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Small traditional industry has been recognized as an important local economy that support cultural industry and is significant in many parts of the world, particularly in developing countries. The significance of this type industry as a poverty barrier, enables jobs for local rural villagers, and their role in continuing local community based cultural activities have become obvious. However, as the current modern days global pressures affecting many traditional people in developing countries, pathways of small traditional industry toward local sustainable development remain unclear. Further continuous investigations are still required on how this industry provide the platform for greater local, regional and global sustainability. Literatures and debates on the sustainability of the rural developing country concerning small traditional industries may even begin from the establishment of Brundtland sustainability commission in 1987. The conflict between brown and green agenda in Brundtland commission may also point to small-scale traditional industry growth in the developing world. Cultural traditional industries in developing countries could better lead to local sustainability pathway. On the other hand, conflict of the use of natural resources and competition may create different stories. How traditional industry in developing country survive and further innovate for development is a significant knowledge to understand. This chapter uses Jepara traditional furniture industry in Central Java – Indonesia which has been the subject of prolonged study on how small-scale industry implicated to global competition and pressures of raw material resources decline. This chapter further reviews previous research and recent study on Jepara industry upgrade and innovation, and how likely innovation may prosper for the future sustainability of this type of industry.

This study focuses on the impact of internal factors, namely intrinsic motivation, ICT knowledge, and the moderating effect of demographic factors such as education level, age, gender on digital readiness of Indonesian MSMEs.

The sample data selected in this study include owners of culinary SMEs in the Salatiga area, Central Java, and who already has had a building to run their business. This study employed a quantitative approach using a statistical package to perform descriptive and inferential analyses with the help of IBM SPSS and Smart PLS.

Four hypotheses have been formulated and tested using the structured equation model. The results revealed that intrinsic motivation and ICT knowledge have a positive significant influence on the digital readiness of MSMEs.

The study concluded that the internal encouragement of the culinary MSME owners in the city of Salatiga will continue to advance and develop following the current digital technology era.

The results from the moderation testing show that women have a slightly higher average answer than men in the number of indicators of intrinsic motivation and in the number of indicators of digital readiness.

Micro Small Medium Enterprises (MSMEs) in Indonesia benefit from the digital era. It is important to apply digitalization in the Indonesian MSMEs so that they can develop and compete with other countries, and digital readiness is one of the key successes in the global competition.

Entrepreneurship has an important role in the economic development of a country. One element that represents the entrepreneurship quality is its orientation. The orientation of entrepreneurship includes several dimensions which are needed for achievement, an internal locus of control, self-reliance, extroversion, being proactive, risk-taking, and innovation. These dimensions are believed to be able to improve the company’s performance. The purpose of this study is to find out how the entrepreneurship orientation influences the firm performance. This study aims to discover which dimensions of entrepreneurship orientation are the most influential toward the firm performance. The samples were comprised 40 entrepreneurs. The primary data were collected from the respondents by distributing questionnaires to the entrepreneurs of food firms in Salatiga, Indonesia. A multiple regression analysis method was applied in this study. The results show that among the dimensions in entrepreneurship orientation, only the risk-taking and innovative dimensions influence the company’s performance. Innovativeness has a higher effect on firm performance.

Traditional industry was initially built with kinship, cultural value, and unique characters representing a particular system of production. However, current industry challenges pressurized traditional industry bond of primordial system with the need of adaptations to survive. Some traditional industry may resist the twenty-first-century challenges and pressures, but many of them are transforming their cultural and production characters to adapt modern business competitions. Indonesian traditional furniture industry Jepara has their familial system of productions which constitute “flexible specialization” where particular kinship and work contract created from a very specialized household small-scale furniture producer. However, this production system in fact struggles and is contrasted with the community needs to survive in the industry. The likely occurring progress of traditional industry are then remaining on the senior members of the industry to preserve knowledge which has empowered over many generations, while the younger generations consider transforming their ability for survivability and better financial rewards.

This chapter is the further elaboration of how Indonesian rural traditional furniture industry in Jepara presents its survivability and whether it is sustainable. This chapter exemplifies participants’ quotes and statements which create anxiety toward their future, cultural value, bond of industry kinship, and doubting their ability to withhold global and local pressures.

Entrepreneurial opportunities come in various forms and are influenced by socio-economic conditions. Increasingly entrepreneurs are being asked to take a more balanced approach between financial and environmental considerations when assessing an opportunity. The aim of this chapter is to discuss how entrepreneurial opportunities need to take an economics and sustainability perspective in the competitive global marketplace in order to keep up to date with contemporary business practices. This will enable a more transdisciplinary approach to the opportunity recognition process that integrates multiple disciplinary frameworks.

One of the factors that determines the success of marketing a product is a distribution strategy. Several factors affect distribution such as the number of products, the nature of the products, the size of the area, transportation facilities, communication facilities, company factors, cost factors, and market conditions. The authors realized the absence of research on distribution management on a product such as the 3-kg liquefied petroleum gas (LPG) aimed at reaching the poor in Indonesia. The use of LPG as fuel is considered relatively cleaner because pollution is less when compared to kerosene fuel. This research was conducted in Salatiga, a small town in the province of Central Java, Indonesia. This research applied descriptive statistics in the form of the distribution frequency and crosstabs, as well as multiple regression. This research revealed that the 3-kg LPG distribution is very intensive, spread in almost all places including shops or stalls in both urban and rural areas. The choice of using 3-kg LPG tubes is not only because the price is low and is subsidized by the government but also because of the custom that has been instilled by the government when encouraging people to convert kerosene to LPG.

As an archipelago, Maluku Province of the East Indonesia has an area with about less than 8% of land and 92% of sea. The economic development in Maluku Province which is an archipelago since long ago is strongly influenced by micro, small and medium enterprises (MSMEs). This chapter discusses challenges, opportunities and strategic development of the MSMEs in Maluku Province during the Covid 19 pandemic and beyond. Ambon as the capital city of Maluku Province is the center of economic movement where numerous amount of small, medium and large economic activities can be found in this city. Two major challenges surrounding the activities and development of MSMEs in Maluku Province are management and accessing funding. The absence of a well-structured management within MSMEs in Maluku has led to a common obstacle where the MSME owners cannot separate business purpose expenditures from personal needs. Capital and access to financing has become a problem at almost every level of business including MSMEs. This chapter made a significant contribution in providing possible strategy in enhancing survivability of MSMEs in Maluku.