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Article
Publication date: 1 October 2000

Sandra S. Liu and Michael Cheng

The pharmaceutical industry in the People’s Republic of China (PRC) has been highly regulated, particularly ethical products. Promulgation of the socialist market economy and the…

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Abstract

The pharmaceutical industry in the People’s Republic of China (PRC) has been highly regulated, particularly ethical products. Promulgation of the socialist market economy and the recent reforms in national healthcare industry have compelled impetuses for change in the distribution systems, forms of investment of multinational pharmaceutical companies, and product/market strategies. The conventional wisdom on pioneer marketing may be challenged by these situations in the PRC. This study examines four markets that encompass both specialty and general pharmaceuticals so as to explore whether there is a product category effect on entry strategies. The findings indicate a possible synergistic effect of product category and order of entry. In addition, product life cycle has a direct impact on order of entry whereas brand position has an effect on product category. Both government policies and corporate strategies have implications on product categories and order of entry. The recent reforms in China have helped to build a foundation for pharmaceutical companies to conduct business in a manner that is similar to that of the developed countries. The entry strategies for pharmaceuticals may therefore involve more complicated considerations in accordance with these new arrangements in the legal and regulatory environments. Further research into relationships among these variables and the mediation effect is therefore indicated.

Details

Marketing Intelligence & Planning, vol. 18 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 3 April 2009

Jeroen Crijns, Bram Palache and Wim Vanhaverbeke

Major technological innovations are usually associated with central R&D facilities in large companies and leading edge technologies that are key to unlocking business…

Abstract

Purpose

Major technological innovations are usually associated with central R&D facilities in large companies and leading edge technologies that are key to unlocking business opportunities in promising, embryonic markets. The purpose of this paper is to identify and analyze several factors that determine the success of a major process innovation in a mature but changing industry. The paper furthermore shows that the periphery of a company can be as innovative as headquarters and central R&D‐labs.

Design/methodology/approach

This paper is based upon an in depth case study of the “Business Group Influenza” (BGI) at Solvay, a multinational company in the chemical and pharmaceutical industry based in Brussels. BGI turned a mature business into a growth engine for the company through the development of a cell culture technology. Next, we identified 20 success factors of innovations based on extensive literature research. These factors can be placed in four main categories; strategic factors, market environment factors, development process factors, and organizational factors. In this paper, we apply these key drivers to the renewal of Solvay's influenza vaccine business.

Findings

It is found that a systematic analysis of the case using the 20 key drivers allows us to evaluate the management of this major innovation process. In this way, one can easily spot the drivers that need more attention or require another management approach. We also find that the management of attention of the top‐management is crucial in long‐term innovation projects.

Originality/value

The contribution of this study is twofold. On the one hand, the rejuvenation of Solvay's influenza vaccine business shows that changing markets conditions in combination with a breakthrough process technology can turn a cash cow into a growth business. On the other hand, the systematic analysis of key innovation drivers allows one to identify the strength and weaknesses in the management of a long‐term, breakthrough process innovation.

Details

Journal of Knowledge-based Innovation in China, vol. 1 no. 2
Type: Research Article
ISSN: 1756-1418

Keywords

Article
Publication date: 12 April 2022

Bernie Browne and Konstantina Martzoukou

This research aimed to investigate the information-seeking behaviour (ISB) and information needs of different professional groups within the pharmaceutical manufacturing sector in…

Abstract

Purpose

This research aimed to investigate the information-seeking behaviour (ISB) and information needs of different professional groups within the pharmaceutical manufacturing sector in the Republic of Ireland (i.e. for what purpose information is acquired), the information sources professional groups use (including in-house documentation, regulations, industry guidelines, standards and colleagues) and the factors, which influence professional groups' choice of information sources. Furthermore, the research explored the perceived level of support that exists towards knowledge and information sharing.

Design/methodology/approach

A quantitative non-experimental research design, comprising of a self-completion survey questionnaire, was used to examine a number of information-seeking variables: information triggers, information sources and source influencers as well as information sharing enablers. It was related to four professional tasks: process technology/process development, regulatory support and quality/compliance support and engineering.

Findings

The research provides new insights into the ISB of pharmaceutical professionals working within a highly regulated and high-performance production environment, including a greater understanding of the context in which professional groups experience information needs. The levels of agreement observed in relation to employees' perception of information-sharing enablers indicated an overall positive level of information sharing.

Research limitations/implications

The study points to largely echoed previous findings which suggest that individual work role associated tasks prompt particular information needs. Further to this, work role associated tasks have a bearing on information source selection. Pharmaceutical professionals engaged in positive levels of information and knowledge sharing, relying on procedures, other colleagues and internal documentation as information sources. The participants also indicated a high level of agreement in respect to the value of available subject matter experts as information-sharing enablers.

Practical implications

Organisations should aim to create opportunities for adequate time to share information and organisational structures, facilitating an overall organisational culture of sharing. A focus on information sharing through forums, seminars, meetings and working groups could enhance information sharing, through the development of communities of practice.

Social implications

Pharmaceutical professionals relied on trustworthiness and quality as professional' top information source-influencing factors. Furthermore, the study demonstrated that working within a high-performance, target-driven and time-constrained production environment brings a particular contextual impact, where frequent urgent information triggers are experienced. These contextual factors warrant further investigation.

Originality/value

A paucity of information exists with respect to the ISB of professionals, working within the pharmaceutical manufacturing sector, which is a sector known for its high level of information use and production. This paper offered an original empirical investigation of the ISB of professionals, working within the pharmaceutical manufacturing sector in the Republic of Ireland, focussing on key professional tasks. The research also addressed the level of support available for knowledge and information sharing.

