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Today, manufacturing companies are facing a fierce competition and are under great pressure to cut costs for survival in the market. So emphasis is given to enhance quality, minimize waste, customer delight and increasing productivity through reduction in wastage of resources. But, most companies hesitate to implement all measures simultaneously to acquire lean manufacturing because of some practical/ capital constraints. Therefore, the purpose of this paper is to develop a phase-wise approach to implement lean manufacturing.

The paper opted for an exploratory study using the qualitative flexible system methodology framework proposed by Sushil (1994) and options field methodology proposed by Warfield (1982, 1990) including rigorous group discussion comprising the employees representing middle and senior management with productivity improvement backgrounds. The response of experts was recorded using a specially designed instrument in the light of the parameters suggested in group discussion. The measures/ actions were arranged in the decreasing order of their cumulative score.

The paper provides a phase-wise approach to implement lean manufacturing. Mixed approach is preferred over the other three approaches to implement lean manufacturing. Thirty measures/actions contributing to mixed approach are identified to implement lean manufacturing in three phases. A three-phase approach is developed: 10, 14 and six measures in the first, second and third phases, respectively, are identified to implement lean manufacturing after considering the practical constraints faced by the companies.

All the measures/actions suggested to implement lean manufacturing are focused on the engineering manufacturing industry. Thus, the research results may lack generalizability and are limited to engineering manufacturing industry. The model developed in this research is based upon experts’ opinions. The experts’ opinion may be biased. The results of the model may vary in the real-world setting.

The present paper provides guidelines to practitioners for implementing lean manufacturing in phases. Hopefully, this study will motivate the firm’s management for implementing lean manufacturing and limiting the effect of practical constraints and scarcity of resources.

This paper fulfills and identifies the need to develop an approach to implement lean manufacturing phase wise because of practical constraints.

Lean Six Sigma (LSS) is receiving a tremendous attention as a modern process of streaming to improve the organizational ability and customer satisfaction. A successful LSS implementation is influenced by various factors and the execution of all the influencing factors simultaneously is a very difficult task for any organization. From the perspective of limitation of resources, this paper aims to present a basic issue in an LSS implementation of clustering complex and impacting factors into groups to achieve them in a stepwise manner. This paper aims to present a fundamental issue of clustering the complex and impacting factors of an LSS implementation into groups to achieve them stepwise.

A total of 40 relevant influencing factors toward an LSS implementation have been identified from the extensive literature review and duly validated with experts’ opinions. Integrated fuzzy set theory and decision-making trial and evaluation laboratory (DEMATEL) approach are demonstrated to explore the causal relationships among influencing factors of the LSS implementation. An empirical case analysis of an Indian manufacturing organization is carried out to illustrate the utilization of the proposed model.

The proposed framework effectively finds out the significance of each influencing factor of an LSS implementation and clustered into cause–effect groups. As per the results of the empirical case analysis, ten critical success factors (CSFs) of the LSS implementation are evaluated for the successful LSS implementation. Top management pays more attention to achieve them and implement them in a phase-wise approach under the limitations of accessible resources.

The presented framework provides an effective, precise and systematic decision support tool for recognizing CSFs of the LSS implementation. The organization, decision-makers, industrial practitioners and academic researchers may be able to comprehend the cause–effect relationship of the influencing factors of the LSS implementation. The exploratory nature and the single case study are two major limitations of this analysis. The developed model is heavily dependent on the experts’ opinions; hence, any bias in judgment will influence the final result.

This analysis is the first of its kind of effort, according to the best of the authors’ knowledge, to classify the influencing factors of LSS implementation into the cause–effect cluster. The outcomes of this analysis make the complexity of a problem easier in handling and assisting the decision-making.

The wider use of Internet of Things (IoT) makes it possible to create smart cities. The purpose of this paper is to identify key IoT challenges and understand the relationship between these challenges to support the development of smart cities.

