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The goal of this study is to explore an immediate step in understanding the lived experiences of under-represented students through metaphor construction and possibly collect more in-depth data through photograph-based interviews.

This article introduced photo-elicitation based narrative interviews as a qualitative methodology while interviewing fourteen undergraduate community college students mostly from underrepresented groups (URGs). At the beginning of each interview, the authors probed the participants with 8 photographs chosen by the research team to represent a diverse set of experiences in engineering. The authors conducted a thematic analysis of the interview data.

The findings suggested that the inclusion of photo-elicitation often catalyzed consumption of representations, images, metaphors, and voice to stories passed unnoticed; and finally produces more detailed descriptions and complements semi-structured narrative interviews.

This study advances the scholarship that extends photograph driven interviews/photo elicitation methodology while interviewing marginalized population and offers a roadmap for what a multi-modal, arts-based analysis process might look like for in-depth interviews.

The use of photo-elicitation in our research enabled a deeper, more poignant exploration of the URG students' experience of navigating engineering. The participants were able to relate to the photographs and shared their life narratives through them; hence, use of photographs can be adapted in future research.

Our research revealed that PEI has excellent potential to capture marginalized narratives of URGs, which is not well explored in educational research, specially, in higher education. In our research, PEI promoted more culturally inclusive approaches positioning the participants as experts of their own narratives.

The study presented in this paper serves as an example of qualitative research that expands methodological boundaries and centers the role of power, marginalization, and creativity in research. This work serves as a unique and important contribution to the photo-elicitation literature, offering a critical roadmap for researchers who are drawn to photo elicitation/photograph driven interviews as a method to explore their inquiry.

The purpose of this chapter is to explore the potential of photo-elicitation as a data generating method. Photo-elicitation is rarely used for data generation, despite the considerable promise of this method. Our empirical investigation focused on people's emotions and experiences of dual systems in Kazakhstan, a country currently undergoing change from the old Soviet system to a new market economy. In addition to semistructured interviews, we use photographs in order to enhance emotional connection and recall. We use the imagery as a device to generate data, and more specifically, data on individual and social perspectives that are integral to particular experiences. We argue that photo-elicitation can bring out peoples' lived experiences of the social context being investigated. We explain why and how to use the method in practice.

Purpose – The purpose of this chapter is to review and categorize how photographs have been used in management research and to provide strategic management researchers with suggestions about how to use photographs to enhance their qualitative research methodologies.

Methodology/approach – We develop a typology of photographic uses in management research by reviewing several scholarly journals.

Findings – We identify two dimensions that differentiate how photographs have been used in management journals. First, photographs can be used to illustrate scenes from a field setting or they can be interpreted as data. Second, the role of field participants can be one of active collaboration or no involvement in the photographic aspect of the qualitative research project. For instance, field subjects can collaborate in research by aiding in the photo-documentation process and/or aiding in the photo-elicitation process. Choosing which of our four identified photographic approaches represents a critical decision for qualitative researchers interested in incorporating photographs in their research.

Practical implications – We suggest ideas for strategic management researchers related to use of photographs in their research. Also, we describe how specific strategic management research projects can be approached with photography, which we argue can lead to enhanced theoretical contributions.

Originality/value of paper – To date, little has been written in the strategic management field about the use of photography. This chapter provides a succinct review of photographic methods in management research. Moreover, this chapter provides suggestions for how strategy researchers, study participants, and interested readers of management research could benefit from incorporating photographs into research accounts.

This article approaches the possibilities of photo elicitation as a technique for social research in the landscape of technology-mediated instantaneous interpersonal communication.

This case study, which involved persons with prison experience in the process of returning to the community, demonstrates how participant-generated photographs made with mobile handheld electronic devices and the meanings participants have attached to them allowed the research to take a co-creative turn.

The data analyzed show the potential of photo elicitation to build a link between researcher and researched that empowers the latter with agency in designing the results and also throughout the research process as a whole, thus allowing the former to reach a deeper level of understanding of the research participants' social reality.

The research conducted showcases the possibilities of this technique to approach the field of emotions from the ethnography and how they can build knowledge – especially in the work with vulnerable populations in vulnerable contexts – and generate new categories of analysis.

In a current trend of a growing amount of short city trips, it becomes crucial to understand how local residents perceive the presence of tourists and tourism in their cities and how their socio-cultural context influences those perceptions. The purpose of this paper is to contribute to this understanding which will enable the city planners to take actions to create the well-balanced and resilient communities in which the needs of residents and tourists are equally met.

To understand residents’ perceptions’ about tourism in Bruges, this research applied photo-elicitation interviews with 28 residents who lived in various locations in the historical center to understand socio-cultural background of residents, their tourism-related concerns and whether they are in line with what is commonly perceived as problematic in Bruges.

Results show that as long as residents can benefit from tourism and tourism-related infrastructure, they support tourism. On the other hand, tourism decreases the liveability of the historical center due to supersession of infrastructure serving the residents by tourist-oriented amenities.

