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The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched. To fill this gap, this study attempts to develop a model for successful BI deployment and empirically examines the association between BI deployment and sustainable competitive advantage. Taking the telecommunications industry in Malaysia as a case example, the research particularly focuses on the influencing perceptions held by telecommunications decision makers and executives on factors that impact successful BI deployment. The research further investigates the relationship between successful BI deployment and sustainable competitive advantage of the telecommunications organizations. Another important aim of this study is to determine the effect of moderating factors such as organization culture, business strategy, and use of BI tools on BI deployment and the sustainability of firm’s competitive advantage.

This research uses combination of resource-based theory and diffusion of innovation (DOI) theory to examine BI success and its relationship with firm’s sustainability. The research adopts the positivist paradigm and a two-phase sequential mixed method consisting of qualitative and quantitative approaches are employed. A tentative research model is developed first based on extensive literature review. The chapter presents a qualitative field study to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. The study includes a survey study with sample of business analysts and decision makers in telecommunications firms and is analyzed by partial least square-based structural equation modeling.

The findings reveal that some internal resources of the organizations such as BI governance and the perceptions of BI’s characteristics influence the successful deployment of BI. Organizations that practice good BI governance with strong moral and financial support from upper management have an opportunity to realize the dream of having successful BI initiatives in place. The scope of BI governance includes providing sufficient support and commitment in BI funding and implementation, laying out proper BI infrastructure and staffing and establishing a corporate-wide policy and procedures regarding BI. The perceptions about the characteristics of BI such as its relative advantage, complexity, compatibility, and observability are also significant in ensuring BI success. The most important results of this study indicated that with BI successfully deployed, executives would use the knowledge provided for their necessary actions in sustaining the organizations’ competitive advantage in terms of economics, social, and environmental issues.

This study contributes significantly to the existing literature that will assist future BI researchers especially in achieving sustainable competitive advantage. In particular, the model will help practitioners to consider the resources that they are likely to consider when deploying BI. Finally, the applications of this study can be extended through further adaptation in other industries and various geographic contexts.

The chapter aims to bridge theory-practice by proposing an in-depth examination of three cases of companies accused of greenwashing, namely Volkswagen for Dieselgate, Nestlè and Golden Agri-Resources (a palm oil plantation company included in DJSI). The chapter thus reflects on deliberate communicative practices and organisational processes that lie beyond the most visible manifestations of greenwashing. Drawing on these cases, common communication errors and practices of corporate misconduct in corporate sustainability are disclosed. Readers, such as practitioners, who are not interested in academic mechanisms and more in the practical effects of the phenomenon can appreciate the analysis of the cases linked with the presentation of a series of principles and guidelines. Managerial solutions to contrast the different types of greenwashing risks, and to reduce associated negative effects on corporate image and reputation, are presented.

This chapter presents the case study of Origin Green, the Irish food industry’s national program that committed the entire supply chain to meet sustainability targets and simultaneously branded the efforts and outcomes to increase demand for Irish food products. The brand creation is discussed under headings of building predictability, creating innovative capacity, and facilitating an intimate relationship.

The chapter describes supply chain risk mitigation, brand development, and the relationship between the two, proposing that they should be regarded as simultaneous rather than separate processes. This is followed by the case history of Origin Green.

The literatures on risk mitigation and brand equity development are extended by suggesting that the development of each should be regarded as simultaneous rather than consecutive activities.

The chapter outlines a program for national branding and sustainability and an insight on risk mitigation and branding that should be of interest to policymakers designing such programs and senior leaders considering involvement.

This chapter will be useful to policymakers considering national or industry-wide initiatives. Further, the chapter demonstrates the opportunity and challenges of systemic approaches to sustainability. The opportunity to brand nations and systems and the need to simultaneously build supply chain and brand for such is an original insight that is of value to strategy and planning. Similarly, at firm level, removing risk from the supply chain and building a brand would be of value.

The objective of this chapter is to analyze the relationship between the perception and practice of environmental and corporate governance issues of insurance companies in Brazil, in the context of the global sustainability agenda. The implementation and dissemination of sustainable corporate actions demonstrates the organizations' responsible behavior and legitimizes their actions in relation to society. Based on the guiding actions of the Principles for Sustainability in Insurance, the sector has been sensitive to global challenges, including climate change and demographic change. However, the effective operationalization of an environmental action plan still shows itself as intermediate to incipient, evaluated by the coefficient of priority created for the various themes, considering the high risk management potential that characterizes the sector.

