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In China, the practice of livestreaming while shopping has evolved from a form of entertainment into a new business strategy. In recent years, the gastronomy industry has also adopted livestreaming as a means of online promotion. Based on the stimulus–organism–response theoretical model, this study aims to investigate the effects of gastronomy livestreaming on viewers’ impulsive consumption by considering gamification, perceived professionalism and telepresence as causative factors.

This study conducted a survey of gastronomy livestreaming viewers that received 1,093 responses. The effects of gamification, perceived professionalism and telepresence were then analyzed using partial least squares-path modeling and necessary condition analysis.

This study finds that gamification, perceived professionalism and telepresence are sufficient conditions for explaining impulsive consumption. Innovativeness mediates the relationships between these factors and impulsive consumption. Furthermore, gamification and innovativeness represent necessary conditions for impulsive consumption.

The findings of this study contribute to an enhanced understanding of livestreaming in the gastronomy industry. Based on these findings, managers in the gastronomy industry can use more interactive gamification activities and enhance telepresence to increase viewers’ impulsive consumption during livestreaming sessions.

This study identifies the modalities through which gastronomy livestreaming can stimulate impulsive consumption. This is an early study to investigate the effect of experiences of gamification, perceived professionalism and telepresence on viewers’ impulsive consumption in the context of gastronomy livestreaming. In addition, this early study investigates the effect of gastronomy livestreaming innovativeness on impulsive consumption.

Awe is an essential post-experience assessment; nevertheless, few studies have discussed its role in the field of outdoor sports or outdoor sports tourism. In this study, the authors aim to examine the effects of awe on participants' satisfaction and behavioral intention by considering the perceived vastness of the natural environment, perceived professionalism, and self-image congruity as drivers.

The authors proposed and empirically tested a research model based on a survey with 480 responses collected in China. The effect of awe is explored from the perspectives of both sufficiency logic and necessity logic by applying the combined use of partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA).

The results show that the perceived vastness of the natural environment, perceived professionalism and self-image congruity are sufficient conditions for awe: these factors affect awe positively, which, in turn, positively affect satisfaction and behavioral intention. Furthermore, both the perceived vastness of the natural environment and perceived professionalism represent a necessary condition for awe. Awe acts as a necessary and sufficient condition for both participants' satisfaction and behavioral intention.

The results of this study suggest that the generation of awe can be used as a business strategy to influence outdoor sports participants' choices in practice. In addition to the unique natural environment, professional exercising and self-realization are key success factors in enhancing the positive evaluations of outdoor sports participants.

This study is a first attempt to identify the role of awe in outdoor sports activities. Methodologically, it provides a paradigm for the combined use of PLS-SEM and NCA in sports management research by identifying the necessary and sufficient effects of awe on outdoor sports participants' post-experience evaluation.

The propose of this study is to focus on the mediating role of compliance with procurement regulatory frameworks in implementing public road construction projects.

A cross-sectional research design was adopted. Structured questionnaires were developed in a three-step process including generating items, purifying measurement items and validating measurement items. Variables were anchored on a five-point Likert scale because it is an efficient unidimensional scale that ensures all items measure the same thing and widely applicable in construction research.

The findings show that compliance with a public procurement regulatory framework significantly mediates the relationship between familiarity with a public procurement regulatory framework, monitoring activities, sanction on staff and contractors’ resistance to non-compliance and public road construction project success. However, compliance with a public procurement regulatory framework does not mediate the relationship between the professionalism of staff and perceived inefficiency with public road construction projects’ success.

Limited mediation studies and examples in the public road construction subsector affected this study to comprehensively investigate and compare study findings. Furthermore, the study adopted a cross-sectional research design that limits responses to one point in time. Finally, the study missed out other participants in different organizations and departments that could have had relevant information.

The study contributes to public procurement and construction management research fields by uncovering this strong mediating role of compliance with a public procurement regulatory framework that collectively would help the government to implement public road construction projects successfully. Because no single factor can reliably attain objectives, blending these factors through a hybrid governance system would enable the government to achieve value for money, increase the quality and quantity of paved roads and save funds that can be channeled to other priority sectors for economic development.