Challenges were identified using literature review, and prioritised and elaborated by experts. The contextual interactions between the identified challenges and their importance were determined using Interpretive Structural Modelling (ISM). To interrelate the identified challenges and promote IoT in the context of smart cities, the dynamics of interactions of these challenges were analysed using an integrated Matrice d’Impacts Croisés Multiplication Appliqués à un Classement (MICMAC)-ISM approach. MICMAC is a structured approach to categorise variables according to their driving power and dependence.

Security and privacy, business models, data quality, scalability, complexity and governance were found to have strong driving power and so are key challenges to be addressed in sustainable cities projects. The main driving challenges are complexity and lack of IoT governance. IoT adoption and implementation should therefore focus on breaking down complexity in manageable parts, supported by a governance structure.

This research can help smart city developers in addressing challenges in a phase-wise approach by first ensuring solid foundations and thereafter developing other aspects.

A contribution originates from the integrated MICMAC-ISM approach. ISM is a technique used to identify contextual relationships among definite elements, whereas MICMAC facilitates the classification of challenges based on their driving and dependence power. The other contribution originates from creating an overview of challenges and theorising the contextual relationships and dependencies among the challenges.

Strategy/entrepreneurship/international marketing.

This case is recommended for use in courses on strategy, entrepreneurship, international marketing and joint venture for PGDM and Executive programmes.

International Football Academy (IFA), a leading football development firm, is gearing up to expand its operations to a new geographic market, India. The purpose is to further its international growth plans by establishing a lasting presence in developing markets. Their previous stints in China and Indonesia met with huge success. However, there was a stark difference between those geographies and the Indian market, in terms of political system, economic infrastructure, social framework, cultural practices, technological advancements, legal regulations, etc. In a country where 47 per cent of the 1.2 billion population considered themselves football fans (Nielson survey, 2010), it was ironical that the Indian football market remained one of the most untapped and fragmented of its kind. The question for IFA was: “Would India be another feather in our hat?”

The case highlights the key factors facing firms, when expanding into emerging markets. The students are expected to think through the various dimensions to decision-making, which includes Why (expand), Where (which market), When (right time), What (thrust of strategy) and Who (partners). It also compels the students to appreciate the various challenges involved in exporting a product, which is as unique as “football training”.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 11: Strategy

Business transformation processes, change management and business strategy.

The case can be used to study business transformation processes and would be relevant for courses on change management and business strategy. It shouldbe studied in the context of behavioral and organizational challenges in implementing an organization-wide change. The case is targeted at MBA students and/or executive participants with professional experience who would be able to link the learningto corporate experience. It can be used for courses on organizational change, business strategy, and change management.

The case, set in India in the year 2011, is positioned in the business consulting domain, and provides insight into managing change from the perspective of a consulting partner. The case discusses challenges and presents processes followed by Wipro Consulting Services (WCS) in conducting an integrated business transformation exercise at Brigade Enterprises Ltd (BEL), a leading firm in India's real estate sector. The BEL engagement had busted the myth that an integrated business transformation could not be conducted in an unorganized sector, and resulted in savings of overUSD 2 million for BEL. The case traces the journey of WCS into business transformation consulting, outlines the solution framework proposed by WCS, and discusses the decisive nature of the Brigade project for WCS' growth trajectory.

The case has been written with the following objectives, to: familiarize students with the processes and phases of a business transformation project; examine transformation barriers and challenges from a consultant perspective; and providestudents an appreciation of the complexities and challenges, decisional criteria and parameters of a large-scale, integrated business transformation exercise.

Teaching notes are available; please consult your librarian for access.

This paper aims to illustrate the application of Lean Six Sigma (LSS) in higher education institutions (HEIs). A real-time case study presented as part of the paper highlights the value which LSS can bring to the higher education system.

The paper commences with an overview and the success of the LSS methodology. The uniqueness of the higher education system for imbibing quality excellence is elaborated, comparing it with the manufacturing industry. Various opportunities for LSS projects in HEIs are then discussed as part of the paper. The last section of the paper elaborates a real-time case study, explaining how LSS was leveraged to improve a university library process.

