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Article
Publication date: 20 November 2017

Fazal ur Rehman, Rosman Bin Md Yusoff, Shafie Bin Mohamed Zabri and Fadillah Binti Ismail

This study aims to investigate the influence of personal factors on the buying behavior of consumers with the intentions of sales promotion in the fashion industry…

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6046

Abstract

Purpose

This study aims to investigate the influence of personal factors on the buying behavior of consumers with the intentions of sales promotion in the fashion industry. Precisely, it focuses on the marketing techniques and practices in sales promotion activities to influence the buying intentions of consumers in personal ways.

Design/methodology/approach

Based on a comprehensive literature review of personal factors, sales promotion and buying behavior, this study has applied a positivist approach to collect data in quantitative way through questionnaires-based survey. The study has analyzed the collected data using structural equation modeling through smart partial least square.

Findings

Personal factors and its sub-dimensions such as market maven, stability and open minded have demonstrated a positive relationship in the conceptual construct. In the same manner, sales promotion and its sub-dimensions like social factors and physical layout have also positive effects.

Research limitations/implications

This study is only limited to the fashion industry of Pakistan and future research may be conducted in other services and manufacturing industries. Future research may assess the role of moderating variables like gender.

Practical implications

This study clarifies the influence of personal characteristics on consumers buying behavior in sales promotion activities in the fashion industry to achieve business objectives.

Originality/value

By integrating personal factors and sales promotion literature, the main contribution of this paper is the analysis of personal characteristics and promotional practices in the fashion industry of Pakistan, during Eid-ul-Fitter holidays to enhance the consumers buying behavior. Precisely, this study has assessed the effect some unique characteristics of consumers like market maven, stable, open minded and agreeable on their buying behavior in sales promotion activities. This study has apprised marketing professionals to apply the conception of personal characteristics in sales promotion activities to boost up the buying behavior of consumers in enthusiastic way.

Details

Young Consumers, vol. 18 no. 4
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 24 June 2013

Doris Omerzel Gomezelj and Irena Kušce

This paper aims to analyse the determinants of business start-ups and their impact on entrepreneurial performance. The theoretical part indicates that the importance of…

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5132

Abstract

Purpose

This paper aims to analyse the determinants of business start-ups and their impact on entrepreneurial performance. The theoretical part indicates that the importance of small- and medium-sized enterprises (SMEs) considers the role of entrepreneur in the business process and provides an overview of theoretical and empirical findings in the main determinants of business start-ups.

Design/methodology/approach

The empirical part is based on quantitative survey results from a model of business start-up factors and relations with the entrepreneurs' performance. The data were analysed using the statistical package for data analysis SPSS for Windows. The factor analysis was performed separately for the set of variables that have measured the reasons for founding the start-up, the personality traits, environmental factors and performance. The paper used a multiple linear regression model to identify the strength, direction and impact of different factors on the start-up performance.

Findings

In general, the study identifies which indicators influence entrepreneurs' performance (personal and business) in the first years of their companies. The paper revealed the heterogeneity of the measures for performance and their different natures (from financial indicators to those related to the entrepreneur satisfaction). Consequently, one of the most significant findings of the research is that, in spite of the fact that the most commonly used indicators for the firm performance in the literature are financial, the paper should not neglect the so-called perceived performance. This is how entrepreneurs are satisfied with their success.

Research limitations/implications

The study is limited to Slovenian SMEs, but can be generalised to other regions. The study offers notable contributions for research and practice (improvements in SME environmental factors).

Practical implications

The personal traits and appropriate business environments can have beneficial effects on the entrepreneur's perceived performance. The findings can be used to guide the government in efficient management of different dimensions of entrepreneur environment.

Originality/value

This study proved the existence of latent elements of the entrepreneur's perceived performance. It gives valuable information, which hopefully will help the policy makers and entrepreneurs to give greater respect to the meaning of critical personal and environmental factors.

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Article
Publication date: 2 September 2014

Yue Teng Wong, Syuhaily Osman, Aini Said and Laily Paim

The purpose of this paper is to derive a comprehensive model with integrated dimensions of trait constructs to understand the shoppers’ dispositional traits in…

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1815

Abstract

Purpose

The purpose of this paper is to derive a comprehensive model with integrated dimensions of trait constructs to understand the shoppers’ dispositional traits in consumption. This study endeavors to gain empirical validation of a motivational network of shoppers’ traits in consumption as well as to ascertain different shoppers’ typology from the configurations of personal factor attributes.

