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1 – 10 of over 4000Yury Blagov and Anastasia Petrova‐Savchenko
The aim of this paper is to examine how companies officially recognized in Russia as corporate philanthropy leaders actually introduce, implement, and evaluate philanthropic…
Abstract
Purpose
The aim of this paper is to examine how companies officially recognized in Russia as corporate philanthropy leaders actually introduce, implement, and evaluate philanthropic activities. Focusing on the connections between these activities and corporate strategy, the paper seeks to investigate the main trends in corporate philanthropy development over the period 2007‐2010, assuming that corporate philanthropy is an integral part of corporate social performance.
Design/methodology/approach
A theoretical framework is based on the recognition of “strategic” philanthropy as a part as well as the main trend in current philanthropic activities of leading companies. The analysis as such is settled on survey data collected from participants in the national “Corporate Philanthropy Leaders” award competition conducted by the Russian business newspaper Vedomosti, PwC, and the non‐profit grant‐making organization “Donors Forum” from 2008 to 2011.
Findings
The results testify to strengthening connections between corporate philanthropy and corporate strategy, enhancing the strategic nature of philanthropy as such. Here the responding companies significantly diversified the directions of their philanthropic activities, whereas the distribution of corporate philanthropy by form showed a high stability that was practically unaffected by the economic crisis of 2008‐2009. A common practice is the professionalization of managing corporate philanthropy, with a growing role for CSR departments.
Research limitations/implications
The study focuses on the activities of leading Russian companies participating in the national “Corporate Philanthropy Leaders” award competition, thereby restricting the analysis of non‐participants. Moreover, the evolution of competition surveys and their methodology as well as relatively low repetition of participants also restrict the degree of generalization. Future research could be based on the findings of this study to create hypotheses to be tested on a broader sample of Russian companies.
Originality/value
The majority of studies of corporate philanthropy in Russia are still covering the necessity of corporate philanthropy for resolving societal problems and describing particular “best practice” cases rather than analyzing the relation of corporate philanthropy to the whole system of CSP and its strategic applications. This study aims to address this gap by focusing on corporate philanthropy leaders as a first step to broad nationwide research.
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This research aims to develop a moderated mediation model to examine the relationships among participants' motivation, organizational identification and participation loyalty with…
Abstract
Purpose
This research aims to develop a moderated mediation model to examine the relationships among participants' motivation, organizational identification and participation loyalty with perceived business practice corporate social responsibility (CSR) in philanthropic road-running events.
Design/methodology/approach
The data come from a questionnaire survey that was administered to a sample of 236 participants as runners at philanthropic road-running events. All hypotheses are tested using Statistical Product and Service Solutions (SPSS) and structural equation modeling (SEM)–Analysis of Moment Structures (AMOS) with a bootstrapping technique.
Findings
The results reveal that perceived business practice CSR moderates the relationship between extrinsic motivation and organizational identification and then influences the mediating effect of organizational identification on the relationship between extrinsic motivation and participation loyalty. This highlights the important role of perceived business practice CSR to participants' attitude and behavior when supporting philanthropic road-running events.
Originality/value
This research scrutinizes the role of perceived business practice CSR on philanthropic road-running events through an empirical study and resultant evidence. One recommendation is that when a firm intends to host a philanthropic road-running event, the firm must implement the reality of sound CSR in the firm's business practice.
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Caroline Closon, Christophe Leys and Catherine Hellemans
This paper aims to, first, investigate the impact of corporate social responsibility (CSR)’s various dimensions on organizational commitment and job satisfaction, and, second, to…
Abstract
Purpose
This paper aims to, first, investigate the impact of corporate social responsibility (CSR)’s various dimensions on organizational commitment and job satisfaction, and, second, to examine the moderating role of employee expectations in this relationship. Studies have increasingly focused the attention on the links between perceptions of CSR and employees’ attitudes. However, a majority of studies do concentrate on internal CSR impact.
Design/methodology/approach
A field study based on data from 621 workers. The constructs were measured by validated self-report questionnaires.
Findings
The results show that ethical and legal internal and external practices significantly influence the affective organizational commitment. The results also indicate that job satisfaction is positively influenced by internal and external ethico-legal practices as well as by philanthropic practices. Nonetheless, the role of expectation as moderator could not be demonstrated. This matter is discussed in the section dedicated to the limitations of the study.
Originality/value
The originality of the contribution is undoubtedly to have integrated the concept of citizen-worker in this research on CSR.
