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Positive reviews can enrich the favorable impression of peer-to-peer accommodation products, and seizing this impression is vital for hosts. This study aims to focus on hosts’ response strategies to positive reviews and their effects.

This study categorizes hosts’ response strategies to positive reviews into cordial and tailoring responses. This study empirically analyzes the influence of these response strategies on subsequent review volumes using 1,283 valid listings and zero-inflation negative binomial regression models.

While hosts use cordial responses more, tailoring responses are more likely to drive subsequent reviews. In addition, when the host chooses entirely shared accommodation or sets a high price, the facilitating effect of the two response strategies on subsequent reviews weakens.

This study enriches the knowledge system on managerial responses by proposing two specific response strategies to positive reviews that can be adopted by peer-to-peer accommodation hosts and by finding the promoting impact of these strategies on subsequent review volumes.

This study recommends that peer-to-peer accommodation hosts adopt cordial and tailoring responses to encourage subsequent consumer reviewing behavior.

As an early attempt to explore hosts’ responses to positive reviews and their impacts on subsequent review volumes, this study provides valuable insights into further research on positive review response strategies in the digital space.

With the upgrade of natural language interaction technology, the simulation extension of intelligent voice assistants (IVAs) and the uncertainty of products and services have received more and more attention. However, most of the existing research focuses on investigating the application of theories to explain consumer behavior related to intention to use and adopt IVAs, while ignoring the impact of its privacy issues on consumer resistance. This article especially examines the negative impact of artificial intelligence-based IVAs’ privacy concerns on consumer resistance, and studies the mediating effect of perceived creepiness in the context of privacy cynicism and privacy paradox and the moderating effect of anthropomorphized roles of IVAs and perceived corporate social responsibility (CSR) of IVAs’ companies. The demographic variables are also included.

Based on the theory of human–computer interaction (HCI), this study addresses the consumer privacy concerns of IVAs, builds a model of the influence mechanism on consumer resistance, and then verifies the mediating effect of perceived creepiness and the moderating effect of anthropomorphized roles of IVAs and perceived CSR of IVAs companies. This research explores underlying mechanism with three experiments.

It turns out that consumers’ privacy concerns are related to their resistance to IVAs through perceived creepiness. The servant (vs. partner) anthropomorphized role of IVAs is likely to induce more privacy concerns and in turn higher resistance. At the same time, when the company’s CSR is perceived high, the impact of the concerns of IVAs’ privacy issues on consumer resistance will be weakened, and the intermediary mechanism of perceiving creepiness in HCI and anthropomorphism of new technology are further explained and verified. The differences between different age and gender are also revealed in the study.

The research conclusions have strategic reference significance for enterprises to build the design framework of IVAs and formulate the response strategy of IVAs’ privacy concerns. And it offers implications for researchers and closes the research gap of IVAs from the perspective of innovation resistance.

Industry 4.0 has an inimitable potential to create competitive advantages for the apparel industry by enhancing productivity, production, profitability, efficiency and effectiveness. This study, thus, aims to assess the digitalisation level of the Tanzanian apparel industry through the Industry 4.0 perspectives.

A mixed-methods-based approach was deployed. This study deployed semi-structured interviews, document review and observation methods for the qualitative approach. For the quantitative approach, closed-ended questionnaires were used to ascertain the digitalisation levels and maturity level of the textiles and apparel (T&A) factories and small and medium-sized textile enterprises in Tanzania. The sample size was 110, with participants engaged through the purposive sampling technique.

Industry 4.0 frameworks evolved into practices mainly since 2011 in several service and manufacturing industries globally. For Tanzania, the findings indicate that the overall maturity level of the T&A industries is 2.5 out of 5.0, demonstrating a medium level of adoption. Thus, the apparel industries are not operating under the industry 4.0 framework; they are operating within the third industrial revolution – Industry 3.0 – framework. For such industries to operate within the fourth industrial revolution – Industry 4.0 – that is only possible if there is significantly well-developed industrial infrastructure, availability of engineering talent, stable commercial partnerships, demand from the marketplace and transactional relationship with customers.

This study’s limitations include: firstly, Industry 4.0 is an emerging area; this resulted in limited theoretical underpinnings in the Tanzanian perspectives. Secondly, the studied industries may not suffice the need to generalise the findings for the entire country, thus needing another study.

Although Industry 4.0 conceptual frameworks have been on trial in several industries since 2011, this is amongst the first empirical research on Industry 4.0 in the Tanzanian apparel industry that assesses the digitalisation levels.