The study identified the key attributes of the higher education system, which need to be understood for imbibing quality excellence. The study also provided an insight into the upcoming application of LSS and the benefits it can bring to HEIs.

The introduction of LSS into the higher education setup could bring multifold organizational and social benefits

LSS has been successful in the past few decades in the manufacturing and service sector. However, its application in HEIs was very nascent. This study illustrates its importance and application to a highly responsible area of the service sector, for imbibing quality excellence, serving as an excellent resource for researchers and higher education professionals.

This study aims to examine the underlying antecedents and psychological mechanisms through which brand's communication of sustainable business practices in social media influences consumers' responsible consumption behaviour and brand relationship outcomes.

Data were collected using two surveys, from a sample of WhatsApp users (N = 632), and a sample of Facebook users (N = 471), and were analysed using Structural Equation Modelling.

The results suggest that systematic and heuristic processing of message cues about sustainable business practices communicated by the brand through online social networks influence consumers' perceptions of brand warmth and competence. These perceptions, in turn, direct consumers' responsible consumption behaviours and strengthen brand relationships. The impact of these cues is moderated by consumers' perception of the brand's motives for engaging in sustainable business practices.

The study insights can help brand managers to enhance consumers' brand-related perceptions, responsible consumption and consumer-brand relationships.

The purpose of this paper is to understand the success of Lean Six Sigma (LSS) in banking and financial services industry and to develop a structured stakeholders management model for successful LSS project management.

A two-phase methodology is used. Phase 1 establishes the literature to understand two key process improvement methodologies – Lean and Six Sigma and to derive synergies by their combination leading to success in banking and financial services. The literature also helps to recognize the importance of stakeholder management in LSS projects and to understand how it helps in accelerating change in organizations. Phase 2 of the methodology is based on the interviews conducted by 56 global LSS project managers. This is to understand the practical challenges faced by the LSS project managers in banking and financial services tying back to the existing literature.

The paper identifies the possible opportunities for structured stakeholder management across different phases of Define-Measure-Analyze-Improve-Control (DMAIC) project flow. The first of this kind, “Inform-Involve-Influence” model has been developed based on the understanding from literature and conclusions from the interviews conducted. The proposed model highlights the different set of stakeholders involved in LSS projects and their role in the project. The model also helps categorizing the stakeholders based on the DMAIC phases.

The paper is limited to readymade use in banking and financial service environments for LSS projects. However the paper sets a platform for further research to customize the proposed model for other service industries.

The model proposed as part of the paper helps project managers to inform, involve and influence different set of stakeholders at different phases of the DMAIC flow. The model leaves an opportunity for further research and customization for other service industries outside the banking and financial services space like hospitality, government, heath care, etc. Benefits and limitations of the model were presented as part of the paper.

The paper is the original work contributed by the author. Both the survey findings and the model developed are author’s original contribution for both academicians and corporate professionals.

This paper aims to explore the expertise level required in various kinds of business knowledge such as regulatory, domain, strategic, operation process and, business process to execute globally distributed software projects for development, re-engineering and maintenance projects in the Indian outsourcing software industry.

This study adopted a questionnaire survey method to collect the expert responses for a knowledge management framework which is suggested in the literature for software development work. The questionnaire survey findings were verified by expert interviews.

The research shows that there is a lot of similarity between re-engineering and maintenance projects for different kinds of business knowledge expertise requirements for execution. The development projects require higher expertise in all the business knowledge for execution.

The research work studies the business knowledge required for the execution of development, re-engineering and maintenance projects in Indian outsourcing software projects. However, the project’s characteristics can vary drastically for a single kind of project. So the study cannot be generalized and instead should be used as a tool for learning.

The research findings can be used by software project managers to get insight into project planning, which can help the division of work between the onsite, offshore team and individual work allocation.

The research is novel as there are very few previous attempts to find the business expertise needed to execute various kinds of software projects in the Indian outsourcing industry.