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The purpose of this paper is to analyze how Indonesian laws regulate the existence of famous brand. In case of brand Pierre Cardin, which had the elements of a famous brand including brand reputation obtained because of the public’s general knowledge, intensive and massive promotion, investment made by the owner in several countries, including Indonesia.

This study is a normative legal research conducted statutory approach reviews through court decisions in Indonesia which related to famous brands such as Pierre Cardin. The analytical method analyzes the law, the legal rulings and the famous brand case of Pierre Cardin, which became one of the sources of Law of Marks in Indonesia. The next method is a description that compares the famous brands such as Pierre Cardin in Indonesia and France.

The research of this paper shows that brand Pierre Cardin is one of the world’s leading brands and has registered its brands in several countries in the world. The threat to well-known brands in Indonesia is the regulation of which Indonesia has weaknesses. In Indonesia, the Law of Marks enables the state to receive registrations of similar brands, and when a dispute occurs, it allows the judge to make a decision threatening the existence of goodwill.

This research discusses the legal aspects of famous brands in Indonesia that hold the constitutive system and particularly the legal threat against a famous brand in Indonesia, Pierre Cardin.

This paper discusses the threats that will occur in famous brands that registered in many countries, such as Indonesia. This became a reference for the famous brand company to be able to adjust the law in Indonesia.

This paper informs the legal threats can be a weakness of law in Indonesia; therefore, the governance should revise the regulation about marks to accommodate the existence of famous brands company in Indonesia. This paper gives recommendations for government to be more flexible to regulate the registration for the famous brand and tighten regulation of brand rights for local brands to avoid infringement in Indonesia. The protection of brand rights for a famous brand company in Indonesia can be realized and will be possible.

This paper is original and must-read. This research can be a reference for famous brand companies that will register brand rights in Indonesia because it discusses about the case between Pierre Cardin brand in Indonesia and French. This paper gives perspectives based on the Law of Marks in Indonesia. Furthermore, this paper also discusses some Law of Marks in Indonesia that should be strengthened.

This tribute to Dr Pierre Eiglier, who passed in February 2020, was prepared for the “17th International Research Conference in Service Management 2022” in La Londe les Maures, France. Tribute is defined as, “an act, statement, or gift intended to show gratitude, respect, or admiration”.

Sampled Pierre's publications; consulted the 1993 Journal of Retailing “Special Services Issue” on the evolution of the field; collected reflections from another founder and two of Pierre's former doctoral students who have helped co-chair the La Londe conference and drew from my own interactions with Pierre over the years at La Londe.

In the mid-1970s, Pierre was one of the first to specify the unique characteristics of services vs products, and the implications and introduced, with Eric Langeard, the “servuction” (service production) model, highlighting customer participation in the servuction process and determinants of the service experience. Pierre continually applied a synthesis of systems thinking, researcher–practitioner interaction, and interdisciplinary/cross-functional perspectives.

Pierre's contributions came at a time when marketing practice was geared largely toward products/goods, yet the service sector was growing. Pierre's pioneering framing, along with other founders, of service attributes, service models, and the service experience had much-needed implications for services marketing practice.

This detailed tribute to a service field founder is, regrettably, quite original; too rare. There is value in revisiting these founding contributions which often were broader and more interdisciplinary in perspective than now.

The purpose of this case study is to examine the impact of regional culture and family dynamics on firm survival and longevity. Secondary issues include operations management in a retail grocery, hardware, and building supply store.

The author performed in‐depth qualitative interviews with the business owners and visited on site. The tape‐recorded interviews followed a formal list of questions, but were semi‐structured in nature.

Although the store was remotely located, wise management and intelligent leadership have contributed to business success and survival into the fourth generation of family ownership.

As an exploratory qualitative case study, there are limitations concerning generalizability. Additionally, the findings here relate particularly to small family businesses.

Family firms possess a business side and a family side. In this case, success factors on the business side included merchandising skills, responsiveness to customer needs, profitable sales margins, and reinvestment in facilities. On the family side, success factors included harmonious relations among family members, the incumbent leaders’ desire for succession to occur, incumbent leaders’ financial forbearance or sacrifice, solid education of successors, mentoring of the next generation, and willing and able successors.

