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1 – 10 of 29
Article
Publication date: 1 October 2003

Pin Luarn, Tom M.Y. Lin and Peter K.Y. Lo

The practical application of enterprise mobilization is the use of a wireless network system and equipment to allow employees to update information on demand. This study…

2243

Abstract

The practical application of enterprise mobilization is the use of a wireless network system and equipment to allow employees to update information on demand. This study employs a case study method, using in‐depth interviews of 29 corporate managers and experts to understand the current state of mobilization in the life insurance industry. The study suggests a conceptual framework for mobilization in the life insurance industry, and formulates possible research propositions incorporating a number of variables. The study also suggests a total of ten key success factors for the implementation of mobilization in the life insurance industry.

Details

Internet Research, vol. 13 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 4 November 2014

Pin Luarn and Ai-Yun Hsieh

The purpose of this paper is to extend a traditional communication theory, spiral of silence, to explore the effects of user anonymity and member familiarity on opinion…

1624

Abstract

Purpose

The purpose of this paper is to extend a traditional communication theory, spiral of silence, to explore the effects of user anonymity and member familiarity on opinion expression behaviour in a virtual environment.

Design/methodology/approach

A laboratory experiment method was used to manipulate user anonymity, member familiarity, and opinion congruity to measure the willingness to express opinions concerning controversial topics.

Findings

A total of 147 participants were recruited in the experiment. The results revealed that anonymous users in virtual communities and users in groups comprising familiar members are more willing to express inconsistent opinions than non-anonymous users and users in groups containing unfamiliar members, respectively. In addition, anonymous and non-anonymous users as well as users in groups comprising familiar members and those in groups containing unfamiliar members are equally willing to express consistent opinions.

Originality/value

This is the first study to verify the effect of user anonymity and member familiarity on the willingness to express opinions in online social communities. The findings have crucial implications regarding how governments and businesses can stimulate creativity and feedback through virtual communities.

Details

Online Information Review, vol. 38 no. 7
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 7 April 2015

Pin Luarn and Yu-Ping Chiu

The purpose of this paper is to predict tie strength using profile similarities and interaction data between users, and thus distinguish between strong and weak…

1912

Abstract

Purpose

The purpose of this paper is to predict tie strength using profile similarities and interaction data between users, and thus distinguish between strong and weak relationships on social network sites (SNSs).

Design/methodology/approach

This study developed a program and an online questionnaire to collect the data set from Facebook, and then integrated that data set with a subjective data set consisting of participants’ opinions of the strength of their friendships on Facebook. The model developed here for predicting tie strength performed well when was applied on a data set of 6,477 SNSs’ ties, distinguishing between strong and weak ties with over 50 percent accuracy.

Findings

The results developed an algorithm (predictive model) that quantifies and measures tie strength continuously to bridge the gap between theory and practice. The results found that the variables in the dimension of emotional intensity had stronger effects than other interaction variables.

Originality/value

This study developed a predictive model that helps explain the meaning of interaction on SNSs, providing an efficient method to examine tie strength on SNSs. The tie strength estimates can also be used to improve the range and performance of various aspects of SNSs, including link predictions, product recommendations, newsfeeds, people searches, and visualization. Such understanding of the structure of SNSs might lead ultimately to the design of algorithms that can detect trusted or influential users of SNSs.

Details

Internet Research, vol. 25 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 August 2005

Pin Luarn, Tom M.Y. Lin and Peter K.Y. Lo

Enterprise mobilization refers to the provision by an enterprise of the means for its employees to update information at any time and any place through the use of a…

1212

Abstract

Purpose

Enterprise mobilization refers to the provision by an enterprise of the means for its employees to update information at any time and any place through the use of a wireless network system and related equipment. The implementation of enterprise mobilization can be separated into two main methods, non‐enforceable and enforceable. Non‐enforceable implementation refers to those situations where, although an enterprise encourages its employees to use a mobilized system, it does not enforce such use, whereas the reverse is true in the case of enforceable methods. Aims to examine this situation.

Design/methodology/approach

Since this is a relatively new research topic with very little previous research having been undertaken in this area, this paper employs a triangulation. This method enables integration of both quantitative and qualitative data, to investigate the critical success factors (CSFs) for the implementation of non‐enforceable mobilization by enterprises. The data were collected by means of in‐depth interviews with corporate managers and specialists from 29 enterprises and comprise 126 samples of employees currently using mobilization systems.