To build a sustainable and resilient city in the future, the authorities of Bruges should cease further “museumification” of the historical city by breaking the hegemony of tourism industry, providing affordable housing and rethinking the concentration model of tourism.

The photo-elicitation method proved to produce rich content and good-quality data by stimulating respondents’ memories and evoking experiences and emotions. Thus, this paper recommends that future research about residents’ attitudes is developed around visual methods as they give voice to the residents and are able to uncover issues which are difficult to capture with other methods.

Selling food tourism experiences can be a successful marketing tool that creates positive gastronomic memories. To determine how gastronomic memories are created, this study conducted interviews with participants using auto-driven photo-elicitation, the process of which explored trigger points with both tangible and intangible attributes. A focus group was also held where an avant-garde meal was served to “foodies” as a means of food-elicitation technique. This chapter examines the ways authenticity was presented in the narratives of the participants, and how authenticity played a role in their creation of participants’ memorable gastronomic experiences. The chapter questions if these “foodies” are taking away the mystique from dining-out by over analyzing the product.

Our aim is to highlight the value in using photographs and visuals for narrative criminology. We do this by showing how people draw from and create visual symbols to communicate personal narratives and by showing how we as researchers can use these images in interviews to elicit richer responses. Specifically, we illustrate the value of images for narrative criminology by telling the story of Chico, a 50-year-old, Hispanic man who has used meth for nearly three decades. In response to his marginalisation, Chico presents himself in two primary ways: as a rebellious, antiauthority menace to outsiders and as a caring, generous friend to insiders. He displays these identities through visual symbols (on his home, property and body) and through his stories and actions. Additionally, we use photographs taken of him and his home during interviews to elicit his personal narratives (i.e. photo-elicitation interviews). We argue that scholars have much to gain by examining the use of images to stimulate interviews and open necessary interdiscursivity of qualitative criminology.

Hanfu has been the Han ethnic costume in Chinese history. This study explores the travel motivation and experience of Hanfu tourists by conducting qualitative research on Hanfu tourists through photo-elicitation interviews with 25 participants covering four study regions, including the mainland of China, Taiwan, Malaysia, and Singapore. The results reveal seven motivations drive Hanfu tourists: (1) personal hobby, (2) seeking cultural identity, (3) social belonging, (4) Hanfu tourist photography, (5) career need, (6) influence on Hanfu movement, and (7) free space for wearing Hanfu created by tourism. Additionally, the seven types of Hanfu tourist experiences are (1) social experience, (2) cultural experience, (3) Hanfu performance experience, (4) nonvisual sensual experience, (5) learning experience, (6) challenge experience, and (7) pilgrimage experience. This study further furnishes theoretical and managerial implications as a reference for destination marketing targeting Hanfu tourists.

This study aims to explore consumption practices of new middle-class Indian women to explicate how they are challenging traditional social norms and redefining their identity through their consumption practices.

A total of 32 semi-structured and photo-elicitation interviews were conducted with new middle-class women between the age group of 23 and 40 years in India.

This study illustrates how the doing of consumption practices that involve creating, controlling, knowing and transforming is enabling new middle-class Indian women to undo gender disparities embedded in hegemonic patriarchal social order. Also, the study provides new insights into how class and symbolic capital intersect gender to redefine middle-class women’s feminine self.

This study specifically illustrates how new middle-class women are using consumption practices to uplift their position in household; bring about new modes of social interface; and identity expression and a reversal in gender roles.

The conflation of women’s independence with consumerism underlines the need for marketers to position consumer goods in a manner that strengthens women’s self and alleviates cultural perceptions of women as subordinate to men in the household. Indian market has considerable growth potential for publicly visible brands that affirm the elevated social status of women and allow them to effectively demonstrate their capital resources.

An under-researched consumer segment is explored by focusing particularly on the intersection of discourses of women’s individuality with that of their consumption practices. Additionally, pioneering use of photo-elicitation technique coupled with hermeneutic approach enabled to elicit effectively women’s reflections on their behaviours, values and motivations underlying their consumption practices.

The purpose of this study is to explore the benefits and drawbacks of visual methods, specifically architectural drawings, for assessing locals’ perceptions of proposed tourism development in a cultural tourism precinct.

To explore the use of visual methods 21 in-depth interviews were conducted with locals working in the tourism industry in Ubud, Bali. During the interviews, respondents were shown a series of architectural drawings depicting a new Western-branded hotel development.

The use of visual methods, specifically architectural drawings to gauge reactions from respondents revealed mixed levels of support for future tourism development. Respondents were supportive of an increase in visitors but were cautious about the nature of new development.

Visual research methods should also be considered in an interview setting to supplement traditional questioning techniques.

This study provides an outline of how visual methods can either support or detract from qualitative methodologies and allow for a considered design if incorporated into future studies.