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Article
Publication date: 18 September 2017

Peter Buell Hirsch

The purpose of this paper is to examine the extraordinary reputational challenge for brands in social media in an era of heightened political and cultural polarization. In…

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Abstract

Purpose

The purpose of this paper is to examine the extraordinary reputational challenge for brands in social media in an era of heightened political and cultural polarization. In a time when the tension between liberal and conservative consumers has grown significantly, brands are being threatened with boycotts from both the left and right. In this paper, the authors identify some core approaches for brands facing this dilemma.

Design/methodology/approach

The authors’ approach is to review the experience of various brands which have been the victims of consumer boycotts motivated by political considerations. The authors examined these events from the perspective of the severity/duration of their impact on the brand, how the brands chose to respond and how their response was perceived to suggest the approaches that seem to be most effective in mitigating brand damage.

Findings

The authors have found that the critical factors in mitigating brand damage are giving clear guidelines to employees about customer relations, understanding the composition of the customer base more deeply through the lens of politics and culture, developing a comprehensive risk management approach and creating a consistent point of view on handling political threats and boycotts to ensure consistency.

Research limitations/implications

The authors’ evaluation is by definition subjective and the insights gained have not been tested empirically.

Practical implications

While the potential political threats to a specific brand are reasonably predictable, consumer perceptions are influenced by many factors only partially within the brand’s control.

Social implications

Much as companies gained expertise in managing reputation crises throughout the 1980s and 1990s, the authors believe that brands adopting their approach to politically driven boycotts will gradually learn how to manage them and the threats will become a routine part of a brand’s relationship with its stakeholders.

Originality/value

While a great deal has been written about the nature and growth of politically driven brand threats, the authors believe this paper is an original contribution to how to manage them.

Details

Journal of Business Strategy, vol. 38 no. 5
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 27 April 2022

Peter Buell Hirsch

This paper aims to review trends in labor relations and reconsider the value of bringing the works council model to the United States.

Abstract

Purpose

This paper aims to review trends in labor relations and reconsider the value of bringing the works council model to the United States.

Design/methodology/approach

A review of current trends in labor relations and strike activity and an examination of the constraints of the National Labor Relations Act to the implementation of works councils.

Findings

The works council model could provide a robust means for managing labor relations tensions as well as emerging concerns of the next generation of employees.

Originality/value

While there have been discussions of the legal limitations on adopting work councils in the United States, there has been no recent discussion of them in the context of improving labor relations.

Details

Journal of Business Strategy, vol. 43 no. 4
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 2 March 2022

Peter Buell Hirsch

This paper aims to highlight the need for corporations to engage politically to create a more functional capitalist system.

Abstract

Purpose

This paper aims to highlight the need for corporations to engage politically to create a more functional capitalist system.

Design/methodology/approach

Selective review of relevant economic and sociopolitical developments is presented in this paper.

Findings

There is a growing movement among economists and commentators to hold corporations accountable for political engagement which they ignore at their peril.

Originality/value

While individual strands of this story have been discussed before, the subject has never been handled from the perspective of corporate reputation in a comprehensive manner.

Details

Journal of Business Strategy, vol. 43 no. 3
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 26 January 2022

Peter Buell Hirsch

This study aims to examine the impact of an extended multi-year COVID-19 pandemic on corporate planning.

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Abstract

Purpose

This study aims to examine the impact of an extended multi-year COVID-19 pandemic on corporate planning.

Design/methodology/approach

A review of trends in supply chain, manufacturing and human capital management arising from the COVID-19 pandemic.

Findings

Companies need to initiate fundamental review of their existing business models to adjust to long-term changes to the business environment created by the pandemic.

Originality/value

To the best of the author’s knowledge, there have been few comprehensive examinations of the business impact of a 5–10-year continuation of the COVID-19 pandemic.

Details

Journal of Business Strategy, vol. 43 no. 2
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 7 December 2021

Peter Buell Hirsch

The purpose of this paper is to examine the hidden carbon footprint of corporate big data infrastructures and provide guidance for communicators responsible for corporate…

234

Abstract

Purpose

The purpose of this paper is to examine the hidden carbon footprint of corporate big data infrastructures and provide guidance for communicators responsible for corporate ESG and reputation.

Design/methodology/approach

It is based on a subjective view of the literature on this topic, selecting relevant examples.

Findings

The authors found that consciousness within corporations of the carbon footprint of their own information technology infrastructures is low and only a few companies have a strategy for identifying it.

Originality/value

To the best of the authors’ knowledge, this is the first treatment of this subject from the perspective of the corporate owner of ESG and reputation.

Details

Journal of Business Strategy, vol. 43 no. 1
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 28 August 2021

Peter Buell Hirsch

The purpose of this viewpoint is to examine the reasons why so many employees around the world are choosing not to go back to work as the COVID-19 pandemic eases.

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Abstract

Purpose

The purpose of this viewpoint is to examine the reasons why so many employees around the world are choosing not to go back to work as the COVID-19 pandemic eases.

