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Article
Publication date: 25 October 2018

Alejandro García-Jurado, Pilar Castro-González, Mercedes Torres-Jiménez and Antonio L. Leal-Rodríguez

This research has three main objectives. First, it examines influence of gamification on the behavioral intention to use an e-commerce platform. Second, it analyzes the…

Abstract

Purpose

This research has three main objectives. First, it examines influence of gamification on the behavioral intention to use an e-commerce platform. Second, it analyzes the role of the flow state given its importance in terms of behavior in online environments. Finally, the study aims to detect and analyze differences between Millennials and Generation X.

Design/methodology/approach

The theoretical basis for this study stems from technology acceptance model. The extended model incorporates gamification and the optimal state of intrinsic motivation, flow state, as additional constructs. An online consumer panel was used to collect data from 253 Spanish Amazon users. A structural equation modeling, partial least squares, is proposed and multi-group moderation was studied.

Findings

Gamification in Millennials has positive and significant indirect effects on behavioral intention through the flow state. In the case of the Generation X, it has been detected that flow interferes in its perception of ease of use. The behavioral intention of using the Web page is directly correlated with the purchase intention. Companies should offer a fun interface to Millennials and an environment easier to use to the Generation X, for gamification to be successful.

Originality/value

This study expands the research scope in gamification by focusing on e-commerce sector, a field where scientific research is still scarcely developed. It emphasizes the importance of flow as mediator. Age differences confirm the need for segmentation when applying gamification and marketing strategies in e-commerce.

Details

Kybernetes, vol. 48 no. 6
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 29 November 2019

Linda Tuncay Zayer, Mary Ann McGrath and Pilar Castro-González

Conversations surrounding gender are sweeping the globe as the voices and lived experiences of people are being heard and shared at unprecedented rates. Discourses about…

Abstract

Purpose

Conversations surrounding gender are sweeping the globe as the voices and lived experiences of people are being heard and shared at unprecedented rates. Discourses about gender in advertising are embedded in cultural narratives and legitimatized by a broad system of institutional structures and actors, at both macro and micro/consumer levels. This study aims to explore how consumers (one type of institutional actor) engage in legitimizing/delegitimizing messages of gender in the marketplace.

Design/methodology/approach

This research draws on a qualitative approach, specifically the use of in-depth interviews with men across three global contexts.

Findings

This research identifies the ways in which men engage in (de)legitimizing messages of masculinity in advertising such as reiteration, reframing, ascribing to alternate logics and prioritizing personal norms.

Research limitations/implications

Across three contexts, this research theorizes the (de)legitimization of gender ideals in advertising and situates consumer narratives within broader institutional forces, providing a holistic understanding of the phenomenon.

Practical implications

Understanding the ways in which individuals either accept or reject gendered ideals in media aids advertising and marketing professionals in tailoring messages that resonate with audiences.

Social implications

Understanding how individuals negotiate their gender and the messages they deem as legitimate are crucial to understanding gender issues related to consumer welfare and public policy.

Originality/value

While research has examined advertising practitioners’ views regarding gender from an institutional perspective, research on how consumers construct and maintain the legitimacy of gendered messages in the marketplace is scarce. This research theorizes and illustrates the (de)legitimization of gender ideals across three contexts.

Details

European Journal of Marketing, vol. 54 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 6 September 2018

Micaela Martínez-Costa, Daniel Jimenez-Jimenez and Yolanda del Pilar Castro-del-Rosario

The purpose of this paper is to analyse the effects of implementing a standardised innovation management system (SIMS) in accordance with the Spanish UNE 166.000 standard…

Abstract

Purpose

The purpose of this paper is to analyse the effects of implementing a standardised innovation management system (SIMS) in accordance with the Spanish UNE 166.000 standard on technological and administrative innovations and company performance.

Design/methodology/approach

Structural equation modelling was used to test the research hypotheses with a sample of 200 manufacturing companies.

Findings

The results obtained show that implementing the SIMS promotes all types of innovations and their results. In addition, a positive relationship is found between administrative and technological innovation.

Research limitations/implications

The results of this paper show the importance of innovation management systems for the effective development of innovation processes. Despite the limitations that may arise from differences between the measurements and actual implementation, the application of a system of standard-based innovation management encourages the development of different types of innovation.

Practical implications

The research validates the use of standardisation for the development of innovation as a useful tool for the management of innovation in the company. The UNE 166.000 standard provides a guide for those companies that intend to develop more effectively administrative and technological innovations.

