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Norbert Wiener’s cybernetic paradigm represents one of the seminal ideas of the twentieth century. Nevertheless, its full potential has yet to be realized. For instance, cybernetics is relatively little used as an analytical tool in the social sciences. One reason, it is argued here, is that Wiener’s framework lacks a crucial element – a functional definition of information. Although so‐called Shannon information has made many valuable contributions and has many important uses, it is blind to the functional properties of information. Here a radically different approach to information theory is described. After briefly critiquing the literature in information theory, a new kind of cybernetic information will be proposed called “control information.” Control information is not a “thing” but an attribute of the relationships between things. It is defined as: the capacity (know‐how) to control the acquisition, disposition and utilization of matter/energy in purposive (cybernetic) processes. This concept is briefly elucidated, and a formalization proposed in terms of a common unit of measurement, namely the quantity of “available energy” that can be controlled by a given unit of information in a given context. However, other metrics are also feasible, from money to allocations of human labor. Some illustrations are briefly provided and some of the implications are discussed.

The article argues that women professionals have a natural talent for harmony, or co‐operation, or synergy.