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The paper aims to present several methods that were developed, evaluated and finally used as part of a 3D electronic tailor especially adapted to the clothing industry.

An experimental top down approach taking care of building a system adapted to the constraints of the textile industry was used. The research was to the rapidity, the robustness and the comfort of the future system during the development cycle.

A robust and efficient method for digitizing a human body in 3D that is usable for the measurement process with duration and accuracy adapted to the domain of textile industry.

The research is bound to many constraints. Some are expressed by the customers of the electronic tailor, some depend on the manufacturing process of the clothes and of course, some depend on economic requirements. Of course, the system is not fixed because it must be adapted and improved to be able to follow the evolution of the manufacturing process.

This research permitted the creation of a marketed product improved for a few years by successfully measuring thousands of people.

The paper demonstrates the usefulness of choosing a digitizing process. It shows the importance of keeping in mind the whole digitizing process for making the mesh generation and the measurements taken. The resulting mannequin proves that the process works well.

The paper seeks to evaluate and present the usability of one pattern customising technology in the achievement and testing of garment fit.

This study focuses on the use of 3D technology in the testing of garment fit. It examines the usability of one pattern customising technology in the achievement and testing of fit and presents primary data from experiments on the provision and testing of garment fit of specified size patterns for a jacket and skirt. Findings on virtual and human fit trials and an evaluation of the 3D technology are presented.

The study found that 3D software for fit provision and testing is still in its infancy, although advancements are currently being made in this area. It establishes that while fit can be virtually tested with 3D technology, its usability is not yet fine‐tuned. It evaluates procedures and presents problematic features of the 3D software. It underscores that although some issues concerning efficient provision and testing of fit still exist, 3D technology overall provides adequate evaluation of fit.

This study highlights areas for fine tuning and provides a basis for further research. While discussing usability of one pattern technology, this paper presents a platform for comparative evaluation of other technology.

This study aims to introduce a compelling customer value score method (CVSM), which is applicable for different product categories, and elaborates customer values in three components (direct economic value, depth of direct economic value and breadth of the indirect economic value) throughout three stages of customer journey.

This study collected data from the Internet-shopping platforms, namely Taobao and T-Mall from 2019 to 2020 with particular focus on three product categories: lipstick (fast-moving consumer goods), mobile phones (durable goods) and alcohol (a hybrid of the other two product types) from 37 selected firms. The CVSM employs an entropy-based multiple criteria analysis, of which the weight of each indictor is not fixed artificially, but computed by the entropy-based method that calculates informative differences among the indicators (profit, revenue, positive reviews, search index and likes and favorites).

The result shows that product categories and market status have a moderation effect on three components in customer values. The findings suggested marketing strategies for different consumer goods, where the fast-moving consumer goods like lipstick should focus on the pre-purchase stage while the durable goods should emphasize post-purchase stage when the market is rapidly changing.

The study brings new insights to Kumar’s customer value theory by integrating product categories and the market status, revealing that three components of customer values differ in their contributions to the whole customer values. This paper further contributed managerial suggestions for marketers with regards to three stages of customer journey.