Article
Publication date: 1 February 1991

David Howard

TQM may well be the latest buzz word, but a recent survey carried out by the author reveals a serious dearth of understanding by the UK's leading PLCs of the benefits of Total…

Abstract

TQM may well be the latest buzz word, but a recent survey carried out by the author reveals a serious dearth of understanding by the UK's leading PLCs of the benefits of Total Quality Management.

Details

The TQM Magazine, vol. 3 no. 2
Type: Research Article
ISSN: 0954-478X

Book part
Publication date: 31 March 2015

Min Zhou and Hong Liu

The study aims to examine the causes of the divergent patterns of contemporary transnational engagement with China among new Chinese immigrants and the effect of transnational…

Abstract

Purpose

The study aims to examine the causes of the divergent patterns of contemporary transnational engagement with China among new Chinese immigrants and the effect of transnational entrepreneurship on migrants’ integration into their host societies.

Methodology/approach

It is based on a multi-sited ethnographic study that contains interviews, participant observations, and analysis of relevant event coverage and commentaries by the media, which were conducted between 2008 and 2013 in Singapore, the United States, and China.

Findings

The study finds that different migration histories, structural circumstances in both sending and receiving societies, and locations in the transnational social field give rise to divergent patterns of economic transnationalism, and that the rise of China has opened up new avenues for transnational entrepreneurship, which has not only benefited hometown development in China but also created economic opportunities for Chinese immigrants, leading to desirable mobility outcomes. In particular, transnational entrepreneurship has promoted deeper localization rather than deterritorialization and contributed to strengthening the economic base of the existing ethnic enclave, which in turn offers an effective alternative path for migrants’ integration in their host societies.

Research limitations

The study is exploratory in nature. As with all ethnographic studies, its generalizability is limited.

Social implications

The study suggests that, when transnational entrepreneurship is linked to the existing ethnic social structure in which a particular identity is formed, the effect on the group becomes highly significant. The comparative approach of the study can help unveil different dynamics, processes, and consequences of transnationalism and complex factors behind variations on diasporic development and immigrant integration.

Originality/Value

Looking at entrepreneurship beyond nation-state boundaries and beyond the economic gains of individual migrants.

Article
Publication date: 1 March 2005

Aruna Das Gupta

This paper attempts at charting out a road‐map for signifying the importance of Corporate Social Responsibility (CSR) as a whole and in its attempts of doing so, the paper…

Abstract

This paper attempts at charting out a road‐map for signifying the importance of Corporate Social Responsibility (CSR) as a whole and in its attempts of doing so, the paper underlines the role of corporate giants operating in India by citing examples of different Indian Business Houses for providing a guidance to achieve a sacro‐civic society where the under‐ pinning lies in promoting overall human development.

Details

Social Responsibility Journal, vol. 1 no. 3/4
Type: Research Article
ISSN: 1747-1117

Article
Publication date: 1 May 1960

Food has always been an attractive field for the eccentric, the holder of extraordinary views on dietetics and nutrition, the “ back‐to‐nature ” types, whose ideas of what happens…

Abstract

Food has always been an attractive field for the eccentric, the holder of extraordinary views on dietetics and nutrition, the “ back‐to‐nature ” types, whose ideas of what happens to food after it has passed the mouth must be even more fantastic than their knowledge of food values generally. These fanatics invade other spheres, of course. There is the “ fresh air fiend,” who cannot distinguish between fresh air and piercing draughts, with the result that he (or she) scalps everyone unfortunate enough to be travelling in the same railway carriage, but there seems nothing to touch the food faddist. His views attract an inordinate amount of publicity. Sometimes these are based entirely on misconceptions, but more often have orthodox premises, but have become confused and distorted in the person's own process of reasoning.

Details

British Food Journal, vol. 62 no. 5
Type: Research Article
ISSN: 0007-070X

Article
Publication date: 1 March 1981

John Fayerweather

The international corporation must look carefully at the global environment and its own capabilities. Only after a thorough assessment of these factors will a company be able to…

Abstract

The international corporation must look carefully at the global environment and its own capabilities. Only after a thorough assessment of these factors will a company be able to choose from among the four most prevalent global strategies outlined in this article.

Details

Journal of Business Strategy, vol. 2 no. 2
Type: Research Article
ISSN: 0275-6668

Case study
Publication date: 20 January 2017

Mitchell A. Petersen and Rashmi Singhal

Once a decision has turned out poorly—such as Merck's decision to launch and support the painkiller Vioxx—it is easy to criticize. However, are these bad outcomes the result of a…

Abstract

Once a decision has turned out poorly—such as Merck's decision to launch and support the painkiller Vioxx—it is easy to criticize. However, are these bad outcomes the result of a good decision which turned out unlucky, or are they decisions where the bad outcome could have been predicted? This case follows Merck's pharmaceutical product Vioxx from initial development to launch and subsequent withdrawal, and considers the decisions made at each stage by the Merck executives involved. The case concludes by examining the financial impact of the Vioxx withdrawal on the company and on the Merck stock value.

This case allows the students to examine the various steps of Vioxx's development and launch. By doing so, they can consider whether the decision-making process broke down and why. By connecting the Vioxx launch and withdrawal to changes in Merck's cash flow and stock market value, the students can document the impact of such decisions on the value of the firm.

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

Keywords

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