This case analyzed characteristics that lead to long term survival, examined the process of succession, and assessed the two‐sided nature – business side and family side – of a small family business.

This monograph seeks to summarise the key influences of a role‐based perspective on leadership when making decisions as to how organisational resources can best be deployed.

Application of new frameworks provides insight into the leadership roles executives can adopt when part of formal, informal and temporary groups within the organisation's senior management team and those parts of the organisation for which they are responsible. The methodology adopted is qualitative, focusing on application of previously developed frameworks.

Adoption of an appropriate leadership role, and the timely switch from one role to another as circumstances change, are found to facilitate improvement in the ability of executives to mobilise organisational resources, and in so doing effectively address those challenges with which the organisation is faced.

A one‐organisation intensive case study of a multinational engineering company engaged in the design, development and manufacture of rotating turbomachinery provides the platform for the research. The research intent is to validate two frameworks in a different organisation of a similar demographic profile to those in which the frameworks were developed. The frameworks will require validating in organisations of different demographic profiles.

The concepts advanced, and implications discussed, provide an insight into the role‐based nature of leadership. The practical steps individual executives can take to develop their ability to adopt different leadership roles are highlighted.

This monograph is an investigation into, and study of the contribution of theory that provides insight into, the process by which executives effectively mobilise organisational resources. This differs from the original contributions to theory, which focused on methodology, data gathering and validation in contrast with the current study that is focused on practical application.

This paper aims to add information on how women's voices enriched American social entrepreneurship in the Progressive era. While most discussions of women as social entrepreneurs have centered on white middle class women, this article profiles two female agents for change and innovation who came out of the white working class and Boston's Black elite, respectively. These additions provide an analysis of female participation that takes account of issues of intersectionality and positionality, important concepts in contemporary critical theory.

This article extends our understanding of women's role as social entrepreneurs in the early twentieth century by offering biographies of Rose Schneiderman and Josephine St. Pierre Ruffin based on extensive examination of sources from Progressive era documents to contemporary scholarly analyses. Inclusion of Progressive era sources enables the narrative to suggest how these social entrepreneurs were viewed in their own day.

Biographies of Rose Schneiderman and Josephine St. Pierre Ruffin indicate the broad range of women who developed new organizations to serve traditionally marginalized populations in the Progressive era. The article shows the types of obstacles each woman faced; it enumerates strategies they used to further their aims as well as recording some of the times they could not surmount class- or race-based obstacles placed in their paths.

At a time when issues of intersectionality and positionality have become more prominent in management discourse, this article expands the class and race backgrounds of women specifically proposed as icons of social entrepreneurship. It represents an early attempt to link these concepts with the study of entrepreneurship.

The purpose of this paper is to understand the solicitation of outside experts in the upstream phase of innovation projects, which fall within the scope of the exploration and which take place within a context of radical uncertainty: how are these experts identified, selected and mobilised? While companies are compelled to manage exploration projects, the processes underlying the expansion of knowledge in these projects are not well known.

Based on the literature, this paper first presents a conceptual view of the notion of expert. Then, the research question is analyzed by means of a case study of a polar expedition. The project leader seeks a knowledgeable person who has never been identified as an expert, but whose knowledge is essential.

The expert appears both in his cognitive and social dimensions. Moreover, he emerges out of the situation, on the basis of neither strong nor weak signals. The rationality of expert solicitation falls within a pragmatic logic where the acquired knowledge must reduce the uncertainty so that the project can progress. The learning process enables to increase gradually the knowledge of the actor but also to build the legitimacy required in order to have access to the expert.

Findings can be translated in more general situations. Indeed, polar expeditions projects and exploratory innovation projects (Garel and Lièvre, 2010) possess some common characteristics: lack of knowledge concerning, timing issues, need to implement a pragmatic, enquiry-based learning. These projects strongly rely on external expert knowledge. This case study suggests that, while it may be useful, planning should not strictly define the course of action. A central competence of the project leader is to manage the duality between planning and adaptation. This implies the ability to adapt, to detect and to assess human resources and knowledge flows rapidly, as well as to weave social links inside and outside the organisation.

