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Open Access
Article
Publication date: 30 November 2023

Rafael Robina-Ramirez, Marta Ortiz-de-Urbina-Criado and Rafael Ravina-Ripoll

There has recently been much interest in analysing the creation of personalised tourism services and studying their effect on organisations. However, there still needs to be more…

Abstract

Purpose

There has recently been much interest in analysing the creation of personalised tourism services and studying their effect on organisations. However, there still needs to be more work in analysing their effect on happiness and the role that emotions play in these processes. This paper aims to analyse, in the context of personalised and innovative tourism services, which factors can encourage and improve managers' happiness.

Design/methodology/approach

A model of analysis is presented with five variables: tourism managers' happiness (TMH), innovative personalised tourism services, internal factors: emotions (IFE), organisational factors (OF) and personal factors (PF). Eight hypotheses are proposed and tested with a structural equation model.

Findings

The results allow the authors to affirm that personalised technological advances applied to tourism services not only contribute to improving the happiness of hotel managers but also in generating emotions that contribute to improving their attitude towards the company.

Research limitations/implications

This scientific work has some limitations. Firstly, this study was carried out exclusively in Spain due to the relevance of this country in the international tourism sector, according to the World Tourism Organisation. The results achieved in this research should be contrasted with other studies in other territories. Secondly, the interviews and surveys were carried out at specific time intervals. It has not led to problems of significant bias in the variance of the standard method. Therefore, it is desirable to undertake longitudinal or cross-sectional studies for future research. Thirdly, it is interesting to develop theoretical models that include other psycho-directive or leadership style constructs to determine whether they holistically enhance the subjective well-being of hospitality managers. Moreover, other types of factors of a social or strategic nature can be considered, which can positively or negatively impact the analysed variables. Finally, future research can deepen the empirical analysis of the relationship between managerial competencies and digital innovation from the perspective of happiness management. These findings would contribute to a greater cognitive understanding of the implications of personalised and innovative tourism services on hotel establishments' happiness and economic benefits.

Practical implications

This paper shows the fundamental role of a happy leadership style in creating responsible, green and innovative environments in today's digital society. Furthermore, the happiness of tourism managers can contribute to the generation of high quality and excellent services that are in line with the principles of sustainable development.

Social implications

Personalised technological advances applied to tourism services not only contribute to improving the happiness of hotel managers but also to generating emotions that contribute to improving their attitude towards the company. On the other hand, it has been observed that personalised and innovative tourism services generate positive effects at organisational, internal and personal levels. The following reflections are advanced: The development of internal factors such as the emotions of awe and gratitude or the generation of trust can enhance the happiness of tourism managers. The happiness of tourism business managers can be enhanced by developing OF such as smart-personalised tourism services and data protection. The happiness of tourism managers can be enhanced by the development of PF such as travellers' desires, expectations and needs, or other factors such as disposable income, health status or family situation.

Originality/value

This is the first empirical study that focuses on investigating how personalised and innovative tourism services affect managing happiness.

Details

European Journal of Innovation Management, vol. 26 no. 7
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 31 August 2012

Shu‐Chen Kao and ChienHsing Wu

The purpose of the paper is to conduct an exploratory study that proposes a personalized knowledge integration platform for digital libraries which can provide users with…

Abstract

Purpose

The purpose of the paper is to conduct an exploratory study that proposes a personalized knowledge integration platform for digital libraries which can provide users with personalized information and knowledge services.

Design/methodology/approach

A prototype system (PIKIPDL) is designed and developed with two types of service, i.e. personalized information/knowledge service and personalized subject category service. Evaluation of the PIKIPDL by domain specialists and software experts is conducted. Comments are implications are addressed.

Findings

The main findings include the following: the proposed system can help suggest materials that readers are interested in for DL; the proposed system can help construct knowledge contents in a hierarchical structure; and a common recommendation concerning knowledge structure from the reviewers is that the proposed system should add a self‐organizing knowledge map function that would allow users to view knowledge subjects in a graphic manner.