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Arthur Gautier, Anne-Claire Pache, Imran Chowdhury and Marion Ligonie
This paper seeks to understand how new practices that challenge established norms and values become institutionalized by studying the development of corporate philanthropy in…
Abstract
This paper seeks to understand how new practices that challenge established norms and values become institutionalized by studying the development of corporate philanthropy in France over three decades (1979–2011). Our inductive qualitative study uncovers the processes that enable actors at both field- and organizational-levels to enhance a new practice’s internal and external legitimacy, ultimately leading to its institutionalization. In particular, we identify the central role of a community of practice as a bridge between the field-level, purposive interventions (theorizing, influencing policy) of an institutional entrepreneur and the organizational-level, emergent interventions (mobilizing, embedding) of frontline practitioners experimenting with the new divergent practice, thereby enabling its legitimation and, ultimately, its institutionalization. As such, our findings contribute to refining our understanding of institutionalization processes as inherently distributed and to uncovering communities of practice as the missing link between “heroic” entrepreneurs’ interventions and the hidden work of frontline practitioners implementing the new practice.
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Charity P. Scott and Nicole Rodriguez Leach
Exploring how racism continues to persist throughout public and nonprofit organizations is central to undoing persistent society-wide injustices in the United States and around…
Abstract
Purpose
Exploring how racism continues to persist throughout public and nonprofit organizations is central to undoing persistent society-wide injustices in the United States and around the globe. The authors provide two cases for identifying and understanding the ways in which philanthropy’s whiteness does harm to K–12 students and communities of color.
Design/methodology/approach
In this article, the authors draw on critical race theory and critical whiteness studies, specifically Cheryl Harris' work to expose the whiteness of philanthropy, not as a racial identity, but in the way that philanthropy is performed. The authors characterize one of the property functions of whiteness, the right to exclude, as working through two mechanisms: neoliberal exclusion and overt exclusion. Drawing on this construction of the right to exclude, the authors present two cases: the Bill & Melinda Gates Foundation and the City Fund.
Findings
Whether intentional or not, the Gates Foundation and the City Fund each exclude communities of color in several ways: from changes to schools and districts, parents' experiences navigating school enrollment due to these changes, to academic assessments and political lobbying.
Originality/value
These cases provide a way for researchers and practitioners to see how organizations in real time reify the extant racial hierarchy so as to disrupt such organizational processes and practices for racial justice.
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Hieu Thanh Nguyen, Thinh Gia Hoang and Hiep Luu
This study aims to examine corporate social responsibility (CSR) with the opportunity- and innovation-based view of multinational subsidiaries (MNSs) in Vietnam. While CSR has…
Abstract
Purpose
This study aims to examine corporate social responsibility (CSR) with the opportunity- and innovation-based view of multinational subsidiaries (MNSs) in Vietnam. While CSR has traditionally been investigated in the developed market, this paper demonstrates how MNSs can take advantage of their CSR practises and create business opportunities and innovation activities for themselves and local society in Vietnam.
Design/methodology/approach
This is an exploratory qualitative research-based on four MNSs that have practised CSR in Vietnam. Data were collected from 18 individual interviews with managers and business leaders in four case firms.
Findings
This study finds that CSR activities in the studied firms potentially drive new business opportunities and innovation in the form of product, process, idea and management practises. In addition, both opportunities and innovation also benefit MNSs and the local community in Vietnam.
Research limitations/implications
The paper makes clear that CSR literature varies depending on the different countries or areas where the studies take place and these studies tend to focus on a specific area that was appropriate within a particular socio-economic and political context. Given that the business context in Vietnam is characterised by opportunities and incentives for innovation from the socio-economic of the context of a South East Asian developing market, the research provides an important first step in the integration and consolidation of CSR practises, opportunities and innovation. In light of the findings presented above, the study provides an important contribution to the CSR literature, particularly the CSR practises of multinational corporations (MNCs) in developing countries.
Practical implications
The study suggests that CSR practitioners in Asian emerging countries should ground themselves in an understanding of the local society and try to gain an understanding of the priorities of local stakeholders. MNCs should develop an appreciation of the context in which CSR is initiated, as addressing such issues often inspires firms to bring in social innovations in the form of products, services and processes and discover or create opportunities based on the emergent social problems through business solutions that overall benefit their business and local stakeholders.
Originality/value
This is one of the first studies to explore the interaction between MNSs undertaking CSR and business opportunities and innovation in the context of a developing country – Vietnam.
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This paper aims to investigate whether corporate social responsibility (CSR) efforts that are oriented toward shared value creation generate any perceptual advantages in terms of…
Abstract
Purpose
This paper aims to investigate whether corporate social responsibility (CSR) efforts that are oriented toward shared value creation generate any perceptual advantages in terms of consumer product attributes evaluations compared with other types of CSR. The study also uncovers consumers’ pathways that channel the impacts of corporate associations on corporate and product evaluations and purchase intention.
Design/methodology/approach
This study uses a between-subjects experimental design. In all, 274 undergraduate students from a North American university participated in the 2 (low versus high corporate ability levels) × 4 (CSR types) study. The data were analyzed using the methodologies of path analysis and multiple group analysis in the context of structural equation modeling procedure.
Findings
The findings show that in the context of shared-value CSR, CSR image (i.e. consumer judgments on the moral aspect of the company) can spill over to product attributes evaluations, including perceptions of “product innovativeness” and “product social responsibility,” which, in turn, translate to purchase willingness. Meanwhile, perceived corporate trustworthiness mediates the effects of CSR image and corporate ability (CA) image on the overall corporate evaluation, which subsequently influences consumer product evaluation and purchase intention.
