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Employment and skill mismatch among youth constitute a major obstacle for access to the job market in the Middle East and North African region. The purpose of this paper is to explore factors explaining employment and the perception of the skill-mismatch problem among the youth in Lebanon using a novel data set covering young people aged from 15 to 29. The paper provides a set of empirical insights that help in the design of public policy targeting school-to-work transition.

The authors control for a rich set of youth and household characteristics to jointly estimate the probability of being employed and the likelihood of reporting a skill-mismatch problem. The empirical analysis uses a bivariate probit model where the first equation estimates the employment status while the second estimates the determinants of skill-mismatch perceptions. The bivariate probit model considers the error terms in both equations to be correlated and the model tests for such a correlation. The authors estimate the model recursively by controlling for the employment dummy variable in the skill-mismatch equation since employed youth could be more or less likely to perceive the skill mismatch. The estimation is conducted first over the whole sample of youth, and then it is implemented by gender and region.

The authors find that youth employment is mainly correlated with age, being male, being single, having received vocational training and financial support from parents, living with parents and receiving current education. The skill-mismatch perceptions are mainly driven by being male, being single, having received post-secondary education and belonging to upper and middle social classes. The authors also find that employability level and skill-mismatch problems are jointly determined in the labor market for males and in the core region only.

The paper covers a country that is neglected in the literature on the employment-skill mismatch nexus in the context of school-to-work transition. The study also uses a novel data set focusing on youth. The paper contributes to our understanding of the school-to-work transition in particular and to the youth-to-adulthood transition in general.

Brand narratives are created to differentiate brands, and consumers base their assessments of a brand’s authenticity on this narrative. We propose that the default consumer position is to accept a brand’s narrative, and we find that consumers maintain belief in this narrative even when explicitly reminded that it is manufactured by firms with an underlying profit motive. Because belief seems to be the default position adopted by consumers, we investigate what factors act as disruptors to this default position, thereby reducing assessments of authenticity.

This research uses a series of studies to investigate when and why consumers view some brand stories as authentic and others less so. In addition, we examine the impact of changes to authenticity assessments on managerially important brand outcomes.

Only when one or more authenticity disruptors are present do consumers begin to question the authenticity of the brand narrative. Disruption occurs when the focal brand is perceived to be nakedly copying a competitor, or when there is a gross mismatch between the brand narrative and reality. In the presence of one or both of these disruptors, consumers judge brands to be less authentic, report lower identification, lower assessments of brand quality and social responsibility, and are less likely to join the brand’s community.

Creating compelling brand stories is an important aspect of any marketing manager’s job; after all, these narratives help drive sales. Care must be taken when crafting narratives however, since consumers use these as the basis of their authenticity assessments, and brands deemed inauthentic are penalized.

Using a Southeast Asian context, this paper asks a question that has seldom been researched: Is there a divergence between parents’ and their college-going children’s perceptions of education and employability at a time of rapid economic change? If such a divergence exists, it would have hidden costs for the children. Parents’ choice of professions no longer in demand when their children reach working age can permanently damage the latter’s earning power. Also, parents’ choice of fields of study that their children are not proficient or interested in jeopardizes the latter’s chances of success in their studies. The paper aims to discuss these issues.

Data were collected using mixed methods, a combination of structured online questionnaires from two local special-purpose sample surveys conducted by the authors, and follow-up interviews. Graduate Employment Survey 2 (GES2) was the second of a three-phase British Council-sponsored study, focusing on TNE, that used a structured online questionnaire for students of several tertiary education institutions, both in the public and private sectors, and for several group interviews of students in 2015. A structured questionnaire was also administered to a small number of parents.

In terms of employment, the rankings of HEIs by parents and students were generally consistent. Study in foreign HEIs abroad has the highest likelihood of employment. Branch campuses were ranked next highest. Despite this, of interest is the difference in mean scores between first and second ranked HEIs. Whereas students rate branch campuses as not much inferior to foreign university campuses, parents see a major gulf between them – they rate foreign campuses more highly than branch campuses more poorly. This difference is likely caused by parents’ traditional preference for foreign study over local, coupled with a lack of TNE knowledge.

