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The purpose of this paper is to propose a method to monitor a Wind Turbine’s (WT) main bearing, based on the difference between the temperature as measured by the Supervisory Control and Data Acquisition system (SCADA).

The monitoring of the main bearing is based on the difference between the measured temperature and the estimated temperature obtained from a dynamic model. The model used is based on the law of energy conservation. Several validation metrics have suggested that this model is accurate.

The Exponentially Weighted Moving Average control chart for two cases studies is used for the monitoring for the main bearing; this method has shown great potential for industrial applications. A failure was detected three weeks before the current actual alarm settings used by SCADA were able to identify the issue.

The proposed method is a monitoring method that can be used on most industrial wind farms and provide important information on the condition of the WTs’ main bearing.

This chapter intends to seize the different economic and financial dimensions of the crowdfunding and shows how this latter contributes to transforming donations through its financialisation. Here, Polanyi's lessons on reciprocity and Keynes's lessons on monetary economics and conventions are enlightening. Indeed, by setting up an intermediary or by putting projects in competition, platforms develop the use of conventions linked to market coordination. By encouraging the monetarisation of expenses and projects and the commodification of donation activities, the crowdfunding not only becomes a tool of financialisation but also modifies social relations. Moreover, it creates new niches of financial exclusion, particularly for projects with a significant social or environmental dimension, and tends to make the financing of certain projects rely on savings rather than on monetary creation. Far from being the alternative and a counter-model to traditional finance, crowdfunding actually reinforces financialisation by introducing a new financial intermediary and contributes to its expansion in hybrid forms.

This paper aims to clarify the persuasion mechanism of chief executive officers (CEOs) and employees as endorsers of brand advertising and helps discern consumer attitudes toward internal endorsement.

The exploratory character of the present research required a qualitative approach combining focus groups and face-to-face interviews considered as both meaningful and complementary.

The findings suggest that while the celebrity endorsement ensures familiarity and likability, internal endorsement supports credibility and congruity with an important role of storytelling. Moreover, employee endorsements induce an internalization process based on the real-self, while the endorser CEO induces admiration grounded in the ideal self. More fundamentally, the study reveals how the internal endorsement modifies the meaning transfer model and involves a process of meaning translation, which affects the corporate brand image rather than the product brand image.

The present paper reveals that CEOs and employees can be strong levers for gilding the corporate brand image compared to the celebrities who enhance the product brand image. Moreover, the authors show that the CEO is a character who can be admired without the threat of upward comparison at the opposite of celebrities. Finally, this research highlights the specific role of employees bringing authenticity because of their anchorage in real life.

Research on the relationship between high job satisfaction human resources (HR) practices and work-related outcomes at the individual level rarely focuses on job crafting and levels of job passion. To fill this knowledge gap, we show how the relationships between perceived job passion by employees and the availability of HR practices and job satisfaction can vary in job crafting. Based on the job demands–resources (JD-R) perspective, this study was conducted primarily to test the effect of job crafting on the relationship between job passion and job satisfaction. Within the scope of the study, the mediator and moderator role of job crafting between these variables was investigated. The study was collected from 790 people working as blue collars in companies operating in the field of industry in Turkey by survey method. According to the findings of the study, it was observed that job crafting affects job satisfaction in the same direction. In addition to these, the partial mediator and moderator role of job crafting has been observed in the effect of job passion on job satisfaction. Considering these results, it has been observed that the passion for work of blue-collar employees affects job satisfaction. When job crafting is added to this effect, the intensity, strength, and direction of the effect between two variables can change. As a result of the study findings, it has been shown that managers and especially HR managers will strengthen the effect between job crafting and job satisfaction by ensuring the passion of blue-collar individuals.

This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries and are often difficult to analyse because of lack of data.

This study hand-collects and transcribes wine-related data for 149 Swiss wineries and 2,454 individual wines over the period 2014–2018 directly from wine lists provided by wineries. This study uses multivariate ordinary least squares regressions to analyse the relation between wine attributes and prices and to assess the effect of a currency shock caused by the sudden appreciation of the Swiss franc in 2015 as well as a reduction in information asymmetries induced by the novel coverage of Swiss wines by The Wine Advocate.

