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Article
Publication date: 15 June 2022

Debalina Maitra and Brooke Coley

The goal of this study is to explore an immediate step in understanding the lived experiences of under-represented students through metaphor construction and possibly collect more…

Abstract

Purpose

The goal of this study is to explore an immediate step in understanding the lived experiences of under-represented students through metaphor construction and possibly collect more in-depth data through photograph-based interviews.

Design/Methodology/Approach

This article introduced photo-elicitation based narrative interviews as a qualitative methodology while interviewing fourteen undergraduate community college students mostly from underrepresented groups (URGs). At the beginning of each interview, the authors probed the participants with 8 photographs chosen by the research team to represent a diverse set of experiences in engineering. The authors conducted a thematic analysis of the interview data.

Findings

The findings suggested that the inclusion of photo-elicitation often catalyzed consumption of representations, images, metaphors, and voice to stories passed unnoticed; and finally produces more detailed descriptions and complements semi-structured narrative interviews.

Research Limitations/Implications

This study advances the scholarship that extends photograph driven interviews/photo elicitation methodology while interviewing marginalized population and offers a roadmap for what a multi-modal, arts-based analysis process might look like for in-depth interviews.

Practical Implications

The use of photo-elicitation in our research enabled a deeper, more poignant exploration of the URG students' experience of navigating engineering. The participants were able to relate to the photographs and shared their life narratives through them; hence, use of photographs can be adapted in future research.

Social Implications

Our research revealed that PEI has excellent potential to capture marginalized narratives of URGs, which is not well explored in educational research, specially, in higher education. In our research, PEI promoted more culturally inclusive approaches positioning the participants as experts of their own narratives.

Originality/Value

The study presented in this paper serves as an example of qualitative research that expands methodological boundaries and centers the role of power, marginalization, and creativity in research. This work serves as a unique and important contribution to the photo-elicitation literature, offering a critical roadmap for researchers who are drawn to photo elicitation/photograph driven interviews as a method to explore their inquiry.

Article
Publication date: 5 May 2015

Elizabeth Smith

Art-based research is about so much more than producing interesting, confronting, or pretty visuals: it is about the stories beneath, attached to, and elicited through the image…

393

Abstract

Purpose

Art-based research is about so much more than producing interesting, confronting, or pretty visuals: it is about the stories beneath, attached to, and elicited through the image. It is also about the experience of thinking about, capturing, and producing that visual. The purpose of this paper is to examine the use of participant-driven photo-elicitation interviews with six women working in sex work in Victoria, Australia.

Design/methodology/approach

The author does this both through the women’s narratives and through a researcher autoethnography. From her current position, the author (re)writes her experiences of undertaking this research in 2009, in order to highlight the uncertainty and confusion that can accompany visual research methods.

Findings

The multiple places that photos can take participants, researchers, and readers is explored including empathy and understandings of how a single phenomenon (such as sex work) intersects with all other aspects of people’s lives and cannot be explained through theory that does not take account of intersectionality.

Originality/value

This paper is a unique exploration of two methods, one layered over the other. It contributes to learnings obtained through participant-driven photo-elicitation while also treating the researcher’s experience of using this interview technique as data as well.

Details

Qualitative Research Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 18 September 2009

Lee D. Parker

The purpose of the paper is to explore the methodological dimensions and potential of photo‐elicitation, particularly as a historical research tool for archival, oral and critical…

2803

Abstract

Purpose

The purpose of the paper is to explore the methodological dimensions and potential of photo‐elicitation, particularly as a historical research tool for archival, oral and critical accounting, and management historians.

Design/methodology/approach

The analysis draws upon the methodological, theoretical and empirical literatures of visual anthropology, visual sociology, visual ethnography, oral history, and visual research methods and develops a methodological agenda for photo‐elicitation research in accounting and management history.

Findings

It reveals the potential for contextualised, interpretive and critical discovery in accounting and management history. The prospect of peeling back of hidden layers and voices is significantly enhanced by the introduction of photo‐elicitation, which offers empowerment not only through the visual triggering of memory but through the negotiation and construction of images themselves.

Originality/value

The prospect of more direct access to organisational and personal experience and context is accompanied by new understandings of multiple voices and fresh narratives. Together, these promise potential insights from the particular to the societal.

Details

Accounting, Auditing & Accountability Journal, vol. 22 no. 7
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 25 April 2018

Caroline Hood and Peter Reid

The purpose of this paper is to examine issues associated with user engagement on social media with local history in the North East of Scotland and to focus on a case study of the…

2245

Abstract

Purpose

The purpose of this paper is to examine issues associated with user engagement on social media with local history in the North East of Scotland and to focus on a case study of the Buckie and District Fishing Heritage Society, a small but very successful and professionally-run community-based local heritage organisation.