Design/methodology/approach

Store-intercept method was used to collect data from a sample of 600 apparel adult shoppers at five shopping malls in Klang Valley, Malaysia. The factor structure of personal factors was achieved using confirmatory factory analysis. The hierarchical and non-hierarchical cluster analysis was employed to develop the shoppers’ typology.

Findings

A relatively good fit in confirmatory factor analysis validates the applicability of the conceptualized personal factor attributes measurement model. The constitution of personal factor attributes results in three shoppers typology of Confident, Enthusiastic Shoppers; Moderate, Pragmatic Shoppers and Self-Confined, Apathetic Shoppers.

Practical implications

The study provides an understanding of the personal attribute factors and disseminates insightful information about profile of shoppers’ typology. Accordingly, the implementation of the strategy which involving the personality and psychological desires of the consumers, is now possible.

Originality/value

This paper stipulates new insights to discern other dimensions in personality traits to examine the personal factor attributes, by considering the elemental traits, compound traits, situational traits and surface traits in a holistic manner. The findings of this study advance the knowledge on personal factor attributes that shape shopping behavior along with practical applications.

Details

Journal of Fashion Marketing and Management, vol. 18 no. 4
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 19 June 2017

Donghee Sinn, Sujin Kim and Sue Yeon Syn

The purpose of this paper is to investigate the associations of personal archiving behaviors to factors and challenges that have been assumed to affect personal digital…

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2533

Abstract

Purpose

The purpose of this paper is to investigate the associations of personal archiving behaviors to factors and challenges that have been assumed to affect personal digital archiving strategies.

Design/methodology/approach

This study created an online survey to understand general patterns of personal digital archiving practices and related phenomena. The survey was employed to investigate to what extent people show a certain behavior or feel certain factors and challenge when archiving personal digital content.

Findings

Some of the findings of this study regarding specific personal digital archiving practices were in accordance with existing studies. However, the associations between digital archiving challenges and archiving practices were not observed statistically significantly as assumed in previous studies. General technology efficacy and the awareness of the importance of personal records appeared to influence personal archiving practices.

Research limitations/implications

This study used Amazon’s Mechanical Turk. As this is not a commonly used internet service, the workers here could have higher than average levels of internet efficacy. This possibility may have affected the demographics, and the survey responses may be biased in this respect.

Practical implications

As the study results suggest that technology efficacy and personal heritage awareness are the influencing factors of personal digital archiving, these are the areas where information professionals can involve in assisting users for future cultural heritage.

Originality/value

This is the first study that develops measures for personal digital archiving related practices and perceptions that the previous qualitative studies have identified. With these measures, it examines the general status of individuals’ archiving strategies and the overall associations of digital archiving challenges as well as looking into other technological and personal factors.

Details

Library Hi Tech, vol. 35 no. 2
Type: Research Article
ISSN: 0737-8831

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Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Article
Publication date: 12 March 2019

Claudio Camfield and Mário Franco

The purpose of this paper is to find evidence contributing to construction of the dimensions of personal values, professionalization and succession, as well as proposing a…

Abstract

Purpose

The purpose of this paper is to find evidence contributing to construction of the dimensions of personal values, professionalization and succession, as well as proposing a new theoretical framework (model) showing the relations between these dimensions and their factors.

Design/methodology/approach

A qualitative research approach was adopted, more precisely the case study method. Four Portuguese family firms were selected, with a total of 11 participants. The data-gathering techniques included the interview method, non-participative observation and documentary analysis. To ensure systematization and reliability of data, the content analysis method was used with the help of NVIVO software.

Findings

Based on the results, eight factors were obtained explaining the professionalization dimension, the succession dimension was formed of four factors and the personal values dimension was made up of three factors. It was also possible to demonstrate the relationships between personal values, professionalization and succession in family firms.

Practical implications

The results obtained here can provide information to help managers in this type of firm, for example, to know themselves better, about their values and beliefs and how these can help in their daily relationships, in both the family and business domain, as well as in decision making about aspects of succession and professionalization.

