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This paper examines the financial aspect of hallmark sport events. It describes the financial requirements and the sources of income. Thereby an integrated concept of financing hallmark sport events has been developed which allows to compare those events independently to situational differentiation. On the basis of literature research the first part shows the mechanisms of action of the event management, the financial requirements and the sources of income. The second part points out the three dimensions of the classification model and the third part illustrates the implications of the model through the case study of the Engadin Ski Marathon 2001 and the FIS Alpine World Ski Championships in St. Moritz 2003. The paper concludes with the three major influences on an integrated model and some points for further research.

For tourism, significant research has been conducted in industry‐specific marketing. Basically, the topic of discussion is the effectiveness and efficiency of the marketing of destinations. As marketing segmentation is one of the most critical parts of any marketing strategy, the authors believe that a customer segmentation by motivations via an activity‐based approach will increase the destination's marketing impact. This study aims to backtrack travel motivations from tourist behaviour which can be observed i.e. the activities they performed. The idea is to find out which motivations to target marketingwise that attract tourists who in turn fit the destination's attraction potential, and activity‐offering competencies. In order to test the hypothesis, a contingency analysis was employed using data from the Swiss travel market. By exploiting the linkage between motivations and activities, the authors have found 34 significant activities, 15 of which can be exclusively linked to a traveller motivation.

This study presents a theoretical analysis along with a conceptual framework that combines research findings in consumer behaviour, marketing and tourism. Services, in general, are perceived to be riskier than goods and tourism services, especially, have been considered as critical in tourist' perception of risk. Hitherto, little attention has been paid to the influence of perceived risk on customer value in tourism. Thus, a conceptual framework, developed with respect to perceived risk and customer value amongst tourists, is presented. Since the proposed model of customer value will have to be validated, propositions for future research are discussed.

The purpose of this paper is to test a number of hypotheses concerning the differences between senior and non‐senior travelers in the particular context of holiday rentals. A further aim is to provide exploratory evidence for these differences.

A brief review of the extant literature leads into the formulation of some hypotheses. The hypotheses are tested using survey data. Data from the same survey are used to explore further data.

It was possible not only to find some evidence to support the hypotheses, but also to find significant differences between the preferences of seniors and non‐seniors, as well as between pre‐seniors and seniors. Thus, pre‐seniors exhibit a higher willingness to pay for holiday rentals than seniors, whereas seniors have a higher preference for domestic travel. Seniors are less interested in technology than other age groups. Originality/value –This paper reports on survey findings for a segment of the tourism market that has received practically no attention in the literature – the holiday rental market. The results pave the way for further investigations within this segment.

The aim of this paper is to provide a literature review of the state‐of‐the‐art and up to date concepts and measures undertaken in the research on perceived value. The purpose especially is to provide a comprehensive and systematic overview of the research on perceived value.

The common perceived value definitions, conceptual and measurement approaches and its close relationship with important and highly researched service industry components such as service quality and customer satisfaction are discussed.

This paper demonstrates underlying and foundational theories, systematises the research streams and addresses the unsolved concerns of perceived value. The paper concludes with recommendations for the future research and application of perceived value as being relevant to the service industry.

The contribution of the paper lies in achieving a more profound understanding of the nature of perceived value for, equally, academics and industry.

Swiss destination management organizations (DMOs) are usually to a substantial portion supported by public funds. In order to establish political majorities for such public financing, some proof of the impact of the use of these subsidies must be of interest. The main goal of the case study presented in this paper is to develop a comprehensive tool for measuring the efficiency and effectiveness of DMOs.

By using the structure of the Business Excellence Model of the European Foundation for Quality Management, the tool is mainly based on a system with 80 to 100 indicators. Selected DMOs are examined by a multi‐level methodology. Available information is collected within a document analysis. Subsequently, the directors of the DMOs are interviewed. Collected data are also consolidated by building and calculating comparative budget key figures and by conducting efficiency computations. Two benchmarking phases are conducted in order to develop and test the tool. In a first pilot phase four Swiss cities' DMOs are benchmarked. After an overview and revision of this first phase, a second phase with Swiss Alpine destination DMOs follows.

Both pilot phases were successfully completed. The two conducted phases of the benchmarking clearly showed that the choice of indicators guarantees a holistic view of the situation of the DMOs. The tested benchmarking tool can be labeled as qualitatively valid.

With the research project as a whole a new and tailor‐made benchmarking tool for DMO could be successfully implemented.