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The purpose of this study is to examine the influence of perceived risk (perceived susceptibility and perceived severity), self-efficacy and individual differences (personal innovativeness and mobile payment knowledge) on consumers’ intention to use contactless mobile payment services (MPS). Additionally, it also empirically tested the moderating effect of hygiene consciousness in the proposed conceptual model.

The present research developed a conceptual model based on the health belief model (HBM) and diffusion of innovation theory (DOI) to empirically assess whether and how perceived risk, self-efficacy and individual differences influence consumer intention to use contactless MPS. The data was collected using the survey method from 251 smartphone users and analyzed with structural equation modeling. The moderating role of hygiene consciousness was studied in the relationship that self-efficacy and personal innovativeness shares with consumers’ intention toward contactless MPS.

The results of this study disclose that among all precursors of consumers’ intention toward contactless MPS, only perceived severity, self-efficacy, personal innovativeness and mobile payment knowledge positively affect consumers’ intention to use contactless MPS. However, the effect of perceived susceptibility on consumers’ intention toward contactless MPS was found to be non-significant. The results further depict that hygiene consciousness acts as a moderator in driving consumers’ intention toward contactless mobile payment services.

The HBM model and DOI, which incorporate perceived risk, self-efficacy, individual differences and hygiene consciousness, give light on the factors influencing consumer intention to use contactless MPS in a pandemic situation such as COVID-19. The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics.

The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics.

By uniting perceived risk, self-efficacy and individual differences with consumers’ intention toward contactless MPS in a conceptual model, along with examining the moderating role of hygiene consciousness, this work responds to the calls for upcoming research concerning mobile payment systems as means of future payment. Thus, it offers an understanding of particular consumer motivations that may guide consumers’ intention toward contactless MPS through the theoretical lens of HBM and DOI.

The COVID-19 pandemic has disrupted various systems that drove people to adapt to certain technologies, such as electronic government services, for daily survival and to meet social distancing requirements. Therefore, this study aims to determine the antecedents of e-government use based on prospect theory and modified unified theory of acceptance use of technology (UTAUT) during a pandemic.

Convenience sampling of 368 respondents from Vietnam was conducted, and questionnaires were distributed personally or by email. The data were analyzed following a two-stage structural equation modeling (SEM) using SPSS v23 and AMOS v23. The validity and reliability of the instrument were tested and ensured.

Results show that perceived severity drives government support and social influence while perceived security drives government support, social influence and trust. Social influence enhances government support and trust, which both drives e-government use. Mediation analysis shows that government support mediates perceived the influence of perceived severity on e-government use.

The integration of prospect theory and UTAUT brings into light what will drive the adoption of e-government in the context of Vietnam. Supporting mechanisms, such as security measures, trust-building, government support and social influence, will drive citizens to adapt to technologies provided by the government but would also rely on the perceived risks and benefits.

This study integrates prospect theory and a modified version of UTAUT to explain the drivers of e-government use. The results reveal that under uncertainties, government support is critical in driving the use of e-government for people to manage the daily lives for survival.

Of all the deaths associated with disasters, bushfires account for 40% of these fatalities. The resulting fatalities are consequent upon householders’ decision-making, leading to late or non-evacuation from at-risk communities. However, while decision-making is a function of risk perception, this paper aims to investigate householders’ perceptions of bushfire risks following the catastrophic Black Summer bushfires of 2019/2020.

An inductive research approach was adopted. Thirty semi-structured interviews were conducted to elicit qualitative data from southeastern NSW, Australia householders. The data were collected via face-to-face and online Zoom. Each interview was recorded, transcribed using Otter.AI and thematically analyzed with NVivo 12 Pro (Braun and Clarke, 2006, 2019). In addition, inter-rater reliability was done by engaging an independent researcher to code the de-identified data independently. The codes were cross-checked for reliability and adjusted where necessary.

It was found that bushfire risk perceptions were high among the householders in bushfire at-risk communities following the 2019/2020 Black Summer bushfires. High levels of perceptions were recorded among the participants regarding the likelihood of bushfire occurrence, concern for bushfires, severity of bushfires and vulnerability to bushfire threats.

The study’s results do not reflect all householders in the southeastern part of NSW. It was limited to 30 householders who indicated their intentions to participate and are living in the study area. Therefore, future studies should be undertaken with more participants from broader geographical areas, including emergency responders like firefighters, recovery officers and non-government organizations in charge of recovery operations. This study will add to the prioritization of risk perceptions.

All else being equal, elevated bushfire risk perceptions among participants can potentially decrease the fatalities linked with bushfires and their subsequent ripple effects. This holds particularly true when residents opt for early self-evacuation from at-risk communities.