Originality/value

This is the first known paper testing the implications of UNE 166.000 SIMS on both organisational innovation and performance in a sample of companies.

Details

European Journal of Innovation Management, vol. 22 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

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Article
Publication date: 23 August 2011

Francisco Castro, Teresa Parra, César Quispe and Pilar Castro

The paper aims to focus on airflow and heat transfer inside the human nasal cavity. The contribution of this work is the inertial analysis of the momentum and thermal…

Abstract

Purpose

The paper aims to focus on airflow and heat transfer inside the human nasal cavity. The contribution of this work is the inertial analysis of the momentum and thermal stress of the cavity throughout the respiratory cycle.

Design/methodology/approach

By means of computer tomography scans, an accurate three‐dimensional anatomical representation of the human nasal cavity was obtained. A three‐dimensional numerical model is presented in order to predict the time evolution of flow patterns during a quiet breathing cycle, covering inhalation and exhalation. An inertial analysis of the momentum and a detailed study of the thermal behaviour during the breathing cycle is carried out.

Findings

Head loss, velocity and temperature values are in agreement with experimental results from previous studies. Based on these results, the influence of the inhalation and the exhalation on the flow pattern and air conditioning has been reviewed. Results suggest that the anterior and posterior turbinate regions are where the air conditioning is primarily produced.

Practical implications

The future goal is to investigate respiratory disorders to increase the effectiveness of the eventual treatment of the pathology. The model could be a useful tool to predict, for instance, the modification of the flow patterns due to septal perforations.

Originality/value

The transient resolution provides insight into the momentum and thermal inertia though the breathing which is far from being well understood.

Details

Engineering Computations, vol. 28 no. 6
Type: Research Article
ISSN: 0264-4401

Keywords

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Article
Publication date: 14 July 2017

Claudia Patricia Rodas Avellaneda, María del Pilar Angarita Díaz, Luis Francisco Nemocon Ramírez, Luis Alexys Pinzón Castro, Yenny Tatiana Robayo Herrera, Ines Leonilde Rodriguez Baquero and Rocio del Pilar González Sanchez

The purpose of this paper is to design and to implement an oral health educational strategy that targeted an older population residing in three social protection centers…

Abstract

Purpose

The purpose of this paper is to design and to implement an oral health educational strategy that targeted an older population residing in three social protection centers (SPC) in Villavicencio, Colombia.

Design/methodology/approach

The first phase consisted in determining the oral health of older citizens in the SPC. To do this, the research group gathered patients’ personal information and indices. The second phase consisted in the development of an educational strategy based on the population’s requirements. The educational strategy, focusing on oral hygiene and denture care, was implemented for the older people and their caregivers. The third and final phase consisted in the research group measuring the effect of the designed strategy by repeating oral diagnoses for the older people six months after strategy implementation.

Findings

The results of the assessment indicated that implementing a strategy to strengthen oral hygiene care was positive, given that statistically significant reductions were observed in the soft plaque index and the Gingival Index (p<0.05).

Research limitations/implications

As a result of the complexity of the population, the data obtained after the strategy was implemented were significantly reduced. However, these results indicate that an educational strategy can have an effect on this type of population.

Originality/value

Implementing a strategy that promotes oral hygiene education and brushing skills, fosters good oral behavior and helps the older people in SPC to remember the information taught, thus contributing to their oral hygiene.

Details

Working with Older People, vol. 21 no. 3
Type: Research Article
ISSN: 1366-3666

Keywords

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Article
Publication date: 1 June 1999

Eileen Oliver

Cuba’s 1959 Revolution brought about dramatic changes not only in that island‐nation but also in the USA. Cubans, and later Cuban‐Americans, have changed the face of Miami…

Abstract

Cuba’s 1959 Revolution brought about dramatic changes not only in that island‐nation but also in the USA. Cubans, and later Cuban‐Americans, have changed the face of Miami and south Florida. The economic and social successes of Cuban‐Americans, the third largest Latino group in the USA, are prevalent in scholarly and popular literature. In this annotated bibliography, the author presents journal articles, chapters in books, books, and human rights reports, published between 1990 and 1998, as well as World Wide Web sites, that discuss the Cuban‐American experience. Articles from the popular literature are not included, nor are materials that deal primarily with Cuba or Cuba‐USA relations.

