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Article
Publication date: 15 April 2022

Kasimu Sendawula, Saadat Nakyejwe Lubowa Kimuli, Peter Turyakira and Grace Kibanja

The purpose of this study is to investigate the influence of social media, perception, readiness and usage on sustainable growth of micro and small enterprises (MSEs) in Uganda.

Abstract

Purpose

The purpose of this study is to investigate the influence of social media, perception, readiness and usage on sustainable growth of micro and small enterprises (MSEs) in Uganda.

Design/methodology/approach

This study is cross-sectional and adopted a mixed method approach. Data was gathered through a questionnaire survey of 212 business owner–managers that are members of the Uganda Small Scale Industries Association (USSIA) and engaging 8 business managers in the in-depth interviews to support and strengthen the quantitative results. Data analysis was done using statistical package for social sciences (SPSS.24) and Atlas ti.8.

Findings

The study reveals that social media perception, readiness and usage positively influence sustainable growth of MSEs in Uganda. However, the insufficient soft and technical skills, lack of devices such as computers and smartphones and the high cost of Internet data undermine the usage of social media by business owner–managers for sustainable growth of their businesses.

Practical implications

The findings demonstrate what policymakers, social media operators and business owner–managers need to do to enhance integration of social media platforms and channels into the operations of MSEs in Uganda.

Originality/value

This study adds to existing literature on social media technology in MSEs with evidence from Uganda. The study results are likely to foster usage of social media as policymakers and social media providers will come up with appropriate strategies to unlock the social media potential of the business owner–managers for sustainable business growth in Uganda.

Details

African Journal of Economic and Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-0705

Keywords

Open Access
Article
Publication date: 2 June 2021

Kasimu Sendawula, Peter Turyakira, Cathy Mbidde Ikiror and Vincent Bagire

The purpose of this paper is to establish whether all the dimensions of regulatory compliance matter for environmental sustainability practices of manufacturing small and…

Abstract

Purpose

The purpose of this paper is to establish whether all the dimensions of regulatory compliance matter for environmental sustainability practices of manufacturing small and medium entrepreneurial ventures (SMEVs) using evidence from Uganda.

Design/methodology/approach

This study is cross-sectional and correlational. Data was collected through a questionnaire survey of 106 manufacturing SMEVs. Data was analyzed using Statistical Package for Social Sciences (SPSS) version 23.

Findings

The results indicate that controls, legitimacy and deterrence do matter for environmental sustainability practices of the manufacturing SMEVs in Uganda, unlike social norms and values.

Originality/value

This study fosters the understanding of environmental sustainability practices, as it provides insights on whether all the dimensions of regulatory compliance do matter for environmental sustainability practices of manufacturing SMEVs in Uganda.

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 15 no. 1
Type: Research Article
ISSN: 2071-1395

Keywords

Article
Publication date: 7 December 2020

Kasimu Sendawula, Vincent Bagire, Cathy Ikiror Mbidde and Peter Turyakira

This study aims to examine the relationship between environmental commitment and environmental sustainability practices of manufacturing small and medium enterprises…

Abstract

Purpose

This study aims to examine the relationship between environmental commitment and environmental sustainability practices of manufacturing small and medium enterprises (SMEs) in Uganda.

Design/methodology/approach

This study employed a cross-sectional and correlational design using evidence from 106 manufacturing SMEs in Uganda. Data was analyzed through Statistical Package for Social Sciences Version 23.

Findings

Results show that environmental commitment is a significant predictor of environmental sustainability practices and its dimensions which comprise of eco-friendly packaging, energy efficiency, waste management and water conservation of the manufacturing SMEs in Uganda.