The paper contributes to developing a better understanding of the bushfire risk perceptions underlying the evacuation decision-making of the residents in bushfire at-risk communities in south-eastern NSW of Australia.

The paper contributes to the existing knowledge on bushfire risks by providing insights into residents’ perceptions after the catastrophic 2019/2020 Black Summer bushfires. As a qualitative study, it describes bushfire risk perceptions on four themes: likelihood, concern, severity and vulnerability, which is uncommon in many bushfire studies.

Drawing upon protection motivation theory and service-dominant-logic, the authors develop a model, which examines the influence of perceived psychological risk and social media involvement (SMI) on customer-brand-engagement (CBE), brand co-creation and behavioral intention during COVID-19 outbreak in the tourism context. The current research also explores the mediating effect of CBE, and moderating role of tourism-based threat/coping appraisal in the proposed associations.

To investigate such issues, the authors deploy a sample of 320 tourism consumers by adopting partial least squares-structural equation modeling or (PLS-SEM).

PLS-SEM findings revealed that SMI positively impacts tourism-CBE. Secondly, results revealed the customer brand engagement's significant-positive effect on brand co-creation and behavioral intent. Third, results showed the social media's and psychological risk's indirect impact on co-creation and behavioral intent, as mediated through customer brand engagement. Fourth, results exposed a significant/negative moderating effect of threat appraisal and significant/positive moderating role of coping appraisal in projected relationships.

Given the study's focus on pandemic-based SMI, CBE and co-creation, the authors contribute to the existing tourism marketing literature, which also generates plentiful avenues for further research, as delineated.

This research facilitates tourism brand managers to better understand the drivers of CBE and paves the way for managers to develop CBE and threat/coping strategies during pandemic.

Despite the increasing understanding of social media, CBE and co-creation in tourism, limited remains identified regarding the association of these, and associated, factors during pandemic, as thereby explored in the current research.

Promoting the adoption of digital payments by the elderly plays an important role in the development of the digital economy. The purpose of this study is to build an extended theory of planned behavior (TPB) model to predict the elderly's intention to pay for digital services under COVID-19 epidemic constraints.

Based on the extended TPB model, 320 qualified participants were recruited on the network. The structural equation model was tested using the SmartPLS3.3 tool, and the moderation effects were tested through SPSS26 and the Process macro.

The results showed that the three dimensions of TPB theory, the basic elements (perceived value and perceived risk), and the external environment (COVID-19 pandemic) were important factors that influence the elderly users' intention to adopt digital payments. Further research found that motivation factors (personal innovativeness, intergenerational support, and social support) can positively moderate these effects.

The results of the study provide a further explanation for understanding the willingness of elderly people to adopt digital payments during the COVID-19 pandemic and bring inspiration to system developers and social managers to reduce the risk of COVID-19 pandemic and increase the share of digital payments for this category.

This paper used the extended TPB theory to construct a fundamental environmental motivation (FEM) framework for understanding the main influencing factors of elderly users' intention to adopt digital payments during the COVID-19 pandemic.

Based on appraisal theory and social response theory, this study aims to explore the mechanism of AI failure types on consumer recovery expectation from the perspective of service failure assessment and validate the moderate role of anthropomorphism level.

Three scenario-based experiments were conducted to validate the research model. First, to test the effect of robot service failure types on customer recovery expectation; second, to further test the mediating role of perceived controllability, perceived stability and perceived severity; finally, to verify the moderating effect of anthropomorphic level.

Non-functional failures reduce consumer recovery expectation compared to functional failures; perceived controllability and perceived severity play a mediating role in the impact of service failure types on recovery expectation; the influence of service failure types on perceived controllability and perceived severity is moderated by the anthropomorphism level.

The findings enrich the influence mechanism and boundary conditions of service failure types, and have implications for online enterprise follow-up service recovery and improvement of anthropomorphic design.

Disasters and other emergencies are increasing, with millions of people affected by events like earthquakes, fires and flooding. The use of mobile emergency alert systems (MEAS) can improve people’s responses by providing targeted alerts based on location and other personal details. This study aims to understand the factors that influence people’s willingness to share the personal information that is needed to provide context-specific messaging about a threat and protective actions.

Drawing on protection motivation theory (PMT), this study proposes and tests a model of willingness to use personalised MEAS that incorporates key factors related to an individual’s appraisal of a potential threat (i.e. perceived vulnerability and severity) and coping capacity (i.e. response efficacy and self-efficacy), with deterrents like response cost and privacy concern. This study uses survey data from 226 respondents in New Zealand and SmartPLS to assess the model.