A fundamental issue of perception is how parents and students see the role of education. Is education a destination or is education a journey? This disconnect has consequences. Given the shifting nature of employment, the need for transferable skills and the fact that some of the jobs that the next generation will be doing are not even known today, parental advice based on what they know may not do justice to their children’s choice of career. Likewise, the approach of TNE to promote traditional degrees to job paths is also a conventional approach that has a limited shelf life.

The role of parents in education choice has received surprisingly scant academic attention. With technological change driving product and service innovation ever more rapidly, previously unknown types of work have emerged in a relatively short span of time. In this situation, the risk of mismatched perceptions between parents and their children, whose educational experience spans a generation, is becoming increasingly real. While most studies of a parental role have been undertaken for Western countries, there is much less research on East Asian parents’ role in their children’s education.

This paper has two purposes. First, it aims to propose an alternative conceptualization for interactivity that distinguishes between four interactivity modes: human, medium, message, and product. Second, it seeks to develop a framework of channel preferences that integrates the four‐mode concept of channel interactivity.

A synthesis of interactivity literature streaming from several disciplines (social psychology, computer science, communication, object interaction, and marketing) was used to develop the four‐mode concept. A framework is proposed to illustrate how consumers' perceptions of, and preferences for, the four interactivity modes impact channel preferences.

The propositions developed suggest: channels are perceived as offering different modes of interactivity; preferences for interactivity modes are shaped by personal and situational characteristics; and a match/mismatch between consumers' perceptions of and preferences for the interactivity modes determine channel preferences.

The approach allows an evaluation of particular interactive technologies, an assessment of multi‐channel strategies, and an examination of consumers' satisfaction with their shopping experiences.

The authors propose a broader approach than existing ones. It is not restricted to an online channel; it integrates consumers' interaction with products; and it enables a comparison of online and offline channels. In addition, most research has focused on perceptions of interactivity whereas the framework presented in the paper addresses perceptions of, and preferences for, interactivity modes that impact channel choices.

The purpose of this paper is to better understand women’s working relationships and career support behaviors, by investigating expectations women have of other women regarding senior women’s roles in (and motivations for) helping junior women succeed, and junior women’s engagement in their own career advancement behaviors.

The authors surveyed self- and other-reports of senior women’s engagement in career assistance behaviors on behalf of junior women colleagues, and junior women’s engagement in their own career advancement behaviors. One sample of respondents indicated to what extent they believed senior women did engage in career assistance toward junior women, and to what extent they believed junior women did engage in career advancement. Another sample indicated to what extent they believed senior women should engage in career assistance, and to what extent they believed junior women should engage in their own career advancement.

Results suggest a disconnect between the expectations and perceptions junior and senior women have of each other. Junior women expect senior women to engage in career assistance behaviors to a greater degree than they believe senior women are engaging in such behaviors, and junior women think they are doing more to advance their careers than senior women are expecting them to do. The authors examine individual and organizational implications of these unmet expectations and perception mismatches.

Women-to-women working relationships are under-studied, and typically viewed in either/or terms – good or bad. The findings provide a more nuanced understanding of women’s perceptions and expectations and offer suggestions for how women can influence female career advancement.

This paper aims to explore sustainability‐related perceptions of proponents of corporate social responsibility (CSR) from 53 countries in order to shed light on contextual differences regarding the conceptualization of the role of CSR in global governance.

The results of a survey of corporate UN Global Compact participants are presented, focusing on respondents' perceptions regarding 23 key issues in sustainability. Non‐parametric statistics are applied to identify regional and country‐level patterns within the overall sample.

While general perceptions regarding the urgency of key global sustainability challenges appear to be relatively homogeneous around the globe, significant differences can be identified regarding the specific roles and responsibilities respondents attribute to their own companies in countries from the global North and South, respectively.

The paper focuses on generic patterns within the overall sample; more detailed analysis is needed in future work to explore their origins and impact on corporate practice.

There is a need for an improved integration of Southern stakeholders in CSR practice and policy making in order to fully unfold the potential of CSR in global governance.

The paper uncovers generic differences between conceptualizations of the corporate role in global sustainability between the global North and South.

This study presents an effort to identify and understand the impact of the coronavirus disease 2019 (COVID-19) pandemic on the graduate employability (GE) of Universiti Sains Islam Malaysia (USIM) final year students. It examines the readiness of USIM's final year students to the internship during the lockdown period, the readiness to join GE programs and also employment prospects in the future.