Findings

The study reveals a total of six CSFs for the implementation of non‐enforceable mobilization by enterprises, comprising: cooperation with a good solution “value added reseller”; appropriate planning and the support of senior management; user participation and minimization of any resistance to the installation of the system; open communication channels; enhancement of the understanding of mobilization itself and of employee requirements; and effective mobilization equipment.

Originality/value

This paper will be of interest to organizations looking to implement a wireless network system. The results provided can be used as references for industry and businesses in general, to support their decision‐making processes concerning the introduction of mobilization.

Details

Industrial Management & Data Systems, vol. 105 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 October 2004

Tom M.Y. Lin, Pin Luarn and Peter K.Y. Lo

Market segmentation is a topic that has already produced significant results in conventional marketing research but appears to be still novel in the field of Internet…

8481

Abstract

Market segmentation is a topic that has already produced significant results in conventional marketing research but appears to be still novel in the field of Internet marketing. This triangulated study, integrating both qualitative and quantitative techniques, is based on in‐depth interviews with managers and professionals from nine enterprises based in Taiwan. It focuses on 137 employees engaged in Internet market segmentation (IMS) projects such as verification, to explore the critical success factors of enterprises currently implementing IMS. The results reveal a total of six critical success factors: scientific statistical analysis, a good segmentation plan, action on results, SWOT analysis, sufficient project resources, morale and communication.

Details

Marketing Intelligence & Planning, vol. 22 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 10 August 2015

Pin Luarn, Yu-Fan Lin and Yu-Ping Chiu

– The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook brand pages.

8723

Abstract

Purpose

The purpose of this paper is to examine how various characteristics of brand posts influence online engagement on Facebook brand pages.

Design/methodology/approach

The data used for this study were obtained from the posts of ten popular official brand pages. For the selected period between March 1 and May 1, 2014, a total of 1,030 posts were obtained and manually processed on September 1, 2014. To assign post categories to the posts created by page administrators, the authors performed manual coding, following the coding development strategy.

Findings

The results demonstrated that the media and content type of posts exert a significant effect on user online engagement. This study used liking, commenting and sharing behavior as a measure of users’ online engagement to specify the new phenomena.

Originality/value

The findings are relevant for the theory of information dissemination and provide valuable and directly applicable implications for the social media marketing of companies.

Details

Online Information Review, vol. 39 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 27 July 2010

Tommi Laukkanen and Vesa Kiviniemi

Adopting technological service innovations entails substantial learning effort requiring information and guidance from the provider. The purpose of this paper is to…

8601

Abstract

Purpose

Adopting technological service innovations entails substantial learning effort requiring information and guidance from the provider. The purpose of this paper is to investigate the effect of information and guidance offered by a bank on five adoption barriers – usage, value, risk, tradition, and image – in a mobile banking context.

Design/methodology/approach

The measurement development and hypotheses were based on consumer resistance theory and the earlier literature on internet and mobile banking. A large empirical study on bank customers with 1,551 effective observations was conducted. The measure items were validated by measurement model and hypotheses were tested using structural equation modelling.

Findings

The results show that the information and guidance offered by a bank has the most significant effect on decreasing the usage barrier, followed by image, value and risk barriers respectively. The information and guidance showed no effect on the tradition barrier.

Originality/value

This paper provides further understanding of how the information and guidance of a bank affect consumer attitudes and resistance in particular, on mobile banking. It also has implications for management in overcoming resistance to mobile banking.

Details

International Journal of Bank Marketing, vol. 28 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

Open Access
Article
Publication date: 17 August 2021

Shafique Ahmed and Samiran Sur

In the ever fast-changing modern world, through the use of digital banking services (DBS), the old concept of banking in a traditional way has been completely changed. It…

7051

Abstract

Purpose

In the ever fast-changing modern world, through the use of digital banking services (DBS), the old concept of banking in a traditional way has been completely changed. It was made possible through the use of modern artificial intelligence embedded technologies. It was done to meet the ever-growing demands of customers through more user-friendly and time-saving uses of technologies. This paper aims to uncover and analyse the factors affecting the adoption of digital banking services by rural micro small and medium enterprises (MSMEs). MSME is one of the most active sectors in India. It plays an important role in the economic development of the country through exports and domestic supplies and by creating employment opportunities.

