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1 – 10 of 138
Content available
Article
Publication date: 1 April 1999

Peter Zhou

116

Abstract

Details

Library Hi Tech News, vol. 16 no. 4
Type: Research Article
ISSN: 0741-9058

Content available
Article
Publication date: 1 October 1999

203

Abstract

Details

Disaster Prevention and Management: An International Journal, vol. 8 no. 4
Type: Research Article
ISSN: 0965-3562

Keywords

Content available
Article
Publication date: 1 April 2014

Gerry Urwin and Simon Chadwick

Abstract

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International Journal of Sports Marketing and Sponsorship, vol. 15 no. 4
Type: Research Article
ISSN: 1464-6668

Open Access
Article
Publication date: 30 November 2018

Peter K.W. Fong

Abstract

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Public Administration and Policy, vol. 21 no. 2
Type: Research Article
ISSN: 1727-2645

Content available
Book part
Publication date: 17 May 2021

Abstract

Details

The Role of External Examining in Higher Education: Challenges and Best Practices
Type: Book
ISBN: 978-1-83982-174-5

Open Access
Article
Publication date: 2 September 2016

Jérôme Boutang and Michel De Lara

In a modern world increasingly perceived as uncertain, the mere purchase of a household cleaning product, or a seemingly harmless bottle of milk, conveys interrogations about…

4657

Abstract

Purpose

In a modern world increasingly perceived as uncertain, the mere purchase of a household cleaning product, or a seemingly harmless bottle of milk, conveys interrogations about potential hazards, from environmental to health impacts. The main purpose of this paper is to suggest that risk could be considered as one of the major dimensions of choice for a wide range of concerns and markets, alongside aspiration/satisfaction, and tackled efficiently by mobilizing the recent findings of cognitive sciences, neurosciences and evolutionary psychology. It is felt that consumer research could benefit more widely from psychological and evolutionary-grounded risk theories.

Design/methodology/approach

In this study, some 50 years of marketing management literature, as well as risk-specialized literature, was examined in an attempt to get a grasp of how risk is handled by consumer sciences and of whether they make some use of the most recent academic works on mental biases, non-mainstream decision-making processes or evolutionary roots of behavior. We then tested and formulated several hypotheses regarding risk profiles and preferences in the sector of insurance, by participating in an Axa Research Fund–Paris School of Economics research project.

Findings

It is suggested that consumer profiles could be enriched by risk-taking attitudes, that risk could be part of the “reason why” of brand positioning, and that brand, as well as public policy communication, could benefit from a targeted use of risk perception biases.

Originality/value

This paper proposes to apply evolutionary-based psychological concepts to build perceptual maps describing people and consumers on both aspiration and risk attitude axis, and to design communication tools according to psychological research on message framing and biases. Such an approach mobilizes not only the recent findings of cognitive sciences and neurosciences but also the understanding of the roots of risk attitudes and perception. Those maps and framing could probably be applied to many sectors, markets and public issues, from commodities to personal products and services (food, luxury goods, electronics, financial products, tourism, design or insurance).

Details

Journal of Centrum Cathedra, vol. 9 no. 1
Type: Research Article
ISSN: 1851-6599

Keywords

Content available
221

Abstract

Details

Balance Sheet, vol. 10 no. 3
Type: Research Article
ISSN: 0965-7967

Content available
Article
Publication date: 26 June 2009

Peter Curwen

206

Abstract

Details

info, vol. 11 no. 4
Type: Research Article
ISSN: 1463-6697

Content available

Abstract

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Digital Policy, Regulation and Governance, vol. 19 no. 2
Type: Research Article
ISSN: 2398-5038

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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