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Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Article
Publication date: 1 March 1986

Peter H. Bloch

Product enthusiasts, increasingly prevalent in American society, represent significant marketplace forces because of their high levels of information seeking, opinion…

2204

Abstract

Product enthusiasts, increasingly prevalent in American society, represent significant marketplace forces because of their high levels of information seeking, opinion leadership, and innovativeness. For marketers to best serve these consumers, many commonly used marketing strategies must be altered or adapted. In this article, marketing mix elements serve as a framework to discuss strategic issues relevant to this category of consumer.

Details

Journal of Consumer Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 0736-3761

Article
Publication date: 1 April 1993

Peter H. Bloch, Ronald F. Bush and Leland Campbell

Examines the consumer′s role in the proliferation of productcounterfeiting. Describes a demand‐side orientation to thecounterfeiting problem and discusses results from a…

2867

Abstract

Examines the consumer′s role in the proliferation of product counterfeiting. Describes a demand‐side orientation to the counterfeiting problem and discusses results from a field experiment examining consumers′ willingness to select a counterfeit apparel item knowingly. Indicates that a surprisingly large proportion of adult consumers will select a counterfeit garment over the genuine good when there is a price advantage. Investigates product perceptions and decision criteria and implications for marketer action.

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Journal of Consumer Marketing, vol. 10 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 16 January 2009

Peter H. Bloch, Suraj Commuri and Todd J. Arnold

The aim of this research was to explore possible origins of enduring involvement (EI) with products and stimulate relevant research. In addition, this study also examined…

2574

Abstract

Purpose

The aim of this research was to explore possible origins of enduring involvement (EI) with products and stimulate relevant research. In addition, this study also examined the conditions that affect involvement development and change.

Design/methodology/approach

Autobiographic narratives were gathered from consumers identified as being highly involved with cars, photography, fashion, or jazz. The data were analyzed at the surface structure, the narrative level, and the deep level, to arrive at chronic structures of the episodes discussed in the narratives.

Findings

EI is a dynamic construct that emerges due to socialization and influences endemic to the product class. Numerous contextual and intervening conditions, such as product tractability, switching costs, disposable variables, and role demands appear to affect the overall development and growth of EI.

Research limitations/implications

In both the design of a product, as well as the facilitation of product‐centered social interaction, marketers can significantly influence the development of a consumer's enduring product involvement. Such a development has long‐term implications for consumer spending and behavior in relation to a product category or specific brand.

Originality/value

The research is among the first works in consumer behavior to map specific elements associated with the development of EI. Further it also helps understand why consumers, rather than become bored, turn increasingly connected and involved with a product category over a period of time. Future research, both qualitative and quantitative, might build upon the results.

Details

Qualitative Market Research: An International Journal, vol. 12 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 1 March 2001

Shwu‐Ing Wu

States that the level of consumer involvement in a product category is a major variable relevant to advertising strategy. Suggests product category is often segmented by…

7311

Abstract

States that the level of consumer involvement in a product category is a major variable relevant to advertising strategy. Suggests product category is often segmented by the level of consumer involvement; however, consumers are rarely segmented. Points out that different involvement clusters have different responses to advertising effectiveness for the same product. Presents a case study segmenting a market using the consumer involvement degree, exploring the characteristics in order to determine the relationship between advertising effectiveness and the level of consumer involvement. Shows results suggesting that a high degree of consumer involvement directed a high advertising effect and is therefore an important indication for advertising strategy.

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Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Article
Publication date: 1 February 1988

Marvin D. Troutt

This paper calls attention to the profound differences between personal inventory decision making and the corresponding decision making of business organizations. It is…

Abstract

This paper calls attention to the profound differences between personal inventory decision making and the corresponding decision making of business organizations. It is argued first that the motivations and criteria being used by consumers are vastly different from the assumptions of models such as the well known EOQ (Economic Order Quantity) model. Next the implications for marketing are discussed. A research agenda is then proposed for filling in some of what is currently unknown.

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Journal of Consumer Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 0736-3761

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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