Design/methodology/approach

The study was conducted using a questionnaire survey. In total, 148 rural MSME owners were considered for the analysis in this study. Rural MSMEs in India are way behind in using digital banking services than their urban counterparts. The present study uses IBM SPSS and AMOS to shed light on the prevalent factors that influence the attitude to use digital banking services.

Findings

It is found out that convenience (which includes perceived usefulness and perceived ease of use), perceived self-efficacy, demonetization, performance expectancy and pandemic effect have a significant effect on the attitude to adopt DBS. The findings of the study will provide deeper insights for the banks as well as different government agencies to revamp their strategies in changing the financial landscape of the country through a “cashless economy”.

Practical implications

Demonetization, a boom in eCommerce in India, pandemic-related lockdowns or restrictions and the government’s push for the digital economy will aid the use of DBS at a faster pace. The outcome of the study will help both the government and the financial institutions to chalk out strategies to cater to the rural MSMEs in embracing DBS.

Originality/value

The use of digital services for banking in India is in a nascent stage, but the rate of adoption is increasing at a cyclonic speed. Affordable electronic devices, cheap internet and different medium of using DBS are fuelling the rapid increase; yet, limited research focuses on the differences in the rate of acceptance of digital banking services concerning rural MSMEs.

Details

Vilakshan - XIMB Journal of Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0973-1954

Keywords

Article
Publication date: 20 June 2008

Hanudin Amin

Mobile phones have provided an opportunity for banking institutions to introduce new services to the public. The latest service, which is now available in Malaysian…

8128

Abstract

Purpose

Mobile phones have provided an opportunity for banking institutions to introduce new services to the public. The latest service, which is now available in Malaysian banking institutions, is the mobile phone credit card. The purpose of this paper is to provide a preliminary investigation of the factors that determine whether Malaysia's bank customers will use the new mobile phone credit card technology.

Design/methodology/approach

This paper extends the applicability of the technology acceptance model (TAM) to mobile phone credit cards and includes “perceived credibility (PC)”, the “amount of information about mobile phone credit cards (AIMCs)” and “perceived expressiveness (PE)”, in addition to “perceived usefulness (PU)” and “perceived ease of use (PEOU)”.

Findings

The results indicate that PU, PEOU, PC and the amount of information contained on mobile phone credit cards are important determinants to predicting the intentions of Malaysian customers to use mobile phone credit cards. However, PE is not an important determinant in predicting the intentions of Malaysian customers to use mobile phone credit cards.

Research limitations/implications

The study conducted in Eastern Malaysia contains a small size of sample and a limited number of measures in the model developed for the study. Nevertheless, it provides new information about an emerging market and technology.

Practical implications

The results will be primarily of benefit to the commercial banks in Malaysia since this study offers banking institutions an insight on the intentions of their customers to use mobile phone credit cards.

Originality/value

The study extends the understanding of TAM to newly emerging contexts such as the mobile phone credit card.

Details

Management Research News, vol. 31 no. 7
Type: Research Article
ISSN: 0140-9174

Keywords

Article
Publication date: 5 March 2018

Richa Priya, Aradhana Vikas Gandhi and Ateeque Shaikh

The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers.

2848

Abstract

Purpose

The purpose of this paper is to analyze the factors affecting mobile banking adoption among young Indian consumers.

Design/methodology/approach

The authors use a cross-sectional survey research design to empirically examine the factors affecting mobile banking adoption among young Indian consumers. The study sample consists of 269 respondents aged between 23 and 30 years from India.

Findings

The findings of the study suggest that perceived usefulness (PU), perceived ease of use (PEU), perceived credibility (PC) and structural assurance (SA) are strong determinants of user satisfaction (US) and behavioral intention (BI) to use the mobile banking service. US was found to partially mediate the relationship between PU, PEU, PC and SA and BI to use the service. Perceived risk was found to be statistically insignificant in terms of its relationship with BI to use the service.

Research limitations/implications

The results of this study provide good evidence for banks to further revamp their work practices in the area of mobile banking to enhance the overall penetration of mobile banking in India.

Originality/value

The study identifies factors influencing mobile banking adoption among young Indian consumers. Furthermore, this study suggests that US partially mediates the relationship between factor influencing mobile banking adoption and BI.

Details

Benchmarking: An International Journal, vol. 25 no. 2
Type: Research Article
ISSN: 1463-5771

Keywords

1 – 10 of 29