Prices mainly depend on collective reputation, production techniques and product positioning. Surprisingly, following a sharp appreciation of the Swiss franc, producers did not reduce prices. The arrival of a highly influential wine expert on the market also had a positive price effect on rated wines and producers. Both hint at wineries attempting to position themselves relative to competitors.

Few studies examine the price drivers in lesser-known wine markets, where competition is fierce. This study’s results show that wine pricing differs from other more famous and larger wine regions. In addition, to the best of the authors’ knowledge, this study is also the first to analyse the impact of a currency shock and a reduction in information asymmetries on wine prices.

The year 1848 is considered by historians as a political and economic turning point in France: a major political crisis took place in the form of the February Revolution, accompanied by extensive financial troubles for the French government. The economists of that time actively debated the economic causes and consequences of the crisis. This chapter is devoted to the analysis of these financial controversies in French economic thought around 1848. If the political and philosophical debates of 1848 between the liberals and the socialists are quite well known by historians of economic thought, their financial side has been relatively neglected. According to the authors of this chapter, it is nevertheless of great interest to examine the liberal and socialist ideas of that time. This chapter aims to investigate this little-studied question by raising three main issues: the first one consists of presenting the different diagnoses of the 1848 financial crisis from socialist and liberal viewpoints. Second, it proposes an analysis of the content of theoretical controversies about ways to overcome the financial troubles, particularly regarding the trade-off between taxation and debt. Lastly, it emphasizes the role of this period for the subsequent constitution of a financial orthodoxy in France.

In France, as in other countries, the idea of installing rooftop photovoltaic (PV) panels in private homes is based on an incentive scheme (tax advantages, feed-in tariffs, etc.) inspired by neoclassical economic theory. In the case of electricity producers in Reunion Island, unlike economists, we argue that producers’ calculations involve decision-making criteria which go further than any simple evaluation of economic costs and benefits.

Our approach is based on concepts of economic anthropology and on observations and semi-structured interviews conducted in the homes of the producers.

This ethnographic method allowed us to examine economic rationalities which revealed the anticipation of an energy landscape that will be subject to issues relating to the environment, access to electricity, evolution in the local electricity market, and household budget management. In this context, producers’ representations of solar power and of processes for commoditizing and decommoditizing the electricity produced (sold on the network/“free” when consumed) make compatible preservation of the environment and social norms of consumption.

This paper focuses on PV energy producers (who have been the object of very little research) and thus provides input for existing reflection on the diversity of economic rationalities. Such insight is important for understanding how people respond to policy appeals for PV panels. Anthropology therefore has an important role to play in the debate on energy transition. This conclusion paves the way for similar research in other contexts (of a non-insular nature in particular) which would allow for a promising comparative anthropological approach.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The development of public art in French New Towns in the 1970s and 1980s was one of the most spectacular forms of state intervention in urban policy. Along with the new architecture programmes, the hundreds of works of art that adorn the public realm of the French New Towns help to differentiate them from the grands ensembles. This public art, which was highly publicised at the time, represents a heritage intrinsically linked to the urban history of New Towns but also to the history of French cultural policies at the end of the twentieth century. Artistic and town planning innovations underlie many public art projects. Artists and town planners participated, on a city scale, in the cultural developments that sought to respond to the expectations of the May 1968 crisis. In New Towns, the role of art was not simply to provide a backdrop to beautify the city but also to contribute to the success of new urban neighbourhoods. This involved placing visual landmarks in the urban space, confronting the residents with living art (painted walls, sculpted staircases, light paths, etc.).

The appropriation of these works of art by the public and councils was far from unanimous. It was only at the beginning of the twenty-first century that a heritage reflection emerged and led to a list of works of art being drawn up, with a view to protecting them. With the disappearance of state supervision over certain New Towns (1998–2002), damaged works has become a stigma in the public realm. A policy of restoration is being therefore introduced in certain New Towns, with public art participating in the identity of councils that do not hesitate to present themselves as ‘contemporary towns’ and take on the restoration or achievement of certain works that they now consider to be their heritage.