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This is the second installment in a series of two columns that delves into several factors, suggesting that the structure of the internet may be approaching an inflection point.

Building upon the themes explored in the first column, it investigates how contradictory incentives in artificial intelligence (AI) may influence the future of web search and the open web, as well as lessons that can be learned from the evolution of X-like social media sites. A large language model was used to help rewrite and edit portions of the text.

This exploration shows how the intersection of demographic shifts, advertising-driven content, proactive discovery and advancements in AI are poised to rapidly change the way we use and search the internet.

A deeper understanding of these trends empowers libraries to reflect on their evolving roles within this shifting internet landscape and envision new possibilities for themselves.

The purpose of this study is to provide a series of observations to help information professionals understand and anticipate the future developments.

This column delves into artificial intelligence (AI)-powered search and its implications for the open Web to show how multifaceted the impact of generative text AI might be in a single arena.

This framework includes the following observations: future applications are unpredictable, interdependent and will require flexibility, AI’s ability to create the feeling of intelligence combined with the power of language are key to its future; the technology is not neutral, it has biases and significant limitations; its widespread adoption will come with trade-offs that matter; and that libraries should develop a positive vision for how to use it.

For libraries to serve their patrons or embody their values, they must be prepared to grapple with a rapidly evolving technology by understanding the technologies possibilities, what makes it compelling, as well as its limitations and dangers.

The purpose of this column is to provide a foundational understanding of the technology behind ChatGPT, the chatbot released by OpenAI that has suddenly generated headlines on the topic. Text is foundational to modern communication.

This was written almost entirely through asking ChatGPT questions and verifying the answers along with some light editing.

This column summarizes the deep learning model that makes ChatGPT function, as well as some of its key features such as its use of attention mechanisms and transformer architecture that allow its responses to focus on the right concepts. It also explores some of the potential controversies around this technology, with an emphasis on bias and false information.

For information professionals having a foundation for understanding these concepts will continue to be relevant into the future.

This paper aims to explore several factors that indicate the way the internet is structured may be near an inflection point.

This study examines the disruptive effect of TikTok, how demographic changes can rapidly alter social media platforms, as well as social media’s underlying dependencies on advertising.

The internet’s structure may be about to undergo a dramatic shift and imagine new roles for ourselves.

Deepening our understanding of these trends allows libraries to reflect on themselves and their future role.

A lot has been discussed about Peter Drucker, and there exists significant written content admiring or criticizing his work as a management writer. This paper aims to offer a holistic analysis of Peter Drucker’s written contributions to better understand his views of society, government and organizations of all kinds.

Many have written about Peter Drucker and his considerable impact on the practical and philosophical foundations of modern management. Yet, there has been no systematic scholarly evaluation of Drucker as a writer, although many have praised and criticized his written work on management. In this study, the authors offer an analysis of Peter Drucker’s written contributions to evaluate his central contributions, as well as how he communicated his ideas on society and management.

A comprehensive analysis of Drucker’s word usage and writing style throughout his writing career forms an evidence-based approach to better understand his viewpoints and objectively evaluate the criticisms surrounding his work.

This research contributes to a better understanding of Peter Drucker’s central contributions, concerns and sentiments, as it relates to not only business management but also to his views of society, government and organizations of all kinds. A reconsideration of Drucker as a writer presents possible implications for the practice of management.

This study aims to try and understand under what cultural conditions entrepreneurship will thrive and prosper, whether under shame or guilt cultures.

The authors use basic game theory to model the conditions under which entrepreneurship will thrive. The authors anticipate that guilt cultures allow for the development of a rules-based culture that allows for the development of impersonal exchange, whereas shame cultures, which are relationship-oriented, focus on strong ties and hence lack the means to expand firms from small and medium family/clan-based businesses.

Empirical results are completed to see whether guilt-dominating cultures are more conducive to having larger firms and whether guilt-dominating cultures have less informality. The authors find support for the latter but lack the right data to test the former.

The authors use a new measure of culture to see how it impacts entrepreneurship.

This study aims to investigate an under-researched area, an international marketing perspective, based on international dynamic capability, environmental sustainability and organizational marketing performance in gamification and non-gamification-based organizational culture (OC). This paper deepens the understanding of gamification-based and non-gamification-based OC influence on innovation capability and environmental and organizational marketing performance through the theory of organizational creativity and the theory of administrative behavior (AB).

The authors collect data from firms that abide by the ISO 14091 certifications to ensure the proper quality standards. Primary data from 384 firms are used to test the hypotheses. The results would help firms invest in technological solutions by practicing creativity over time. Additionally, the study helps explore how AB is critical in steering technological creativity for making firms climate-conscious.

The study's findings identified that OC has a positive influence on technological innovation capabilities and environmental innovation capabilities. Technological innovation capabilities have a beneficial impact on environmental sustainability. Environmental sustainability appears to have a substantial correlation with technological innovation skills. Environmental innovation capabilities positively impact environmental sustainability and organizational marketing performance. A moderating effect of gamification on the international dynamic capabilities within a relationship between organizational culture and environmental innovation capabilities exists.

The investigation is confined to understanding how gamification-based and non-gamification-based organizational marketing culture affects innovation capability, environmental sustainability and organizational performance through the lens of theory of organizational creativity and theory of AB.

Education policies in the United States reinforce social stratification by prioritizing and normalizing middle-class whiteness in schools (Leonardo, 2007; Picower, 2009). The teacher labor market has also become more feminized, making white middle-class women paragons of exemplary educators (Rury, 1989; Tolley & Beadie, 2006). These sociopolitical and historical factors continue to play out in the current U.S. education workforce where 80% teachers are white and 76% of teachers are female (Hussar et al., 2020). Meanwhile, student demographics are shifting with students of color comprising over 50% of the public student population (de Brey et al., 2019). Diversifying the educator pipeline is a well-documented strategy to improve educational outcomes for all students, specifically students of color, and to achieve greater equity and inclusion in public education. However, the retention and promotion of educators of color remains a critical and complex issue.

Thus, looking at the intersection of race and gender in the education workplace, the purpose of this chapter is to highlight the experiences and expertise of women K-12 educators of color to identify best practices for career development. Applying Psychology of Working Theory (PWT) and utilizing modified meta-synthesis methodology, the chapter highlights the experiences of Black, Latinx, Asian American, and Indigenous/Native American women K-12 principals and superintendents to (1) thematize and conceptualize how women of color define their work in education spaces through a PWT lens and (2) understand how PWT themes can illuminate ways to build more diverse and inclusive career pathways for women of color leaders.