Practical implications

The results from the evaluation of reviewers revealed that the proposed PIKIPDL is acceptable to the integration of both personalized information service and personalized knowledge subject service. This implies that librarians and DL software agents should place emphasis on integrated service development to attract the attention of their users. Towards this goal, they could explain that personalized services (e.g. material recommendation, message recommendation, knowledge subject materials) with a mechanism of multi‐resource integration can help provide DL resources according to users' needs and wants, and in consequence to enhance DL service efficacy.

Originality/value

The research describes the importance of information/knowledge integration with respect to its support on the learning and study methods of users, and has developed a personalized knowledge integration platform as a mechanism that provides a personalized information service and a personalized knowledge subject category service. By employing Apriori algorithm and association rules as the data mining mechanism, personalized information recommendations are derived from circulation data, and a knowledge subject category is integrated from online sharing knowledge by participants.

Details

Library Hi Tech, vol. 30 no. 3
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 18 May 2023

Maryanne Scutella, Carolin Plewa and Carmen Reaiche

Advances in technology have given rise to an increased demand by small businesses for personalised e-government services. Given the importance of small businesses to the…

5480

Abstract

Purpose

Advances in technology have given rise to an increased demand by small businesses for personalised e-government services. Given the importance of small businesses to the Australian economy, it is vital to deliver small business-centric services that offer potential to generate value. To do that effectively, government departments need to understand factors that affect small business. The purpose of this study is to explore how preferences for personalised services and the use of intermediaries affect small business participation behaviour and, in turn, stimulate positive outcomes that are of interest to the government.

Design/methodology/approach

This study draws on secondary data from a survey of 800 Australian small businesses about the digital services offered by a large government department. Structural equation modelling was used to empirically test the model.

Findings

The findings demonstrate that whilst preference for personalisation has a positive relationship with participation behaviour, reliance on an intermediary does not. While such behaviour fosters emotional connection and perceptions of partner quality, the results of this study show no significant impact on satisfaction.

Originality/value

This study advances knowledge about how small businesses can gain value from personalised support services. Importantly, it focuses on participation behaviour and small business – both of which are largely absent from existing studies. The findings can assist government departments to design personalised services that are valued by small businesses.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 24 August 2022

Jagdish N. Sheth, Varsha Jain, Gourav Roy and Amrita Chakraborty

Artificial intelligence (AI) is used by banking services primarily to automate systems; however, this ecosystem does not work in emerging markets because human intervention is…

3092

Abstract

Purpose

Artificial intelligence (AI) is used by banking services primarily to automate systems; however, this ecosystem does not work in emerging markets because human intervention is needed, and there are concerns related to infrastructure. There is plenty of research on AI-mediated banking services, but the existing discussions are cumbersome, and studies on AI's service features in banking for emerging markets are limited. Furthermore, the ongoing discussions are centred on developed markets where automation in banking services is noteworthy and accepted. Through this paper, the authors emphasise the relevance of AI mediation in emerging markets and the possible role of strategising AI in banking services for personalised experiences.

Design/methodology/approach

The authors' article followed an exploratory, inductive approach through in-depth interviews and thematic analysis. In total, 36 financial experts were interviewed, and the relevant perspectives were analysed to develop the research process and framework for a personalised banking experience.

Findings

The authors' paper introduced five key themes and presented those themes accordingly. The first theme details the importance of AI-mediated banking and the skills necessary for operational capacity. The second theme is on the relevance of AI-mediated banking awareness amongst users. The third is about channelling the importance of AI-driven interfaces through managers and employees. Fourth, the authors emphasised the relevance of human intervention due to users' demographic patterns. The fifth theme led to a discussion on personalised AI-mediated banking services.

Research limitations/implications

The authors recommend that managers understand the relevance of quality service amongst users. The authors' paper discusses the relevance of AI and human intervention in banking services; however, the process for seamless, personalised banking experiences is not provided. Thus, this paper encourages managers to build a banking ecosystem that delivers a seamless banking experience through AI.

Originality/value

The authors' paper highlights the importance of human intervention in AI-driven banking by introducing personalised service experience elements and highlighting the role of customer experience in AI-driven banking services in emerging markets.

