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This study aims to investigate the influence of image and reputation of imported fresh fruits on consumer satisfaction and purchase intentions. The moderating role of familiarity with imported fruits was also assessed.

A total of 332 Taiwanese consumers who had purchased imported Korean pears participated using an online survey and were grouped based on their familiarity to Korean pears. Multi-group analysis with structural equation modeling was used to test the hypotheses.

Image and reputation of imported Korean pears were identified as predictors of the satisfaction and purchase intention. Multi-group analysis results found the moderating effect of familiarity between image and satisfaction. Images were identified as predictors of the satisfaction and purchase intention of imported Korean pears for consumers with low familiarity, whereas image did not show any influence on satisfaction for consumers with high familiarity.

This study can contribute to the limited understanding of imported fresh fruit markets and provides insights into familiarity for consuming imported fresh fruits.

This study aims to examine the attitudinal inconsistency among Taiwanese consumers toward organic agriculture/food, and its relationship to their willingness to pay a premium and purchase for organic product.

A telephone survey consisting of 913 households was made to reach an estimated 3.3 percent sampling error with 95 percent confidence level.

It was found that those who were female, who had higher occupation prestige, who had college education levels, who were aged in their 40s, and who possessed an optimistic opinion toward the necessity of organic farming tend to pay a premium for and buy organic food. The majority of Taiwanese respondents showed a high level of concern about pesticides but a low trust in organic food, which revealed an attitudinal inconsistency toward organic agriculture/food. A multiple discriminant analysis with a moderating variable shows that consumers' trust in organic food and their pesticide concern jointly explain the respondents' willingness to pay a premium and purchasing behavior. The influence of consumers' pesticide concern on their willingness to pay a premium and purchase actually depends on their levels of trust.

As a whole, lack of trust and confusing organic product certification levels is the main barrier to Taiwan's organic agriculture development. Further communication and policy modification is needed to reinforce consumers' confidence in organic agriculture/food.

In light of the global concern about the impact of trade liberalization on environment, this paper intends to measure, theoretically as well as empirically, the impact of freer rice trade on environmental quality in terms of chemical intensity, measured by a decreasing scale indicator.

A dynamic land allocation model is designed that incorporates rational expectations on rice price and soil degradation due to long‐term cultivation on the same piece of land. Both demands for land and pesticides are derived and empirically estimated using time‐series data in Taiwan.

The results reveal that chemical intensity may increase with freer trade. The effect of freer trade on chemical intensity was less significant in earlier days such as the 1980s than in recent years. The basic model explains, to some extent, why some country representative conveyed their concerns in the Committee of Trade and Environment under WTO about the environmental degradation due to freer trade in agriculture. It also implies that more investment on environmental protection is warranted in the course of trade liberalization.

Given the dramatic inflation of energy prices, more elaboration on the price specification with respect to pesticides may be warranted for future researches.

The paper develops a rational expectations model to measure the impact of rice trade liberalization on environmental quality.

We compare the development over fifty years of two family chemical companies, leaders in their market niches: Zobele Chemical Industries (Italy) and Chemical Group of Sinon Corporation (Taiwan). We follow the evolution of the two companies from serving the domestic market through product and market expansion and finally to globalization. We conclude that their parallel but finally divergent evolutionary patterns are strongly influenced by the cultural dimensions of their countries and, to a lesser degree, by other environmental and structural factors. The insights provided by this dual case study may be of value to owners and managers of family companies, to outside investors, to global business scholars, and to national economic development officials.

The research aims to discuss technical and vocational students' long-term and complete evaluation of learning effectiveness under school-wide thematic teaching design.

This study adopted a mixed qualitative and quantitative approach to measure the learning effectiveness of thematic teaching in technical vocational schools using the Kirkpatrick model. Qualitative research conducted in-depth interviews with 32 interviewees, including students, parents, teachers, graduate alumni and the supervisors of off-campus internship units. Quantitative research conducted a questionnaire survey on vocational students. A total of 221 valid questionnaires were collected. In addition, this research conducts another quantitative survey on cooperative enterprises to compare the actual effect of the implementation of the school-wide thematic teaching students with the others, and a total of 35 valid questionnaires were collected.

The results of the research found that the effectiveness of thematic teaching method can achieve the expected goals of each level of Kirkpatrick model. The students taking thematic teaching are significantly better and fitting in the industry expects. Therefore, this research suggests the comprehensive introduction of school-wide thematic teaching to other school operators.