Originality/value

This research makes important contributions to studies considering the family firm context. It will help to fill part of the gap in existing studies involving the psychological aspects in family firm management. It also presents important results about personal values and their relations with succession and professionalization of family firm management, as well as adding value to recent studies on the socio-emotional wealth of this type of firm.

Details

Journal of Family Business Management, vol. 9 no. 2
Type: Research Article
ISSN: 2043-6238

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Article
Publication date: 3 April 2009

Elena K. Zavyalova and Sofia V. Kosheleva

The paper investigates personal and environmental factors providing for the efficiency of line managers' activity and contributing to their professional and career…

Abstract

Purpose

The paper investigates personal and environmental factors providing for the efficiency of line managers' activity and contributing to their professional and career advancement. The paper studies the prognostic value of the assessment of personal and environmental factors providing for the efficiency of line managers' activity according to Blumberg and Pringle's methodology in order to select their lines of training and development.

Design/methodology/approach

The methodological approach is based on Blumberg and Pringle's organizational‐psychological model. A conceptual framework was developed from psychological test data and expert interviews with 307 line managers (of two large enterprises), 65 top managers and 100 entrepreneurs (heads of SMEs) from the Northwest of Russia.

Findings

The research allowed the isolation of those personal qualities of line managers that separate them from top managers. Sets of personal and environmental factors providing for line managers' labor efficiency and contributing to their professional and career advancement were determined.

Research limitations/implications

Employees at Russian state industrial enterprises were the subject of this research. The specifics of respondent sampling restrict the possibility of extrapolating the findings and generalizations made in this paper onto middle and lower managers from organizations with other ownership patterns, areas of activity and ethnic cultures.

Practical implications

The research findings can be used by HRD specialists in industrial enterprises for the creation of development programs for line managers. Am assessment of personal and environmental factors based on Blumberg and Pringle's model can be used as a criterion for selecting areas of development for line managers, as it is aligned towards the realization of personal and professional potential. Based on the assessment results, variants of training can be offered to employees in the professional sphere, or in the sphere of management or personal development.

Originality/value

For the first time, in this work the differences in personality traits of line managers and top managers of Russian industrial enterprises have been determined, sets of personal and professional factors characterizing line managers' attitudes to development prospects have been described (these sets have been conventionally named “specialists” and “careerists”), and the possibility of using Blumberg and Pringle's model to predict line managers' potential areas of training and development has been demonstrated.

Details

Journal of European Industrial Training, vol. 33 no. 3
Type: Research Article
ISSN: 0309-0590

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Article
Publication date: 2 April 2020

Quan Zhou, Chei Sian Lee, Sei-Ching Joanna Sin, Sijie Lin, Huijie Hu and Muhammad Fahmi Firdaus Bin Ismail

Drawing from social cognitive theory, the purpose of this study is to examine how personal, environmental and behavioral factors can interplay to influence people's use of…

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1396

Abstract

Purpose

Drawing from social cognitive theory, the purpose of this study is to examine how personal, environmental and behavioral factors can interplay to influence people's use of YouTube as a learning resource.

Design/methodology/approach

This study proposed a conceptual model, which was then tested with data collected from a survey with 150 participants who had the experience of using YouTube for learning. The bootstrap method was employed to test the direct and mediation hypotheses in the model.

Findings

The results revealed that personal factors, i.e. learning outcome expectations and attitude, had direct effects on using YouTube as a learning resource (person → behavior). The environmental factor, i.e. the sociability of YouTube, influenced the attitude (environment → person), while the behavioral factor, i.e. prior experience of learning on YouTube, affected learning outcome expectations (behavior → person). Moreover, the two personal factors fully mediated the influences of sociability and prior experience on YouTube usage for learning.

Practical implications

The factors and their relationships identified in this study provide important implications for individual learners, platform designers, educators and other stakeholders who encourage the use of YouTube as a learning resource.

Originality/value

This study draws on a comprehensive theoretical perspective (i.e. social cognitive theory) to investigate the interplay of critical components (i.e. individual, environment and behavior) in YouTube's learning ecosystem. Personal factors not only directly influenced the extent to which people use YouTube as a learning resource but also mediated the effects of environmental and behavioral factors on the usage behavior.

