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This paper adopts a photo-essay approach in examining the Austerity Project within the Republic of Ireland, and considers the intersection between consumer culture and the austerity visuals we experience daily.

A visual, photo-essay method is adopted. Visual images taken in urban and rural parts of Ireland – under the key themes of ghost housing estates, failed commercial property developments, failed business, and art representations are explored.

The visual representations and subsequent consumption activities of the authors illustrate how austerity has become a complex act of production and consumption, and the authors consider how these various representations play a role in creating austerity as a state of mind amongst consumers, and the subsequent impact this has on consumption practices, consumer experiences, ideals and identities.

This paper adopts an under-represented research methodology (a photo-essay) to explore the Austerity Project and its intersections with consumer culture.

The chapter addresses the use of corporate social responsibility (CSR) as an indicator of social change and progress towards sustainability by analysing how stakeholders shift their CSR perceptions in different economic conjunctures between visions that are closer to communication or to governance as structures of network interaction. A matrix is presented that defines four models of CSR perception by integrating theoretical approaches of CSR framed by market or by society, by communication or by governance. Stakeholders’ perceptions are then positioned in the matrix through qualitative analysis of the diverse definitions, constructions and positions with respect to CSR made and adopted by corporate agents, social stakeholders and communicators in their discourses. The study proves that changes in how actors perceive and explain self-governed CSR do not depend so much on economic factors as on the networks of stakeholder interaction through communication and governance. Mapping CSR stakeholders’ perceptions indicates changes and limiting actors, but is not enough to isolate the triggers of those changes. The maps provide a starting point for further exploration of (de)politicization, framing, and understanding of CSR communication and governance, and for the analysis of the limitations of the current model of CSR self-governance. The theoretical approach and methodology provide a framework that integrates communication and governance as relational structures of network interaction in CSR.

In today’s hypercompetitive, digital-first, knowledge-based economy, organizational creativity has never been more important as a potential source of competitive advantage. The foundation stone for every innovation is an idea and all ideas are born of creativity. The innovation process thus starts with creativity and the new ideas it yields are ideally based on insights that will lead ultimately to novel outcomes (such as new products, services, experiences or business models) and thereby to a sustainable competitive advantage. In established businesses, until relatively recently, creativity was called on only for specific, often high-profile occasions, for ‘hackathons’ or for major ‘innovation jams’, but today it is an essential, everyday necessity of routine work. However, attaining the right level of creativity from within is a challenge for many organizations and so they need to establish an appropriate and effective way to import it into their teams, projects and, ultimately, culture. The arts are a pure, unadulterated form of creativity. Mindsets, processes and practices from the arts can give organizational creativity a significant boost and can potentially offset the creative deficit in an organization. Here, the illustrative cases and practices that demonstrate how the arts can have a positive impact on business are examined.

This paper reflects on the development of Consumer Culture Theory, both as a field of research and as an institutional classification, since the publication of Arnould and Thompson (2005).

This paper takes a conceptual/historical orientation that is based upon the authors’ experiences over the course of the 10-year CCT initiative (including numerous conversations with fellow CCT colleagues).

The authors first discuss key benchmarks in the development of the CCT community as an organization. Next, the authors highlight key intellectual trends in CCT research that have arisen since the publication of their 2005 review and discuss their implications for the future trajectories of CCT research.

The paper by Arnould and Thompson (2005) has proven to be influential in terms of systematizing and placing a widely accepted disciplinary brand upon an extensive body of culturally oriented consumer research. The CCT designation has also provided an important impetus for institution building. The 10-year anniversary of this article (and not incidentally the CCT conference from which the papers in this volume hail) provides a unique opportunity for the authors to comment upon the broader ramifications of their original proposals.

Models of Child Health Appraised (MOCHA) defines school health services (SHSs) as those that exist due to a formal arrangement between educational institutions and primary health care. SHSs are unique in that they are designed exclusively to address the needs of children and adolescents in this age group and setting.

We investigated SHSs have been provided to schools and how they contribute to primary healthcare services for school children. We did this by mapping the national school health systems against the standards of the World Health Organization, and against a framework measuring the strength of primary care, adapting this from an existing, adult-focused framework.

We found that all but two countries in the European Union and European Economic Area have SHSs. There, however, remains a need for much greater investment in the professional workforce to run the services, including training to ensure appropriateness and acceptability to young people. Greater collaboration between SHSs and primary care services would lead to better coordination and the potential for better health (and educational) outcomes. Involving young people and families in the design of SHSs and as participants in its outputs would also improve school health.

The management of international business activities today necessarily includes the market communication of socio-political activity in emerging markets. Critique of market communication of socio-political activity in emerging markets varies from seeing it as something organisations say rather than do to suggesting existing market communication as embracing a simplistic view of communication and socio-political activity in emerging markets. In this chapter, communication and language as social practice is introduced as a possible way to explore market communication and socio-political activity in emerging markets as part of a more complex activity. Various perspectives from philosophical and sociological traditions are used in combination with marketing and management views on and empirical examples of communication and socio-political activity in emerging markets. This chapter illustrates how market communication may be seen as socio-political activity in emerging markets rather than the audit and report of it.

This paper proposes that narrative inquiry adopt the concept of the “involute” – a passage stored in memory from reading that is later enlisted as a problem-solving device – to further the goal of understanding the identity work performed through reading and writing. Three related examples are given – one from Thomas De Quincey, the nineteenth-century essayist who coined the term and used an involute in fashioning himself as a scholar; one from Jane Addams, who used an involute from De Quincey to separate the role of the social worker from that of the literary critic; and one from the contemporary New Historicist Stephen Greenblatt, who used an involute to create a socially engaged identity for literary researchers. Considering these examples, I argue that involutes offer insights into the connections between selves and others, words and acts, past and present that should advance interdisciplinary study and advocacy of morally responsible discourse.