Details

Reference Services Review, vol. 27 no. 2
Type: Research Article
ISSN: 0090-7324

Keywords

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Article
Publication date: 26 July 2021

Ana Pilar Valerga Puerta, J.D. Lopez-Castro, Adrián Ojeda López and Severo Raúl Fernández Vidal

Fused filament fabrication or fused deposition modeling (FFF/FDM) has as one of its main restrictions the surface quality intrinsic to the process, especially linked to…

Abstract

Purpose

Fused filament fabrication or fused deposition modeling (FFF/FDM) has as one of its main restrictions the surface quality intrinsic to the process, especially linked to the layer thickness used during manufacture. The purpose of this paper is to study the possibility of improving the surface quality of polylactic acid (PLA) parts manufactured by FFF using the shot blasting technique.

Design/methodology/approach

The influence of corundum blasting on 0.2 mm layer thickness FDM PLA parts treated with two sizes of abrasive, different exposure times and different incidence pressures.

Findings

As a result, improvements of almost 80% were obtained in the surface roughness of the pieces with high exposure times, and more than 50% in just 20 s.

Originality/value

This technique is cheap, versatile and adaptable to different part sizes and geometries. Furthermore, it is a fast and environmentally friendly technique compared to conventional machining or vapor smoothing. Despite this, no previous studies have been carried out to improve the quality of this technology.

Details

Rapid Prototyping Journal, vol. 27 no. 7
Type: Research Article
ISSN: 1355-2546

Keywords

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Article
Publication date: 18 December 2019

Belén Bande, Pilar Fernández-Ferrín and Sandra Castro-González

Although trust is considered a dyadic and bidirectional phenomenon, the majority of trust research has not considered it as such. The purpose of this paper is to…

Abstract

Purpose

Although trust is considered a dyadic and bidirectional phenomenon, the majority of trust research has not considered it as such. The purpose of this paper is to contribute to closing this research gap by analyzing the influence of supervisor’s propensity to trust on salesperson trust in supervisor, considering the mediating role of servant leadership (SL). Additionally, the authors delve into the relationship between trust in supervisor and salesperson turnover by examining the moderating effect of perceived ethical climate (EC).

Design/methodology/approach

Information was provided by 145 salesperson–supervisor dyads from 145 companies across various industries. SEM and PROCESS procedures were used to test the proposed hypotheses.

Findings

The results indicate that a supervisor’s disposition to trust is positively related to employee trust in the leader via its impact on perceived SL behaviors. However and contrary to the expectations, supervisor’s propensity to trust is found to have a direct negative impact on trust in the supervisor, suggesting the presence of additional mediating variables. Finally, the trust dimension of EC moderates the negative influence of trust on salesperson turnover intentions.

Research limitations/implications

The findings highlight the practical benefits of fostering trust in the workplace and confirm the significant role of trust in the identification of servant leaders. In addition, the study shows that a supervisor’s disposition to trust can have a relevant effect on salesperson’s turnover intentions. Moreover, the results demonstrate the beneficial role of an ethical work climate.

Originality/value

This study offers insight into how to improve the retention of efficient employees and the role of trust, analyzed at a dyadic level, in this process. In addition, the findings suggest why servant leaders adopt this leadership style.

Details

Personnel Review, vol. 49 no. 6
Type: Research Article
ISSN: 0048-3486

Keywords

Abstract

Details

International Journal of Sociology and Social Policy, vol. 12 no. 4/5/6/7
Type: Research Article
ISSN: 0144-333X

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Case study
Publication date: 1 July 2011

Marilyn M. Helms

Entrepreneurship; tourism and hospitality.

Abstract

Subject area

Entrepreneurship; tourism and hospitality.

Study level/applicability

Junior or senior-level business students as well as graduate-level (MBA and/or EMBA) classes in entrepreneurship, small business management, strategic management, international business or international economics.

Case overview

Cuban tour guides working for the communist Castro Government dream of working for themselves or leaving for the USA. Their story is contrasted by a visit to Cuba as told by a US business professor.

Expected learning outcomes

To compare entrepreneurship under capitalism that is slowly relaxing their communistic rules, to learn more about the island of Cuba and its potential for tourism and new venture creation, to understand the legal, social, political, historical and cultural barriers to entrepreneurship, to hypothesize or brainstorm potential new ventures for Cuba.

Supplementary materials

Teaching notes; photos also available upon request from the author.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

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