Details

International Journal of Bank Marketing, vol. 40 no. 6
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 25 November 2013

Jan Michael Nolin

The article aims to identify areas of potential research support that none of the traditional supportive actors (libraries, IT units, information units) have concerned themselves…

4308

Abstract

Purpose

The article aims to identify areas of potential research support that none of the traditional supportive actors (libraries, IT units, information units) have concerned themselves with, arguing for new tasks and roles for the academic library, specifically the special librarian.

Design/methodology/approach

Areas of “overload” in the digital practice of contemporary researchers are identified and then connected to various personalized digital tools. The article explores the idea that attention to new aspects of researchers information needs creates a potential for developing personalized meta-services at academic libraries.

Findings

It is possible to identify a wealth of new services that can, if put into practice, substantially redefine the relationship between academic librarians and researchers. This entails a turn from service aimed at novice users to sophisticated end-users. Such ideas also carry implications for LIS education programs and the need to build on special librarians who uphold competence in distinct knowledge domains. Two forms of domain-specific meta-services are explored: as support for collaboration and support for presentation.

Practical implications

It is suggested that academic libraries systematically utilize the “full cost” model of project funding in order to exhibit concrete benefits of personalized meta-services. The article holds implications for both academic libraries and for LIS educational institutions.

Originality/value

Personalized meta-services constitute a relatively fresh topic and have previously not been explored in connection with academic libraries.

Article
Publication date: 12 September 2016

Cristian Morosan and Agnes DeFranco

The unprecedented development of hotel-branded mobile applications (apps) has been instrumental in facilitating the rich guest–hotel interactions, thus contributing to a high…

5572

Abstract

Purpose

The unprecedented development of hotel-branded mobile applications (apps) has been instrumental in facilitating the rich guest–hotel interactions, thus contributing to a high personalization of services. For true personalization, guests need to provide personal information via apps. Yet, no study to date has addressed how guests develop intentions to use such apps given the current personalization and privacy challenges. Therefore, this study aims to investigate hotel guests’ intentions to use hotel apps to access personalized services.

Design/methodology/approach

Drawing from personalization-privacy theory, this study conceptualized perceived personalization and privacy concerns as distinct constructs while recognizing two different privacy concerns constructs: general and app-specific privacy concerns. To build a comprehensive structural model that is appropriate for explicating intentions to use hotel apps, this study incorporates consumer psychology and information systems theoretical streams that provide constructs that unequivocally capture the unique set of consumer–app interactions in highly experiential settings such as hotels (e.g. innovativeness and involvement). Using a nation-wide sample of hotel guests from the USA, the model was validated using confirmatory factor analysis and structural equations modeling.

Findings

The predictors explained 79 per cent of the variability in the intentions to use hotel apps to personalize hotel services. The strongest predictor of intentions was involvement, followed by app-related privacy concerns and perceived personalization.

Research limitations/implications

First, this study’s extended theoretical framework was well supported, as it captures relevant elements of the mobile commerce ecosystem (e.g. personalization and privacy), thus extending the classic paradigmatic approach to information systems adoption beyond system beliefs. Second, this study clarifies the distinct roles of personalization and privacy in the context of hotel apps, which has not been examined in the context of m-commerce in hospitality. Third, the study clarifies the role of involvement as the most critical factor that can influence guests’ intentions to use hotel apps when personalization options and privacy concerns exist.

Practical implications

This study offers hotel decision-makers a mapping of the factors, leading to use of hotel apps for purchasing personalized hotel services.

Originality/value

This study provides a first theoretical perspective on the hotel app utilization behaviors that have not been studied so far, but carry a strong strategic and financial significance for the hotel industry (direct distribution, brand consolidation and extensive contact with guests).

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 December 2006

V.K.J. Jeevan and P. Padhi

To provide a selective bibliography in the emerging area of library content personalization for the benefit of library and information professionals.

2604

Abstract

Purpose

To provide a selective bibliography in the emerging area of library content personalization for the benefit of library and information professionals.

Design/methodology/approach

A range of recently published works (in the period 1993–2004), which aim to provide pragmatic application of content personalization rather than theoretical works, are discussed and sorted into “classified” sections to help library professionals understand more about the various options for formulating content as per the specific needs of their clientele.