This research is the first study used the Kirkpatrick model to evaluate the effectiveness of school-wide thematic teaching design in hospitality education and providing a practical case for schools. This research combined qualitative and quantitative research methods to investigate the effectiveness of the teaching method through multiple perspectives. Through the feedback from supervisors of the hospitality industry, the school-wide thematic teaching design provides a good foundation for technical and vocational graduates.

A research and development project disseminated ecological technologies to approximately 3,250 vegetable farmers through farmer field schools (FFS) in four districts of Bali and East Java provinces of Indonesia. This article aims to assess the economic sustainability of vegetable production after FFS participation.

A survey randomly sampled 500 farmers, comprised of FFS participants (50%) and non-FFS participants (50%). Based on 1,000 farm operations, this analysis employed input-saving technology as the fundamental model examined using the double-difference method. Simultaneous reduction of agrochemicals and improvement of productivity represent indicators of economic sustainability.

Results indicate that pesticide use decreased without jeopardising farm productivity; moreover, vegetable production increased. These findings indicate that the ecological technologies transferred through FFS significantly improved economic sustainability performance.

This study purposively selected farmers who grew tomato and chilli. Thus, the outcomes are not generalisable to other crops.

FFS continues to be an effective method for transferring agricultural technologies to farmer communities. Policymakers are recommended to use FFS for disseminating beneficial and sustainable technologies to broader agricultural communities.

The adoption of ecological technologies provides positive economic and ecological milieus.

This study employs a double-differences approach to verify input-saving technological progress. Therefore, the performance of economic sustainability attributable to the project intervention is theoretically justified.

The purpose of this paper is to investigate the influences of natural content, food safety concern, health consciousness, and subjective knowledge on attitudes towards organic food and purchase intentions.

Samples are collected in Taiwan from April to May 2014 with a total of 252 returned effective questionnaires. The data are analyzed by structural equation modeling.

The results show that food safety concern and subjective knowledge have a significantly positive impact on attitudes towards organic food and purchase intentions, and natural content has a significantly positive effect on attitudes towards organic food. Moreover, it also shows that health consciousness and attitudes towards organic food have a significantly positive effect on purchase intentions. This study has found that subjective knowledge of organic food, health consciousness, and food safety concern are important factors impacting organic food purchase intentions.

This study provides organic industry to understand the consumer’s demand from the consumers’ perspective and as a basis for the future development of organic food.

The study results will provide a reference for the agricultural department of the government and the organic food promotion and education of organic food producers.

The study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger individuals' self-reference to the harm of pesticide residue in non-organic agricultural product, which would raise their purchase intention of organic agricultural product.

The present study conducted an empirical investigation in Taiwan by recruiting 527 Taiwanese participants using the convenience sampling procedure. The current research performed structural equation modeling analysis and used LISREL software to report the analytical results.

Individuals with health consciousness may perceive a high-level risk of non-organic agricultural product, which would raise individuals' fear perception to the harm of pesticide residue. Fear perception will increase individual's purchase intention of organic agricultural product. Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

This study contributes to the understanding of the health effects of pesticides exposure and of how pesticides have been and should be regulated.

This study presents literature reviews for the period 2000–2013 on (i) the health effects of pesticides and on (ii) preference valuation of health risks related to pesticides, as well as a discussion of the role of benefit-cost analysis applied to pesticide regulatory measures.

This study indicates that the health literature has focused on individuals with direct exposure to pesticides, i.e. farmers, while the literature on preference valuation has focused on those with indirect exposure, i.e. consumers. The discussion highlights the need to clarify the rationale for regulating pesticides, the role of risk perceptions in benefit-cost analysis, and the importance of inter-disciplinary research in this area.

This study relates findings of different disciplines (health, economics, public policy) regarding pesticides, and identifies gaps for future research.

Maximum residual limits (MRLs) for pesticides are based on science. This is true both for MRLs devised by national governments and multilaterally through the Codex. Science-based Codex MRLs are internationally harmonized to facilitate trade. Since the 1990s, an increasing number of countries have devised national MRLs and eschewed those of the Codex. These differing national standards are becoming important barriers to trade. The purpose of this paper is to explore the ramifications of these diverging MRLs for food security, investigate the reasons for the rise of national standards, and explore the role of science in regulatory processes.

The approach is an examination of the scientific basis for MRLs in the context of food safety outcomes.

It finds that there is no improvement in food safety from the move to national MRLs, only a loss of the benefits of trade. As all countries, along with the Codex, claim that their MRLs are based on science, suggesting that there is a need for an examination of the role of science in the making of public policy.

This study identifies a potential risk to food security for food policy makers. Given future food security challenges and that pesticides are used almost universally in conventional agriculture, trade barriers based on divergent interpretations of science need to be addressed by food policy makers.