Design/methodology/approach

A qualitative approach using photo elicitation on social media was deployed in conjunction with analysis of the user interactions and the reach insights provided by Facebook to the page manager. Additionally, a focus group was used.

Findings

The research, although focussed on an individual case study, offers significant lessons which are more widely applicable in the local history and cultural heritage social media domain. Key aspects include user engagement and how digital storytelling can assist in the documentation of local communities ultimately contributing to local history research and the broader cultural memory. The significance of the image and the photo elicitation methodology is also explored.

Social implications

The research demonstrates new opportunities for engaging users and displaying historical content that can be successfully exploited by community heritage organisations. These are themes which will be developed within the paper. The research also demonstrates the value of photo elicitation in both historical and wider information science fields as a means of obtaining in-depth quality engagement and interaction with users and communities.

Originality/value

The research explored the underutilised method of photo elicitation in a local history context with a community possessed of a strong sense of local identity. In addition to exploring the benefits of this method, it presents transferable lessons for how small, community-based history and heritage organisation can engage effectively with their audience.

Details

Journal of Documentation, vol. 74 no. 4
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 8 August 2018

Mathin Biswas and Marjorie Jerrard

This paper aims to demonstrate advantages of using the photo elicitation technique from sociology, ethnography and visual anthropology to management history through reference to a…

Abstract

Purpose

This paper aims to demonstrate advantages of using the photo elicitation technique from sociology, ethnography and visual anthropology to management history through reference to a study of job loss within the State Electricity Commission of Victoria in the Latrobe Valley, Australia, as it was undergoing transition and privatization in the early 1990s.

Design/methodology/approach

This is a methodology paper exploring photo elicitation and the theoretical perspectives of life course and identity work when applied in management history.

Findings

The use of photo elicitation encouraged interview participants to share their perspectives about the common experience of job loss in an Australian regional area which gave rise to some common themes about occupational identity and the challenges of being unemployed.

Social implications

After job loss, some common experiences have been found, namely, depression; drug and alcohol addiction; domestic violence and family break down; and even suicide.

Originality/value

Use of photo elicitation provided the methodology and framework to undertake original research in management history in an Australian region still experiencing denidustrialization of brown coal mining and power generation.

Details

Journal of Management History, vol. 24 no. 4
Type: Research Article
ISSN: 1751-1348

Keywords

Article
Publication date: 10 August 2015

Hannah H. Covert and Mirka Koro-Ljungberg

In this paper, the authors offer a methodological discussion and examples of visual analysis processes. The purpose of this paper is to illustrate a data analysis method that the…

Abstract

Purpose

In this paper, the authors offer a methodological discussion and examples of visual analysis processes. The purpose of this paper is to illustrate a data analysis method that the authors named layered textural analysis, which brought together images and texts in ways that changed existing and decontextualized understandings. The authors used layered textural analysis to interpret photo-narratives from a photo elicitation study about the development of intercultural sensitivity in US study abroad students.

Design/methodology/approach

Layered textural analysis, as carried out in this study, consisted of structural analysis of narratives present in interview text, visual analysis of the photos, and guiding questions related to the content and relationship of the photos and narratives.

Findings

Individual experiences, images, and texts reflect complex connections between matter and thought. The multilayered analysis led to complex understandings and representations of participants’ learning and interpretation of cultural differences, and allowed us to examine photo-narrative events and participants’ individual meaning-making processes.

Originality/value

Visual researchers rarely write about their processes of analysis in sufficient epistemological and methodological detail. Transparency about data analysis may inspire other scholars to experiment with data analysis approaches. The authors share layered textural analysis so that qualitative researchers can gain ideas for their own reflexive analytic techniques and to exemplify how multilayered analysis methods can change understandings of data and work against simplified knowledges.

Details

Qualitative Research Journal, vol. 15 no. 3
Type: Research Article
ISSN: 1443-9883

Keywords

Open Access
Article
Publication date: 20 November 2017

Katarzyna Janusz, Sofie Six and Dominique Vanneste

In a current trend of a growing amount of short city trips, it becomes crucial to understand how local residents perceive the presence of tourists and tourism in their cities and…

4991

Abstract

Purpose

In a current trend of a growing amount of short city trips, it becomes crucial to understand how local residents perceive the presence of tourists and tourism in their cities and how their socio-cultural context influences those perceptions. The purpose of this paper is to contribute to this understanding which will enable the city planners to take actions to create the well-balanced and resilient communities in which the needs of residents and tourists are equally met.

Design/methodology/approach

To understand residents’ perceptions’ about tourism in Bruges, this research applied photo-elicitation interviews with 28 residents who lived in various locations in the historical center to understand socio-cultural background of residents, their tourism-related concerns and whether they are in line with what is commonly perceived as problematic in Bruges.