Research limitations/implications
The research provides direct evidence showing that companies have the potential to improve their corporate brand and, in turn, their product evaluations by putting a stronger emphasis on the social responsibility components of their image and placing this at the core of their strategic agenda. Importantly, a contribution to the literature by identifying differential effects of CA image versus CSR image on consumer perception of product innovativeness within different CSR categories is made. The limitations of the research are discussed, which include the usage of a fictitious company and brand and a convenience sample.
Practical implications
The study offers guidance to managers in regard to their choice of different CSR practices to fulfill their company’s product-related strategic goals.
Originality/value
The present study takes a critical stance to show that previous experimental work investigating the impact of CSR image on product evaluations relied predominantly on bipolar manipulations of CSR practices (bad versus good) rather than bringing many shades of CSR into consideration. By incorporating a wide array of CSR formats, especially value-creating CSR, current research generates potential implications based on differential effects of various CSR focuses, which have not been captured by previous studies.
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Tuan Azma Fatiema Tuan Ibrahim, Hafiza Aishah Hashim and Akmalia Mohamad Ariff
The purpose of this study is to investigate the relationship between ethical values and performance in the context of the banking sector in Malaysia.
Abstract
Purpose
The purpose of this study is to investigate the relationship between ethical values and performance in the context of the banking sector in Malaysia.
Design/methodology/approach
Based on the philanthropic model, this study posits that firms undertaking zakat and charity are ethical firms. Zakat disclosure index (ZDI) and charity disclosure index (CDI) were constructed to measure ethical values. This study hypothesises that ethical values are positively associated with bank performance. Ethical values (i.e. CDI and ZDI) and financial performance data (i.e. return on assets) were collected from the disclosures made in the annual reports of 50 banks for a period of five years (2010-2014).
Findings
A positive association was found between zakat disclosure and bank performance. The results indicate that higher zakat disclosure is associated with greater bank performance. However, no relationship was found between charity disclosure and bank performance.
Research limitations/implications
Considering the limitation of the index used in this study, other dimensions such as corporate governance, sustainability, products and environment can be considered in the development of index to measure ethical values in future studies.
Originality/value
This study offers additional explanation on the relationship between ethical values and performance by examining the role of zakat disclosures that characterize the unique aspects of Malaysian companies.
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Yanni Yu and Yongrok Choi
The purpose of this paper is to investigate the mediating effect of organizational trust on the relationship between perceived corporate social responsibility (CSR) practices and…
Abstract
Purpose
The purpose of this paper is to investigate the mediating effect of organizational trust on the relationship between perceived corporate social responsibility (CSR) practices and firm performance.
Design/methodology/approach
A total of 674 questionnaires were sent randomly to Chinese firms to obtain a total of 168 reliable responses. A confirmatory factor analysis was conducted for a validity test, and structural equation modeling was employed to test the mediating effect of organizational trust.
Findings
The empirical results show that perceived CSR practices of firms had significant direct effects on employee well-being and organizational performance and that organizational trust partially mediated the relationships of CSR practices to employee well-being as well as to organizational performance.
Research limitations/implications
The data may not fully represent a generalized survey of all industries with CSR management. In this regard, future research should focus on a specific Chinese industry. The results suggest that firms should more actively promote the role of employees in CSR strategies to better build organizational trust.
Originality/value
Previous CSR studies have generally focused on customers’ perceptions, paying little attention to employees’ viewpoints. This study provides the first empirical analysis of the relationship between CSR and firm performance from the perspective of employees in Chinese firms. In addition, the study examines the mediating role of trust in CSR, which has been rarely considered in the context of Chinese firms.
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Kuldeep Singh, Rebecca Abraham, Jitendra Yadav, Amit Kumar Agrawal and Prasanna Kolar
The purpose of this study is to look at the multifaceted relationship mechanism between corporate social responsibility (CSR) and organizational performance (OP) via…
Abstract
Purpose
The purpose of this study is to look at the multifaceted relationship mechanism between corporate social responsibility (CSR) and organizational performance (OP) via sustainability risk management (SRM) and organizational reputation (OR).
Design/methodology/approach
This research connects CSR to OP via SRM and OR. Based on a sample of 325 managers of multinational firms in India, a theoretical model was proposed and analyzed through sequential mediation regressions analysis.
Findings
The findings indicate that CSR is positively and appreciably associated with OP. Furthermore, SRM and OR have been found to have a sequentially mediating effect on the interrelationship between CSR and OP. The study recognizes that organizations with a proactive approach to CSR tend to manage sustainability risk more actively, which helps to improve OR and ultimately results in better OP.
Originality/value
The research advances understanding of the triple bottom line and offers a platform for building strategic and successful CSR policies by offering valuable insights on the link between CSR and OP.
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