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Andrew Atherton and Peter Elsmore
To explore the cases for and against the use of computer‐assisted qualitative data analysis software (CAQDAS) in qualitative organisation and management research.
Abstract
Purpose
To explore the cases for and against the use of computer‐assisted qualitative data analysis software (CAQDAS) in qualitative organisation and management research.
Design/methodology/approach
Reflecting the debate inherent in the questions raised about the use of CAQDAS, a dialogue between the authors is used.
Findings
There are risks associated with using CAQDAS without considering its underpinning principles and assumptions about data analysis. If these are considered explicitly as part of a research methodology, then CAQDAS may be a valuable analytical tool. If not, there is risk of distortion and bias in results from the use of CAQDAS.
Originality/value
The paper addresses a commonly posed question for qualitative researchers, in a format and structure that is likely to stimulate further debate.
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Provides a practical snapshot of the legal situation governing the protection and exploitation of brand power within the European “grey market”. Predominantly, this occurs through…
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Provides a practical snapshot of the legal situation governing the protection and exploitation of brand power within the European “grey market”. Predominantly, this occurs through the use and enforcement of intellectual property rights, namely the trade mark. However, legal events over the last year or so have fundamentally affected the antics of grey marketers and the subsequent powers granted to the owners of a range of branded marks, including famously lucrative names such as Levi’s, Nike and Calvin Klein. The recent pronouncements from the European Court of Justice (ECJ) in Luxembourg together with national court decisions have created a degree of confusion. The landmark Silhouette Case has proved immensely controversial with regard to the operation of trade mark law throughout the European Union (EU). The decision seems to prohibit the importation into the EU of branded goods or services, unless such activity has been specifically consented to by the brand owner. At a glance, the culmination of these legal precedents seems to have dealt the grey market operators and traders a severe blow – with potentially adverse effects for the European consumer as well. Seeks to analyse recent events by providing the backdrop to the controversy and then putting the cases into perspective so as to offer sound and practical advice to all interested parties in the now modified grey market environment.
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