aims to explore how the scientific literature and company reports have addressed inclusive workplace design and strategies to date.
Design/methodology/approach
This paper adopts a scoping review to answer the following question: To what extent is inclusion present in workplace design and related strategies? An analysis of 27 scientific papers and 25 corporate social responsibility reports of the highest-ranked companies in the Great Place to Work global ranking disentangles the main aspects related to workplace design and strategies for promoting inclusion.
Findings
This paper opens avenues for four macro-categories of diversity (psycho-physical aspects; cultural aspects; socio-economic conditions; and ability, experience and strengths) to support the development of inclusive workplace design and strategy. Besides, multiple spatial scales emerged as material and immaterial elements of the workplace encountering inclusion and diversity.
Originality/value
Nowadays, the workforce is becoming more diverse. Although diversity, equity and inclusion (DE&I) has become key to many organizations, it remains unclear how DE&I principles are applied in workspace design and strategies. This scoping review provides a novel perspective on the topic by integrating scientific knowledge and practice-based approaches which still address this matter independently.
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Sarandis Mitropoulos, Christos Mitsis, Petros Valacheas and Christos Douligeris
The purpose of this paper is to investigate the way technology affects the provision of prehospital emergency care, upgrading the quality of services offered and significantly…
Abstract
Purpose
The purpose of this paper is to investigate the way technology affects the provision of prehospital emergency care, upgrading the quality of services offered and significantly reducing the risk of premature termination of the patients.
Design/methodology/approach
The paper presents the development of the eEKAB, a pilot emergency medical information system that simulates the main services offered by the Greek National Instant Aid Centre (EKAB). The eEKAB was developed on an agile system methodology. From a technical perspective, the features and the technology were mainly chosen to provide reliable and user-friendly interfaces that will attract many users. eEKAB is based on three important pillars for offering health care to the patients: the “On-time Incident Reporting”, the “On-time Arrival at the Incident” and “Transfer to the Health Center”. According to the literature review, the emergency medical services (EMS) systems that combine all the features are very few.
Findings
It reduces the total time of the EMS procedures and it allows for an easier management of EMS, by providing a better allocation of human resources and a better geographical distribution of ambulances. The evaluation displayed that it is a very helpful application for the ambulance drivers as it reduces the ambulance response time to arrive in the patient's location and contributes significantly to the general performance of the prehospital medical care system. Also, the survey verified the importance of implementing eEKAB on a larger scale beyond the pilot usage. It is worth mentioning that the younger ambulance drivers had a more positive view for the purpose of the application.
Research limitations/implications
The paper clearly identifies implications for further research. Regarding interoperability, the mobile app cooperates with the Operational Center of EKAB, while further collaboration could be achieved with other operational ambulance handling center, mainly, of the private sector. The system can evolve to include better communications among the EKAB departments. Particularly, the ambulance crew as well as the doctors should be informed with more incident features such as the emergency signal so that they know whether to open the siren, the patient's name, etc. The authors are currently working on implementing some features to provide effective medical health services to the patient in the ambulance.
Practical implications
eEKAB will have very significant implications in case of its enforcement, such as the reduction of the total time of EMS procedures with a corresponding reduction of the operating costs of an accident management system and an ambulance fleet handling system while in parallel informing in time the doctors/clinics. It will provide better distribution of ambulances as well as of total human resources. It will greatly assist ambulance drivers, while reducing ambulance response time to reach the patient's location. In other words, the authors will have a better performance of the whole prehospital care system.
Social implications
Providing emergency care before the hospital is of great importance for upgrading the quality of health services provided at the accident site, thus significantly reducing the risk of premature death of patients. This in itself has a significant social implication.
Originality/value
The paper demonstrates a solid understanding in the field of the EMS systems and the corresponding medical services offered. It proposes the development of an effective, feasible and innovative EMS information system that will improve the existing emergency health care system in Greece (EKAB). An in depth literature review and presentation of the adopted new technologies and the respective architecture take place. An evaluation and statistical validation were conducted for proving the high applicability of eEKAB in case of real-life running.
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Noora Arantola and Mari Juntunen
This study aims to increase the understanding of the emergence of a values-based (VB) premium private label (PL) brand reputation within a multiple-tier PL brand portfolio in…
Abstract
Purpose
This study aims to increase the understanding of the emergence of a values-based (VB) premium private label (PL) brand reputation within a multiple-tier PL brand portfolio in retailing.
Design/methodology/approach
By building on the research on PLs, brand image, brand reputation and consumer values, this study creates a conceptual foundation for the emergence of VB PL brand reputation within a multiple-tier brand portfolio among consumers and examines the emergence of such reputation empirically using interpretive exploratory qualitative laddering interviews in the context of fast-moving consumer goods.
Findings
The findings of this study illustrate that the VB reputations of the premium PL product brand and the PL brand store intertwine, ultimately relating to two terminal values: pleasure and doing good. These reputations differ remarkably from the VB reputations of the economy PL brand and the umbrella brand of the retail chain (not doing good and financial security).
Research limitations/implications
This study explains the emergence of VB brand reputation within a multiple-tier brand portfolio and introduces the use of the laddering technique in such research.
Practical implications
This study reminds brand managers to carefully design the relevant brand strategy for brands and their relationships under a brand umbrella.
Originality/value
Although much is known about PL brands and brand reputation, to the best of the authors’ knowledge, this study might be the first to increase the understanding of how a VB premium PL brand reputation emerges and accumulates from brand images within a multiple-tier brand portfolio.
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