Despite scholarly efforts to establish project success factors, studies have been limited to factors directly impacting the project success without considering a mediating effect among the factors that affect the success of these projects.

This study aims to understand the impact of professionalism (PR) of the workplace learning support team on learning outcomes. The context of this study is an e-procurement system implementation. Management provides initial formal training (TR) to potential users of the system and also arranges informal learning support by deploying the support team for technical guidance/resolving issues on day-to-day basis for successful implementation. Learning outcome has been measured in terms of perceived ease of use (PEU) by employees and also in terms of the actual use (AU) of the system. This study also explores the role of timely and appropriate initial TR on learning outcomes.

An empirical study has been conducted by collecting survey data from 167 employees using an e-procurement system from India. SPSS 22.0 with add-in Process Macro v3.4 developed by Hayes has been used for statistical analysis.

The results indicate that the PR of the workplace learning support team positively influences employee’s PEU of the system and also the final required outcome in terms of the AU of the system. This study also found that the employee’s PEU of the system mediates the relationship between the PR of the workplace learning support team and the AU of the system. The result also indicates that higher is the user perception of the appropriateness of initial TR, higher is the effect of PR of the workplace learning team on user learning outcome.

This study is an attempt to investigate the unexplored aspect of workplace learning. This paper contributes by studying for the first time, the impact of PR of the workplace learning support team and appropriate initial TR in enhancing the learning outcome in the context of e-procurement implementation.

The purpose of this study is to investigate the pricing strategies for knowledge payment products, taking into account the quality level of pirated knowledge products, in the context of platform copyright supervision.

This study abstracts the knowledge payment transaction process and aims to maximize producer's revenue by constructing a pricing model for knowledge payment products. It discusses pricing strategies for knowledge payment products under two scenarios: traditional supervision and blockchain supervision. The analysis explores the impact of pirated knowledge products quality level and blockchain technology on pricing strategies and consumer surplus, while providing threshold conditions for effective strategies.

Deploying blockchain technology in platform operations can significantly reduce costs and increase efficiency. In both scenarios, knowledge producer needs to balance factors such as the quality of pirated knowledge products, the supervision level of platform, and consumer surplus to dynamically adjust pricing strategies in order to maximize his own revenue.

This study enriches the literature on the pricing models of knowledge payment products and has practical significance in guiding knowledge producer to develop effective pricing strategies under copyright supervision.

The purpose of this study is to explore the direct and indirect effects of perceived provider professionalism and service recovery in enhancing patient satisfaction in a developing country.

This study used a survey method to investigate satisfaction among health-care consumers. This study used data collected from 210 health-care consumers to empirically test the hypotheses via structural equation modeling

This study found that service recovery has a significant direct effect on patient satisfaction. Though this study did not find perceived provider professionalism to have a direct effect on patient satisfaction, it found an indirect effect in the relationship via service experience. Thus, service experience fully/completely mediates the relationship between perceived provider professionalism and patient satisfaction, while partially mediating the significant relationship between service recovery and patient satisfaction.

The results further underscore the need for health-care organizations in developing countries to focus on mindfully developing operations-oriented strategies that lead to the delivery of memorable service experiences for patients.

Professions, as a special (privileged) category of service‐sector occupations, are nowadays perceived as under threat from organizational, economic and political changes. Many of these threats concern the medical profession (and sometimes the legal profession). The use of the discourse of professionalism in other occupational contexts is seldom addressed, however, yet it is this, which is providing a much more interesting challenge to social scientists. In this paper the increased deployment of the concept “professional” is critically discussed and the power of the discourse of professionalism is explored more closely. The increased use of “professionalism” in new and existing occupational contexts is considered as a mechanism for facilitating and promoting social and occupational change. Many of these occupations provide services and often women constitute the bulk of the practitioners in these occupational groups. It is time to look again then at professionalism as a set of persuasive ideas or an ideology and to examine the power of these ideas and this discourse in terms of social order and control of occupational groups and individual “professionalised” practitioners.

