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In the last two decades, online computer-marked assignments (CMAs) have been widely used in accounting education. Although there is a growing body of research on this form of online assessment, most of the previous studies relied on small samples of respondents or focused on student self-report using survey methods. This exploratory mixed-method study aims to combine a quantitative analysis of learners’ academic performance on an online Financial Accounting course with a more in-depth exploration of learner experiences using qualitative methods. The quantitative findings suggest that student previous educational qualifications, age and experience of studying a similar subject are strongly associated with CMA completion, which is also linked to scores on other pieces of assessed work. The qualitative results show that from the learners’ perspective, diversifying assessment methods, introducing low-stakes assessment activities and creating opportunities for situational interest are viewed as key aspects of online CMA design. This paper concludes with discussing the implications of the study for designing and delivering online courses in accounting, particularly in the light of the growing popularity of massive open online courses (MOOCs).

In job advertisements, companies present claims about their organizational identity. My study explores how employers use multimodality in visuals and verbal text to construct organizational identity claims and address potential future employees. Drawing on a multimodal analysis of job advertisements used by German fashion companies between 1968 and 2013, I identify three types of job advertisements and analyze their content and latent meanings. I find three specific relationships between identity claims’ verbal and visual dimensions that also influence viewers’ attraction to, perception of the legitimacy of, and identification with organizations. My study contributes to research on multimodality and on organizational identity claims.

This paper examines whether new media can address low levels of political engagement among youth. This paper reports the results of an experiment conducted in 2010 and 2011 where a random sample of participants were exposed to a variety of online news sources. The experiment is unique in recognizing the varied ways in which online news is accessed and acquired by users, including through social networks, and in assessing how different news stories affect political interest. Interest in local politics was higher for youth who were exposed to a variety of online news sources as opposed to those youth who were not exposed to these sources. In addition, use of online news increased political interest, controlling for prior levels of political interest. The results affirm the potential of online news sources to stimulate youth’s interest and engagement in politics.

The Affordable Care Act is transforming health care practice nationwide through emphasis on population health and prevention. Health care organizations are increasingly required to address population health needs. However, they may be ill equipped to answer that call.

This study identified ways that health care organizations might better integrate public and population health efforts to better respond to this new emphasis on population health. Employing semi-structured key informant interviews, barriers to and facilitators of integration were explored and implications for health care and public health leaders were developed.

Participants (n = 17) – including senior hospital executives, group practice administrators, and health department officials – identified strategies for health care and public health leaders to more effectively integrate in order to achieve better performance and population health gains. These strategies and their implications are discussed.

The results of this study provide important value to health care administrators leading efforts to integrate population and public health.