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Article
Publication date: 4 June 2018

David Strafford, Phil Crowther and Peter Schofield

The purpose of this paper is to investigate the growing, and multifaceted, role for events within destination shopping centres. With particular focus upon The Gruffalo…

Abstract

Purpose

The purpose of this paper is to investigate the growing, and multifaceted, role for events within destination shopping centres. With particular focus upon The Gruffalo experience (GE)—a three week pop-up experiential children’s activation—the study offers insights and provides a conceptual framework, relating to the emerging and future role of events.

Design/methodology/approach

The study emerged from a privileged opportunity to research The GE, enabling a visitor questionnaire survey (n=1,305), using a non-probability sample, and four in-depth interviews, which were extended by an additional seven respondents.

Findings

There is a noteworthy role for events as “enlivenment”; attractors to increase visitation, repeat visitation and equally to impact dwell time and boost footfall and sales for tenants. The study revealed a need for a developed event portfolio, with various fundamental tensions relating to objectives, tenants, integration with wider strategy and customer experience.

Research limitations/implications

By interlinking events with shopping, re-visitation intention is improved and therefore not only does it deliver short-term return but longer-term payback. The vast assortment of events, and stakeholders, means a strategic and reflective approach is required. A limitation of the study is that there is limited existing research on this topic upon which to compare the overall findings, or specifically the survey data and analysis.

Originality/value

This early research study into events within destination shopping centres has revealed a prolific and advantageous, but also emerging and intricate, relationship. There is an absence of extant literature and therefore this paper makes a notable contribution to this unfolding area.

Details

International Journal of Event and Festival Management, vol. 9 no. 2
Type: Research Article
ISSN: 1758-2954

Keywords

Article
Publication date: 11 June 2018

Peter Schofield, Phil Crowther, Leo Jago, John Heeley and Scott Taylor

This paper aims to contribute to theory concerning collaborative innovation through stakeholder engagement with reference to Glasgow City Marketing Bureau’s (GCMB’s…

1292

Abstract

Purpose

This paper aims to contribute to theory concerning collaborative innovation through stakeholder engagement with reference to Glasgow City Marketing Bureau’s (GCMB’s) management strategies, which represent UK best practice in events procurement, leveraging and destination branding.

Design/methodology/approach

The research adopts a case study design to facilitate an in-depth evaluation of the destination marketing organisation’s (DMO’s) critical success factors. Multiple perspectives on GCMB’s collaborative innovation are achieved through semi-structured interviews with senior managers from the bureau, key stakeholders and other DMOs.

Findings

GCMB’s success results from long-term, extensive, collaborative engagement, a unique institutional structure and sustained political and financial support through to transformational leadership, strategic event selection and targeted marketing through “earned” distribution channels.

Research limitations/implications

The study takes a single case study approach and focusses on GCMB’s event-led branding strategy. Given the importance but relative neglect of long-term inter-personal relationships in collaborative innovation, future research should focus on the development of social capital and adopt a longitudinal perspective.

Practical implications

The paper provides insights into the collaborative innovation process with a range of stakeholders, which underpins GCMB’s events strategy and its leveraging of the city brand. In particular, the study highlights the need for entrepreneurial leadership and the development of long-term relationships for effective engagement with stakeholders.

Originality/value

Previous research has focussed on outcomes and neglected pre-requisites and the process of collaborative innovation between destination stakeholders. This study examines this issue from the perspective of a successful DMO and presents a conceptual framework and new engagement dimensions that address this gap in knowledge.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 22 March 2011

Phil Crowther

The paper aims to introduce a framework within which to interpret and manage organisational events that have marketing significance. It also seeks to introduce associated…

16739

Abstract

Purpose

The paper aims to introduce a framework within which to interpret and manage organisational events that have marketing significance. It also seeks to introduce associated concepts to further this area of study and practice.

Design/methodology/approach

The paper introduces and appraises the marketing event landscape and goes on to examine the unique DNA of marketing events evaluating their specific relevance and role in the contemporary marketing environment. The final section of the paper explores a range of strategic event objectives as the starting point for event design, delivery, and evaluation. Couched between the author's previous and future (ongoing) empirical work in this area, this article provides much needed conceptual development.

Findings

The framework provides a structured approach through which practitioners and academics can interpret and realise the value of marketing events. The discussion demonstrates that there exists a wide and rich array of organisational events that have marketing utility, marketing events is therefore an inclusive term. Underpinning the framework, and associated discussion, is how the marketing events feed into a wider marketing strategy. The connection between event objectives and marketing strategy is therefore pivotal, and is a prevailing theme of the paper.

Originality/value

The paper demonstrates how the inherent qualities of marketing events are very relevant given the contemporary marketing environment. Despite this, there is a lack of academic literature and events remain a poor relation to other forms of marketing communication. This detracts from them realising their potential as a relevant and high impact marketing delivery method. The models, concepts, and ideas in this paper are original, inspired by a range of fragmented literature relevant to the topic of marketing and events.