Findings

This paper provides information about each category of tool and technique of personalization, indicating what is achieved and how particular developments can help other libraries or professionals. It recognises that personalization of library resources is a viable way of helping users deal with the information explosion, conserving their time for more productive intellectual tasks. It identifies how computer and information technology has enabled document mapping to be more efficient, especially because of the ease with which a document can be indexed and represented with multiple terms, and confirms that this same functionality can be used to represent a user's interests, facilitating the easy linking of relevant sources to prospective users. Personalization of library resources is an effective way for maximizing user benefit.

Research limitations/implications

This is not an exhaustive list of developments in personalization. Rather it identifies a mix of products and solutions that are of immediate use to librarians.

Practical implications

A very useful source of pragmatic applications of personalization so far, that can guide a practicing professional interested in creating similar solutions for more productive information support in his/her library.

Originality/value

This paper fulfils an identified need for a “review of technology” for LIS practitioners and offers practical help to any professional exploring solutions similar to those outlined in this paper.

Details

Library Review, vol. 55 no. 9
Type: Research Article
ISSN: 0024-2535

Keywords

Article
Publication date: 8 June 2010

Jie Lu, Qusai Shambour, Yisi Xu, Qing Lin and Guangquan Zhang

The purpose of this paper is to develop a hybrid semantic recommendation system to provide personalized government to business (G2B) e‐services, in particular, business partner…

1629

Abstract

Purpose

The purpose of this paper is to develop a hybrid semantic recommendation system to provide personalized government to business (G2B) e‐services, in particular, business partner recommendation e‐services for Australian small to medium enterprises (SMEs).

Design/methodology/approach

The study first proposes a product semantic relevance model. It then develops a hybrid semantic recommendation approach which combines item‐based collaborative filtering (CF) similarity and item‐based semantic similarity techniques. This hybrid approach is implemented into an intelligent business‐partner‐locator recommendation‐system prototype called BizSeeker.

Findings

The hybrid semantic recommendation approach can help overcome the limitations of existing recommendation techniques. The recommendation system prototype, BizSeeker, can recommend relevant business partners to individual business users (e.g. exporters), which therefore will reduce the time, cost and risk of businesses involved in entering local and international markets.

Practical implications

The study would be of great value in e‐government personalization research. It would facilitate the transformation of the current G2B e‐services into a new stage wherein the e‐government agencies offer personalized e‐services to business users. The study would help government policy decision‐makers to increase the adoption of e‐government services.

Originality/value

Providing personalized e‐services by e‐government can be seen as an evolution of the intentions‐based approach and will be one of the next directions of government e‐services. This paper develops a new recommender approach and systems to improve personalization of government e‐services.

Details

Internet Research, vol. 20 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 10 May 2022

Gimede Gigante and Anna Zago

This paper aims to analyze the impact of DARQ technologies (distributed ledger, artificial intelligence, extended reality, quantum computing) in the financial sector, focusing on…

1194

Abstract

Purpose

This paper aims to analyze the impact of DARQ technologies (distributed ledger, artificial intelligence, extended reality, quantum computing) in the financial sector, focusing on artificial intelligence (AI) applications in personalized banking, which consists of treating every customer as a segment of one. The research has two main goals. First, providing a complete and organic analysis of the DARQ technologies framework currently missing in the literature. Because this research focuses on the financial sector, more attention is dedicated to DARQ technologies in this industry. Second, studying applications of one of the DARQ technologies, AI, in personalized banking, where it appears to have a great potential impact.

Design/methodology/approach

The research analyses both the supply side, collecting secondary data from documentation, reports and research studies to study the major trends and results obtained by leading banks, and on the demand side, collecting primary data through a dedicated survey and elaborating opinions and preferences of potential customers. Using this information, a detailed go-to-market plan based on the framework elaborated by Bain and Co. in 2012 is developed, considering the hypothesis of a well-known universal bank, operating globally, with an established brand and access to modern AI technologies, which decides to invest in this field as a priority.

Findings

In addition to giving a detailed overview of DARQ technologies from a technical and a business perspective, the results related to the hypothetical case of the study help to understand which would be the most suitable target for the launch phase, which value proposition should be offered and how to deliver it, but also how to evolve the project to attract more customers and strengthen the relationship with the existing ones. Nevertheless, this research could be a starting point for future studies and updates, considering related evolutions, investigating more representative demand samples or analyzing how the combination of more DARQ technologies could be applied to the financial sector.

