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Book part
Publication date: 28 March 2023

Abdul Haseeb Chaudhary, Michael Jay Polonsky and Nicholas McClaren

Plastic pollution is a widespread problem around the world. However, the problem is more severe and ever increasing in developing countries. The literature suggests that the…

Abstract

Plastic pollution is a widespread problem around the world. However, the problem is more severe and ever increasing in developing countries. The literature suggests that the majority of the work and the solutions that have been proposed to address plastic littering have been undertaken in developed countries. Thus, there is a need to explore the problem in developing countries to better understand the issue and to develop context-specific solutions. We explored the norms perspective using ‘The Focus Theory of Normative Conduct’, individual ethical position and place attachment factors. Interviews were conducted in Pakistan with 16 people who were recently at a beach at which there was a large amount of plastic litter. Results showed that people are influenced by the pro-littering social norms of their friends and neighbours. However, people with strong anti-littering personal norms are not influenced by pro-littering social norms. We also found that people have varying moral position, and their lack of attachment with the public place also influences their littering behaviour. Moreover, people believe that other people litter due to lack of education and awareness, lack of garbage bins and a general level of carelessness. Future research needs to focus on activating an individual's idealist moral position and an individuals' attachment with the place to enhance the activation of anti-littering personal norms which will help reduce littering behaviour. Further still, government needs to set up campaigns at public places to create awareness among people about the impact of littering, and government also needs to improve the effectiveness and efficiency of waste management. Businesses can also play a role by providing waste bins which may be used as a source of promoting their support for reducing litter.

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Socially Responsible Plastic
Type: Book
ISBN: 978-1-80455-987-1

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Threats from Car Traffic to the Quality of Urban Life
Type: Book
ISBN: 978-0-08-048144-9

Book part
Publication date: 13 October 2017

Jasmina Mangafić, Amila Pilav-Velić, Danijela Martinović and Merima Činjarević

The purpose of this chapter is to explore the mediating effect of consumer attitude towards purchasing organic food and moderating effect of consumer innovativeness on the…

Abstract

The purpose of this chapter is to explore the mediating effect of consumer attitude towards purchasing organic food and moderating effect of consumer innovativeness on the intention to purchase organic food. A consumer survey was conducted with a specific focus on buyers of organic food products in Bosnia and Herzegovina. Data were collected during December 2016 via an online survey, eventually obtaining 173 valid questionnaires for analysis. The indirect effect of organic food knowledge, subjective norm, personal norm, organic food availability, attitude towards organic food and organic food scepticism on intention to purchase organic food was tested using the PROCESS Macro in SPSS. The results revealed that organic food knowledge, subjective norm, personal norm, attitude towards organic food have indirect effects on consumer intention to purchase organic food. Moreover, findings suggest that attitude towards organic food purchase mediates the link between these four factors and consumer’s intention to purchase organic food. In addition, it was proven that consumer innovativeness positively moderates the attitude-purchase intention link in the context of organic food consumption. This chapter enhances the external validity of previous empirical findings beyond the Western European context. Further, it provides some important guidelines to the retailers to develop and implement marketing strategies for organic food products.

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Green Economy in the Western Balkans
Type: Book
ISBN: 978-1-78714-499-6

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The Emerald Review of Industrial and Organizational Psychology
Type: Book
ISBN: 978-1-78743-786-9

Book part
Publication date: 29 May 2012

Sebastian Bamberg

Purpose – To demonstrate where and how transport planners could benefit from insights gained by psychological theory and research.Methodology – Theory-driven narrative…

Abstract

Purpose – To demonstrate where and how transport planners could benefit from insights gained by psychological theory and research.

Methodology – Theory-driven narrative review.

Findings – An extended version of Ajzen's (1991) Theory of Planned Behaviour is proposed which could be used for empirically analysing how environmental and psychological factors influence the individual decision to cycle.

Research implications – The review indicates that taking into account psychological insights could considerably increase the understanding of individual bicycle use. Currently research systematically analysing how psychological processes mediate the relation between environmental features and individual cycling is rare.

Practical implications – The review indicates that current interventions for increasing cycling are not very effective. It is assumed that taking into account insight from psychological research may help to develop new and more effective interventions for promoting cycling. Furthermore, studies evaluating the effects of these interventions in a methodological acceptable way are urgently needed.

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Cycling and Sustainability
Type: Book
ISBN: 978-1-78052-299-9

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Book part
Publication date: 13 July 2023

Kittisak Jermsittiparsert, Navaporn Wongsuwan and Bülent Akkaya

The aim of this research work is to examine the originator which is affecting in Thailand the adoption of m-commerce (based on the behavioural intention). The usage of m-commerce…

Abstract

The aim of this research work is to examine the originator which is affecting in Thailand the adoption of m-commerce (based on the behavioural intention). The usage of m-commerce has faced reluctance by the subscribers of mobile phone, which is in general the most anticipated challenge among both the developing and developed countries. Similarly, there are restricted empirical research work regarding to the m-commerce in Thailand. As a result, in the situation of developing countries (for instance, Thailand specially), very less numbers of research exist for the recognition of important variables for the m-commerce installation or estimating the m-commerce adoption variables. For explaining the behavioural targets of subscribers and for estimation generally the model that has been used is referred to as technology acceptance model (TAM). First, the factor subjective norms by the region of technology acceptance had contradictory outcomes and inconsistency to the behavioural target. In this study, we employed the Smart Partial Least Square Structural Equation Modelling version 3.2.6 as a data analysis technique. The response rate of the current study is 81%. The results have certainty that has established the presence of these associations between the users which implicated the significance of subjective norms in Thailand which were recognized. The personal opinion of usefulness, perceptions of attitude and easy usage to m-commerce are the important features towards the subjective norms which are the social impacts.

