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Article
Publication date: 9 May 2020

Andy Xiaofeng Liu, Cathy H.C. Hsu and Daisy X.F. Fan

This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand…

1885

Abstract

Purpose

This study aims to examine the mechanism of how hotel executive brand identity influences physical facility quality, customer-based brand equity (CBBE) and employee-based brand equity (EBBE).

Design/methodology/approach

The study introduces a multilevel model and collects 925 executive and 1,978 employee responses from 62 upscale hotels in China.

Findings

Executive brand identity positively affects employee brand internalization, which leads to positive EBBE. Meanwhile, executive brand identity positively influences the physical facility quality, which leads to positive CBBE.

Originality/value

This study considers the tangible (physical facilities) and intangible (employees) elements of hotel services to comprehensively investigate the brand equity formation. By applying multilevel structural equation modeling, the study examines the bidirectional relationship between organizations and employees in the brand value transformation process.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 17 June 2013

Michael D. Clemes, David A. Cohen and Yang Wang

This study aims to analyze the relationships between Chinese students' behavioral intentions, satisfaction, service quality, perceived value, and university image. A multi-level…

6678

Abstract

Purpose

This study aims to analyze the relationships between Chinese students' behavioral intentions, satisfaction, service quality, perceived value, and university image. A multi-level modeling approach is used to examine the relationships between these higher order constructs. In addition, service quality consists of three primary dimensions and 13 sub-dimensions. Finally, this study compares students' perceptions of the dimensions of service quality, overall perceived service quality, university image, perceived value, satisfaction and favorable behavioral intentions based on the demographic characteristics of the sample (gender, age, year of study, and major).

Design/methodology/approach

The data used in this study were based on a sample of 350 students studying at a public university in China. Data was analyzed using factor analysis, regression analysis, and analysis of variance (ANOVA).

Findings

The findings support using a multi-level model consisting of three primary dimensions and 13 sub-dimensions to conceptualize and measure perceived service quality. Service quality is the main determinant of satisfaction and has a significant influence on university image and perceived value. Perceived value has a significant moderating effect on the relationship between service quality and satisfaction. Satisfaction significantly influences recommending the university and future attendance. The results of this study also indicate that students' demographic characteristics (gender, age, year of study, and major) influence their perceptions of several of the constructs.

Originality/value

This is the first study synthesizing behavioral intentions, satisfaction, service quality, perceived value and university image in a Chinese university setting.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 25 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 24 June 2019

Oti Amankwah, Weng-Wai Choong and Abdul Hakim Mohammed

Facilities management (FM) professionals state that adopting FM will positively support core service delivery and ensure customer satisfaction. Evidences of such claim are…

1142

Abstract

Purpose

Facilities management (FM) professionals state that adopting FM will positively support core service delivery and ensure customer satisfaction. Evidences of such claim are important as it will enhance the rationale for institutionalising prudent FM service quality in hospitals in Ghana. This paper aims to assess the mediating effect of healthcare FM service quality on patients’ satisfaction and overall healthcare delivery.

Design/methodology/approach

This is a cross-sectional study involving adult patients at the Physician outpatient departments and Polyclinics of Komfo Anokye, Tamale and Cape Coast Teaching hospitals in Ghana. A questionnaire survey using a well-structured five-point likert scale based on the SERVQUAL dimensions and Healthcare core service dimensions rooted in the FM framework was used to collect data from 660 patients. Smart PLS was used to analyse the data of 622 valid questionnaires.

Findings

The study results revealed that FM service quality mediates the relationship between patients’ satisfaction and three of the constructs under core healthcare delivery. That is, (the quality of healthcare delivery, the quality of healthcare personnel and the adequacy of healthcare resources) – surprisingly, the fourth construct (the quality of administration process) was not supported.

Originality/value

There is no or at best very limited studies on the contribution of healthcare FM on patients satisfaction of core healthcare delivery in Ghana. Therefore, this study will enrich and contribute to knowledge in healthcare FM in general and that of a developing African country in particular.

Details

Journal of Facilities Management , vol. 17 no. 3
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 30 June 2021

Mohd Ismail Isa, Massoomeh Hedayati Marzbali and Siti Nursyahira Saad

One major challenge for urban planners and policymakers is how to strengthen and establish connections between humans and the environment. Evidence suggests that the physical

Abstract

Purpose

One major challenge for urban planners and policymakers is how to strengthen and establish connections between humans and the environment. Evidence suggests that the physical characteristics of the environment enhance both place identity and user satisfaction. This study aims to investigate the mediating role of place identity in the relationship between place quality and user satisfaction in two waterfronts in Penang, Malaysia. However, only few studies have examined the impact of place quality on user satisfaction in waterfronts as natural outdoor recreation spaces.

Design/methodology/approach

A sample of 300 users was analysed via structural equation modelling, and results show that place quality is a second-order construct with three main dimensions.