A questionnaire survey was employed, and 1,445 USIM final year students participated in this study.

The findings reveal that USIM final year students are ready to perform their internship even during the lockdown period. Besides, the students are also ready to join GE programs conducted by USIM, even while COVID-19 pandemic still currently occurs. Meanwhile, for the employment prospects in the future, results show that they believed that the employment prospects in the future after COVID-19 is low. In addition, academic background and internship areas exacerbate COVID-19's impact on the perceptions of USIM final year students on the employment prospects in the future.

This study is believed to be a pioneering study in identifying the impact of COVID-19 on the GE. It also contributes by identifying students' readiness to perform their internship during lockdown period via work from home (WFH) approach as well as their perceptions on the employment prospects in the future.

A huge amount of personal and sensitive data are shared on Facebook, which makes it a prime target for attackers. Adversaries can exploit third-party applications connected to a user’s Facebook profiles (i.e. Facebook apps) to gain access to this personal information. Users’ lack of knowledge and the varying privacy policies of these apps make them further vulnerable to information leakage. However, little has been done to identify mismatches between users’ perceptions and the privacy policies of Facebook apps. This paper aims to address this challenge in the work.

The authors conducted a lab study with 31 participants, where the authors received data on how they share information on Facebook, their Facebook-related security and privacy practices and their perceptions on the privacy aspects of 65 frequently-used Facebook apps in terms of data collection, sharing and deletion. The authors then compared participants’ perceptions with the privacy policy of each reported app. Participants also reported their expectations about the types of information that should not be collected or shared by any Facebook app.

The analysis reveals significant mismatches between users’ privacy perceptions and reality (i.e. privacy policies of Facebook apps), where the authors identified over-optimism not only in users’ perceptions of information collection but also in their self-efficacy in protecting their information in Facebook despite experiencing negative incidents in the past.

To the best of the knowledge, this is the first study on the gap between users’ privacy perceptions around Facebook apps and reality. The findings from this study offer direction for future research to address that gap through designing usable, effective and personalized privacy notices to help users to make informed decisions about using Facebook apps.

With the rapid deployment of internet of things (IoT) technologies, it has been essential to address the security and privacy issues through maintaining transparency in data practices. The prior research focused on identifying people's privacy preferences in different contexts of IoT usage and their mental models of security threats. However, there is a dearth in existing literature to understand the mismatch between user's perceptions and the actual data practices of IoT devices. Such mismatches could lead users unknowingly sharing their private information, exposing themselves to unanticipated privacy risks. The paper aims to identify these mismatched privacy perceptions in this work.

The authors conducted a lab study with 42 participants, where they compared participants’ perceptions with the data practices stated in the privacy policy of 28 IoT devices from different categories, including health and exercise, entertainment, smart homes, toys and games and pets.

The authors identified the mismatched privacy perceptions of users in terms of data collection, sharing, protection and storage period. The findings revealed the mismatches between user's perceptions and the data practices of IoT devices for various types of information, including personal, contact, financial, heath, location, media, connected device, online social media and IoT device usage.

The findings from this study lead to the recommendations on designing simplified privacy notice by highlighting the unexpected data practices, which in turn, would contribute to the secure and privacy-preserving use of IoT devices.

To explore potential mismatches between stakeholders' perceptions and expectations of key and technical skills needed for an advanced modern apprentice within the UK.

Using data collected from the automotive sector, the template process is used to establish lecturer, student and employee stakeholder group's expectations of a person taking up employment alongside an advanced modern apprenticeship or as an advanced modern apprentice. Perceptions of the extent to which expectations are met and their relative importance are assessed.

All stakeholders acknowledge that a skills gap exists across key and technical skills. However, whilst students focus on technical skills, lecturers and employees place greatest emphasis on key skills and their ability to transfer them.

Although this research is based on the UK automotive sector, the findings emphasise the importance of key skills and understanding as part of students' learning. Research is needed to establish why students appear to undervalue these and establish whether similar patterns exist in other sectors.

The voluntarist approach to UK vocational education and training has, when combined with the need for further education colleges to be economically viable, resulted in courses that appear attractive but do not always meet the automotive sector's needs. Research is needed to establish whether this is occurring across other sectors.

This template process offers a new technique to explore stakeholders' perceptions and expectations. The findings provide new insights into the mismatches between expectations of the stakeholders in vocational education and training.