Details

International Journal of Event and Festival Management, vol. 2 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Content available
Article
Publication date: 22 March 2011

Leo Jago and Jack Carlsen

578

Abstract

Details

International Journal of Event and Festival Management, vol. 2 no. 1
Type: Research Article
ISSN: 1758-2954

Content available
Article
Publication date: 7 August 2018

Alfonso Morvillo, Alessandra Marasco, Marcella De Martino and Alice H.Y. Hon

392

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 6
Type: Research Article
ISSN: 0959-6119

Article
Publication date: 1 August 2004

Fabian Davis, Sue Alder and Phil Jones

This article explores some service development practices that help to promote social inclusion through day services modernisation (DSM). It is based on the experiences of…

Abstract

This article explores some service development practices that help to promote social inclusion through day services modernisation (DSM). It is based on the experiences of one NHS trust that successfully negotiated the transition from segregated, buildings‐based in‐house day care services operating during working hours to ones that are individualised, person‐focused and operate at times and in places used also by the general public, providing individual, person‐to‐person support to enable recovery and quality of life in the wider community. Key to success is the concept of the modern, inclusive day service as a community bridge builder operating across a number of life domains and spanning the mental health/community boundary while retaining strong connections with the rest of the mental health system.

Details

A Life in the Day, vol. 8 no. 3
Type: Research Article
ISSN: 1366-6282

Article
Publication date: 1 January 1963

G.H. SYLVESTER

All young people should have the opportunity of being introduced to the world of culture in a way that used to be the privilege of a select few. This is important not only…

Abstract

All young people should have the opportunity of being introduced to the world of culture in a way that used to be the privilege of a select few. This is important not only for the education of the child, but, in the long run, for the preservation of the arts. Some school systems are setting out quite deliberately to foster child interest in the arts. For example, Bristol makes special efforts in the fields of music, drama, painting and sculpture. The education authority provides specialist music teachers, sells musical instruments on hire purchase and makes substantial block bookings in groups of seven or eight seats to enable children to attend “adult” concerts. It provides a library of drama parts, a selection of “props” and costumes, supports a Children's Theatre Association and consults with the Old Vic in choosing its repertory. The schools also provide direct employment for musicians, actors, painters and so on.

Details

Journal of Educational Administration, vol. 1 no. 1
Type: Research Article
ISSN: 0957-8234

Article
Publication date: 1 April 1969

H. EAST and A. WEYMAN

The authors of this paper were formerly involved in designing computer‐assisted services for physicists, particularly with respect to the improvements to facilities…

Abstract

The authors of this paper were formerly involved in designing computer‐assisted services for physicists, particularly with respect to the improvements to facilities offered by Physics Abstracts. This study arose from discussions concerned with defining what the literature of physics is. This is an extremely difficult task, but one which has to be faced by those providing a service which aims to give an acceptable coverage of the relevant literature.

Details

Aslib Proceedings, vol. 21 no. 4
Type: Research Article
ISSN: 0001-253X

Book part
Publication date: 7 February 2013

Caroline Ditlev-Simonsen

The social and environmental challenges facing our society, coupled with financial scandals and crises, have led to increased focus on and expectations for corporate…

Abstract

The social and environmental challenges facing our society, coupled with financial scandals and crises, have led to increased focus on and expectations for corporate social responsibility (CSR) (Ditlev-Simonsen, 2009; Knox, Maklan, & French, 2005; Midttun, 2007; Samuel & Ioanna, 2007). However, in order to meet this expectation, business students need education in the CSR field. The amount of attention to CSR in business education varies widely (Evans, Treviño, & Weaver, 2006) and the lack of a CSR curriculum in some countries has been severely criticised, with calls for more focus on the subject (Aronsen & Bue Olsen, 2009). In Norway, for example, propositions to the Parliament about CSR urge The Research Council for Norway to pursue and strengthen their programme for financing research in this field (Utenriksdepartementet, 2009). CSR addresses normative and ethical issues, and students’ self-awareness, attitudes and understandings of others are key elements (Banaji, Bazerman, & Chugh, 2003). CSR-related situations comprise a set of dilemmas with no absolute ‘right’ or ‘wrong’. In this sense CSR education is different from most of business school education format, and therefore requires different educational tools.

Details

Education and Corporate Social Responsibility International Perspectives
Type: Book
ISBN: 978-1-78190-590-6

Article
Publication date: 1 October 1904

Month after month we bring forward additional evidence of the injury resulting from the use of chemical “preservatives” in food, while the Authorities feebly hesitate to…

Abstract

Month after month we bring forward additional evidence of the injury resulting from the use of chemical “preservatives” in food, while the Authorities feebly hesitate to give specific legal effect to the recommendations of the Departmental Committee which made such a complete inquiry into this question. The evidence upon which those recommendations were based has been fully corroborated by a number of different observers. FERE and others have shown that, as regards boric acid and borax, even when administered in the smallest medicinal doses, there is always the risk that these drugs may aggravate, or even produce, renal diseases. These observations have been confirmed by the work of Dr. CHARLES HARRINGTON, an account of which has been recently published. Twelve cats were fed on the same food; six were treated with borax, one had no preservative, and five were given a preservative which had no apparent effect. The experiment extended over a period of 133 days, the quantity of borax given averaging about 0.5 grms, per diem. Three of the borated cats soon became ill, and one died at the end of six weeks. On the termination of the experiment the cats were all killed, and upon examination it was found that the organs of the six cats which had not taken borax were in perfectly sound and healthy condition, while the others, with one exception, were all suffering from nephritis. Of course, instances are recorded in which patients have been treated with borax and boracic acid with apparently no injurious result, but as a general rule these experiments have been of too short duration to allow of the desired information being arrived at, and the results must therefore be regarded as inconclusive and unreliable. It is perfectly evident that the kidneys may be for a short time quite capable of eliminating many objectionable substances, but the long‐continued use of such bodies, as Dr. HARRINGTON'S researches clearly indicate, sets up an inflammatory condition of the kidneys which, of course, interferes with the effective performance of their proper functions, and lays the foundations for complications of the most serious nature.

Details

British Food Journal, vol. 6 no. 10
Type: Research Article
ISSN: 0007-070X

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