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Previous studies have shown how the nature of businesses and the strategies pursued by their owners are affected by the personality traits of their owners. These personality traits can be formed in the early stages of life due to experiences and the surrounding context, where religion is a particularly important aspect of this context. This study aims to explore how religion affects entrepreneurial activities through the personality traits created.

This study uses interviews with 43 Muslim entrepreneurs in Scotland to examine the role played by religion. This ensures that the national institutional context is kept consistent but also allows an in-depth examination of relationships, which are likely to be interlinked and recursive.

The traits created influence the nature of the entrepreneurial activities undertaken with the potential to harm and support the entrepreneurial endeavours. It is the combination of personality traits that are formed which have the greatest effect. As such, it is found that Muslim entrepreneurs display less openness and creativity associated with new ideas, but this does not reflect risk aversion rather hard work in itself is valued, and patience combined with an external locus of control mean entrepreneurial behaviours are not altered to boost poorly performing business activities.

For Muslim entrepreneurs in Scotland, their traits explain why growth may not be a foremost consideration of these entrepreneurs rather they may value hard work and meeting the ideals of formal and informal institutions associated with religion. For those seeking to support minority groups through the promotion of entrepreneurship, either they must seek to overcome these ingrained traits or alter support to complement the different objectives held by Muslim entrepreneurs.

Williams and Williams (2012, 2017) find multiple entrepreneurial motivations are experienced by entrepreneurs in deprived areas at different points in time. Drawing on this prior work this study aims to explore how and why the shifted motivations evolve, as well as, what factors cause this change in deprived areas. The work draws upon temporal motivational theory (TMT) that considers the influence of individuals' needs in determining their time-sensitive motivation.

Six semi-structured interviews with actual entrepreneurs are used to collect qualitative data from deprived areas of Nottingham, which is one of the most deprived cities in the UK. The study employs Interpretative Phenomenological Analysis (IPA) to consider each entrepreneurial endeavour as a unique journey to investigate the shifting of motivations.

A polarization is found in terms of how entrepreneurial motivations evolve in deprived areas. In considering the first task-specific entrepreneurial motivation, time plays a role either in accumulating job dissatisfaction and increasing confidence led by accumulated experience, or in creating random chances that enable individuals to realize that they are able to use existing skills and experiences to start a business. Regarding the second task-specific entrepreneurial motivation when the business becomes more established, it is usually stimulated by increased confidence based on perceived progress. The use of self-help methods and downward comparison found in this study should be noted as they help to re-consider individuals' needs in deprived areas.

This study produces a more comprehensive understanding of the phenomenon of the time effect on shifted motivation at different entrepreneurial phases in a deprived context, which contributes to enrich theoretical knowledge and raise policymakers' awareness of entrepreneurial motivations from these marginalized groups.

The purpose of this study is to propose and test a model to explain users’ intention to adopt m-health devices and divide the importance of antecedents for users to adopt m-health devices based on the stimulus-organism-response (S-O-R) framework.

This research conducted an online survey with m-health app users and collected 562 valid responses. A hybrid SEM-ANN approach was employed to evaluate the research model and hypotheses.

The results show that motivation (M), opportunity (O), and ability (A) affect users’ flow experience and loyalty and further affect their adoption intention of m-health technology. Opportunity plays a more critical role in m-health adoption intention than ability.

This study comprehensively examined the factors that affect users’ deep engagement and m-health adoption from the perspective of MOA. It used the hybrid SEM-ANN method to divide the critical role of motivation, opportunity and ability, providing a new analysis approach for studying information technology (IT) behavior.