Findings

These results support the theoretical findings in the literature that associate high place quality and place identity with user satisfaction. These results also support the mediating role of place identity in the relationship between place quality and satisfaction and can help policymakers create inclusive and attractive waterfronts that catalyse place identity and user satisfaction.

Originality/value

Place quality is an essential need for urban life with significant and extensive effects on the lives of residents nowadays. Organising physical activities can help attract more users to waterfronts and consequently increase their level of satisfaction. Local authorities, non-governmental organisations and local communities should also help in monitoring and maintaining the waterfronts.

Details

Journal of Place Management and Development, vol. 15 no. 2
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 13 July 2015

Aznur Hajar Abdullah, Shaista Wasiuzzaman and Rosidah Musa

The purpose of this paper is to measure the influence of six university qualities, namely academic quality, academic staff quality, management quality, industrial linkage quality

1597

Abstract

Purpose

The purpose of this paper is to measure the influence of six university qualities, namely academic quality, academic staff quality, management quality, industrial linkage quality and facilitiesquality, on students’ total experience (STE) and emotional attachment.

Design/methodology/approach

Judgmental sampling is used to collect data from a sample of 489 undergraduate students of a private higher academic institution. The data are then analyzed using structural equation modeling.

Findings

This study finds that only management quality forms a significant direct relationship with emotional attachment, whereas facility quality and industrial linkage form a significant relationship with emotional attachment only when mediated with STE.

Originality/value

The results provide important findings to researchers and management of higher education institutions for future research directions.

Details

International Journal of Social Economics, vol. 42 no. 7
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 28 July 2020

Tulay Girard and Musa Pinar

This study aims to use a holistic approach to empirically examine the direct and indirect relationships of both core and supporting consumer-based brand equity (CBBE) dimensions…

Abstract

Purpose

This study aims to use a holistic approach to empirically examine the direct and indirect relationships of both core and supporting consumer-based brand equity (CBBE) dimensions from students’ perspectives and the underlying impact they have on building a robust university brand equity. It also tests whether student perceptions of the importance of the brand equity constructs significantly differ based on demographics.

Design/methodology/approach

The study adopts the core and supporting university brand equity dimensions that have been tested for reliability and validity in prior research. Data were collected at a major university in the USA. The study used judgment sampling to carefully select a targeted sample of various colleges and class levels. A total of 439 useable surveys were collected.

Findings

The results of partial least squares–structural equation modeling reveal significant relationships between both core and supporting brand equity dimensions. The core brand equity dimensions include brand awareness, perceived quality, brand association, brand trust, learning environment, emotional environment, university reputation and brand loyalty. The supporting brand equity dimensions include library services, dining services, residence hall and physical facilities. Significant direct and/or indirect relationships were found between the core and supporting CBBE dimensions. The demographic variables of gender, semester standing and living arrangement also influence the importance of some of the core and supporting dimensions.

Practical implications

The results suggest that females, freshman and students living on-campus require specific attention in higher education. For a better representation and understanding of the university student population, we recommend that future studies use probability sampling and multiple universities for cross-validation.

Originality/value

Using the brand ecosystem framework, this is the first comprehensive study testing the relationships between both core and supporting CBBE dimensions in higher education. The study offers valuable insights to university stakeholders for building a strong university brand. It also confirms that the measures of the CBBE brand equity dimensions are valid and are applicable to other higher education institutions.

Details

Journal of Applied Research in Higher Education, vol. 13 no. 3
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 9 January 2024

Robby Adi and Anastasia Njo

Trade centers are operationally run by a property manager as a delegate of the property owner. The dimensions of service quality (SERVQUAL), which include tangibles, assurance…

Abstract

Purpose

Trade centers are operationally run by a property manager as a delegate of the property owner. The dimensions of service quality (SERVQUAL), which include tangibles, assurance, empathy, reliability and responsiveness, are vital to be implemented as the duties of property managers when providing service to tenants to maintain tenant satisfaction and property reputation. This study aims to understand the effects of the SERVQUAL dimensions, the role of property management and the quality of rental value on tenant satisfaction and property reputation.

Design/methodology/approach

The sample was gathered using the purposive sampling technique with the criteria of being a tenant and kiosk owner in trade center properties in Surabaya. Data were gathered using questionnaires, from which 100 respondents were acquired. It was then analyzed using the partial least square structural equation model (SEM) in the SmartPLS 3.0 program to test the hypothesis.

Findings

The results of this study prove that the SERVQUAL dimensions – assurance, empathy and responsiveness – significantly influence tenant satisfaction with the mediating variable of the role of property management. Moreover, the SERVQUAL dimensions – empathy, reliability and responsiveness – significantly influence property reputation with the mediating variable of the role of property management.

Practical implications

Property managers are expected to proactively map out different service measures related to the dimension of satisfaction by conducting service training programs for their employees. In fact, in the post-pandemic period, property managers require new marketing strategies, such as leaseback, to effectively carry out renovations of the trade center’s public facilities and restructure the tenant mix.

