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This study aims to investigate the content of hotel brands’ mission statements (MSs) and their relationship with selected attributes of hotel brands.

Content analysis of hotel brands’ MSs was used to detect the MSs’ key words, which were further processed by methods of social network analysis, complemented by clustering techniques and correspondence analysis on the generalized aggregated lexical tables, a special type of correspondence analysis.

Hotel brands operating in luxurious markets more often emphasize experiences than those in midscale markets. Furthermore, hotel brands with longer traditions and those with a large number of controlled rooms communicate words in their MSs that represent a rather traditional approach to hospitality. Younger hotel brands with fewer controlled rooms chose words that indicate a more commercially oriented approach. Finally, cluster analysis revealed four dimensions of hotel brands’ MSs, instead of the nine most typically used in mission statement component models.

Understanding the frequencies and networks of keywords, and their relationship with hotel brand attributes, will help create more focussed MSs. This will strengthen hotel brands, raise their revenues and subsequently increase company performance.

The analysis provides valuable insight into MSs in the specific tourism context of hotel brands. The authors have achieved this with the use of a wide range of advanced network analytic methods. These insights can guide hotel brands to better position themselves in the competitive tourism accommodation market.

The technological and digital revolution has introduced important changes in the tourism industry. However, capturing the extent of the new tourism 4.0 paradigm is still difficult. This study aims to assess the dimensions related to the concepts of industry 4.0 in tourism and hospitality, tourism innovation and tourism ecosystem when considered simultaneously, and their role in promoting a new wave of competitiveness in the tourism industry.

A bibliometric study was conducted based on tourism 4.0, hotel 4.0, tourism innovation and tourism ecosystem using 120 eligible articles published between 2008 and 2021 from the Web of Science database.

This study demonstrated the advances in industry 4.0 in tourism and hospitality publications over 13 years and identified five interconnected dimensions: (1) knowledge transfer in tourism; (2) networking tourism innovation; (3) sources of tourism innovation; (4) smart tourism ecosystem and (5) innovation research in tourism. It was also concluded that tourism development should be a regional competence based on strategic networking and externalisation of regional knowledge flows.

This bibliometric review provides important implications and recommendations for several players of industry 4.0 in tourism and hospitality and policymakers. Not only did it make it possible to create a state of art, but also to categorise the existing interconnections between the dimensions of Tourism 4.0, Hotel 4.0, Tourism innovation and Tourism ecosystem to optimise its implementation and generate greater value. In addition, practical implications were inferred that improve the tourism sector’s competitiveness, helping strategic decision-making at the level of policymakers and actors in this sector.

Apart from state of the art, this bibliometric review made it possible to categorise the existing interconnections between the dimensions of tourism 4.0, hotel 4.0, tourism innovation and tourism ecosystem to optimise its implementation and generate greater value. Practical implications were inferred that improve the tourism sector’s competitiveness, helping strategic decision-making at the level of policymakers and several players in this sector.

This study addresses the existing literature gap in the interconnection of industry 4.0 with tourism and hospitality by describing the most relevant conceptual interconnections and setting practical implications for improving the competitiveness of the tourism industry. Furthermore, it integrates previous studies and outlines future lines of investigation.