Research limitations/implications

Some limitations affect this work. First, the topics studied are evolving rapidly and partially dependent on other innovations under development; therefore, they may become obsolete and less significant in the next years. As regard the data collection, the supply-side analysis involves strategical information kept private by companies; therefore, the collected data probably miss some useful details. As concerns primary data, the sample could have been larger and more heterogeneous and biases and misinterpretations could have affected the answers. A compromise has been found between the time and resources available and the qualitative and quantitative characteristics of the sample.

Practical implications

This research could be a tool for financial companies interested in investing in AI for personalized banking, but it also provides useful insights about the whole DARQ framework, which could be interesting for all the financial and nonfinancial firms. Applying AI effectively and efficiently could offer great benefits, both economic and noneconomic, to financial firms but also to their customers, who could benefit from hyper-tailored services at a reasonable and affordable price, whereas in the past, they were reserved only for very important person clients. This win-win situation could lead the way to further investments and consequent innovations in the future.

Social implications

Some issues still exist, mainly about data security and privacy, but also the social risk linked to the labor market due to the AI substitution for some tasks and the related shift in professionals required by employers, which could negatively affect the salary gap among workers with different levels of educations, tightening up existing inequality problems. An effort by public and private subjects will be required to make this transition inside the labor market smoother. Despite this, the research shows that AI applications in personalized m-banking could mutually benefit both the demand and the supply of the market.

Originality/value

Apart from the organic overview offered on DARQ technologies and their related business applications, currently missing in the literature, which could be useful for a better comprehension of the topic and could also give interesting insights to firms, this research presents an original and concrete roadmap to follow for financial companies interested in delivering a personalized mobile banking service leveraging on AI. Every step presented in the output of this work is based on an in-depth analysis of past, and present actions carried out and result obtained by competitive firms on the market and on needs and preferences observed among potential customers.

Article
Publication date: 4 February 2014

Janet McCray and Adam Palmer

The purpose of this paper is to present the perspectives of English adult social care sector partners on the qualifications and standards required for leaders as they prepare to…

Abstract

Purpose

The purpose of this paper is to present the perspectives of English adult social care sector partners on the qualifications and standards required for leaders as they prepare to meet the demands of commissioning personalised care. Continuing an action research cycle guided by Coghlan and Brannicks (2010, p. 4) organisational centred model (McCray and Palmer, 2009) it benefits from the previous experience and reflection in action of the partners and researchers. Set in a general social care context, lessons learned from the study outcomes will be of interest to both commissioners of services and service users with acquired brain injury.

Design/methodology/approach

A model of action research informed by Coghlan and Brannicks’ (2010, p. 4) organisational centred model focused on context, quality of relationships, quality of the research process and its’ outcomes was used. The role of the authors was to facilitate diagnosis of the leadership issues arising from the implementation of personalised care in the English adult social care sector and in collaboration with sector partners seek resolutions. Six focus groups comprising two commissioners, service providers, user group and care manager/social work leads were facilitated at two separate events in the south of England.

Findings

Findings presented are derived from focus group discussions with strategic and organisational leaders and service user partners from the English adult social care sectors. Analysis of focus group data identified a number of themes. The overarching themes of human resource management, gaps in industry standards and leadership are discussed here. Whilst industry sector standard qualifications and frameworks may be at the centre of strategic planning for transformation, findings here have identified that additional support will be required to create leaders who can commission successfully to create cultural change. New approaches to leadership development may be needed to facilitate this process.

Research limitations/implications

The study offers a single method qualitative research approach based on two local authorities in the south of England. It presents a localised and particular view of leadership development needs.

Practical implications

The paper shows how action research can make a contribution to knowledge and practice.

Originality/value

The paper provides interesting new insights into the skills for commissioning in a changing public and third sector environment with reference to commissioning personalised support for people with brain injury.

Details

Social Care and Neurodisability, vol. 5 no. 1
Type: Research Article
ISSN: 2042-0919

Keywords

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