Originality/value

Trade centers as trading areas experience management limitations because of the prohibition of mass gatherings during the COVID-19 pandemic, resulting in a limited number of onsite trading. Tenants who have entered into a long-term contract experience loss and rely on the aid of property management to survive. The role and quality of service of property management influence tenants’ satisfaction post-COVID-19 pandemic.

Details

Journal of Facilities Management , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-5967

Keywords

Article
Publication date: 6 April 2023

Ferial Ahmadi

The current study is an attempt to investigate the residential satisfaction and prioritize effective components on residents' satisfaction based on household surveys conducted in…

Abstract

Purpose

The current study is an attempt to investigate the residential satisfaction and prioritize effective components on residents' satisfaction based on household surveys conducted in eight Mehr housing complexes in Mazandaran province located in different counties of this region.

Design/methodology/approach

In the current work, using software of SmartPLS 3, second-order confirmatory factor analysis has been employed to evaluate and rank influential factors on residents' satisfaction.

Findings

As a result of descriptive analysis, 51.8% of the respondents were highly satisfied with Mehr housing complexes. Moreover, the results showed that there was the highest level of satisfaction (76.3%) with the security, while the lowest one (34.4%) was related to satisfaction with the facilities of the housing complexes. The standardized coefficients obtained showed that the components of physical characteristics (0.901), facility (0.863), neighborhood relationship (0.810), visual quality (0.774), security (0.737) and environmental health (0.715) have the most influence on the satisfaction of the residents, respectively.

Originality/value

This paper proved that migration has a significant effect on the level of residents' satisfaction, in multicultural cities. Therefore, it is crucial to promote social interaction and involvement among different ethnic groups in residential complexes that can result in intimacy, hence satisfying sociocultural needs, improving neighborhood relationships and consequent satisfaction of residents in Mehr housing projects in Iran.

Details

Open House International, vol. 49 no. 1
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 11 January 2011

Mahmood Nekoei‐Moghadam and Mohammadreza Amiresmaili

Although quality orientation is one of the main priorities of any progressive organization, quality evaluation in organizations providing services such as hospitals is one of the…

3397

Abstract

Purpose

Although quality orientation is one of the main priorities of any progressive organization, quality evaluation in organizations providing services such as hospitals is one of the key challenges, because in this sector quality is determined by many intangible factors. Applying the service quality gap model is one of the common tools for quality evaluation in the service sector. This paper seeks to evaluate this issue.

Design/methodology/approach

The present descriptive study was carried out through a cross‐sectional method in 2008. The participants of this study were patients who had been referred to Kerman University of Medical Sciences hospitals. The sample comprised 385 patients, the data were collected by SERVQUAL as a standard questionnaire, and data analysis was carried out on 385 completed questionnaires.

Findings

In all five dimensions of quality, a gap was observed between patients' perceptions and expectations as follows: Assurance: −1.28, Empathy: −1.36, Responsiveness: −1.80, Tangibles: −1.86 and Reliability: −1.69. A paired T‐test showed that the differences between quality perceptions and expectations are significant (p value<0.05). Based on the findings of this research, the hospitals in the study did not meet the expectations of patients and were unable to provide health care services according to patients' expectations. Hence rearranging the service delivery and deploying better facilities and equipment in order to decrease the gap between patients' perceptions and expectations may be helpful.

Originality/value

The paper reports an original application of the SERVQUAL approach to hospital services of a developing country.

Details

International Journal of Health Care Quality Assurance, vol. 24 no. 1
Type: Research Article
ISSN: 0952-6862

Keywords

Article
Publication date: 21 November 2023

Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew and Ting Ling Toh

The purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the…

Abstract

Purpose

The purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the destination, specifically in the context of the Borneo Cultural Festival (BCF) in Sibu, Sarawak (Malaysia).

Design/methodology/approach

The study uses a quantitative research approach with 427 valid responses from domestic and international tourists of BCF and employs the cognitive-affective-conative theory to examine how the festival impacts visitor loyalty.

Findings

The findings indicate that both hard and soft measures significantly contribute to the service quality and visitor satisfaction at the BCF. Additionally, service quality and visitor satisfaction were found to positively influence destination loyalty, while the relationship between legibility and visitor satisfaction was not significant.

Practical implications

The findings encourage the ministry and event organisers to adopt a destination event strategy that positions Sibu as an attractive event destination capable of attracting domestic and international tourists.

Originality/value

The findings of this study contribute to the existing body of knowledge on event tourism and destination loyalty by applying the cognitive-affective-conative theory. This study marks the first of its kind, analysing both the tangible (hard) and intangible (soft) measures of service quality and their impact on visitor satisfaction, ultimately influencing visitor loyalty to the destination, particularly in the context of the BCF in Sibu, Sarawak.

Details

International Journal of Event and Festival Management, vol. 15 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

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