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1 – 10 of over 2000
Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Article
Publication date: 3 May 2011

William Lazer and Peter D. Bennett

The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for…

236

Abstract

Purpose

The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for developing this very successful academic program.

Design/methodology/approach

The paper comprises personal reflections and historical narrative.

Findings

The founding of the AMA Doctoral Consortium was led by Thomas Stoudt and was later ensured continuity through the support of Jagdish Sheth. The Consortium went through two markedly different eras. Similarities and differences between the early consortia from 1966 through the mid‐1970s and those since the mid‐1970s are presented to give a sense of how the Consortium has changed over its 45‐year history.

Originality/value

This brief note is the first attempt to document the founding and history of what has become an important institution in the marketing academy.

Details

Journal of Historical Research in Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 January 1987

Girish Punj

The purpose of this research is to (1) examine the relationship between pre‐search decision making and external information seeking in consumer durable purchases and (2) to…

1533

Abstract

The purpose of this research is to (1) examine the relationship between pre‐search decision making and external information seeking in consumer durable purchases and (2) to construct consumer profiles corresponding to the different levels of pre‐search decision making. The term “pre‐search decision making”is used to denote those decisions that consumers make before they actively start searching for (and collecting) information on product alternatives. The latter process is referred to here as “external information seeking.”

Details

Journal of Consumer Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 0736-3761

Book part
Publication date: 28 September 2023

Arnaud Denis, Tatjana Volkova, Simon Grima, Graţiela Georgiana Noja and Mirela Cristea

Current research aims to investigate whether it would be possible to identify all information security policy (ISP) writing styles and how these would influence ISP compliance…

Abstract

Current research aims to investigate whether it would be possible to identify all information security policy (ISP) writing styles and how these would influence ISP compliance. Almost all businesses use ISPs to establish boundaries and require secure behaviour from their employees. Unfortunately, professional surveys and academic research demonstrate a high level of non-compliance with the ISP. While the justification for the employee’s behaviour has been discussed, very few research papers have investigated whether the ISP writing style impacted the intent to comply with ISP. The research methodology incorporates content analysis and a quantitative descriptive review of published papers on ISP and non-IS policy compliance. The theoretical research allowed the identification of five major ISP writing styles: belonging, deterrence, goal, motivation, and specialist, as well as writing style influencers such as timeliness and readability. To achieve a higher level of compliance with the ISP, it was suggested that the writing styles of belonging, goal, and motivation be used primarily. Deterrence is generally discouraged. The study enabled us to determine when ISP writing styles were mentioned and the type of influence on the intent to comply with ISP. It also allowed for comparison and possible differences in ISPs versus standard workplace policies. There are proposals on which writing styles to put forward, along with recommendations on creating an ISP.

Details

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management
Type: Book
ISBN: 978-1-80455-254-4

Keywords

Article
Publication date: 1 January 1989

Jon B. Freiden and Ronald E. Goldsmith

States that marketers require a better understanding of theconsumer decision‐making process for selecting services, particularly ofthe prepurchase information search for…

Abstract

States that marketers require a better understanding of the consumer decision‐making process for selecting services, particularly of the prepurchase information search for professional services which are often selected just after relocation to a new geographical area. Examines the findings of research on this topic, which looked at questionnaires returned by a sample of two hundred new residents about their use of information sources in choosing a professional service. Discusses the managerial implications for marketers of the results of the study, which confirmed the importance of personal sources of information in the search process and showed that most residents were happy with their choices.

Details

Journal of Services Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 January 1973

PHILIP B. SCHARY and BORIS W. BECKER

This monograph progresses from a consideration of definitional issues to the development of a conceptual model for marketing‐logistics interaction and finally to a discussion of…

Abstract

This monograph progresses from a consideration of definitional issues to the development of a conceptual model for marketing‐logistics interaction and finally to a discussion of the issues of implementation of the model within the context of marketing strategy. Thus, following an introduction, Part II begins with definition of the field and examines the position of physical distribution in relation to marketing. Part III discusses the relationship of physical distribution and macro‐marketing, and is thus concerned about the social, aggregative goals of logistics systems, including the costs of distribution. Part IV continues this argument, examining specifically the influence of physical distribution on channel structure. Part V then focuses on the assumptions underlying the customer service function, asking how physical distribution can influence final demand in the market place. Part VI presents a conceptual model of marketing‐logistics demand stimulation. The operational issues concerned with its implementation are shown in Part VII; and a summary of the relevant points is presented in Part VIII. The concern has been not with presenting either new computational models nor empirical data but with presenting a new perspective on the marketing‐logistics interface. There is a need to reduce the barriers between these fields and to present more useful ways for co‐operation.

Details

International Journal of Physical Distribution, vol. 3 no. 4
Type: Research Article
ISSN: 0020-7527

Content available
Article
Publication date: 3 May 2011

305

Abstract

Details

Journal of Historical Research in Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 1755-750X

Article
Publication date: 1 February 1973

Saddik Saddik

Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the development or underdevelopment of marketing. Concludes that…

Abstract

Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the development or underdevelopment of marketing. Concludes that economic growth is directly related to marketing development which grows to fulfil the need of its economy. Reveals that in Egypt marketing is underdeveloped, which is a reflection of the economic and social setting.

Details

European Journal of Marketing, vol. 7 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 February 1991

William B. Dodds

Discusses a conceptual model of consumers′ product evaluation thatshould help marketers′ understanding of price setting. Provides aconceptual model that incorporates acceptable…

2173

Abstract

Discusses a conceptual model of consumers′ product evaluation that should help marketers′ understanding of price setting. Provides a conceptual model that incorporates acceptable value range and that examines the influence of price and store name information on quality, monetary sacrifice, value, and willingness to buy. Argues that unlike brand name image, which takes considerable time, money and managerial talent to develop, price and retail outlet are two distinct marketing tools for making quick position movements in a competitive market. Concludes that understanding the effects of price and store name information should lead to more effective and efficient behaviour in the marketplace by both buyers and sellers.

Details

Journal of Consumer Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

1 – 10 of over 2000