Details

Aslib Journal of Information Management, vol. 72 no. 3
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 4 October 2011

Sengaloun Inmyxai and Yoshi Takahashi

The purpose of this paper is to investigate the applicability of social feminist theory (SFT) and liberal feminist theory (LFT) to Lao micro, small, and medium‐sized…

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1032

Abstract

Purpose

The purpose of this paper is to investigate the applicability of social feminist theory (SFT) and liberal feminist theory (LFT) to Lao micro, small, and medium‐sized enterprises (MSMEs) based on the results of mediation and moderation effects of the gender of entrepreneurs.

Design/methodology/approach

The sample consisted of 200 MSMEs. Analysis is based, first, on factor analysis to extract important factors and, second, multiple linear regression is used to empirically validate the feminist theories by examining the mediation effects and moderation effects regarding gender of entrepreneurs.

Findings

The findings showed that not all feminist‐related factors mediate the relationship between gender and non‐economic performance whereas the gender of entrepreneurs moderates personal, social network, and skills factors and non‐economic performance but not family factor. Lastly, the compilation of the mediation and moderation results revealed that SFT is more applicable than LFT to Lao MSMEs.

Research limitations/implications

This research had some limitations such as the lack of empirical literature supporting non‐economic performance indicators. Therefore, the findings should not be generalized.

Practical implications

This research provided implications for policymakers, implementers, and academics. The results showed that it is necessary to support female entrepreneurs in terms of the use of personal, social, and skills factors to improve non‐economic performance. However, it is not necessary to support family factor in improving endowments and changing their use. Governments must mitigate the gender gap at macro levels through the elimination of gender discrimination, such as in education, banking practice, and the workplace, to increase the long‐term confidence of females in society.

Originality/value

The unique contribution of the study is to prove the applicability of SFT and LFT by quantitative analytical methodologies with focusing on non‐economic firm performance.

Details

Gender in Management: An International Journal, vol. 26 no. 7
Type: Research Article
ISSN: 1754-2413

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Article
Publication date: 9 May 2016

Sara Emma Rieke, Deborah Clay Fowler, Hyo Jung Chang and Natalia Velikova

The purpose of this paper is to determine which factors impact body image satisfaction of Generation Y college age and young professional females born between the years of…

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4635

Abstract

Purpose

The purpose of this paper is to determine which factors impact body image satisfaction of Generation Y college age and young professional females born between the years of 1980 and 1993, age 20-33 years in the State of Texas.

Design/methodology/approach

An online survey created in Qualtrics was e-mailed to recruit research participants. Quantitative data were collected and analyzed in IBM SPSS Statistics 21. Exploratory factor analysis, reliability, computing variable mean, and linear multiple regression were performed. The variables explored were divided and grouped into major factors.

Findings

Millennial females are influenced by their own personal preferences, morals and beliefs, and certain occasions, seasons, climate, and the weather. These factors significantly influence body image satisfaction. The model developed in this study provides researchers with a new perspective on body image satisfaction and purchase intent. This study extends the theory of reasoned action by identifying specific factors which influence body image satisfaction which leads to the final purchase decision.

Research limitations/implications

Because of this method of data collection the study might not be generalizable to the entire Millennial population. The sample is a small representative sample in the population with only Millennial females’ ages 20-33 years in the State of Texas. Although the study focussed on a single state, the state is an extremely large state encompassing 36 percent of the USA population. Additionally, race/ethnic diversity was also a limitation, as the majority of the sample was Caucasian. Thus, a larger and more diverse sample of age, race/ethnicity, and residence could be added for more generalizable results.

Practical implications

The findings of this study enable retailers to understand how body image can impact the customers perceptions of their stores and their employees. Marketers and retailers should focus on marketing to Millennial females through more personal approach targeting what is appropriate for the consumers size body type labeled clothing size and certain occasions.

Social implications

Confidence in decision making while purchasing apparel is an important aspect of shopping. Further research could benefit from focussing on determining the confidence drivers and their origins.

Originality/value

This study enhances literature by providing a glimpse into the minds of Generation Y female consumers’ body image satisfaction and the factors driving them to purchase apparel.

Details

Journal of Fashion Marketing and Management, vol. 20 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

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