Originality/value

This study offers initial evidence on the association between environmental commitment and environmental sustainability practices using evidence from a developing country’s perspective. The results also provide new insights on the relationship between environmental commitment and the dimensions of environmental sustainability practices which comprise of eco-friendly packaging, energy efficiency, waste management and water conservation.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 15 no. 4
Type: Research Article
ISSN: 1750-6204

Keywords

Content available
Book part
Publication date: 14 January 2019

Morgan R. Clevenger and Cynthia J. MacGregor

Abstract

Details

Business and Corporation Engagement with Higher Education
Type: Book
ISBN: 978-1-78754-656-1

Book part
Publication date: 14 January 2019

Morgan R. Clevenger and Cynthia J. MacGregor

Twenty-first century concerns are explored given today's high levels of accountability, transparency, and social media. Ideas from Crow and Dabars (2015), Rhodes (2001)…

Abstract

Twenty-first century concerns are explored given today's high levels of accountability, transparency, and social media. Ideas from Crow and Dabars (2015), Rhodes (2001), and Saul (2011, 2012) are expounded. This chapter discusses the pros and cons with the higher education engagement with the business and corporate world. Best practices, benefits, and perils are elaborated as tools for practitioners in both types of organizations. This chapter includes an open discussion of the pros, cons, heroes, villains, and various challenges with these complicated interorganizational relationships including preparation for ethical behavior.

Details

Business and Corporation Engagement with Higher Education
Type: Book
ISBN: 978-1-78754-656-1

Article
Publication date: 18 October 2019

Maitreyee Das, K. Rangarajan and Gautam Dutta

The purpose of this paper is to do a thorough literature review to assess the current status of corporate sustainability practices, issues and challenges in small and…

Abstract

Purpose

The purpose of this paper is to do a thorough literature review to assess the current status of corporate sustainability practices, issues and challenges in small and medium-sized enterprises (SMEs) and, based on literature, suggest a model that can improve and strategically manage their sustainability practices in the emerging market context of Asia.

Design/methodology/approach

The authors did a meta-analysis of the reviewed literature taken from peer-reviewed scholarly journals in the time frame of 1985-2016. Methodology used by the authors is through preferred reporting items for systematic reviews and meta-analysis.

Findings

Corporate sustainability is a well-practiced area in big organisations. However, literature suggests that in case of SMEs, the situation is different. Social and environmental practices are grossly neglected in SMEs, more specifically in emerging markets. Existing literature mentions that collaborative mode of operation, government policy and facilitation and supporting organisation culture can positively influence SME’s sustainability performance and hence improve their financial performance.

Research limitations/implications

Most of the papers in corporate sustainability literature are qualitative in nature and there is no empirical evidence of establishing this relationship in SME context. This paper tries to conceptualise the existence of a possible framework relating factors of sustainability and their role in improving business performance of the SMEs. However, the findings are purely literature-based and piloting of the questionnaire is also done on 20 SMEs in a specific geography. This is a very small and also a biased sample. Future research studies based on this paper are expected to verify the proposed relationship with larger data set catering to different industry clusters and countries.

Practical implications

The proposed model is only directional in nature. With the content analysis, the authors have tried to answer the research questions relating to factors of sustainability and its impact on business performance. To address the research questions in a more generalised way, an empirical research needs to be conducted to establish the research propositions. The proposed model needs to be validated and optimised with further research and data analysis. Once such a model is established, this can be proved beneficial for providing guidance to SMEs to enhance the sustainability of their business operations.

Social implications

The SME sector has made a significant contribution to the economic development in countries, and this sector has huge potential for growth, and their geographic spread and penetration is much higher than large organisations. Sustainable growth of this industry sector can reasonably be expected to lead to stable and sustainable development of the nation. Moreover, environmental and social best practices adopted by SMEs will also have a positive influence on society and environment in the long run.

Originality/value

This paper had done a geography wise analysis of sustainable practices in SMEs, and based on the recommendations and suggestions of different analyses, the authors developed few research propositions and also presented a conceptual model. Finally, to address the gap, it mentions some future research possibilities to test and validate the proposed model in the context of SMEs in emerging markets of Asia.

Details

Journal of Indian Business Research, vol. 12 no. 2
Type: Research Article
ISSN: 1755-4195

Keywords

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