Design/methodology/approach

The viewpoint is an overview of the various viewpoints expressed on this topic and the author’s perspective on the most likely reasons and what companies can do to prevent this “discontent” from spreading.

Findings

Companies need to carry through on their newfound commitment to citizenship and purpose beyond shareholder value to find a new capital/labor equilibrium.

Originality/value

While individual views on this topic have been covered, this is a comprehensive perspective and recommendation on dealing with the issue.

Details

Journal of Business Strategy, vol. 42 no. 6
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 16 February 2021

Peter Buell Hirsch

The purpose of the viewpoint is to examine the various ways in which the pandemic has exposed structural vulnerabilities in global business infrastructures that have long…

271

Abstract

Purpose

The purpose of the viewpoint is to examine the various ways in which the pandemic has exposed structural vulnerabilities in global business infrastructures that have long existed and been long ignored. It urges business leaders not to return to a “new normal” but make fundamental changes to ensure that their businesses are truly resilient and can withstand future threats more effectively.

Design/methodology/approach

The viewpoint looks at the various kinds of vulnerability to which businesses are exposed – such as supply chain, human capital, cyber security and climate change – and proposes ways to ensure that businesses, as well as shareholders and government entities work together to build true resilience.

Findings

At its core, the viewpoint exposes the various ways in which businesses have turned a blind eye to vulnerabilities that have always lurked just below the surface and suggests. The argument is that to secure the long-term future of our global business system, we can no longer remain oblivious to fundamental weaknesses in our infrastructures.

Research limitations/implications

The viewpoint looks selectively at the available data and is, therefore, by definition, subjective and non-comprehensive.

Practical implications

If businesses and shareholders truly take the recommendations of this viewpoint to heart, we can build a more resilient future through long-term investments in risk management infrastructures of all kinds that will secure a more prosperous and stable future.

Social implications

Developing a more resilient and stable global business infrastructure will help reduce the business volatility deriving from last minute responses to predictable threats. This will, in turn, help provide more stable, fulfilling employment, especially in developing countries that will act as a fly wheel for the secure development of human potential around the world.

Originality/value

While there has been much speculation of what the “new business normal” will look like once the pandemic has been conquered, this is, the author believes, the first piece to look concretely on how we can not only “build back better” but build back more soundly for the long term.

Details

Journal of Business Strategy, vol. 42 no. 2
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 7 October 2020

Peter Buell Hirsch

The purpose of this paper is to highlight the ways in which long running secular trends and the COVID-19 pandemic have combined to re-energize labor movements and pushed…

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Abstract

Purpose

The purpose of this paper is to highlight the ways in which long running secular trends and the COVID-19 pandemic have combined to re-energize labor movements and pushed political thinking to the left.

Design/methodology/approach

A review of emerging trends in public opinion and labor action to identify some critical tipping points.

Findings

There is a critical shift unfolding in which government intervention to stem income inequality is becoming politically acceptable.

Originality/value

To the best of the author’s knowledge, there have been few, if any comparable discussions of the relationship between the impact of the COVID-19 pandemic and the political will to stem income inequality and the implications for corporate behavior.

Details

Journal of Business Strategy, vol. 41 no. 6
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 21 June 2021

Peter Buell Hirsch

This study aims to examine recent developments in climate change solutions to determine their impact on corporate reputation.

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Abstract

Purpose

This study aims to examine recent developments in climate change solutions to determine their impact on corporate reputation.

Design/methodology/approach

This paper is a review of recent literature and commentary on corporate and governmental climate change initiatives.

Findings

It is likely that as climate change initiatives move further from voluntary to compliance status, the reputational value of environmental responsibility for corporate reputation will diminish.

Research limitations/implications

There are no verifiable objective metrics to validate the opinions expressed.

Practical implications

Companies may reconsider the reputational “real estate” they devote to environmental issues and invest more effort in other social areas.

Social implications

The shift predicted may cause more companies to turn their reputational attention more emphatically to employees and communities.

Originality/value

The author is not aware of any work in evaluating the reputational impact of greater regulatory focus on climate change disclosure and compliance.

Details

Journal of Business Strategy, vol. 42 no. 4
Type: Research Article
ISSN: 0275-6668

Keywords

Article
Publication date: 5 May 2021

Peter Buell Hirsch

This study aims to review the expanding use of different aspects of behavioral science in the corporate environment.

287

Abstract

Purpose

This study aims to review the expanding use of different aspects of behavioral science in the corporate environment.

Design/methodology/approach

This study presents an examination of the academic literature and media reporting on behavioral science in the corporate environment, including risk management, recruiting, employee rewards and group decision-making.

Findings

While there are some ethical risks in the application of behavioral science in the corporate environment, many aspects of corporate decision-making and corporate culture would benefit from behavioral science insights.

Originality/value

While there have been numerous pieces written about individual aspects of behavioral science in the corporate environment, to the best of the author’s knowledge, this is one of the first to look at the application of the discipline from a comprehensive perspective.

Details

Journal of Business Strategy, vol. 42 no. 3
Type: Research Article
ISSN: 0275-6668

Keywords

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