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Open Access
Article
Publication date: 21 September 2021

Peter Lorange

The purpose of this article is to explore how corporate strategies have been impacted by the COVID-19 pandemic.

1112

Abstract

Purpose

The purpose of this article is to explore how corporate strategies have been impacted by the COVID-19 pandemic.

Design/methodology/approach

A wide array of literature has been surveyed. Also, several senior executives have been interviewed. And two senior management counterparts have provided inputs. The approach taken is thus exploratory and pre-paradigmatic. This sets the stage for potential empirical investigations.

Findings

There seems to be a clear shift towards more web-based inputs regarding the way corporations are executing their strategies. Surprisingly shorter-term strategy implementation seems to be rather effective. More fundamental shifts in strategies, however, seem to depend a lot on executives' abilities to travel, and this have been severely curtailed.

Research limitations/implications

The propositions that are stated in the paper have not been tested empirically. This sets clear limitations regarding generalizability.

Practical implications

It seems important to strengthen firms' capabilities regarding distance-driven strategic execution, as well as strengthened cash flow management.

Social implications

There seems to be a clear shift towards more nationalization, and a slowing-down of globalization.

Originality/value

While many of the findings might be seen as rather self-evident, there is nevertheless originality in the way that COVID-19's impact on firms' strategies has been analysed.

Details

Journal of Strategy and Management, vol. 14 no. 3
Type: Research Article
ISSN: 1755-425X

Keywords

Content available
Book part
Publication date: 20 May 2005

Dr. h.c. Peter Lorange

Abstract

Details

Shipping Company Strategies
Type: Book
ISBN: 978-0-08-045806-9

Content available
Article
Publication date: 5 January 2015

Harry Gray

105

Abstract

Details

Development and Learning in Organizations: An International Journal, vol. 29 no. 1
Type: Research Article
ISSN: 1477-7282

Content available
Article
Publication date: 1 February 2001

K. Narasimhan

287

Abstract

Details

The TQM Magazine, vol. 13 no. 1
Type: Research Article
ISSN: 0954-478X

Keywords

Content available
Article
Publication date: 1 October 2005

Eric Cornuel

558

Abstract

Details

Journal of Management Development, vol. 24 no. 9
Type: Research Article
ISSN: 0262-1711

Content available
Book part
Publication date: 17 January 2018

Kai Peters, Richard R. Smith and Howard Thomas

Abstract

Details

Rethinking the Business Models of Business Schools
Type: Book
ISBN: 978-1-78754-875-6

Content available
Article
Publication date: 24 May 2013

Thomas Clarke

601

Abstract

Details

Education + Training, vol. 55 no. 4/5
Type: Research Article
ISSN: 0040-0912

Content available
Article
Publication date: 8 August 2016

Howard Thomas and Eric Cornuel

222

Abstract

Details

Journal of Management Development, vol. 35 no. 7
Type: Research Article
ISSN: 0262-1711

Content available
Article
Publication date: 29 February 2008

350

Abstract

Details

Journal of Business Strategy, vol. 29 no. 2
Type: Research Article
ISSN: 0275-6668

Content available
Article
Publication date: 1 November 2003

108

Abstract

Details

Work Study, vol. 52 no. 6
Type: Research Article
ISSN: 0043-8022

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