Search results1 – 10 of over 4000
Wine is widely regarded as a ‘complicated’ product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are…
Wine is widely regarded as a ‘complicated’ product and for the majority of consumers the purchasing of wine in the retail situation evokes considerable risk. Marketers are therefore constantly and increasingly trying to demystify wine in order to reduce the perceived risk levels of consumers in the purchase situation. Most previous research in the area of perceived risk literature tended to focus on the concept of risk and its measurement rather than on risk‐reduction. This study examined the preferred risk‐reduction strategies (RRS) employed by identified wine‐related lifestyle segments in the Australian wine market and linked these strategies to the wine retail environment. Relying on favourite brands or so‐called ‘safe brand’ buying was found to rank highest as a risk reduction strategy in the commercial (under $15 per bottle) and premium‐to super‐premium ($15‐$25) price ranges while the opportunity to try before buying ranked highest in the ultra‐premium ($25) price range. The results obtained have major implications for retailers and form the foundation for a competitive advantage. It also indicates the direction for future research in this strategically important area of wine consumer behaviour.
The purpose of this paper is to provide a case study which illustrates how specific skills can be embedded within an undergraduate business module thereby promoting wider…
The purpose of this paper is to provide a case study which illustrates how specific skills can be embedded within an undergraduate business module thereby promoting wider criticality and an ethos of sustainability.
The paper analyses a pragmatic approach to redesigning a third‐year undergraduate module on twenty‐first century business topics such as globalisation and sustainability in which students acquire subject‐specific knowledge as well as the tools necessary for challenging current approaches. The redesign was guided by a series of emergent paradigms within the pedagogical literature, including student‐centred learning, emphasis on skills development and elements of the critical management perspective. “Questioning perceived wisdom” became the subtext for a series of activities linked to continuous assessment. Action research provided a basis for curricular development, and resulted in lectures with multiple viewpoints and a variety of weekly tasks including analyses of in‐class debates, surveys, and online discussions in small groups. The new structure also sought to address instrumental attitudes and student engagement. Rich qualitative and quantitative data were generated from the surveys, discussion groups, exam scripts and student feedback.
Data show that students responded well to those activities which implicitly reinforced the skills of “questioning” and judgement based on evidence. The increased engagement may be due to incentivisation of the chosen assessment structure and/or the heuristic nature of the varied activities.
This paper invites practitioners to shift away from “teaching” sustainability or criticality as an intellectual topic, and rather to concentrate more on creating those experiential opportunities where the student can develop the skills to question current dogma, whether neo‐liberalism or even environmental fundamentalism.
In preparing this report, the compliance sub‐group has set out to (a) summarise the current compliance regime as a matter of law and practice, (b) identify particular problem areas within that regime concerning public sector officials (PSOs), and (c) suggest recommendations for change. The result may be seen as providing features of a ‘model’ compliance structure designed to cause difficulties for corrupt PSOs seeking to launder the proceeds of their corruption; UK law and practice has formed the springboard for the model, but it should be stressed that in order to be of any utility any suggested changes would have to be adopted (effectively) universally throughout the financial world. Piecemeal adoption by one or a few states would merely be likely to drive the tainted monies elsewhere, and would not serve the desired purpose of reducing the extent/profitability of corruption.
THE LIBRARY ASSOCIATION'S worsening financial position is a matter of general concern, and any constructive suggestions will no doubt be helpful to the Honorary Treasurer…
THE LIBRARY ASSOCIATION'S worsening financial position is a matter of general concern, and any constructive suggestions will no doubt be helpful to the Honorary Treasurer and others who plan our finances. The present Library Association structure is workable in practice, but it is becoming increasingly expensive to maintain, and a little thought begins to show the possibilities of economy, without any loss of effectiveness. The most important associated factor at the present time is the possibility of drastic local government reorganisation in 1974, only one year after the earliest date when Library Association subscriptions can be increased. The effect of this reorganisation, as at present proposed, on Library Association structure, needs to be borne in mind.
Describes the process and outputs of the findings to date in a research project to determine quality in academic business journal publishing, sponsored by a major academic publishing house. Describes the refereeing/review process for journal articles, a study of quality indicators in established “academic” journals, and the same in “practitioner” journals. Draws conclusions for quality improvement in the journals surveyed based on the findings. Draws conclusions for other researchers and publishers.
Scheingold's The Politics of Rights and The Political Novel while having different objects of study at the center of their analyses, both concern themselves with the…
Scheingold's The Politics of Rights and The Political Novel while having different objects of study at the center of their analyses, both concern themselves with the difficulties in producing meaningful social change on a late modern political terrain. His critiques of rights-claiming are echoed in debates over the practical and philosophical difficulties incorporating animals into contemporary legal regimes. This chapter considers insights from Scheingold's two texts arguing that his insights into the legal imaginary in the latter text anticipates the critique of animal rights while his emphasis on the fictional imaginary in the former text can also be found in contemporary texts that suggest animals can help us rethink political agency.
The problems of a wider distribution of literature to all classes, ranging as they do from the most highly elaborated systems of organised libraries, to the sending out of boxes of books to rural communities, are matters for discussion well within the scope of a professional library journal; and as our attitude towards the Carnegie United Kingdom Trust Conference appears to have dissatisfied some of our regular correspondents, we wish it to bo understood that we think it wise to encourage both educationists and librarians, extremist or otherwise, to say what they have to say in our columns, so that our readers may judge impartially as to the merits of their respective arguments. It is from this standpoint that we have great pleasure in publishing Colonel Mitchell's reply to “Notes on the Conference by a Borough Librarian.” As Secretary of the Carnegie United Kingdom Trust, Colonel Mitchell's views are of importance and should be read by librarians and educationists alike with keen interest.
This paper reports the mail survey results of the marketing practices of 158 Chinese small firms in Hong Kong. The findings suggest that broad small firm marketing…
This paper reports the mail survey results of the marketing practices of 158 Chinese small firms in Hong Kong. The findings suggest that broad small firm marketing principles, though specifically generated from the Western countries, may not be fully suitable for some specific socio‐cultural contexts, for example Chinese society in Hong Kong. Thus, care should be taken before making generalizations about marketing in Western situations and in assuming that marketing tools and techniques are equally applicable across all places. Socio‐cultural influences should be considered when attempting to understand marketing practices of Chinese small firms.