Search results

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb014592. When citing the article, please cite: Peter F. Kaminski, David R. Rink, (1984), “PLC: The Missing Link between Physical Distribution and Marketing Planning”, International Journal of Physical Distribution & Materials Management, Vol. 14 Iss: 5, pp. 46 - 63.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006047. When citing the article, please cite: Gary L. Clark, Peter F. Kaminski, (1988) “HOW TO GET MORE FOR YOUR MONEY IN MAIL SURVEYS”, Journal of Business & Industrial Marketing, Vol. 3 Iss: 1, pp.17 - 23.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb006047. When citing the article, please cite: Gary L. Clark, Peter F. Kaminski, (1988) “HOW TO GET MORE FOR YOUR MONEY IN MAIL SURVEYS”, Journal of Business & Industrial Marketing, Vol. 3 Iss: 1, pp.17 - 23.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210035189. When citing the article, please cite: Gary L. Clark, Peter F. Kaminski, David R. Rink, (1992), “Consumer Complaints: Advice on How Companies Should Respond Based on an Empirical Study”, Journal of Consumer Marketing, Vol. 9 Iss: 3, pp. 5 - 14.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

The question of whether personalization increases or decreases mail survey response rates has not been completely resolved in the marketing literature. Also, few studies address the issue of whether the results of the personalization are worth the added cost. This study shows that different postage treatments in combination with different levels of cover letter personalization result in a significant difference in response rates to mail questionnaires. A cost/benefit analysis of the effectiveness of increased personalization is also presented.

Reports in a segmentation study conducted to determine whether consumer‐based variables such as activities, interests and opinions could be used to segment markets based on service quality expectations. Identifies those consumer‐based variables found to be significantly related to service quality dimensions and discusses their managerial significance to the healthcare market.

Physical distribution (PD) management has often been viewed only as the administration of storage and transportation activities. However, increasing demands on customer service, added product complexity, increased transportation costs and intensifying competition have significantly broadened the scope of PD management. A modern PD manager must do more planning, command greater decision‐making authority and become more active in formulating and implementing marketing strategies (e.g. price setting, packaging design, etc). In order to assume these new responsibilities, PD managers will require a reconceptualisation of their jobs and function as an integral part of the firm. Most important is the need for a set of carefully conceived PD strategies and tactics that are sequenced according to some workable framework. The authors maintain that the product life cycle (PLC) concept represents such a guideline. They discuss how the PLC concept can be used to gauge changing market conditions as well as the subsequent impact this has on the formulation and implementation of timely PD strategies and tactics.

Reports on a study to investigate the impact of customer satisfaction of different types of company responses to letters of complaint. Considers the effects on consumers of various defensive marketing strategies: letter and free good, letter only, and no response. Surmises that the results support the notion that appropriate defensive marketing strategies can improve the company′s image among customers who write complaint letters.

Introduction How thoroughly do practitioners read marketing journals? For most marketing journals, practitioner subscribers represent the largest and therefore the most important potential readership segment. As others have noted, unless a journal is read, its effectiveness is minimized regardless of the esteem with which it is held.