The existing literature offers a comprehensive view of experts in an organisation. However, the questions of expert selection and identification remain open. This paper fills a gap in the literature concerning the way experts are identified and selected. The case study shows that identifying experts does not solely depend on weak signals (reputation) or on strong signals (the expert’s social status). Rather, the expert emerges in the situation, in an unexpected way. The expert’s social dimension is not sufficient and one must look to the cognitive roots of the expertise. On the other hand, the fact is emphasised that the expert is a social construct which emerges from the solicitation process.

In a context of greater environmental uncertainty, understanding the practices and strategies adopted by the SME owner-manager to deal with it is an important topic.

Based on a questionnaire survey of 583 SME owner-managers, a cluster analysis based on the degree of perceived uncertainty was conducted.

A statistical differences across a continuum with regard to entrepreneurial orientation, information gathering, management and absorption practices, innovation and internationalization was observed. These results show that the behaviors, and strategies deployed by SME owner managers are adapted to the degree of uncertainty these individuals perceive. Moreover, these results are not linked to their individual profiles nor to those of their companies.

The results show how SME owner-managers can increase their capacity to face uncertainty by collecting different types of information from different sources, by traveling abroad, by hiring personal with diverse profiles and by dealing with situations outside their norms. Public authorities in economic development interested to promote entrepreneurial decisions are invited to produce and diffuse valuable information to reduce uncertainty perceived by owner managers to support SMEs.

This research is original in that no study has holistically examined the link between uncertainty and the strategic and organizational practices of SMEs. It also responds to political and managerial concerns to effectively support SMEs under conditions of uncertainty – contexts that are increasingly important these days.

Economic diplomacy refers to methods and processes by which states take advantage of cross-border economic activities to achieve their national interests. It makes connections between the sphere of corporate players, who export or invest abroad, and the sphere of diplomats, who represent the state on the international scene and implement geopolitical decisions. The main purpose of this paper is to provide an overall and coherent framework for asking, classifying and discussing the main issues raised by economic diplomacy. It investigates concepts such as national interest, power and influence. It surveys the relevant literature and deals with various expressions of economic diplomacy such as export promotion agencies, economic role of embassies and consulates, or international economic sanctions. It analyzes the two-way relationship between international economics and international politics, which is at the core of economic diplomacy, and tries to answer the following questions: on the global scene, is diplomacy just accompanying the economy? Is diplomacy driving the economy?

The purpose of this paper is to review and summarize Pierre Martineau’s Motivation in Advertising and to assess its status as a valid forgotten classic of the marketing literature.

Motivation in Advertising is reviewed and summarized, and its contributions to marketing and advertising history, thought and practice are assessed.

Martineau was among a handful of figures behind the “motivation research” movement among marketers and advertisers during the late 1940s to the 1960s. His “new philosophy” regarding communication theory, persuasion and advertising message strategy and tactics remains highly influential and relevant. Written during a period of tremendous growth in consumption in the USA and a revolution in the use of qualitative research in marketing and advertising, Martineau’s book represents much more than a work about his experiences with motivation research, but a significant contribution to advertising communication theory as well.

Pierre Martineau was the subject of a historical biography (Martin, 1985), which also focused substantially on the principal themes and contributions of Motivation in Advertising. The book was also widely reviewed shortly after its publication. This more recent review and assessment, however, reveals the work’s valuable historical insights into how postmodern consumption evolved and many present-day perspectives of consumer behavior and advertising effects coalesced during the Consumer Revolution and at the outset of modern advertising’s “Golden Age”.

The purpose of this paper is to address the challenging issue of developing a quantitative approach for the representation of cultural significance data in heritage information systems (HIS). The authors propose to provide experts in the field with a dedicated framework to structure and integrate targeted data about historical objects' significance in such environments.

This research seeks the identification of key indicators which allow to better inform decision-makers about cultural significance. Identified concepts are formalized in a data structure through conceptual data modeling, taking advantage on unified modeling language (HIS). The design science research (DSR) method is implemented to facilitate the development of the data model.

This paper proposes a practical solution for the formalization of data related to the significance of objects in HIS. The authors end up with a data model which enables multiple knowledge representations through data analysis and information retrieval.

The framework proposed in this article supports a more sustainable vision of heritage preservation as the framework enhances the involvement of all stakeholders in the conservation and management of historical sites. The data model supports explicit communications of the significance of historical objects and strengthens the synergy between the stakeholders involved in different phases of the conservation process.