Although interest in the marketing of professional services has grown steadily, there is still confusion over which services should be considered professional. Perceptions are important for marketing practitioners because consumers are likely to respond differently to stimuli such as advertising or price promotions depending on how they perceive the occupation engaged in such activities, and they may also be more price sensitive when occupations are not regarded as professions. Understanding how consumers determine which occupations are “professions” should also help practitioners to effectively manage their occupations’ images. In addition, such an understanding should help researchers to judge whether results obtained with respect to one service should be expected to extend to other services, and to ensure that services picked for inclusion in future studies are truly those likely to be perceived as professional. This study uses a US and a Canadian sample to survey consumer perceptions of the professionalism of 42 services selected from the overall population of services. It also tests for the first time the validity of several propositions regarding professional services that have long been assumed to be true.

This study aimed to investigate associations between the organisational and cultural contexts in which Chinese teachers work, the influence of these on their understandings of professionalism, and relationships between these and their perceived willingness and commitment to be effective in teaching to their best.

The research was part of a two-country collaboration between the universities of Beijing and Sydney into Australian and Chinese teachers' perceptions of influences on their professionalism in which research protocols were jointly developed and implemented. This paper focusses mainly upon the Chinese research but also refers to key differences between Australian and Chinese teachers' perspectives. Seventeen teachers in early, middle and later career phases were recruited from a convenience sample of primary and secondary schools in Beijing. Qualitative data analyses of individual interviews, and cross case comparative analyses were conducted.

The analyses of the data from Beijing indicated that almost all teachers emphasised their strong moral purposes and commitment to teach to their best, despite identifying the challenges of workload, school contexts and cultures and personal circumstances, which tested their resolve. In contrast, concerns about teacher autonomy and agency, which were common in the Australian study and other published research literature, were not highly visible in the Chinese data.

The authors acknowledge that this study was small scale and data were collected from a narrow sample from one urban region of China, and we should be cautious with the generalisability of findings to other regions and schools of China since there are significant discrepancies between developed coastal areas and large cities and the remote rural areas in China. Furthermore, interview data were only collected once, restricting insight to a snapshot in time. This research may be seen as an encouragement to researchers from other regions and countries to further explore the impact of socially situated understandings of teacher professionalism on practice. Future research could also benefit from utilising multiple data sources, longitudinal design and cross-cultural collaborations to further explore the challenge of defining teachers' understandings of professionalism locally while engaging with global perspectives.

The practical implications relate to (1) expanding conceptualisations of teacher professionalism by developing locally nuanced understandings of perceptions and enactments of professionalism in different contexts across the profession, which take account of the unique roles of national and local cultural contexts; (2) designing initial teacher education and continuing professional development programmes so that they take account of the influences on the professions' ideals and individual teacher identities, of the ideological and practical interplay in the workplace of structures such as mandated standards, and different socio-economic geographical settings (e.g. rural and urban); (3) designing leadership development programmes that take account of research on associations between school leaders' values, qualities and practices on school cultures and their effects on teachers' well-being, and capacities and capabilities to fulfil their understandings of being professionals and teach to their best.

The social implications relate to (1) further research on the associations between the effects of external policy demands on teachers' work and work–life tensions, teachers' sustained commitment and quality; and (2) further research on the impact of the collective influences of national cultures, broad-based policy conditions, personal values and the demands of particular schools, parents and students that influence teachers' experience, perceptions and enactments of professionalism in order to provide further insights into understanding the complexity of teachers' lives and promoting teachers' sustained enactments of professionalism in broad contexts.

The research findings, though tentative, revealed that the altruistic nature of their mission to serve students and the parental community was the dominant marker of professionalism for teachers in China, regardless of school structures, cultures, academic achievement imperatives and personal circumstance; and that their professionalism was informed by the socio-cultural formation of individual and collective moral responsibility, reinforced through national educational policies. These findings differed from the concerns reported by the teachers in the Australian study, which aligned with literature that suggests that teacher professionalism is being eroded through neo-liberal government policies, excessive workloads and performance-oriented cultures. Though the comparative data set is small, these findings suggest that whilst there are increasing policy convergences across nations, which seek to define teacher professionalism through their abilities to make improvements in students' measurable academic achievement, how teachers in different countries and cultures define themselves as professionals may differ.