Findings

Results show that as long as residents can benefit from tourism and tourism-related infrastructure, they support tourism. On the other hand, tourism decreases the liveability of the historical center due to supersession of infrastructure serving the residents by tourist-oriented amenities.

Practical implications

To build a sustainable and resilient city in the future, the authorities of Bruges should cease further “museumification” of the historical city by breaking the hegemony of tourism industry, providing affordable housing and rethinking the concentration model of tourism.

Originality/value

The photo-elicitation method proved to produce rich content and good-quality data by stimulating respondents’ memories and evoking experiences and emotions. Thus, this paper recommends that future research about residents’ attitudes is developed around visual methods as they give voice to the residents and are able to uncover issues which are difficult to capture with other methods.

Details

Journal of Tourism Futures, vol. 3 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 18 September 2009

Tom Tyson

The purpose of this paper is to critically evaluate Professor Lee D. Parker's call for the use of photo‐elicitation (P‐E) in qualitative accounting and management research…

956

Abstract

Purpose

The purpose of this paper is to critically evaluate Professor Lee D. Parker's call for the use of photo‐elicitation (P‐E) in qualitative accounting and management research projects.

Design/methodology/approach

This paper reviews relevant literature and previous P‐E‐based studies, discusses Professor Parker's paper in detail, and describes the strengths, concerns, and opportunities of P‐E research.

Findings

This paper identifies the unique complexities that P‐E‐based research engenders and alerts researchers to the fact that P‐E may not be the most appropriate method when research questions are primarily concerned with uncovering the ethnography of institutions rather than the perceptions of informants. It concludes that while opportunities for P‐E research abound, researchers must be certain that P‐E is the most appropriate method to generate data.

Originality/value

This paper examines an under‐researched procedure, identifies relevant related studies, and should help intending and existing scholars to evaluate the procedure.

Details

Accounting, Auditing & Accountability Journal, vol. 22 no. 7
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 30 January 2018

Sarah Dodds, Sandy Bulmer and Andrew Murphy

Consumer experiences of healthcare services are challenging for researchers to study because of the complex, intangible and temporal nature of service provision. The purpose of…

Abstract

Purpose

Consumer experiences of healthcare services are challenging for researchers to study because of the complex, intangible and temporal nature of service provision. The purpose of this paper is to introduce a novel longitudinal three-phase research protocol, which combines iterative interviewing with visual techniques. This approach is utilised to study consumer service experiences, dimensions of consumer value and consumer value co-creation in a transformational service setting: complementary and alternative medicine healthcare.

Design/methodology/approach

This research employed a three-phase qualitative longitudinal research protocol, which incorporated: an initial in-depth interview, implementation of the visual elicitation technique Zaltman Metaphor Elicitation Technique and a final interview to gain participant feedback on the analysis of data collected in the first two phases.

Findings

Four key benefits derived from using the three-phase protocol are reported: confirmation and elaboration of consumer value themes, emergence of underreported themes, evidence of transformation and refinement of themes, ensuring dependability of data and subsequent theory development.

Originality/value

The study provides evidence that a longitudinal multi-method approach using in-depth interviews and visual methods is a powerful tool that service researchers should consider, particularly for transformative service research settings with sensitive contexts, such as healthcare, and when studying difficult to articulate concepts, such as consumer value and value co-creation.

Details

Journal of Service Theory and Practice, vol. 28 no. 4
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 27 January 2021

Jane Emma Machin, Emily Moscato and Charlene Dadzie

This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being.

1657

Abstract

Purpose

This paper examines the potential of photography as a design thinking method to develop innovative food experiences that improve food well-being.

Design/methodology/approach

This paper is a critical review of research using photography to examine the complex physical, emotional, psychological and social relationships individuals have with food at personal and societal levels.

Findings

The conceptual legitimacy of photography is well-established in the social sciences but has been missing from design thinking practices. Photography is particularly well suited to understand the highly visual practice of food and to design innovative food experiences.

Research limitations/implications

Practical and ethical issues in the use of photography are considered as a research tool. Future research should examine photography as an integrated tool in the entire design thinking process.

Practical implications

A table of photographic research methods for all stages of design thinking, from empathy to prototyping, is presented. Best practices for the successful implementation and interpretation of photography in food design thinking are discussed.

Social implications

Photography is a uniquely inclusive and accessible research method for understanding the social problem of food well-being and designing innovative food experiences.

Originality/value

To the best of the authors knowledge, this paper provides the first conceptual foundation for the use of photography in design thinking. The paper identifies novel photographic methods that can be used to understand problems and generate solutions. It provides guidelines to successfully integrate photography in the design of innovative food experiences that improve food well-being.

Details

European Journal of Marketing, vol. 55 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

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