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Two Faces of Digital Transformation
Type: Book
ISBN: 978-1-83753-096-0

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Book part
Publication date: 24 August 2011

Donna D. Bobek, Amy M. Hageman and Charles F. Kelliher

In this study, we develop reliable scales for measuring taxpayers' social norms toward tax compliance and explore the effect of social desirability bias and several methodological…

Abstract

In this study, we develop reliable scales for measuring taxpayers' social norms toward tax compliance and explore the effect of social desirability bias and several methodological issues that may affect behavioral tax and accounting studies. This study provides theoretical specificity to a potentially “decisive” (Alm & McKee, 1998) influence on tax compliance by drawing on Cialdini and Trost's (1998) taxonomy of social norms in developing our scale items. We describe in detail the methods that we used to develop these scales. On the basis of the responses of 218 experienced taxpayers, our results identify four separate social norm dimensions that correspond with the four social norm constructs identified by Cialdini and Trost. We also consider the effect of social desirability bias and find that these effects are mild for experienced taxpayers and are not directly related to compliance intentions. Finally, we also manipulate both the order of the items presented in the experiment and the form (online or paper-based) of the experimental instrument. While order and form effects do not interfere with the interpretation of the influence of social norms on tax compliance, we do find a significant presentation order effect driven by the paper condition, which suggests that online data collection may be preferable to uncontrolled paper and pencil administration.

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Advances in Accounting Behavioral Research
Type: Book
ISBN: 978-1-78052-086-5

Book part
Publication date: 13 July 2023

Kittisak Jermsittiparsert, Navaporn Wongsuwan and Bülent Akkaya

The study was planned to examine the impact of subjective norms on the behavioural intentions of Thai e-banking users. Additionally, the study has also examined the mediating role…

Abstract

The study was planned to examine the impact of subjective norms on the behavioural intentions of Thai e-banking users. Additionally, the study has also examined the mediating role of perceived usefulness of e-banking in the relationship between the subjective norms and e-banking adoption. The subjective norms construct in this study was decomposed into societal descriptive and injunctive norms, and personal descriptive and injunctive norms. It is clear from the literature review that highly inconsistent findings were reported between perceived usefulness and subjective norms because of the contradiction in the findings obtained by the researchers. This occurred may be because trivial attention was given to the relationship between subjective norm and perceived usefulness. In current research, it is argued that there are many advantages of e-banking adoption which includes mobility, convenience and 24-hour accessibility anywhere anytime with no physical limitation of location as required in old-styled e-commerce. For that reason, it is hypothesized that people who believe that these advantages would result in the improvement in their performance are expected to create a positive environment for technology adoption. In the latest quantitative research development, the partial least squares (PLS) path modelling is considered to be unsuitable in determining the validity of the model. For this purpose, a two-step process is implemented in current research. The results of the present study, argued that e-banking is adopted voluntarily and the existence of high social norms in collectivist culture greatly influences the potential adopters' attitude and behaviour by the opinions of their significant others particularly in Thai context.

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Two Faces of Digital Transformation
Type: Book
ISBN: 978-1-83753-096-0

Keywords

Book part
Publication date: 10 August 2018

Ramkrishnan (Ram) V. Tenkasi and Lu Zhang

Organizational Development and Change (ODC) has been called to aid organizational greening goals. Carbon labeling of products by organizations is a common greening strategy…

Abstract

Organizational Development and Change (ODC) has been called to aid organizational greening goals. Carbon labeling of products by organizations is a common greening strategy. However, its effectiveness is dependent on supportive consumer behavior. The Theory of Planned Behavior (TPB) is used to explain actor choice in buying low carbon products (LCPs). Actual buying behavior of 873 subjects in China, a country new to carbon labeling, demonstrated that Declarative norms, Attitude, and Perceived behavioral control explained significant variance in actual buying behavior of LCPs. The TPB model may be better served by observing actual behavior versus behavioral intention. Revisions to the TPB model for diagnosis and interventions in behavioral change are indicated. ODC should revert to theoretically informed practice versus the increasing reliance on A-theoretical tools and techniques.

Book part
Publication date: 27 September 2012

Mahabat Baimyrzaeva

The conceptual framework of institutions proposed here is not entirely new. While it shares common features with the early institutionalists’ frameworks, it also introduces some…

Abstract

The conceptual framework of institutions proposed here is not entirely new. While it shares common features with the early institutionalists’ frameworks, it also introduces some original insights. What is new is that this framework identifies the key components of institutions and approaches as an open organic system with complex dynamics among its components rather than a static mechanism operating in a vacuum. The two additional models presented in the next section will help us better understand how these components of institutions are linked, how they interact, and how institutions are enforced. The framework brings together and builds on empirical evidence and theoretical scholarship from the different disciplines discussed in the previous and current chapters.

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Institutional Reforms in the Public Sector: What Did We Learn?
Type: Book
ISBN: 978-1-78052-869-4

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