The results show how willingness to use MEAS is influenced by people’s appraisal of an emergency threat and their perception of how using MEAS would help them to cope effectively. Fear and perceived severity are significant motivators of MEAS use, along with coping appraisal. However, when the negative influences of privacy concern and response cost are strong enough, they can dissuade use, despite knowing the risks.

The study addresses a gap in research on the use of alert systems like MEAS, which require sharing of personal information and continuous engagement such as the real-time disclosure of one’s location. It confirms the significance of factors not studied in prior research, such as privacy concerns, that can dissuade use. This study also extends the application of the PMT in the context of emergency management.

The study aims to examine social-psychological beliefs and personality traits and their linkage with driver predispositions and road safety behaviour grounded on notions derived from an integration of the health belief model (HBM) and the theory of planned behaviour (TPB) in social marketing.

The study used a cross-sectional survey to gather data from 587 licenced drivers in 3 major urban settlements in Ghana. The theoretical model was tested by using covariance-based structural equation modelling.

The study finds that the effects of perceived benefits, perceived behavioural control, social norms and cues to action on road safety behaviour are direct; the effects of perceived susceptibility, severity and barriers on road safety behaviour are fully mediated by driver attitude towards safe driving. Some of these effects were moderated by conscientiousness and neuroticism.

The findings offer empirical grounds for the development of evidence-based social marketing interventions that leverage efficacy-centred messages, social influence through community-based approaches, informational cues with consistent education and are tailored to the personality traits of drivers with the aim of inducing wilful on-road safety behaviour towards achieving sustainable road safety culture.

This study extends the integrative applicability of the HBM and TPB in understanding road safety behaviour and establishes attitude as a vital facilitator, and personality traits as moderators of the belief-preventive behaviour linkage within a developing country context. It contributes towards the use of theory-based outcomes to enhance the efficacy of social marketing road safety campaigns.

The global impact of the COVID-19 pandemic has been well documented, but there is still limited insight into the complex interaction of factors that determine its longer-term effects on the most vulnerable sectors of society. The current study therefore develops an integrated conceptual framework to investigate how consumers' fear of mortality and the perceived risk of severe illness associated with COVID-19 act as critical determinants of consumer food choices and perceived well-being.

An online survey was utilized to collect data from a sample of 407 adult, low-income consumers across Trinidad and Tobago. The PROCESS macro was used to empirically test the hypothesized relationships in a moderated mediation model.

The results confirm that an increase in the perceived risk of severe illness has a significant negative effect on the consumption of healthy foods and perceived well-being. Moreover, consumers' choice of healthy foods mediates the negative relationship between consumers' perceived risk of severe COVID-19 illness and subjective well-being. Finally, the negative relationship between perceived risk of illness and healthy food choice weakens as an individual's fear of pandemic-related mortality increases.

This research integrates multiple related theoretical constructs to provide a more nuanced understanding of the lingering impact that risk perceptions and fear have on consumer food choices and associated well-being among a vulnerable Caribbean population. The changes identified have important implications for researchers interested in consumer food preferences as well as policymakers seeking to promote a healthy lifestyle among individuals coping with psychologically stressful circumstances.

Demonetization and pandemic-related restrictions in India propelled the usage of mobile payments (M-payments). The culture of online smartphone transactions is expected to rise over the coming years, even after things return to normal. This study aims to unveil the factors that escalate the satisfaction levels of M-payment users and eventually stimulate them to continue using M-payments for their daily activities.

This study evaluated the intention to continue using M-payments for 710 users utilizing structural equation modeling and augmenting the technology acceptance model (TAM) as well as the expectation confirmation model (ECM). Mediation and moderation analysis examined the proposed model's direct and indirect relationships.

The findings unveil that perceived value co-creation participation, service quality and cognitive processing magnify user satisfaction, significantly escalating M-payment continuance usage intention. Perceived value co-creation participation and user satisfaction with M-payment partially mediate the linkage among the constructs. Furthermore, perceived usefulness strengthens the link, while perceived severity of security threats weakens the linkage between user satisfaction with M-payment and continuance usage intention.

The study's findings could benefit M-payment service providers, users, policymakers and the telecom industry to strengthen India's digital payment framework.

The perceived value co-creation participation and cognitive processing domain have not garnered much attention in the M-payment literature. The study strives to comprehend these constructs by widening the purview of TAM and ECM models. It also measures the moderating role of perceived severity of security threats and perceived usefulness to unfurl potential linkages between the identified constructs.