This study analyses direct effects of risk-related factors on perceived quality for private labels.

A total of 159 usable data was collected through survey, using mall intercept method in one regional retail chain in Bosnia and Herzegovina.

The results confirm that the perceived risk has a significant and negative impact on consumers’ perceptions of the quality of private labels, and that the financial risk, performance risk, and physical risk are significant determinants of overall perceived risk, thus indirectly influencing the perception of the quality of these brands.

This chapter shows that the perceived quality of private labels is significantly determined by the perceived risk to which consumers are exposed. The findings of this research can help retailers in terms of adequately defining marketing policies aimed at reducing the perceived risk that consumers are exposed to when purchasing their own brands.

Partnerships for sustainability involve the cooperation of several direct and indirect stakeholders. Direct stakeholders are project partners who can include sponsoring brands, manufacturers or retailers; and sponsored sports clubs or social institutions, and indirect stakeholders relate to potential customers, the general public and government agencies. The knowledge and competencies of direct and indirect stakeholders are integrated to ensure common project-based sustainability and individual goals. This integration is essentially facilitated by image transfer and self-identification effects, which strengthen stakeholder commitment and trust, and ultimately contributing to a higher relationship quality. However, sustainability partnerships experience several challenges. The challenges lie in selecting suitable partners; formulating partner requirements; determining partner contributions; evaluating and controlling partner integration and, further, enhancing cooperation and relationship quality among selected partners. To attend to these challenges requires a holistic and systematic process for stakeholder integration in sustainability projects. In this chapter, a process model for stakeholder integration for sustainability projects is developed based on the relevant theoretical and empirical research on relationship and sustainability marketing. In particular, the possibilities of digital integration are taken into account in the process. The model can be used to manage co-creation partnerships for sustainability including the selection, evaluation and controlling of stakeholder relationships to derive strategies and measures to improve relationship quality.

This chapter explores the sustainability of the workforce in the Chilean logging sector, the factors that affect the sustainability of this critical element for the Chilean forestry sector and explores the reasons for each factor.

To achieve the aim of this research, an ergonomics approach was used, specifically an ergonomics questionnaire, to identify elements in the work system that affect forestry workers.

The initial results show that elements in the Chilean forestry sector that affect the sustainability of the workforce, both in terms of occupational health (OH) problems and lack of interest in working in this sector, include organizational factors, physical elements of the environment, economic issues, and physical aspects of the work. The study also showed workers in this sector have a low perception of the benefits of working in the sector, because they recognize the sector has a high degree of risk in terms of safety and health aspects.

It is expected that the result of this research will help to refocus policies towards solving OH problems and, at the same time, potentially improve the market attractions of working in this sector.

In this study, we critically examine how students enrolled in a combined engineering and teacher education program given at the KTH Royal Institute of Technology, Sweden, understand the concept of sustainable development (SD) and the professional responsibilities of engineers versus teachers in contributing to this goal. A questionnaire was used to collect and analyze data based on five research questions: (1) How do students conceptualize the notion of SD? (2) What aspects of SD are students interested in? (3) Are there any gender differences in what aspects of SD students are interested in? (4) How do students perceive the roles and responsibilities of engineers versus teachers in contributing to SD? and (5) How confident are students in their abilities to address SD issues vocationally? The data indicated a conventional view of SD among the students; a clear interest in sustainability issues, especially for ecologically linked questions; a tendency to ascribe significant but differentiated responsibilities to engineers/teachers; and a low degree of confidence in their own ability to adequately address SD issues vocationally. The data also indicated differences between male and female students when looking at interest in different aspects of SD. Overall, female students were found to be slightly more interested in SD than the male students. This gender difference is larger in relation to social aspects than ecological or economic aspects. It is suggested that future sustainable development education needs a shift of focus from what separates female and male students to what unites them. The observed “confidence gap” that exists between stated degree of interest in, and perceived importance of, sustainability issues, suggests the potential for significant improvement of the design of the Master of Science in Engineering and in Education program (CL-program).